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 As Australiaâs favourite cuppa, Tetley is at the heart of the conversations, gossip and stories people care about. And few stories have had the cultural impact of Star Wars.So when Star Wars Day came around, it was only natural we shout out one of the most iconic lines (and fathers) in cinematic history. VIEW THE AD
 This week, IKEAâs new flagship store opened on Oxford Street, London - though Subway didnât let its new neighbour steal the spotlight without a cheeky challenge. To hijack the hype, Subway initiated a âbattle of the ballsâ on IKEA opening day with a guerrilla-style PR and Social activation to remind the public who has âthe biggest balls on Oxford Streetâ. Taking the tease straight to IKEAâs doorstep, social agency Fabric jumped on the buzz with the creation of tongue-in-cheek vouchers for free 6â Meatbäll Marinara Subs that were handed out to eager homeware shoppers. VIEW THE AD
 According to the latest report from the International Labour Organization (ILO), care work is not equally distributed in any country in the world. On average, women spend three times more time than men on household tasks. This reality affects their life paths, making it harder for women to access better wages, leadership positions, and time for education and professional development. By bringing this issue to light, the campaign seeks to spark dialogue and promote NGO Nós por Elas as an important voice on gender equality public politics. VIEW THE 3 ADS
 The brand name "Zapakovano" translates from Ukrainian as "Packed". Yes, in the past tense, because this company is THAT confident in its ability to pack absolutely anything.Our concept reflects this idea: the limitless potential of packaging.We showcase it through the image of a box die-cut, the foundation of any packaging, visually emphasizing the scale and boldness of what Zapakovano can do. VIEW THE 2 ADS
 In the pharmaceutical world, where ads are usually serious and clinical, Bagó's Neumoflux campaign stands out with a refreshing twist of humor. Picture this: a person, sitting peacefully with a cup of tea, suddenly choked by phlegm. VIEW THE 2 ADS
 May 4th is celebrated worldwide as Star Wars Day, also known as May the 4th. A date on which many brands, both nationally and globally, join together to pay tribute to a saga that defined generations. At Honda Motorcycles, we not only admire history, but we share its essence: the belief in a force that drives you to go beyond.Just as the Jedi trust in the Force to achieve the impossible, at Honda we believe in something equally powerful: the power of your dreams. VIEW THE 4 ADS
 To mark World Press Freedom Day on May 3rd, we created a striking campaign around the message: âNo barbed wire can hold back the truth.â In a world clouded by fake news, censorship, and growing threats to journalists, our visuals depict iconic tools of journalism â a pen, a camera, a microphone â trapped in barbed wire, a universal symbol of oppression. VIEW THE 4 ADS
 From a young age, we learn something big: sharing.And thereâs no better example than when kids invite their toys to the table.Because in their world, everyone deserves a biteâ¦This Children's Day, we chose to represent it just like they do.Because KFC is made for sharing. VIEW THE 3 ADS
 Inspired by everyday habits that feel almost like memes, Guardians of the ATM turns those gestures into a humorous, empathetic campaign. Part of BCPâs financial education platform, it sends a clear message: the bank takes your safety seriously. VIEW THE 3 ADS
 For lung health month, we wanted to show that vaping is not a safe alternative to smoking. Vapes produce harmful toxicants like acetaldehyde, acrolein, and diacetyl that can cause brain damage, lung & organ damage, cancer, and death. VIEW THE 2 ADS
 The Public House create unexpected spud figures in new campaign for EPIC The Irish Emigration Museum. The Dublin-based creative agency have rolled out a new outdoor, print, and social campaign for EPIC, which challenges the automatic assumptions people make about the Irish, and the stereotyping that goes with it. Based in Dublinâs docklands, EPIC is a museum which details the stories of Ireland through the lens of those that left. VIEW THE 2 ADS
 Primark is highlighting the great value that can be found across all of its essentials with the launch of a new campaign âNever Basicâ. The campaign, which will run across all 462 stores in 17 markets alongside Primarkâs social channels, celebrates how wardrobe essentials at Primark are anything but basic when it comes to quality, style and price. VIEW THE 2 ADS
 New Zealanders know the headlines all too well â thousands of Kiwis flocking across the ditch to Australia for better pay, cheaper living, or a bit more sun. Itâs an ever-topical national story, rolled out year after year. And while those who left have been living it up in Aussie, the ones left behind can't help but feel a little⦠left out. VIEW THE AD
