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RADIO
Bargain Chemist: Hayfever We all know to head to the hospital for a life-threatening emergency. But for all those not-so-big ones, thereâs Bargain Chemist. The new campaign positions the proudly local pharmacy as the go-to for affordable healthcare needs â using a distinctly Kiwi sense of humour to stand out in a typically conservative category. PLAY THE 3 SPOTS Job sites are full of unexpected surprises. So, to make the job easier, Kennards Hire delivers surprisingly good surprises with every hire thanks to a bunch of handy extras and service perks for tradies, across Australia and NZ.PLAY THE SPOT Why do we talk about period poverty in hushed tones? The only shame is that it happens at all. Our client wanted to raise awareness for their appeal and this part of their campaign aimed to get men & women talking about it and acting on ending it. PLAY THE SPOT Our client operates a small chain of boutique liquor stores & wanted to evoke a sense of warmth during winter and have listeners get a sense of sitting back & enjoying a glass of something special. PLAY THE SPOT Our client operates a small chain of boutique liquor stores & wanted to evoke a sense of warmth during winter and have listeners get a sense of sitting back & enjoying a glass of something special. PLAY THE SPOT We've all been Ham-boozled! Australian consumers are largely unaware that the majority of ham and bacon on our shelves are made using frozen, imported meat!Our job was to slice through the noise and let Pork fans know how to check that their meat was local (one pun at a time!) PLAY THE SPOT Not all builders are the same. This campaign differentiates Rendition Homes as a true custom-home builder that tailors every home to suit you and your lifestyle â whatever that is. PLAY THE 3 SPOTS 2 Degrees:Hush Little PhonyOur phones are built with sounds that are designed to keep us awake and alert.Which is great during the day, but not so much when itâs time to go to sleep. So to encourage people to put their phones to sleep when itâs time to go to bed, we recreated three iconic lullabies using 17 of these well known phone sounds. Each lullaby played on music streaming sites before it was time to go to bed.PLAY THE 3 SPOTS a Coach gives his/her team some food-for-thought in an inspirational Locker Room speech.PLAY THE 2 SPOTS Anonymous Hackers take over the radio station to inform business owners their brand is anonymous online.PLAY THE SPOT It's Mother's Day this Sunday and neither a cross nor rude word will be spoken, implied nor rhymed with. Which is only right and proper. As, of course, is treating Mum to a delicious lunch, after a well overdue sleep in. And no prizes for guessing what Mother Duck might have as regards a prandial predilection. It must be Luv, n'est-ce pas?PLAY THE SPOT White Ribbon Australia works to help prevent men's violence against women, starting with primary prevention and positive advice for Aussie men and boys. Our research and community engagement showed that many men feel helpless or demonised by much of the cultural messaging around men's behaviour and societal expectations, and don't feel that they have the 'right' to help change the behaviour of their peers. So we've been on a mission of listening and building better tools and advice for men of all ages,PLAY THE 3 SPOTS  Content moderators spend their days filtering suicides, abuse, and violence to protect social media usersâat the cost of their own mental health.â¨Since their anonymity must be preserved, Veris used the only system that could reach them: the report button.With "Report This Ad", users were invited to report over 500 of our ads. Each report was reviewed by one real moderator and delivered a direct message offering free, anonymous psychological support.VIEW THE CONCEPT  Vinnies offers a world of fashion â right here in Australia. That Parisian-looking trench? From Palmyra. The Milan-style boots? Midland. Tokyo streetwear vibes? Straight out of Thornlie. High style, low price, and coming to a cupboard near you. PLAY THE 3 SPOTS Goodnites:Getting Over The ExGOODNITES LAUNCHES GLOBAL AUDIO CAMPAIGN TO DESTIGMATISE BEDWETTING The global campaign from FCB Aotearoa and Eardrum uses AI to remind parents that bedwetting is okay âsometimes kids just need more time.Goodnites (a Kimberly Clark brand) the leading nighttime underwear for kids aged 4â 12, has launched a new radio campaign via FCB Aotearoa and audio specialist Eardrum,PLAY THE 3 SPOTS Everyday people find themselves in incredible situations when they join the Australian Defence Force. This audio campaign promoted âHow Did I Get Here?