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Seen and noted
 May 4th is celebrated worldwide as Star Wars Day, also known as May the 4th. A date on which many brands, both nationally and globally, join together to pay tribute to a saga that defined generations. At Honda Motorcycles, we not only admire history, but we share its essence: the belief in a force that drives you to go beyond.Just as the Jedi trust in the Force to achieve the impossible, at Honda we believe in something equally powerful: the power of your dreams. VIEW THE 4 ADS  Inspired by everyday habits that feel almost like memes, Guardians of the ATM turns those gestures into a humorous, empathetic campaign. Part of BCPâs financial education platform, it sends a clear message: the bank takes your safety seriously.VIEW THE 3 ADS  In Peru, more than 6 million businesses, mostly small, informal and subsistence enterprises, live condemned on a daily basis. Not because of the economy. Not because of competition. But because of fear.VIEW THE 4 ADS  An inheritance that turns toxic family members against each other is the starting point for the League Against Cancer (Liga Contra el Cáncer) and Cheil Peru to communicate, with the power of humor, a dramatic statistic: The chances of developing cancer are more than 50% if someone in your family has already had it. This shocking fact and a captivating story are the pillars of this spot, which achieves two noble objectives: to raise awareness about how vulnerable we all are to cancer and to raise awareness of the free screening campaigns that the Peruvian NGO runs throughout the year.VIEW THE SPOT  Easter is one of the most anticipated dates for young people and families in Peru. It is synonymous with short trips, improvised adventures, and unforgettable moments away from routine. Destinations such as Marcahuasi, Paracas, the southern beaches or Huacachina are full of life for those looking to disconnect and live unique experiences with their friends or loved ones.VIEW THE 3 ADS  On World Health Day, we are launching a campaign to raise awareness about the risks of self-medication.VIEW THE 3 ADS  We all dream of becoming professional players, but the truth is that very few make it. However, thereâs always a way to feel like one, even if it's just for a moment. After that, those ambitions fade as you enjoy a cold beer with good company.VIEW OUTDOOR  The campaign announces the official launch of the digital television platform, featuring more than 90 channels and incorporating L1 Max, allowing fans to follow the Peruvian national football championship at no extra costVIEW THE SPOT  DanSa is a magical experience capable of transcending and awakening new sensations within us. It is a show created to make the WORLD FEELhe wonders of our Peruvian culture. Through an immersive spectacle of dance and exquisite Peruvian gastronomy, it promises to be a feast for the senses. DanSa, Feel Peru.Feel our gastronomy, Feel our music and rhythm, Feel our culture VIEW THE SPOT  In Peru, not knowing how to drive or making mistakes in some maneuvers behind the wheel is synonymous with #ManejarComoMujer. That is why, on 8M, we transform this phrase into a recognition. Driving as a woman is more than being in front of the wheel. It is managing life with character, discipline and virtue.VIEW THE 2 ADS  Subzero is an ice cream & coffee shop in Miraflores, a very tourist neighbor. My strategy to sell these outdoors for the client was 'â We can't say our coffee is the best one'', we have to go to the war, like the Pepsi against Coke prints, we are David against Goliath, our weapon is quality for a fair price, that's it. VIEW THE AD  For Women's Day, we launched a campaign that challenges stereotypes about women in emergency and healthcare services.VIEW THE AD  Nature can be beautiful, and just as it is beautiful, it is also wiseâgiving animals the protection their bodies need, something we humans have lost over time. Because sometimes, we donât take care of ourselves the way we should.VIEW THE 4 ADS Clinica Javier Prado: Thorns Of UnLove On Valentine's Day, we created a campaign to raise awareness about love and its impact on our mental health. VIEW THE AD  On World CO2 Emissions Reduction Day, Volvo showed that the only exhaust pipes that will be left in the future will be those made of nature.This reaffirms our commitment to manufacture only electric vehicles in the near future and the elimination of tailpipes that generate polluting emissions, inviting also the rest of the industry to work towards this goal.VIEW THE 4 ADS  Our print campaign celebrates Credit Report's 60th