 "We All Understand Coca-Cola" highlights its iconic bottle as a symbol of connection. The campaign features real stories of people who overcame language barriers to share a moment over a Coke. Each story is written in two languagesâone flowing from left to right, the other from right to leftâmeeting in the middle to form the silhouette of Coca-Colaâs signature contour bottle. This powerful visual underscores the idea that no matter how different we may seem, common connection is possible and sharing a Coca-Cola is a universal language that we all understand. The campaign includes OOH, print and digital executions and extends online at CocaColaStories.com. VIEW THE 2 ADS
 The Philippines is congested with buildings, especially in the heart of Metro Manila. Green spaces cool down cities but can be rare to find, so while looking through Google Maps, there was a discovery that these green spaces struck a resemblance to a green footprint â or more fittingly, a pair of slippers. This discovery was a perfect link to Havaianasâ #BreakTheRush campaign, which is all about finding a brief moment of relaxation despite the fast-paced movements of everyday life. VIEW THE AD
 Corona Cero, the non-alcoholic version of Corona, needed its own iconic momentâone that felt as relaxing and brand-aligned as the original. Since it can be consumed at any time of day, the challenge was to create a meaningful experience in Costa Rica without relying on the classic sunset. The insight came from local geography: on beaches like Cocles and Cahuita, the sun doesnât set over the oceanâit rises. VIEW THE 2 ADS
 KFC Thailand celebrates 40 years with a taste thatâs timelessThailand is a country rich in taste and flavor, where food isnât just a mealâitâs a way of life. For any foreign brand, breaking into this market is one thing, but staying in it? Thatâs a whole other challenge.To celebrate the iconic taste of KFC in Thailand, we wanted to highlight just how incredible it is to have not only survived but thrived in a country fiercely loyal to its own legendary flavors. VIEW THE 3 ADS
 Smyle, a Dutch producer of plastic-free oral care products, has launched an awareness campaign about plastic pollution. The goal: to encourage both the industry and consumers to make the switch to plastic-free products and packaging. VIEW THE 3 ADS
 The SIMS Foundation is an Austin-based nonprofit dedicated to providing mental health and substance use recovery services to musicians, music industry professionals, and their families. Leading up to their 30 year anniversary, SIMS wanted to remind donors that together they have provided over $50 million in mental health care to more than 25,000 members of Austinâs music community. VIEW THE AD
 There are foods that are seen and devoured without thinking. They are delicious when you eat them. But it turns out that as time goes by they remember you. And they hurt you, reminding you that the story of the pleasure of eating doesn't end there. VIEW THE AD
 Sometimes brands look at what's going on in the world to leverage their attributes. The economic conflicts in the news are on everyone's lips. That's why this opportunity gave the brand the chance to highlight its benefits. A joke, a satire, a message of reflection? Anything to generate empathy with consumers by taking advantage of reality itself. VIEW THE AD
 Context: Cats are tender pets capable of accompanying us and giving us affection during the day. Being felines, they have nocturnal habits. Their activities occur at night while we sleep.CONTEXT: In Venezuela, cats that live in family homes love to escape at night. GPS studies determine that, depending on the cat's personality, they can stray from their homes by between 500 meters and 5 km.Goal:To promote our Misu cat food, we wanted to determine how much they do in the early morning and why they come home so hungry. VIEW THE 2 ADS
 Ogilvy Chile and the airline SKY present its new campaign 'Don't Spend it all on a plane ticket'. The campaign stems from a truth that every traveller has experienced: when the ticket takes up most of the budget, everything else takes a back seat. And humorously illustrates the disappointing consequences that such a decision could lead to. VIEW THE 3 ADS
 Back Market, the leading marketplace dedicated to verified refurbished tech, and creative agency Marcel are launching a global campaign on April 16 (ahead of Earth Day on April 22), urging consumers to take a stand against fast tech and the culture of overconsumption and overproduction. This throwaway culture is what Back Market defines as âfast tech.â VIEW THE 5 ADS
