 |
INTEGRATED
Vattenfall: Wind Farmed Iconic actor Samuel L. Jackson has partnered with leading European energy company Vattenfall to unveil Wind Farmed Seaweed Snacks and advocate for wind farming â in a way only he can. The Vattenfall campaign, developed by lead creative agency NORD DDB, aims to challenge negative perceptions about wind farms by showcasing their potential to support food production that can help regenerate the marine environment. VIEW THE SPOT VIEW THE AD Battleground Mobile: Thoda Time
INTEGRATED
July 16, 2025 05:37 McDonalds India: Shakashaka The Cosmic Art of Shakashaka Inspired by the percussion concept of drawing extraordinary musicality from ordinary objects, we turned our Shake Shake Fries to Shakashaka - a cultural, musical phenomenon. We built an experiential world through multiple in-store activations like the Shakashaka classes, fry-bag manuals, and a mockumentary series, introducing "Papaji," an enlightened preacher who unlocked the âdivineâ power of shaking fries with the sacred Piri Piri seasoning. VIEW THE 3 CONCEPTS Oreo: A Decision Was Made Here Based on a common behavior we observed in supermarkets, specifically around Oreo shelves, we created a campaign that highlights real decisions people make when giving in to a craving. The goal was to make visible something that already happens naturally: someone choosing Oreo and leaving another product out of place.VIEW THE 5 ADS Bravehearts: Grooming Hides Behind Harmless Engine Group, Wavemaker, Bravehearts, ChangePR and UnLtd have partnered to launch a national campaign to educate parents and caregivers about the dangers of grooming. The campaign is the first major behaviour change campaign for Bravehearts, a national charity focused on preventing and treating the crime of child sexual abuse. More than one in four Australians have experienced child sexual abuse and in 79% of cases, the perpetrator was someone the child knew. These arenât strangers in white vans, but trusted figures like family friends or relatives, who use grooming to exploit that trust. VIEW THE SPOT PLAY THE RADIO SPOTS VIEW THE OUTDOOR ADS VIEW THE PRINT ADS Lesser Evil: Renovate Your Pantry LesserEvil, the better-for-you snack brand on a mission to make healthy, organic, less-processed and sustainable snacks more accessible to everyone, is excited to announce the launch of its new âRenovate Your Pantryâ campaign. This initiative aims to inspire snackers to upgrade their pantries with clean, wholesome snacks that taste good, feel good, and do good - all without compromise.VIEW THE SPOT SKF: Faroe Islands Space Program While others race to the Moon and back, the Faroe Islands Space Program takes a bold new step in space exploration-without ever leaving Earth. SKF is launching a space program to harness the energy of the Moon through the tides of the North Atlantic Ocean - a joint effort with tidal energy developer Minesto and municipally owned Faroese power company Sev. Developed in partnership with creative agency NORD DDB, this initiative showcases how cross-industry collaboration and innovation are essential for driving progress, making it possible for us to make the most of the resources we already have - right here on Earth.VIEW THE CONCEPT VIEW THE AD VIEW OUTDOOR Heineken: Pub Succession Leading global beer brand Heineken® has launched a worldwide recruitment campaign co-ideated by creative agencies LePub and Publicis Dublin, to help independent Irish pub owner, Josie McLoughlin, find a new successor. Joseph âJosieâ McLoughlin owns McLoughlinâs Bar on the rural Achill Island. Situated at the edge of the world, the pub rests against the backdrop of the wild, beautiful landscape of West Ireland. VIEW THE SPOT VIEW OUTDOOR VIEW THE AD Durex: Phone SexAcciona: Turbine Made The wind industry faces an enormous environmental challenge. In the next 5 years alone, 50 000 giant wind turbine blades will reach the end of their 25 year lifetime. No company on Earth has found a way to address the extremely complex challenge of recycling them. Until now.VIEW THE SPOT & 2 OUTDOORS VIEW THE AD Road Safety WA: Not Worth The Beeping Risk This campaign aims to reinforce the many potential consequences of drink driving while at the same time evoking the social shame of getting caught by the police. The creative executions take the familiar sound of the censorship âbleepâ and match it to the âbeepâ of the breathalyser unit.VIEW THE