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INTERACTIVE
Aktion Baum: Bark SideShea Moisture: The Visa Loophole Japan has lots of hairdressers, but finding someone who really understands Afro-textured hair is not so easy. Ogilvy Singapore and Shea Moisture investigated further and created 'The Visa Loopholeâ so hairdressers from Africa could go to Japan without the 2 year waiting time for a visa.VIEW THE CONCEPT Kitchen Warehouse: Mum -nipulate The Algorithm This year, Kitchen Warehouse is helping mums take control of the algorithm so their families see ads for the Motherâs Day gifts they really want. Too often, mums end up with gifts that miss the mark on Motherâs Day. But thanks to Kitchen Warehouseâs clever âMum-nipulate The Algorithmâ campaign, created by Special Australia, they can now steer loved ones in the right directionâstraight to the perfect present. The campaign is running ads that, when scanned or clicked, allow mums to pick the gift they truly want for Motherâs Day, and then serve ads for that gift to their family members.VIEW THE CONCEPT Xtrim: Lag Or Bad Gamers love blaming lag when they lose. So Xtrim as Ecuadorâs #1 internet provider, gave them a chance to prove it. We launched a challenge where pro gamers judged real users clips to decide if it was lagâor just bad gameplay. Winners got a free upgrade or a free switch of internet provider. Losers got exposed on our socials. Turning complaints into content, and lag into a showdown.VIEW THE CONCEPT Jiang Nan Hotpot: Michelle Lyn Stars Jiang Nan, in their now viral post, claims a special rating that no one else in the Philippines has ever achieved â 5-star rating from Michelle Lyn. Just a few weeks prior to this, the famous Michelin reviewing body, known for their elusive stars given to only top restaurants, announced their arrival in the country. This created excitement among Filipinos as they speculated on which establishments would receive the first seal of approval. Jiang Nan, like any other restaurant, also aspired to achieve the elusive and prestigious Michelin stars, but they won the race through wit and humor. The Chinese hotpot restaurant found Michelle Lyn Espiritu, a Filipina with a name that rings just like that of the expert food critic organizationâs. She ate at the restaurant, and gave her judgment on Google reviews: 5 stars. They then announced this on Meta which created buzz online in different parts of the world. VIEW THE CONCEPT Shark Coat Brasil: Shark Coat Brazil has approximately 7,500 kilometres of coastline. Protected and cared for by all, our ecosystem receives special attention from more than *3 million surfers who enjoy the ocean waves along the Brazilian coast to practice surfing. A sport that continues to attract new enthusiasts - largely inspired by Brazilian athletes leading the WSL rankings - surfing demands balance and physical skills that often become a barrier for people who want to start in the sport or continue practicing it after an accident that limits their mobility, for example. With inclusion and the democratisation of surfing in mind, Dentsu Creative is launching the campaign to showcase how the use of the 'Shark Coat' film - when applied to the underside of surfboards -increases speed and stability, making paddling easier and the sport more accessible for everyone. In partnership with the Surf Sem Fronteiras Association, professional and amateur surfers with disabilities tested and approved the new product.VIEW THE CONCEPT The Awakening Foundation: Unfreeze My Rights In an unconventional campaign launched last Motherâs Day, Dentsu Taiwan and The Awakening Foundation challenged norms and ignited a nationwide conversation about reproductive autonomy for women in Taiwan. The campaign, titled âUnfreeze my Rightsâ, put the spotlight on a little-known law requiring women to be married and obtain their husbandâs consent to have access to their own frozen eggs. VIEW THE CONCEPT Testicular Cancer Society: I See Balls To mark Testicular Cancer Awareness Month this April, the Testicular Cancer Society has partnered with FP7McCann to launch âI See Ballsâ, the worldâs first AR lens that uses AI to transform everyday, accidentally phallic-shaped objects into life-saving health tools. From cactuses to vegetables, the lens detects objects that resemble male anatomy and overlays a medically accurate, step-by-step guide for performing a testicular self-exam. VIEW THE CONCEPT Global Compact Country Network: Earth Burnout Released just before Earth Day (April 22nd), and just before the implementation of new rules that require companies to care for their associatesâ mental health(May 25), the Global Compact Country Network Brazil, a United Nations initiative, is launching âEarthâs Burnoutâ to warn about the dire consequences of climate change and encourage companies to adopt sustainable practices. VIEW THE CONCEPT Fanta: Beetlejuice Re Possession To sell his limited-edition Fanta on Halloween, Beetlejuice possessed Alexa and challenged consumers to endure a haunting audio experience in exchange for discounts on the new drink via delivery. All they had to say was "Wanta Fanta" three times to trigger the Alexa skill. VIEW THE CONCEPT Iams:I Want A PuppyKitten Studios The IAMS brand, proudly part of the Mars family of brands, has launched âI Want a Puppy/Kitten Studiosâ. IAMS is one of the first companies to use Googleâs Veo 2 video generation model and is using it to put everyday Canadians in the