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Uncategorised
Heineken: The Social Screen
SOUTH AFRICA
March 26, 2025 10:06 (Edited: March 27, 2025 07:34)
 Heineken has revolutionised the football viewing experience with an innovative activation aimed at enhancing social connections among fans. In a dynamic and high-profile event that redefined the UEFA Champions League experience, Heineken unveiled the Heineken Social Screen â an unprecedented, expandable screen wall created by seamlessly connecting multiple mobile devices. Held at Hyde Park Corner, this cutting-edge activation transformed solitary screen time into a vibrant social experience, bringing together football fans in an unforgettable and immersive way. VIEW OUTDOOR ANZ: Scammers Bloom
NEW ZEALAND
March 18, 2025 05:59 (Edited: March 27, 2025 07:34)
 Romance scams are on the rise. So, on the day when love is most in the air, ANZ introduced Scammers Bloom, a unique rose that looks beautiful but reeks of fish. Launched at a one-day-only flower shop called Love Stinks, these stinky bouquets mirrored romance scams, helping potential victims see that what seems perfect on the surface can be rotten underneath. Alongside the roses, Valentineâs Day cards and bouquet wraps hid scam safety advice, helping people spot love traps and stay safe.VIEW OUTDOOR Walker's : They're Back
UK
March 14, 2025 17:13 (Edited: March 27, 2025 07:34)
 Following a huge reaction to the news that Walkers Worcester Sauce crisps were returning (but only in Worcester), VCCP and Good Relations have launched an integrated campaign to share the news that the iconic flavour will now be available nationwide. Walkers reached out to heartbroken fans who were still mourning the loss of the flavour, which was withdrawn in 2023, to tease their return. But the initial announcement that the Lea & Perrins favourites were coming back carried an important twist: they were only available in Worcester, at a single corner shop. The announcement caused a frenzy, turning the town purple as a giant six-metre crisp pack floated down the River Severn past Worcesterâs beautiful cathedral. VIEW OUTDOOR Transport Accident Commission: Crash The Premiere
AUSTRALIA
March 07, 2025 11:41 (Edited: March 27, 2025 07:34)
 For the sixth year running, the TAC Split Second Competition has given aspiring filmmakers and content creators aged between 18-30 the chance to submit ideas for a short film, focusing on two themes: driving tired and seatbelt usage. This year, a Hyundai i35 car wreckage took centre stage and became a powerful cinema projector playing the films. A reminder of the stark consequences of a split-second decision. VIEW OUTDOOR Samsonite: Scholar Panel
INDONESIA
February 28, 2025 15:34 (Edited: March 27, 2025 07:34)
 dentsu Indonesia and Samsonite have launched Scholar Panel, an innovative noise-reducing solution that uses recycled luggage waste to address the harmful effects of aircraft noise pollution on children in schools around Indonesiaâs Soekarno-Hatta Airport. dentsu Indonesia is the lead creative agency behind this impact-driven innovation, leading ideation to execution, conducting in-depth research, supervising the build, developing the advertising strategy, and driving PR communications. VIEW OUTDOOR Allianz Womens Aid: Dead Flower Shop
IRELAND
February 27, 2025 07:58 (Edited: March 27, 2025 07:34)
 As the number of women killed in Ireland continues to rise, one thing is clear:violence against women cannot end without men's help. Allianz and Women's Aid wanted to help enable men to become allies in the fight against gender-based violence.VIEW OUTDOOR Odido: Meaningful Logo
NETHERLANDS
February 25, 2025 16:29 (Edited: March 27, 2025 07:34)
 Dutch telecom company Odido invited supporters at home to secretly submit personal messages to Dutch national team short track skaters. These messages of encouragement were printed on the skaters' suits in the place of Odido's logo to provide the skaters with extra motivation in their battle on the ice. VIEW OUTDOOR Surfrider Foundation : Make The Ocean Great Again