SPOT VIEW THE AD PLAY THE 2 RADIO SPOTS Carnival Cruise Line : 100 Holiday Carnival Cruise Line has set sail the latest phase of their 100% Holiday campaign via Today the Brave, tapping into everyone's true holiday brain.While Aussie holidays are glorious, they often require compromise - whether itâs devoting every moment to keeping everyone happy, managing planning and logistics, or saving up for a costly experience. But when enjoying a Carnival cruise, itâs â100% Holidayâ from the moment you step onboard.Building on the 100% Holiday platform, insights reveal that when we experience a true holiday, our brains behave a bit differently. âHoliday brainâ immediately sets in, leaving no room for real-life concerns like ROI, the day of the week, housework, passwords, or whatâs for dinner.VIEW THE SPOTS VIEW 3 OUTDOORS News Corp: Get Read On Today The "Get a Read on Today" campaign centred on a powerful creative idea: positioning News Corpâs NCA Metro Mastheads as the essential tool for navigating the complexities of modern life. The core insight, that Australians felt overwhelmed and anxious about the future, led to the development of the platform line "Get a Read on Today." VIEW THE SPOT Blundstone: Well Worn These boots won't change your life, but your life will change these boots. To acknowledge the fact that Blundstones get better the more you wear them and the more you do in them and are worn by interesting people the world over, Blundstones have launched a new global platform, Well Worn.VIEW THE SPOT VIEW OUTDOOR VIEW THE 3 ADS Knorr: Make It Ngqo Katlego and Knorr make the good stuff irresistible.Weâve all been there. Weâve measured out the ingredients perfectly, followed the instructions to a T and ⦠it tastes good, but itâs not yet great. Until you add that one secret flavour which makes the dish really fly. VIEW THE SPOT Petshop Science: I Made That Where Art and Science meet: Katlego drops his latest pet project.Petshop Science is no ordinary pet store. But then Katlego Baaiste is no ordinary Director. So, it makes sense that 99c, Petshop Scienceâs agency, entrusted their board to him. VIEW THE 2 SPOTS Love Better: Lovecreepnz Young love is the BEST. Itâs full of juicy, hot and heavy feelings. But those amazing feelings can turn into something else. The mist of love can cloud controlling behaviour; actions that in isolation appear loving, but when they become a pattern, are anything but. VIEW THE CONCEPT Chile Government Mint : Valuable WomenHeinz Ketchup: It Has To Be Heinz To bring to life the global Heinz brand platform âIt has to be Heinzâ in an Australian context we needed to show the unique ways we engage with Tomato Ketchup down under. Australians slather sauce on pretty much anything, which means it tends to get on everything.VIEW THE 6 SPOTS VIEW 3 OUTDOORS Farmers Union: Tub Aware In Australia each person throws out more than $2000 worth of food a year, most of which could have been eaten such as fruit, vegetables and leftovers.Farmers Union Greek style yogurt has the flavour that can go with anything and makes everything delicious. VIEW THE CONCEPT VIEW OUTDOOR VIEW THE ADS Mad Mex : The Permanent Food Coma The Big Burrito from Mad Mex is a 1kg monster thatâs only available for 6 weeks every year. And this year it was going to be paired with a 500ml Liquid Death. VIEW THE SPOT Tesalia Company: Unrepeatable Commercials Güitig is the unique sparkling water in the world that has unrepeatable bubbles because the Cotopaxi, the highest active volcano in the world naturally produces a unique sparkling water due to its unique geologic default.It takes more than 35 years no make naturally each bubble. VIEW THE SPOT VIEW THE CONCEPT VIEW OUTDOOR VIEW THE AD Nikon: Kidinfluencers Photography is not accessible for marginalised youth in South Africa.Itâs not even considered as a career because most students in underprivileged high schools are not aware it exists. We needed a disruptive influencer strategy that would engage young people in high schools, and still appeal to our core photography community. VIEW THE SPOT VIEW THE 2 ADS Four'N Twenty: Running On Paris Time Being a sports a fan is hungry work - especially when you're supporting a team that's competing at 3am for 14 days straight. This is Australia's reality during the Paris Olympics. As the Official Pie of the Australian Olympic Team, Four'N Twenty wanted to celebrate the dedicated fans who are putting