 |
Seen and noted
 In 1992 Belgian brewers added a warning message to their commercials, the message was 'beer brewed with love, to be consumed with care.' After 27 years of airing this message Belgium still has one of the worst drink and driving records. 1 in 4 Belgian drivers admits to driving under the influence in the past month so which is why Belgium's biggest beer brand Jupiler introduced a new warning message in this campaign. 'Cars built with love are to be used with care,' but the message didn't air during their own ads, BBDO Brussels bought the media space right behind car ads on radio and TV for Jupiler. VIEW THE SPOT  MullenLowe has today launched a new campaign, 'Flashback', for the new Subaru Forester - the first self-charging hybrid from Subaru. In 'Flashback', a sheep crosses the road as a Subaru Forester is driving across a countryside landscape. We see the sheep's life flash before its eyes as it thinks the car will crash into it. However, the sheep is saved as the Subaru Forester uses EyeSight technology with automatic pre-collision braking to stop just in time. The campaign highlights the Forester's maximum 5-star Euro NCAP rating - the car also has the best ever score for child occupant protection in its class.VIEW THE SPOT  According to the most recent figures from the NHS, one in four adults and one in ten children experience mental illness, and many more of us know and care for people who do. Public Health Englandâs 'Every Mind Matters' charity and The Duke of Cambridge's 'Heads Up' charity have collaborated on this film to support people to take simple steps to look after their mental health, improve their mental wellbeing and care for others. Created by Freud, this clear and empathetic spot features some of footballs biggest names including Jesse Lingard, Jordan Pickford and Harry Maguire, and was produced by Atomized Studio.VIEW THE SPOT  TD Ameritrade can train you to become a stronger, smarter investor. So much so that you'll think you're in a Rocky training montage.Agency: Havas, New York VIEW THE SPOT RHB Banking Group: Heart Baker Created by FCB Kuala Lumpur, 'HEART BAKER' is the 11th edition in RHB Bank's Awakening the Challenger Within campaign and commemorates the upcoming Chinese New Year 2020 festivities. This edition sees the brand's challenger spirit manifested in ten-year-old Leah Choy, who is also affectionately known as Chef Leah with a Big Heart. Leah has been baking and selling cupcakes since she was four to raise funds for the treatment of her sister Adele, who suffers from cerebral palsy. VIEW THE SPOT YMCA of Greater Toronto: A World Without YDrinking and Driving Aftertastes: Gin South Africa records 14 000 deaths on our roads annually, or 1500 every month, of which almost 60% are drinking and driving-related. Not only are South Africans among the highest consumers of alcohol in the world, the country is also the worst in the world for drunk driving, this according to numerous international surveys and most recently, the SAPS Crime Statistics report 2018/2019 which reported 82,912 cases of drunk driving over the same period - and these are only the incidents reported to the police.Agency: TBWAHUNTLASCARISDURBAN VIEW THE GIN SPOT VIEW THE WINE SPOT VIEW THE BEER SPOT  For the Chinese Lunar New Year, Mondelez SEA launched the new Oreo Red Velvet variant of the beloved cookie. Perfect timing, considering how auspicious and relevant the color red is to Chinese New Year, and Chinese culture.Agency: FCB, Jakarta VIEW THE KUNG FU SPOT VIEW THE GIBBERISH SPOT Folha de Londrina: Free Press Needs Your Support MLeite have created these ads for Folha de LondrinaVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Unimed Curitiba: Some Stains Don't Belong to Your Skin Skin Cancer is one of the most common kind of this disease, especially in a tropical country like Brazil. This campaign was created for a health insurance plan (Unimed) as a way to get more attention to the problem.Agency: Bronx Cominicacao VIEW THE FIRST AD VIEW THE SECOND AD  Heinz Beanz is throwing its support behind everyone tackling Veganuary this month in a new marketing campaign from Havas London. A variety of encouraging, helpful and celebratory out-of-home, press and paid social ads will run throughout the month under the banner 'Beanz Meanz Vegan' - a timely twist on the brand's iconic slogan 'Beanz Meanz Heinz' - in a bid to remind the huge number of Brits undertaking Veganuary 2020 that the much-loved food classic just happens to be vegan too. VIEW THE AD  Nowadays, freedom of expression is celebrated and diversity is embraced. But we know that there are still people who are always judged by