FRANCE
February 25, 2025 16:22 (Edited: March 27, 2025 07:34)
 Following President Trump's arbitrary decision to rename the Gulf of Mexico, .becoming and the Surfrider Foundation Europe responded in kind. They launched the "Make The Ocean Great Again" campaign, turning political absurdity into a powerful statement about ocean conservation by renaming European aquatic sites with ecologically focused names. Using Google My Maps, they selected 10 aquatic sites, giving them new, ecologically-focused names like The Free From Harmful UV Filters Beach, The Free Nurdles Beach, and the Bye Bye Chemicals Flow, each accompanied by a short text. Because, sometimes, the best way to fight absurdity is with creativity...VIEW OUTDOOR Fondation Digestive: Scanitary Paper
CANADA
February 22, 2025 11:41 (Edited: March 27, 2025 07:34)
 Colorectal cancer is the second most deadly cancer in Canada. To raise awareness among Quebecers of the importance of getting tested for this disease, Fondation Digestive, in collaboration with LG2, has created the 'Scanitary Paper.' This awareness-raising product reaches people where they think most about their digestive health: on the toilet. VIEW OUTDOOR Beeline Kazakhstan: Mountennis
KAZAKHSTAN
February 20, 2025 07:25 (Edited: March 27, 2025 07:34)
 The City Sets the Rules of the Game! For the first time, the ATP 250 Series tennis tournament was held in Almaty - a historical event few believed would ever make its way to the city, where tennis has never been the most popular sport. Beeline Kazakhstan, as a proud sponsor of the Almaty Open ATP250, was encouraged to promote the tournament among the cityâs residents. VIEW OUTDOOR Dog Waste Bags; Human Waste
AUSTRALIA
February 16, 2025 07:44 (Edited: March 27, 2025 07:34)
 Plastic pollution plagues the earth. The least we can do is pick it up. However, people would rather pick up a steaming pile of gastroenteritis, than a chip packet sterilised by the ocean.Human Waste Bag is a simple design that is printed on the front of free dog bags which are readily available at council dog beaches. The designs entice humans to pick up plastic pollution as well as their dog poo, after all they do have a garbage bag in their hand. VIEW 3 OUTDOORS Hyundai: Moving Billboard
USA
February 08, 2025 12:21 (Edited: March 27, 2025 07:34)
 Hyundai vehicles on a Hyundai Xcient Hydrogen EV truck were decked out in Amazonâs iconic âAdd to Cartâ logo to remind drivers on the 405 freeway in Orange County that you can now buy a Hyundai on Amazon. VIEW OUTDOOR Spar Eurospar: Breast Before Dates
IRELAND
February 07, 2025 15:57 (Edited: March 27, 2025 07:34)
 There's a date to eat your food by. And now there's a date to check your boobs by.Research shows 86% of Irish shoppers regularly check food product dates, with this behaviour more common among women and those aged 45â54. Meanwhile, only 35% of women are self-checking regularly for breast cancer.VIEW 2 OUTDOORS ACRA: Disconnected
ITALY
February 01, 2025 09:41 (Edited: March 27, 2025 07:34)
 The campaign aims to raise awareness of systemic racism and to promote a more equal and inclusive society. Systemic racism has long been embedded in social norms and manifests itself in subtle gestures and behaviors, taken for granted and unacknowledged. The campaign also speaks to the youngest, who are always connected to various devices, because they are the key to building a fairer and more cohesive society.VIEW 3 OUTDOOR Holocaust Memorial Day: Remembering The Past
UK
January 28, 2025 09:08 (Edited: March 27, 2025 07:34)
 Major outdoor advertising sites across the UK, including the Piccadilly Lights, are being given over to recognise Holocaust Memorial Day today, which marks the 80th anniversary of the liberation of Auschwitz-Birkenau, the biggest Nazi death camp. In a striking campaign by the Holocaust Memorial Day Trust (HMDT) and its agency partner, St Lukeâs, the focus for 2025 is 'Remembering the past for a better future.' The creative idea is based around a simple photograph of a real-life grandfather and granddaughterVIEW 3 OUTDOORS Unicef: Malnutrition Plates