directorâs chair. VIEW THE CONCEPT Mami Wata: Bald Faces A humorous campaign from the sunscreen brand spotlights the often-overlooked sun exposure risk for bald individuals by detecting "faces" formed by folds on the back of bald heads using facial recognition technology. Created by Artplan, "Bald Face" finds faces on the back of people's heads to unlock a two-for-one sunscreen offer.VIEW THE CONCEPT Oreo: Milky Way Dunk OREO, cherished worldwide for its special bond with milk as epitomized by the "OREO dunk", has reimagined this classic ritual. To introduce its limited-edition Space Dunk cookies in Southeast Asia, OREO took a cosmic leap, dunking not into a glass of milk but into the vast Milky Way. Presenting the extraordinary OREO Milky Way Dunk! Leo Indonesia teamed up with Sent Into Space company to create a custom launch craft, sending OREO cookies into the stratosphere. VIEW THE CONCEPT Essie: Nail The Grind Today, essie announces it has become the Official Nail Polish Partner of 2024 WNBA Champion New York Liberty, celebrating the intersection of personal style and professional womenâs sports. As part of this iconic collaboration, the New York Libertyâs mascot Ellie the Elephant becomes the brandâs first-ever celebrity spokesperson, putting gel by essie to the test and unveiling a brand-new look including her first-ever manicure using the polish thatâs built for those whose day-to-day demands durability.VIEW THE CONCEPT Courageous Conversation Global Foundation: Handsup The year 2024 has already proven to be the deadliest year for police violence in America, with 326 Black people killed by police, a staggering 12% increase from the previous year. Additionally, Black women who are often left out of the discussion, make up about 10% of the female population in the U.S. but account for 20% of all women killed by police and nearly one-third of unarmed women killed by police. VIEW THE CONCEPT Harlan Compass: Mantra Of Hope Dentsu Indonesia and Harian Kompas are revolutionizing the way that sexual assault is fought in Indonesia with MANTRA of Hope, an award-winning initiative gives sexual assault survivors a voice and a legally reliable method of self- protection. VIEW THE CONCEPT Cheetos: Cheetos Pants The Cheetos brand, the beloved snack known for its bold, cheesy flavour, is taking mischief to new heights with the launch of Cheetos Pants, the first-ever pair of trousers designed to solve the eternal snacking dilemma: where do I wipe my Cheetle-covered fingers?! In collaboration with BBDO, Cheetos has created the perfect answer: Cheetos Pants. These striking fashion-forward trousers are the exact same shade of orange as the iconic VIEW THE CONCEPT Jetstar: World's Most Amateur Surf Comp Jetstar has launched the inaugural âJetstar Classic,â a surf competition like no other. Dubbed the worldâs most amateur surf competition, the event saw three of Australiaâs least skilled surfers battling it out on the iconic shores of the Gold Coast.Jetstar put the call out far and wide across Australia, not for the pros, but for those who couldnât surf or had never even stepped foot in the ocean.VIEW THE 2 CONCEPTS Heineken: The Flipper Heinekenâ has created a prototype phone case that helps with a very modern problem: everyone being at the bar scrolling through their social media rather than talking to each other. âThe Flipperâ quite literally flips your phone face down when it senses people are out having a good time through clever voice detection technology. VIEW THE CONCEPT Laboratoire Gallia: MommyPhone What if a babyphone wasn't just for listening to babies? That's the idea behind MommyPhone, the new campaign from Laboratoire Gallia, which highlights an often overlooked reality: parents need to be listened to too. By turning one of the most emblematic objects of parenthood on its head, Laboratoire Gallia raises an essential question: after giving birth, all attention turns to the baby... But what about the parents? Imagine a babyphone with a button linking parents directly to experts in early childhood and parenting. That's the idea behind MommyPhone, a powerful symbol to highlight Laboratoire Gallia's helpline. VIEW THE CONCEPT Heineken: Bar Dating
INTERACTIVE
April 05, 2025 11:08 (Edited: April 05, 2025 22:08)
 Heinekenâ is shaking up the dating app scene - not for romance, but to help young adults discover new bars and âmatchâ with a more rewarding social life. The global beer brand has launched âBar Datingâ apps in Brazil and Italy, designed to add a fresh twist to a night out by helping consumers find new venues and break free from their âusualâ. No longer just a way to connect with new people, consumers will be able to use the apps to âswipe rightâ on their next (bar) date. Each bar has a dating profile so consumers can find a match which is just their type. VIEW THE 2 CONCEPTS Pedigree: Lie Detector Dogs are loveable companions, but when it comes to food, theyâre master manipulators. Recognising this, PEDIGREE and Colenso BBDO have launched the PEDIGREE Lie Detector for dogs, a groundbreaking collar and device designed to keep pets honest about their eating habits and help owners manage their weight more effectively.VIEW THE CONCEPT Tinder : The Game Game Tinder just dropped The Game Game - a first-of-its-kind, voice-AI flirting experience - reimagining how brands can use emerging tech to show up in culture, not just comment on it. Launched on April Foolsâ, the in-app experience throws users