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 âA Poetic Conversationâ, an interactive poetry installation by Bottega Veneta, launched on April 22nd, 2025, at the Rowing Club in Shanghai, China. Featured thousands of copies of the anthology In Such a Staggering World (Yao Yao Huang Huang De Ren Jian) by poet Yu Xiuhua. Books were arranged to form a three-dimensional Bottega Veneta brandmark, which gradually disappeared as visitors took copies home. VIEW OUTDOOR
 Pizza Hut is hijacking the crazy lunch lines of Hong Kong with its new pop-up store to give hungry lunch-goers a timely reminder that they donât need to waste their time waiting for a delicious lunch.Hong Kongâs lunch rush is exactly that: a manic rush. Why? Because if you snooze, you queue. From 12:30-2 the cityâs cafes and restaurants have lines trailing out the door. And with most of the working population only getting a 1-hour break, many of them donât have the time to wait 30 minutes for a table. VIEW OUTDOOR
 Goodnites, the #1 nighttime underwear brand, has announced the launch of Mission Dry, a new activation to launch its âNever Stop Dreamingâ platform. The innovative and timely space-themed campaign aims to help destigmatise bedwetting by reframing childrenâs nighttime underwear through an emotional lens: itâs not just about staying dry, but about teaching kids how to stay strong, brave, and mission-ready. The campaign was inspired by the absorbency systems found in astronauts' space suits and is bolstered by participation of real and aspiring astronauts, Scott Kelly and Manju Bangalore, because hearing encouragement from a hero can be the first step to feeling like one. 1 in 6 kids in the U.S. experience bedwetting and many may feel embarrassed and ashamed. VIEW OUTDOOR
 During a sold-out La Liga showdown against FC Barcelona, CD Leganés made historyânot for goals scored, but for where they placed a logo. In a cheeky and powerful move, the club unveiled the worldâs first testicular-region sponsorship, with the Testicular Cancer Societyâs logo directly on players' shortsâin the exact region the disease affects. The campaign, titled Sponsored Balls, was created by FP7McCann to mark Testicular Cancer Awareness Month VIEW OUTDOOR
 In a creative and thoughtful leap, Lebanese Station, a renowned name in the Middle Eastern food delivery industry, is embracing the spirit of togetherness this Ramadan. In partnership with Flyby, the brand has redefined what it means to deliver more than just food, with a focus on meaningful marketing. Every delivery is a lesson in gratitude: The idea is simple yet impactful. Each Lebanese Station delivery box has been transformed into an opportunity for customers to experience appreciation in various languages. VIEW OUTDOOR
 Anyone whoâs cracked open a Coors Light knows that itâs best enjoyed when the mountains on the packaging turn blue. To celebrate the brandâs iconic cold activated cans and bottles, its latest radio campaign, called Cold Activated Announcers, features voice actors who recorded the ad in an ice plunge chilled to 42 degrees. The campaign was created in partnership with alma. VIEW OUTDOOR
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