VIETNAM
January 17, 2025 16:26 (Edited: March 27, 2025 07:34)
 In Vietnam, millions of children face malnutrition, with nearly 40% in some regions suffering from severe deficiencies. Together with UNICEF and Minh Long, we developed The Malnutrition Plates.A curated series of ceramic plates highlights the urgent issue of malnutrition in Vietnam, visually representing stark data about nutrient deficiencies affecting millions of children.VIEW 3 OUTDOORS Texas Ramps: Take The Stairs
USA
January 09, 2025 06:12 (Edited: March 27, 2025 07:34)
 We used National Take the Stairs Day (January 8) as an opportunity to remind passersby that not everyone can just take the stairs. Nearly 12% of Texans are wheelchair bound and many are in need of assistance with accessibility in their own homes. The Texas Ramp Project works with volunteers across the state building ramps to help the disabled and low-income adults gain mobility and freedom from being otherwise homebound.VIEW 3 OUTDOORS Ministerio de Transportes de Chile: Social Wreaths
CHILE
December 18, 2024 12:59 (Edited: March 27, 2025 07:34)
 CHALLENGEDistracted driving accounted for one in three fatal road accidents in Chile, yet traditional awareness campaigns struggled to capture public attention.INSIGHTThe campaign drew inspiration from âanimitas,â Chileâs culturally significant roadside memorials, to deliver a poignant and culturally relevant message. IDEA"Social Wreaths" reimagined traditional animitas as floral representations of app logos like Instagram, WhatsApp, and TikTokâturning them into sobering reminders of the link between mobile phone use and road fatalities. VIEW OUTDOOR Safer Boating Week : Message In A Bottle
NEW ZEALAND
December 12, 2024 11:43 (Edited: March 27, 2025 07:34)
 New Zealand boaties are a notoriously stubborn crowd. Theyâre reluctant to take advice and by the time theyâre on the water, well, itâs too late to remind them to throw on a lifejacket, check the marine forecast, or carry two ways to call for help.We needed a plan to reach them, so we created a deal. âCome Home Safe Dealsâ is a lighthearted take on legal documents, a contract that loved ones make with their favourite boatie before they head out. VIEW THE AD Sea Watch: Danger, Drowning In Progress
GERMANY
December 12, 2024 11:35 (Edited: March 27, 2025 07:34)
 Sea-Watch is an NGO that has been dedicated to saving lives in the Mediterranean since 2015. The organisation not only rescues refugees from perilous waters but also advocates for awareness of the ongoing humanitarian crisis in the region through its political efforts. Together with Mother Berlin, Sea-Watch has created specially designed warning signs to draw attention to the life-threatening dangers faced by refugees in the Mediterranean. Warning signs exist to alert us to risks that we would otherwise overlook. VIEW 4 OUTDOORS Ghirardelli: Celebrating National Peppermint Day
USA
December 08, 2024 10:52 (Edited: March 27, 2025 07:34)
 Ghirardelli, the iconic confectioner, is helping to maximize the holiday spirit this season, and kicked off the merrymaking on National Peppermint Bark Day with a one-of-a-kind caroling experience to welcome the return of its beloved seasonal offering. This year marks the 20th anniversary of Ghirardelli Peppermint Bark, the limited-time fan favorite. To celebrate, VIEW OUTDOOR KFC: Kentucky Fried Carols
CANADA
December 08, 2024 10:51 (Edited: March 27, 2025 07:34)
 Thereâs a unique kind of silence that falls over the table during holiday dinners - a moment of stillness when everyone is too busy savouring their food to say much. Itâs that peaceful pause when the meal takes centre stage, and conversation fades into the background. But this year, KFC Canada is spinning things around and seizing the silence⦠by offering something no one saw coming into the holiday mix.VIEW OUTDOOR Lego: Hidden Disabilities
DENMARK