into hilariously awkward meet-cute scenarios where they flirt with an AI character and get rated on a three-flame scale. Itâs part product innovation, part self-aware brand play - and a bold example of how gamified storytelling can spark emotional engagement and keep users coming back. Tinderâs Future of Dating Report found that 64% of gen z singles are totally fine being a little cringe if it means being real. VIEW THE CONCEPT The Hygiene Bank: The Edible Soap Saatchi & Saatchi has teamed up with UK charity The Hygiene Bank to launch a new campaign highlighting hygiene poverty in the UK. Central to the campaign is 'The Edible Soap', a symbolic creative concept made for real to make a real impact, and designed to raise awareness of the fundamental challenges millions face between eating and buying toiletries. Research from the Hygiene Bank has found that almost 8 per cent of the UK population is currently experiencing hygiene poverty. An estimated 5.3 million adults nationwide have to choose between buying food or basic hygiene productsâVIEW THE 3 CONCEPTS Astra Zeneca: The Body Check Cup The NHL and AstraZeneca unveil a new activation, created by Grey Health NY. Grey Health NY and AstraZeneca have kicked off âThe Body Check Cup,â a challenge to encourage NHL fans and their loved ones to talk to their doctors about cancer screenings. By blending gamification with cancer awareness, AstraZeneca and Grey Health NY are inviting fans to take the pledge to talk to their doctor about getting screened for cancerVIEW THE CONCEPT Nissin: Ufoam Nissin Foods do Brasil has found a creative and entertaining way to amplify the conversation between the Nissin Yakissoba U.F.O. product and the gamer public, with whom the brand already has a strong affinity. In a creative partnership with Dentsu Creative, Nissin has developed an unconventional solution: U.F.O.AM, a foam that can be fitted to headphones to help gamers with the âdentedâ head effect during gameplays,VIEW THE CONCEPT Cervesa Sol: King Star Weather Ogilvy Brazil has launched its first campaign for Cerveza Sol, creatively sponsoring the 'King Star' itself and featuring consumers as the stars of the show. Cerveza Sol is a premium beer brewed using solar energy and is part of the HEINEKEN Group portfolio. The brand has taken an innovative step by sponsoring the sun symbol on Climatempo, Latin America's largest weather portal. When users visit the site, which enjoys millions of visits monthly, they will notice a unique change: the traditional sun symbol in weather forecasts is replaced by the Sol logo whenever the temperature rises. In addition, Sol is leading the way as the first HEINEKEN brand to focus on a new campaign centred around User Generated Content (UGC) on social media. The execution strategy for 'Spon-Sun-Ship' concentrates solely on UGC and aims to thank individuals who posts pictures of the sun on their social media using the hashtag .VIEW THE CONCEPT Durex : The Pull Out Game Many men think theyâve mastered the âpull-outâ gameâbut science says otherwise. In reality, 22 out of 100 people who rely on this outdated method end up with an unintended pregnancy. Durex is here to make sure people donât gamble with their futuresâunless itâs just for fun. Introducing The Pull Out Game Game, a retro-inspired digital experience that hilariously exposes the flaws of the pull-out gameâone near-impossible challenge at a time. VIEW THE CONCEPT Anomaly : The Greatest Hits Of Anomaly Anomaly is remixing its 2025 Summer Internship Program in pursuit of the most diverse and ambitious talent. To encourage folks to sign up for two months of cracking briefs, meme creation, and endless free snacks, the agency today releases a new film titled The Greatest Hits of Anomaly. The film parodies the classic 'Greatest Hits' CD commercials, reimagining the Anomaly NY Summer Internship Program as a collection of the biggest hits of agency life â AKA The Greatest Hits of Anomaly. Each "track" highlights a different aspect of life at Anomaly, showcasing the energy, creativity, and experiences that make the program unique. From âSpotting Random Celebs in SOHOâ as a pop hit to âFixinâ it in Postâ as a country solo and even emo-fueled âFeedback Round 75,â VIEW THE CONCEPT Burger King : Hacker King Last Saturday, March 15, during Consumer Week,â¯Burger King®â¯launched an unexpected stunt: the brand distributed exclusive discount coupons in a hyper-targeted, geolocated way, strategically placed in search results for competitor locations on Google Maps. Photos were taken and posted locally on the pages of over 1,000 competitor restaurantsâ¯across 24 Brazilian states. This organic initiative took place on World Consumers' Day, one of the biggest retail dates in Brazil, aiming to grab consumers' attention and drive engagement. VIEW THE 3 CONCEPTS Samsung SOS: Saved In Translation No-one is immune from mental health problems, regardless of their age, gender or occupation, let alone their nationality. Knowing that Portugal is home to over 1 million foreign residents and that many of them do not speak Portuguese, Samsung have joined forces with SOS Voz Amiga to make its emotional support and suicide prevention helpline â the oldest in the country â more inclusive. Now, calls made to SOS Voz Amiga can be translated in real time with Galaxy AI.VIEW THE CONCEPT |
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This is the Bark Side not The Dark side, new interactive for Aktion Baum