â, a new podcast where Defence personnel reveal how they found themselves in epic, life-changing moments. PLAY THE 3 SPOTS Lone Pine Koala Sanctuary is known for wholesome, family-friendly messagingâso we flipped the script. To promote their new Nocturnal Night Tours, we targeted under-25s with a taste for spontaneity and after-dark adventure. The result? A cheeky reframe of Brisbane nightlife, inviting young locals to swap bars and clubs for Devils, Wombats and Koalas. It's a bold creative shift for a traditionally conservative brandâand proof that sometimes the wildest nights are the quietestPLAY THE SPOT Forget being regular richâBelong lets anyone become data rich.With unlimited data banking, unused data isnât lostâitâs stashed, flaunted, and flexed. This campaign transformed a functional telco feature into a new kind of digital opulence, giving Aussies something to really sing about: more gigs than they know what to do with. PLAY THE 3 SPOTS Mix Your Go: The Car BreakupAucklanders are in long-term relationships with their cars - and honestly, itâs getting a bit toxic. With nearly 9 cars per every 10 people, New Zealand has one of the highest car ownership rates in the world. But just because we own a lot of cars, doesnât mean we have to be exclusive.Auckland Transportâs latest campaign cheekily encourages the city to start seeing other modes- like walking, biking, busing, ferrying, even training. Built on the successful Mix Your Go platform, the campaign invites people to break free from car monogamy⦠at least for some trips.Sarah, a young professional whose clingy car just wonât let go â needs to have âthe talkâ with her emotionally dependent car. Itâs funny, awkward, and oh-so-relatable.The campaign taps into real-world behaviour change, because letâs be honest, sometimes the best way to move on⦠is without your car.PLAY THE SPOT Child exploitation online has skyrocketed. In the past five years, online grooming crimes against children have surged by a staggering 82% (NSPCC, 2023), and it's estimated that over 500,000 predators are online every day-scouring social media for vulnerable targets. In response, Child Rescue Coalition (CRC) is launching a powerful and unflinchingly urgent campaign this National Child Abuse Prevention Month. 'Watch What You Post. They Are.' Created in collaboration with David&Goliath Brooklyn, the campaign reveals the often-invisible dangers behind every day âsharentingâ and challenges parents to rethink how they share their children's lives online. PLAY THE SPOT Northern Territory drivers are four times more likely to die on the roads than the national average. We brought that statistic to life (or death) and asked Northern Territory drivers if they were OK with their lives being worth less.PLAY THE SPOT While turkey might steal the limelight at Christmas, it could well be duck's turn to take centre stage this Easter. So, which comes first, the duck or the (chocolate) egg? For something sensationally savoury at Easter, there's only one winner.Agency: Skaro & Friend PLAY THE SPOT Tourism Top End launched a 25% discount initiative to drive travel bookings, but by late February, 40% of the $400,000 fund remained unredeemed, putting at risk up to $1.6 million in tourism value. With only weeks before the programâs cut-off, industry uptake had slowed and urgency was mounting. PLAY THE 3 SPOTS Tassie just got tastier, as Grill'd brings healthy, delicious burgers to Hobart for the first time. PLAY THE SPOT When things get hard to sleep, we're not just talking about the hard work of long hours at night. We're talking about life situations that don't allow it. If you must resign your night to unexpected events, keep them awake by doing something you enjoy. The night often teaches us things and we must stay awake. Nothing better for that than a drink, from Intenzo Coffee.PLAY THE SPOT This campaign aims to raise awareness of the dangers associated with rock fishing during Western Australia's 'salmon season'. The creative execution leads us to believe we are sharing an intimate moment between 1920's couple, Donald and Margaret, where she is being 'swept off her feet' by him. We hard transition to a message around being 'swept off your feet' by a large wave and the safety of fishing from a beach.PLAY THE SPOT |
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