
For Aotearoa's 180,000 elderly, the difference between neighbours noticing the warning signs, & not can be life & death. But due to the bystander effect most New Zealanders have, even the simplest of signs go unnoticed. We needed to break this cycle.Introducing The Hello Project.We launched a provocative awareness campaign to encourage kiwis to pick up the phone, knock on the door, or make a plan to know the signs - even as simple as a porch light still on during the day.
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