others; seen as too conforming, less powerful, and unable to speak up: Women with hijab. From the day that they decide to wear hijab, people already expect them to behave in certain ways, to fit into the stereotype of what a "hijaber" should look like, behave, and be. So LUP created our first campaign for Zoya (One of Indonesia's biggest muslim fashion brands) to empower all hijabers in Indonesia to be fearless and confident in the choices they make to be who they are. VIEW THE SINGLE MOM AD VIEW THE EX WEDDING AD VIEW THE BOSS AD  Do you remember those biodegradable and compostable Eco Six Pack Rings that sea animals can eat and digest? E6PR, the startupthat produces and distributes those rings, launched a massive multimedia campaign precisely in Springfield, Oregon--the hometown of The Simpsons. The campaign, via We Believers, aims to capture Matt Groening's attention to officially offer him, via E6PR's website, the lifetime rights of the animated version of the Eco Rings, to be used free of charge by Duff beer, the iconic fictional beer consumed on The Simpsons, as a gift to celebrate the 30thanniversary of the first episode. VIEW OUTDOOR  In this, part one of a two-part campaign, the goal is to disrupt the unthinking assumptions behind ageism. Five young faces with old eyes superimposed each personify one of five attributes that "never gets old," specifically passion, leadership, creativity, courage and intelligence. The campaign, created by Most Likely To, runs as hanging street banners, as giant wallscapes, and on transit media including train station digital display, bus tails and bus shelters. In part 2, not yet released, the goal will be to increase usage of San Francisco's programs and services for the aging. (Older adults are San Francisco's fastest growing age group, and by 2030 over 30% of the city's residents will be age 60 or older.) VIEW PASSION OUTDOOR VIEW LEADERSHIP OUTDOOR VIEW CREATIVITY OUTDOOR VIEW COURAGE OUTDOOR VIEW INTELLIGENCE OUTDOOR ASB Bank: ASB Sustainaball Taking a sustainable spin on one of the most iconic Kiwi summer props, and to celebrate its sponsorship of the ASB classic, ASB in conjunction with WiTH Collective linked by Isobar New Zealand have created 'Sustainaball' - a biodegradable tennis ball that can plant a New Zealand native tree. While a normal tennis ball can take several hundred years to break down, the ASB Sustainaball has been designed to break down in less than ten years. Whether you play tennis or not, as a Kiwi, the tennis ball will probably play a part in your summer. And if you're anything like most others, you've undoubtedly lost one, or two dozen, over the fence or - heaven forbid - deep in your Nan's agapanthus.VIEW OUTDOOR Casablanca Turismo: Living is Trending Every year Pantone announces the Color of the Year: the color that will dictate the trend of the fashion world. But with Casablanca Tourism, you can enjoy the color of the year to experience and live incredible experiences. Agency: Bravo/BBG VIEW THE CUMBUCO CONCEPT VIEW THE IPOJUCA CONCEPT VIEW THE TOUROS CONCEPT Fringe World: Under 30 Seconds There's all sorts of entertainment at Fringe World - here's the audience experience condensed into 30 seconds.Agency: NOVA 93.7 PLAY THE SPOT Guest Judge: Gary du Toit, VP Creative Director, BBDO New York This week's guest judge is Gary du Toit, VP creative director at BBDO New York. Winner: Tourism Australia 'Matesong'. Given the news footage we've all seen of the bushfires raging across Australia, these images of unspoiled wilderness and pristine beaches now come with a hefty dose of pathos. Gulp. :( "All of Australia loves you," sings Kylie near the beginning of this spot. Well, we love you right back. Hang in there. READ MORE  4 January 2020: This weekend marks the launch of Santander's latest instalment in its Bank of Antandec series. Created by ENGINE and launched in June 2019, the Bank of Antandec platform delivered record breaking branding scores for Santander last summer, including the highest uplift in ad awareness of any brand in the UK. VIEW THE SPOT  Miller64 launched a new campaign via DDB, Chicago, 64 partnered with actor Nicholas Braun. "Dry-ish January is a month long phenomenon that allows you to put your own spin on the Dry January movement, but in a way that's not as extreme," said Anup Shah, Vice President, Miller Family of Brands. "The new campaign aims to inspire consumers to enjoy life's happy medium moments. Because why go completely dry when you could go Dry-ish?"VIEW THE MOIST SPOT VIEW THE LET'S DO IT SPOT Match: If Commitment is Your Thing To promote Match's "Start Something Real" platform, Marcel created a trio of spots, each