December 08, 2024 10:48 (Edited: March 27, 2025 07:34)
 To mark this yearâs International Day of Persons with Disabilities, the LEGO Group introduces a wave of new initiatives designed to support and celebrate fans and colleagues with disabilities, conditions and sensory needs that arenât immediately apparent. The company is partnering with Hidden Disabilities Sunflower to create awareness through LEGO products; supported by employee training. VIEW OUTDOOR Burger King: Invisible Promo
PERU
November 30, 2024 11:56 (Edited: March 27, 2025 07:34)
 Is it possible to create a campaign that only color blind people can see?Yes!! Burger King, the brand that celebrates the uniqueness of people, commemorated World Colorblindness Day by launching a promotion that only those with this visual condition can see. VIEW OUTDOOR Ally Bank: Banksgiving
USA
November 27, 2024 11:27 (Edited: March 27, 2025 07:34)
 To truly give thanks to our customers this year, Ally Bank, Member FDIC, brought back 'Banksgiving,' a celebration of the thanks we have for our customers, delivered by one of our most important assets â our customer care specialists. VIEW OUTDOOR Ronald McDonald House : The Big Hack
PERU
November 26, 2024 07:03 (Edited: March 27, 2025 07:34)
 Publicis Peru, one of the most renowned agencies in the industry, has brought to life âThe Big Hack,â a campaign that amplifies the voices and creativity of children and young people across all McDonaldâs ads to promote Gran DÃa, a day of solidarity in which 100% of Big Mac sales are directed to helping Ronald McDonald House and SOS Childrenâs Villages Peru. On November 22, all McDonaldâs locations across the country will dedicate Big Mac sales to these charitable causes. VIEW OUTDOOR MadWe Trainee Program:Shoe
FINLAND
November 13, 2024 14:54 (Edited: March 27, 2025 07:34)
 Finnish creative agency SEK launches MadWe trainee program to make the field an attractive option for young people of underrepresented backgrounds. The campaign plays on the well-known phrase âto get oneâs foot in the doorâ to reach potential trainees.VIEW 3 OUTDOORS Keep Britain Tidy: The Poisoned Swan
UK
November 13, 2024 14:53 (Edited: March 27, 2025 07:34)
 UK-based independent environmental charity Keep Britain Tidy has today launched a new behaviour change campaign to highlight the environmental damage caused by dropping cigarette butts into drains. Research by Keep Britain Tidy reveals that up to 5,000 cigarette butts end up in a single drain every year in Britain. With over 1,000,000 drains nationwide, this presents an unprecedented volume of cigarette butts ending up in UK waterways. VIEW OUTDOOR Prime Video: Citadel Diana
ITALY
November 13, 2024 14:47 (Edited: March 27, 2025 07:34)
 A new unconventional campaign took place in Lucca, Italy, to launch 'Citadel: Diana' the new Prime Video Original chapter expanding the Citadel spyverse, and starring Italian actor Matilda De Angelis as a civilian turned into a spy. Hereâs why to amplify the concept 'Anyone could be a spy', Prime Video and Ogilvy Italy chose the most famous spies in the world: Italian grannies. A unique out-of-home campaign captivated attendees at the Lucca Comics & Games festival*, held from October 31st to November 3rd. Leveraging the historic charm of Lucca, the campaign transformed balconies throughout the city centre, between Piazza Duomo and Piazza San Francesco, into mock espionage headquarters. VIEW OUTDOOR Guild Gaming & Esports: The Forty Seven
UK
November 05, 2024 09:48 (Edited: March 27, 2025 07:34)
 Sky Broadband reveals âThe Forty-Seven %â, ahead of the Womenâs Esports Final, the culmination of the year-long Women in Gaming 2024 initiative. VIEW OUTDOOR La Roche-Posay: The Spot
AUSTRALIA
November 04, 2024 08:26 (Edited: March 27, 2025 07:34)
 Ogilvy Sydney has combined with Glue Society and The Beautiful and Useful Studio, to create an art installation for Sculptures By The Sea on popular Tamarama Beach in Sydney. 'The Spot', a 20 meter wide melanoma, is an important public service message highlighting skin cancer. 'The Spot' started as a five lump at Sculptures By The Sea but then continued to grow throughout the Festival. Ogilvy also partnered with La Roche-Posay and Bristol Myers Squibb on the installation.VIEW THE CONCEPT Barilla: Togetherness Tickets