anniversary and highlights its history as a leading source of business information for B2B companies. For six decades, they have provided reliable data that allows companies to make decisions and close credit transactions with confidence.VIEW THE 2 ADS  In Peru, successful entrepreneurs are called kings. That is why every day we hear of the emergence of a potato king, chicken king, egg king or sweet potato king.Under this finding, Los Reyes del Progreso was born to offer MiBanco's Khuska Emprendo service, aimed at small and medium-sized entrepreneurs seeking to expand their business.VIEW THE AD  Zavalita Brand Building, together with Makaco Post, one of the leading post-production studios in Peru, has launched its first campaign entirely produced with artificial intelligence. VIEW THE SPOT Burger King: Invisible Promo
PERU
November 30, 2024 11:56 (Edited: March 27, 2025 07:34)
 Is it possible to create a campaign that only color blind people can see?Yes!! Burger King, the brand that celebrates the uniqueness of people, commemorated World Colorblindness Day by launching a promotion that only those with this visual condition can see. VIEW OUTDOOR  Starbucks launched its new seasonal Halloween drink named "Spooky."For this reason, we created this audiovisual piece that was launched in several countries in the region such as Peru, El Salvador, Costa Rica, Dominican Republic, Bolivia and Guatemala.This sweet nightmare brings animated characters to life that immerse us in a fantastic story. VIEW THE SPOT Ronald McDonald House : The Big Hack
PERU
November 26, 2024 07:03 (Edited: March 27, 2025 07:34)
 Publicis Peru, one of the most renowned agencies in the industry, has brought to life âThe Big Hack,â a campaign that amplifies the voices and creativity of children and young people across all McDonaldâs ads to promote Gran DÃa, a day of solidarity in which 100% of Big Mac sales are directed to helping Ronald McDonald House and SOS Childrenâs Villages Peru. On November 22, all McDonaldâs locations across the country will dedicate Big Mac sales to these charitable causes. VIEW OUTDOOR PlazaVea: The Kimberly Price In collaboration with PlazaVea, the largest supermarket chain in Peru, Fahrenheit DDB created this campaign to rally national support for Kimberly GarcÃa, one of Peruâs top athletes in racewalking. The idea was to boost awareness of Kimberlyâs Paris 2024 competition by offering selected products - TVs, smartphones, and refrigerators - at a price matching her competition number: 146.VIEW THE CONCEPT  Who hasnât felt that "horror" when something happens to your car?It doesnât matter what the reason is: a broken windshield, a small collision, or a flat tire. Itâs like a nightmare where you canât escape the fear.But hereâs the good news: with the MiGAC app, those moments of panic are nothing more than mere scares. Youâll have the support you need to keep your car in good hands, without losing your calm. VIEW THE 2 ADS  Who hasnât experienced âhorror nightsâ due to the flu?We've all been thereâthe body aches, the fever that keeps you up all night, and that feeling of total helplessness. It's like a battle between you and your own body, and the flu always seems to win.VIEW THE AD  Halloween, the night of the spirits and the dead, is celebrated every October 31, in which scaring is the goal. Over the years, iconic characters such as Jason Voorhees, Michael Myers and Chucky have emerged, known for their ability to get anywhere with unique skills. But an intriguing question arises: how do they manage to appear everywhere?VIEW THE 3 ADS 360 Energy Drink: Drink ZzZtreaming OPPORTUNITYAll gamers have a common enemy, that attacks noobs and pros, no matter where or what they're playing, and prevents them from enjoying more hours of gaming: fatigueti VIEW THE CONCEPT PetPace: Animal Alerts Earthquakes have a devastating impact on communities and their livelihoods worldwide. Peru is a known seismic zone, due to its location along the Pacific Ring of Fire. While the most sophisticated technology canât predict earthquakes, scientific evidence shows that animals could. Animals such as dogs behave abnormally before earthquakes, as their heightened senses can pick up on pre-seismic phenomena. Previous approaches to monitoring animals in the wild for earthquake forecasting have failed due to outdated and invasive technology. There is an urgent need for a simple method that prioritizes animal health. Designed with the comfort of dogs in mind, the PetPace smart collar uses electrode-free non-invasive sensors. PetPace uses proprietary AI algorithms to analyze data and create comprehensive