
NOWâ is launching the latest evolution in its âfeel good spending lessâ platform. Titled âItâs A Healthy Obsession,â the new work, from independent creative agency Hanson Dodge, takes viewers inside NOW labs to show how NOW scientists have taken their obsession about quality to a new level. They literally conduct 31,000 quality tests a month. The tagline is âQuality Obsessed. Priced Less.â
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