ITALY
November 01, 2024 08:51 (Edited: March 27, 2025 07:34)
 For World Pasta Day, Barilla set the stage for an extraordinary celebration in the bustling heart of New York City, one of the world's most hectic metropolises, where its iconic pasta boxes have become a symbol of connection, allowing people to travel through its boroughs to share a meal with loved ones.VIEW OUTDOOR Bojangles: RIP Nuggets
USA
November 01, 2024 08:49 (Edited: March 27, 2025 07:34)
 Introducing: Boojangles, a scary fun pop-up dining experience that went far beyond just adding an extra âoâ to the iconic restaurantâs name. VIEW OUTDOOR Duolingo: Trick Or Streak
CHINA
November 01, 2024 08:42 (Edited: March 27, 2025 07:34)
 Following Duolingoâs recent appointment of FRED & FARID Shanghai to ideate and create social media content for the brand in mainland China, the duo has brought to life âTrick or Streakâ, a new activation preventing Halloween revelers in Shanghai from carelessly losing their streaks. VIEW OUTDOOR Canadian Down Syndrome Society: The Friendship
CANADA
October 25, 2024 13:19 (Edited: March 27, 2025 07:34)
 The Canadian Down Syndrome Society (CDSS), in collaboration with Daughter Creative and Down syndrome organizations across Canada, is launching a new awareness initiative for Canadian Down Syndrome Week (October 20-26, 2024). Titled "The Friendship," the campaign sheds light on the often-overlooked issue of loneliness and social isolation faced by many adults with Down syndrome VIEW OUTDOOR Avinor: Don't Leave Norway Behind
NORWAY
October 24, 2024 06:37 (Edited: March 27, 2025 07:34)
 The campaign's main objective was to activate international travellers to bring a bit of Norway back home from Oslo Airport. We used the entire international terminal as a stage where we promoted Norwegian fashion and design brands in a new way.VIEW OUTDOOR Bobbie: Everybody's Gotta Eat
USA
October 19, 2024 13:03 (Edited: March 27, 2025 07:34)
 Molly Baz, celebrated cookbook author and chef, returns to the spotlight in a striking new billboard campaign for Bobbie, the organic infant formula brand. Capturing this defining moment in her motherhood journey is PEDEN+MUNK, the husband-and-wife photography duo made up of Taylor Peden and Jen Munkvold, whose friendship with Baz adds tangible intimacy to the campaign. VIEW 2 OUTDOORS Careem: Umbrella On The Beach
UNITED ARAB EMIRATES
October 19, 2024 12:45 (Edited: March 27, 2025 07:34)
 Whatâs better than a day at the beach? ... A day at the beach with snacks.On a mission to simplify peopleâs lives, Careem recognized a gap in convenience: ordering food or snacks at the beach can be a frustrating experience. The solution? Combining cutting-edge technology, precision location tracking, and seamless operationsâall with a beach essential: the umbrella. VIEW OUTDOOR Biwenger: Biwenger Napkins
SPAIN
October 12, 2024 09:36 (Edited: March 27, 2025 07:34)
 The signings of soccer's most famous stars have been made on napkins. Florentino (Real Madridâs President) did it with Zidane, Barça with Messi and now you, as President of your Biwenger team, can also sign your stars on napkins. Because this season we have created thousands of contract-napkins so you can sign the players you like the most in the Fantasy league. From today, you can walk into one of the hundreds of bars that have them, order some freshly made churros and sign Jude Bellingham or Lamine Yamal.VIEW 5 OUTDOORS Jetstar: The Parsnip Place
NEW ZEALAND
October 10, 2024 17:18 (Edited: March 27, 2025 07:34)
 Without Jetstar people in NZ wouldn't have a choice of airline. So, to dramatise the importance of having a choice, we created a shop selling one thing and one thing only - Parsnips. VIEW OUTDOOR |
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