health reports.VIEW THE CONCEPT  Exploring is part of a Jeep's driver life. Finding new paths, new landscapes, new adventures charges us with energy and makes us fall more and more in love with off-road life.But just as we never stop finding new destinations, there are places that we absolutely have to visit to ensure a long and exciting life.VIEW THE 3 ADS  September: A month of fire and oblivion.Flames devour our forests, and the indifference of political leaders fuels the fire. Mismanagement and destructive practices have turned September into a month of tragedy for our region."Indifference is consuming us" is a desperate cry, a call to action to awaken a sleeping world. It's time for governments and society to realize the environmental crisis we are living through.VIEW THE 3 ADS  We show what some of the world's noisiest cities would sound like if vehicles with combustion engines disappeared.Unlike combustion engines, electric vehicles not only care for the environment, but also significantly reduce noise levels in big cities, because they don't emit any noise.VIEW THE 4 ADS Hyundai: The Art of Electomobility Just like old times, but better. The electric technology of our cars is here to give cities back the shine they should never have lost. That's why we gave a message for a better future for the next generations, deciding for efficient and sustainable mobility. This was a print campaign during #WorldEVDay.VIEW THE 3 ADS  For Children's Day, we show their imagination through play and creativity with our products. They turn a household object into something unique. Let's awaken our inner child with them to live thousands of adventures.VIEW THE 3 ADS  Dolocordralan is one of the most popular anti-inflammatory brands in Peru. It is used to relieve any type of pain, especially those caused by sports. That is why, during the Paris 2024 Olympics, we decided to make Dolocordralan encourage every athlete who is in search of glory. This is where "EFFORT SPONSORS" was born, a series of graphics that invite you to overcome the fear of pain to achieve your goals. VIEW THE 4 ADS  As the Paris 2024 Olympics approach, brands are beginning to present their innovative campaigns for this global event. One of these brands is the new Corona Cero, a 0.0% alcohol beer. Corona Cero represents an ideal alternative for those looking for new drinking occasions, enjoying a non-alcoholic beer, brewed with natural ingredients, that maintains all the characteristic flavor of Corona. And to amplify its concept of relaxation, Publicis Peru has launched the âRelaxing Adsâ campaign. This innovative OOH (Out Of Home) campaign ârelaxesâ the ads of other brands that show athletes exerting themselves or exercising. Thus, Corona Cero has positioned itself alongside the advertising of different sports brands such as Reebok, Smart Fit, Powerade and Klimax, inviting everyone to relax after any physical activity.VIEW 4 OUTDOORS  Despite being the first steel company in Peru, Siderperu had not carried out any advertising campaign, except for very basic B2B communication. This made younger brands begin to take SOM away from us and even take away our leadership position.VIEW THE 2 ADS  On every family outing or trip out of the city there is always someone who fuels their children's adrenaline the most: Dad. He is the one who is always ready in case one of his little ones tells them to jump from a tree, climb a mountain or do something extreme; becoming the ideal adventure companion for years.We present to you the latest Jeep Peru campaign for Father's Day.VIEW THE 3 ADS  Who hasn't caused their mom to fret? Over the years, we've given her wrinkles by coming home late, talking back, not eating her food, getting bad grades, or simply by getting into mischief. So, for Mother's Day, it's time to erase all those wrinkles by giving her a 30% discount on Botulinum Toxin.VIEW THE 3 ADS  When we think about campaigns in the âeducationâ category, typical scenes of classrooms, laboratories and ordinary students automatically come to mind. This time we put all that aside and immerse ourselves in the intensity of the sea and its unexpected changes to give a message of adaptation and improvement.VIEW THE SPOT Sapolio: The Guardian Toad This year, Peru is historically facing the worst crisis of dengue. Almost 80% of the population in the most affected areas does not have access to clean water, forcing people to collect water in plastic containers from tanker trucks that distribute it from house to house. VIEW THE CONCEPT |
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Essential services can be the victims in Peru