 Sometimes, the paths arenât paved. Theyâre woven into the fabric of a shoe or traced along the seams of a ball. In this graphic campaign, we turn sports details into routes. Into trajectories. Into the beginning of something bigger. We turn the micro into the macro, to show that no matter which sport you choose, all roads lead to the same place: where the game begins, Decathlon. VIEW THE 5 ADS
 The footprints are important to make the case VIEW THE AD
 In Japan, a country where 98% of people are Vitamin D deficient, according to a study by Jieki University School of Medicine, a long-standing culture of overwork, combined with the dense urban environment, has created a lifestyle that keeps people indoors, and away from the sun. VIEW THE 6 ADS
 Ever wondered what the biggest rockstars in history demand before a show? Private jets, white tigers, or M&Ms of every color except brown? Turns out, no matter how wild the requests get, thereâs always one thing in common: Budweiser. The iconic global beer, which has always stood alongside the biggest names in music, is celebrating its authentic connection to the industry with its latest campaign, The Beer Behind The Backstage, created by Africa Creative. The initiative highlights a little-known fact: over the decades, Budweiser has been a staple on the backstage riders of major artists. To prove that the worldâs most demanding bands have one request in common, the brand delved into historical documents revealing Budweiser is an essential item on the tour riders of legendary musicians. VIEW THE 4 ADS
 In Peru, more than 6 million businesses, mostly small, informal and subsistence enterprises, live condemned on a daily basis. Not because of the economy. Not because of competition. But because of fear. VIEW THE 4 ADS
 Remember, it is not enough to think that you will be remembered. You must remember to denounce the aggressor without letting the consequences affect you and your environment. VIEW THE AD
 Stella Artois has launched a new out-of-home campaign that humorously nods to the universal experience of navigating a crowded bar. The campaign, titled 'Claustrobars,' was shot by globally renowned photographer Ale Burset and developed in collaboration with Grey's London studio with a curated global team. 'Claustrobars' captures a familiar scene - customers packed shoulder-to-shoulder, jostling for a drink. VIEW THE ADS
 In an era of tariffs, it's time to bring bootlegging back Agency: Berners Bowie Lee / Hatch 64 VIEW THE ADS
 We have women to thank for so many of the world's critical discoveries and inventions. This ad, created by Showpony, celebrates the essential role women play in the workforce, and the often unrecognised, life-changing impacts their work has had. VIEW THE ADS
 In a world where armed conflict has become part of the everyday landscape, Amnesty International Chile launches "Shooting Stars", a campaign created by Berlin, designed to shed light on the devastating impact of war on civilian populations. VIEW THE ADS
 In China, where pharmaceutical advertising is strictly regulated and sex remains a sensitive topic, promoting Viagra required a delicate yet compelling approach. So Ogilvy Shanghai turned intimacy into art - a medium that transcends restrictions while sparking conversation. Viagra collaborated with a renowned artist, and invited three real couples to reflect on their experiences with fading passion and intimacy challenges. Through candid conversations, they confronted the reality of how long it had been since they last connected. Then, left alone with a camera, their moments of closeness enhanced by Viagra were captured through time-lapse photography - turning fleeting interactions into long lasting expressions of love. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD READ MORE
 In response to the recent surge of AI-generated images emulating the whimsical aesthetics of Studio Ghibliâa phenomenon dubbed âGhiblificationââGreenpeace, in collaboration with Ogilvy Greece, has launched a provocative campaign highlighting the harsh realities of environmental destruction that no filter can beautify. VIEW THE 5 ADS
 7000 pots & pans end upin australian landfill...dailyTo demonstrate the scale of this environmental issue, we stacked every one of them vertically in an eDM. An approximate 700 meter high tower was the result, and customers were able to scroll all the way to the base where they learnt about a new recycling technology for processing pots & pans. VIEW THE AD
 Vaping first emerged as a trend marketed as a significantly healthier alternative to smoking. However, over time, this premise has started to crumble. Younger generations, who were distancing themselves from cigarettes, ended up embracing a product with highly harmful health consequences. VIEW THE 2 ADS
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