featuring seemingly hot and heavy intimate moments. But each scenario turns out to show a different sort of intimacy - moments of commitment, dedication, and love - illustrating how the dating app offers possibilities for those looking for long-term relationships.VIEW THE SPOT  Being a person isn't always easy. But we all figure out how to do all kinds of remarkable things. TurboTax believe if people can be good at doing those everyday tasks, they can do their taxes. Agency: Wieden + Kennedy, Portland.VIEW THE PEOPLE SPOT VIEW THE HOW SPOT VIEW THE NEW SPOT The Open University UK: Free Your Ambition The Open University, the UK's largest academic institution, has launched a major campaign to inspire people to harness their ambition through education and achieve life-changing results with the university's flexible offering. The 'free your ambition' multi-channel campaign is expected to reach 75% of the UK adult population and highlights the university's wide appeal as a flexible, distance-learning institution. Running under a 'Your Ambition, Our Mission, Set yours free' strapline, the new campaign, created by Havas helia, will appear across TV, cinema, radio, out of home and digital across all four nations of the UK.VIEW THE SPOT  Hot on the heels of one of the most talked about ads of 2019, GoCompare has launched its latest work devised by creative agency Droga5 London. Entitled 'Deer', it will include 30" and 10" TV spots, as well as OOH and DOOH executions. The TV ads will launch on Saturday 4th January, while the OOH elements, comprising a variety of high-impact locations including motion sites at Waterloo and Euston, launched on New Year's Day. VIEW THE SPOT  Creative agency Havas London has today unveiled the latest instalment of its teacher recruitment campaign for the Department for Education (DfE), Every Lesson Shapes a Life. Centered around a new national TV advert, it aims to inspire people to consider teaching as a career by highlighting the unparalleled role teachers play in shaping the lives of the students they teach, as well as the positive impact it can have on their own lives. VIEW THE SPOT  This week Asda's new action-packed ad campaign titled 'Don't Compromise' will hit TV screens. The humorous campaign, created by AMV BBDO, London, aims to demonstrate that when it comes to quality, price, and time, at Asda there is no need to compromise. Airing from the 1st January 2020, the first 30-second ad playfully captures the unnecessary and futile compromises we make in our everyday lives. In celebration of Veganuary, the ad focuses on the retailer's new Plant Based range, catering to customers looking to reduce meat-intake without compromising on flavour or price.VIEW THE SPOT Orangetheory Fitness: Welcome to More Life Orangetheory Fitness today announced the next evolution of its global brand campaign, 'Welcome to More Life', created by its agency of record, Tombras. In partnership with electronic music sister duo and Orangetheory Fitness members, Krewella, 'Welcome to More Life' features exclusive previews of the duet's upcoming new single 'Greenlights'. The original song, written by the sisters Yasmine and Jahan Yousaf, serves as the backdrop for the campaign's video advertisements and is the latest release from the duo since dropping 'Good On You' earlier this month. VIEW THE SPOT British Army: Confidence Karmarama, part of Accenture Interactive, today unveils its latest recruitment campaign for the British Army - Army Confidence Lasts a Lifetime. The campaign shines a light on the unique and long-lasting sense of confidence earned in the Army, in contrast to quick hits of confidence that fade fast in the modern world. The campaign is the fourth execution of the 'This is Belonging' series, showing how the Army helps recruits build a unique lifelong confidence through strong bonds and support from within in the Army, unique training and the achievements reached along the way.VIEW THE TV SPOT VIEW THE AD Audi: Christmas Traffic Lights The Holidays are one of the most dangerous times of the year to be on the road, with more accidents and more casualties than any other time of the year in Portugal. To raise awareness for that fact, Audi, in partnership with the city of Cascais, decided to turn a distraction into a solution, and synchronized the Christmas Lights with the traffic lights to create Christmas Traffic Lights. Installed in one of the busiest streets in Portugal during this season, the 6 giant candy canes and christmas ornaments create a tunnel of lights that warns the drivers and protect the pedestrians while they cross the road.Agency: NOSSA VIEW OUTDOOR Cadbury Creme Egg: EATertainment Cadbury Creme Egg is entering the world of content streaming with the launch of 'EATertainment', the world's first chocolate VOD platform. This tongue-in-cheek initiative was developed in partnership with creative agency ELVIS. Following three years of the multi award-winning 'Creme Egg Hunting Season' campaign, 2020 sees the brand take a completely new direction with the launch of its own free-to-access video streaming platform, CremeEggEatertainment.com. 