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 Content moderators spend their days filtering suicides, abuse, and violence to protect social media usersâat the cost of their own mental health.â¨Since their anonymity must be preserved, Veris used the only system that could reach them: the report button.With "Report This Ad", users were invited to report over 500 of our ads. Each report was reviewed by one real moderator and delivered a direct message offering free, anonymous psychological support. VIEW THE CONCEPT
 Vinnies offers a world of fashion â right here in Australia. That Parisian-looking trench? From Palmyra. The Milan-style boots? Midland. Tokyo streetwear vibes? Straight out of Thornlie. High style, low price, and coming to a cupboard near you. PLAY THE 3 SPOTS
 GOODNITES LAUNCHES GLOBAL AUDIO CAMPAIGN TO DESTIGMATISE BEDWETTING The global campaign from FCB Aotearoa and Eardrum uses AI to remind parents that bedwetting is okay âsometimes kids just need more time.Goodnites (a Kimberly Clark brand) the leading nighttime underwear for kids aged 4â 12, has launched a new radio campaign via FCB Aotearoa and audio specialist Eardrum, PLAY THE 3 SPOTS
 Everyday people find themselves in incredible situations when they join the Australian Defence Force. This audio campaign promoted âHow Did I Get Here?â, a new podcast where Defence personnel reveal how they found themselves in epic, life-changing moments. PLAY THE 3 SPOTS
 Lone Pine Koala Sanctuary is known for wholesome, family-friendly messagingâso we flipped the script. To promote their new Nocturnal Night Tours, we targeted under-25s with a taste for spontaneity and after-dark adventure. The result? A cheeky reframe of Brisbane nightlife, inviting young locals to swap bars and clubs for Devils, Wombats and Koalas. It's a bold creative shift for a traditionally conservative brandâand proof that sometimes the wildest nights are the quietest PLAY THE SPOT
 Forget being regular richâBelong lets anyone become data rich. With unlimited data banking, unused data isnât lostâitâs stashed, flaunted, and flexed. This campaign transformed a functional telco feature into a new kind of digital opulence, giving Aussies something to really sing about: more gigs than they know what to do with. PLAY THE 3 SPOTS
 Aucklanders are in long-term relationships with their cars - and honestly, itâs getting a bit toxic. With nearly 9 cars per every 10 people, New Zealand has one of the highest car ownership rates in the world. But just because we own a lot of cars, doesnât mean we have to be exclusive.Auckland Transportâs latest campaign cheekily encourages the city to start seeing other modes- like walking, biking, busing, ferrying, even training. Built on the successful Mix Your Go platform, the campaign invites people to break free from car monogamy⦠at least for some trips.Sarah, a young professional whose clingy car just wonât let go â needs to have âthe talkâ with her emotionally dependent car. Itâs funny, awkward, and oh-so-relatable.The campaign taps into real-world behaviour change, because letâs be honest, sometimes the best way to move on⦠is without your car. PLAY THE SPOT
 Child exploitation online has skyrocketed. In the past five years, online grooming crimes against children have surged by a staggering 82% (NSPCC, 2023), and it's estimated that over 500,000 predators are online every day-scouring social media for vulnerable targets. In response, Child Rescue Coalition (CRC) is launching a powerful and unflinchingly urgent campaign this National Child Abuse Prevention Month. 'Watch What You Post. They Are.' Created in collaboration with David&Goliath Brooklyn, the campaign reveals the often-invisible dangers behind every day âsharentingâ and challenges parents to rethink how they share their children's lives online. PLAY THE SPOT
 Northern Territory drivers are four times more likely to die on the roads than the national average. We brought that statistic to life (or death) and asked Northern Territory drivers if they were OK with their lives being worth less. PLAY THE SPOT
 While turkey might steal the limelight at Christmas, it could well be duck's turn to take centre stage this Easter. So, which comes first, the duck or the (chocolate) egg? For something sensationally savoury at Easter, there's only one winner. Agency: Skaro & Friend PLAY THE SPOT
 Tourism Top End launched a 25% discount initiative to drive travel bookings, but by late February, 40% of the $400,000 fund remained unredeemed, putting at risk up to $1.6 million in tourism value. With only weeks before the programâs cut-off, industry uptake had slowed and urgency was mounting. PLAY THE 3 SPOTS
 Tassie just got tastier, as Grill'd brings healthy, delicious burgers to Hobart for the first time. PLAY THE SPOT
 When things get hard to sleep, we're not just talking about the hard work of long hours at night. We're talking about life situations that don't allow it. If you must resign your night to unexpected events, keep them awake by doing something you enjoy. The night often teaches us things and we must stay awake. Nothing better for that than a drink, from Intenzo Coffee. PLAY THE SPOT
 This campaign aims to raise awareness of the dangers associated with rock fishing during Western Australia's 'salmon season'. The creative execution leads us to believe we are sharing an intimate moment between 1920's couple, Donald and Margaret, where she is being 'swept off her feet' by him. We hard transition to a message around being 'swept off your feet' by a large wave and the safety of fishing from a beach. PLAY THE SPOT
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