'EATertainment' is a playful take on the ever-increasing number of streaming platforms, from established players like Netflix through to new entrants such as Disney Plus and Apple TV Plus. VIEW THE CONCEPT Tarjeta Cencosud: Unexpected Message In December, at least 50% of the sales of the year are made. That is the reason why stores and streets are filled with offers and promotions that ruin Christmas magic. Tarjeta Cencosud, one of the most important credit cards from Latin America, has implemented this year an action that is as magical as Christmas. It vanished offers and prices from its communication installing OOH, that showed Santa with toys and also could send signals to the virtual assistants of parentsâ phones. Agency: Wunderman Thompson, Buenos Aires VIEW THE CONCEPT  As you step inside the all-new 2020 Lincoln Aviator, tranquility takes hold. You'll immerse yourself in sound, thanks to the 28 precisely placed speakers of the available Revel Ultima 3D Audio System. And with 30 different ways to adjust our available Perfect Position seats, you'll always find the most relaxing fit for you. We worked to cover every little detail to make your journey as comfortable as possible, like how it only takes a single finger to adjust our Powerfold third-row or how you've always got Lincoln Co-Pilot360 by your side. With the Aviator, our goal was to design more than a cabin. Therefore, we created a sanctuary.Agency: Hudson Rouge, New York VIEW THE SPOT  After 70 years, the Volkswagen Beetle is retiring. Say goodbye with Ren McCormack, Kevin Bacon, Andy Warhol, and Andy Cohen as the little bug drives 'The Last Mile.' Agency: Johannes Leonardo, New York.VIEW THE SPOT TOPS at SPAR: Aftertaste TBWAHUNTLASCARISDURBAN has released this 'A Drinking & Driving Aftertaste' campaign.VIEW THE GRIEF SPOT VIEW THE REMORSE SPOT VIEW THE ETERNAL MORNING SPOT  British Airways Holidays launched a new campaign in the UK on Boxing Day, the 26th December. The concept, created by Ogilvy, was shot by acclaimed comedy director, Merman's Juliet May, of Motherland fame. It takes a different approach to traditional holiday advertising by using relatable social scenarios to demonstrate the savviness of British Airways Holidays' customers. VIEW THE SPOT  Iris and Haven have launched a new brand campaign to highlight Haven's winning formula for a UK coastal break. Launching on Boxing Day, 'The Beach Boy' embodies the feeling of freedom by the coast that a Haven holiday offers - a breath of fresh air from the routine and restrictions of day-to-day urban life. The hero film was directed by Vince Squibb through Academy Productions and is set to the soundtrack of 'Swords of a Thousand Men' by Tenpole Tudor. VIEW THE BEACH BOY SPOT VIEW THE POOL BOY SPOT  What is the best cure for the post-holiday blues? The IKEA Winter Sale and a big plate of meatballs! For the first time in over a decade, IKEA USA is launching a new campaign for its annual Winter Sale. In the holiday retail season, where price points round out most retailers' ad space, IKEA continues to take a different approach not calling out specific products or prices. The spot was created by Ogilvy and directed by SKUNK's Mike Maguire. VIEW THE SPOT  This holiday season, as an alternative to sending corporate greeting cards, TBWAWorldHealth created interactive calendars that help address the growing crisis of loneliness in the UK and US. Starting December 1st, TBWAWorldHealth began opening calendar doors each day to reveal a simple action or gesture anyone can do to reach out to lonely people around them. Staff, clients, and the public were all invited to take part by following the campaign on Instagram, Twitter, and LinkedIn, where the doors will remain open for all to participate at their own pace. VIEW THE SPOT SAAQ: The Crossing Fence In Quebec, drivers never stop for pedestrians at crosswalks. So to get drivers to stop, LG2, Quebec and Societe de l'assurance automobile Quebec (SAAQ) teamed up to create 'The Crossing Fence.'VIEW OUTDOOR « First « Previous Next » Last » 6 of 6 |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
Skin & Bones Film Company has released this spot for the YMCA of Greater Toronto.
Stop hurting yourself