their country before their sleep. VIEW THE SPOT PLAY THE SPOT VIEW 3 OUTDOORS Binge: House Of The Dragon To get House of the Dragon fans breathing fire ahead of the season 2 launch we created dueling hot sauces. With the help of cult hot sauce label âBunstersâ we developed two unique (and f**king hot) recipes for each of the warring houses - a black sauce for the Dracarys and a green sauce for the King Aegon supporters. VIEW THE CONCEPT Change The Ref: Save Us From The USA Joaquin Oliver was murdered in the Parkland school shooting on Valentine's Day in 2018. Six years later, his parents, Manuel and Patricia Oliver, co-founders of the anti-gun violence organization Change the Ref, continue to cast a harsh spotlight on this tragic realityâthis time, with a provocative international awareness campaign titled, 'Save us from the USA'. The disruptive campaign, which launched across billboards, kiosks and wild postings in London, Madrid, Paris and Lisbon, and will continue to roll out in select markets globally, VIEW THE SPOT AND 4 PRINT The Irish Emigration Museum: The Love Story Before Love Story EPIC The Irish Emigration Museum uncovered the fact that Taylor Swiftâs great-great-great-grandparents met on a boat while emigrating from Ireland to the USA in 1836. So we told their story to the world as âThe Love Story Before Love Storyâ.VIEW THE 4 OUTDOORS Lipton: Save Our Summer adam&eveDDB has launched a new pan-European campaign for Lipton Ice Tea titled "Save Our Summer (SOS)." The campaign features an SOS Squad in bright yellow uniforms who humorously resolve common summer problems, such as clearing pool crowds in shark suits and providing pigeon decoys with bread cloaks. VIEW THE 4 SPOTS VIEW OUTDOOR Heinz X Kappa: The Heinz Uniform With the new 24/25 season football kits and sponsors being revealed at club level all across Italy, Heinz and Kappa have collaborated to tap into the end of season football conversation linking the worlds of food and football with their very own âkitâ. While itâs an ambition for most brands to become the main sponsor on a top teamâs jersey, Heinz is focusing on the most important team of all: the one working outside the stadiums, feeding the legions of fans week in, week out, all over the country.VIEW THE CONCEPT Dialogo Diverso: 9-12 In Ecuador, over one million emergency calls to 911 went unanswered in time over the past year, with an average emergency response time of 12 minutes, double the time recommended by the WHO. The campaign "9-12'" exposed this issue through a powerful combination of media.VIEW THE 3 ADS VIEW OUTDOOR Fashion Revolution Germany: The 1 Hour Shirt What would a fair price be if we valued everyone's time the same? 11 years ago, on April 24th, the Rana Plaza textile factory in Bangladesh collapsed. Over 1,000 textile workers lost their lives. Many thought this would be a turning point in the fashion industry, and that people would change the way they consume. But there are more cheap clothing outlets than ever. VIEW THE CONCEPT Dineamic: Simple A campaign thatâs made honest, in the spirit of Dineamicâs honest ready-made meals. Every ad is a reality check that serves up the honest truth about how hard eating and cooking well can be, and reminds people thereâs simpler and tastier solution waiting in the freezer.VIEW THE 2 SPOTS VIEW 2 OUTDOORS The We Love NYC Collection: The Ratvertising Collection
INTEGRATED
May 08, 2024 12:06  "The Ratvertising Collection": Turning NYC trash into fashion. A fresh new campaign hits the streets of New York City, featuring the city's imperfections: notorious rat infestations, trash, and soaring rent prices. In a guerrilla "The Ratvertising campaign", led by a mascot-like figure called "RONY" (Rats of New York), the collection aims to turn the negative conversations surrounding the city into wearable items for sale.The Ratvertising Campaign was created by Founders, an independent advertising agency (www.founders-agency.com) VIEW THE SIX ADS NZ Transport Agency: Waka Kotahi NZ Transport Agency Waka Kotahi's latest motorcycling safety campaign 'Hard Lessons' is based on the thinking that there's a lesson in every crash. But, for a number of reasons, riders don't always like to talk about them. This campaign is about getting experienced riders to talk openly about their crashes to prevent other riders from learning the same way.VIEW THE SPOT VIEW THE AD PLAY THE SPOT Fanta: We Pay For It Adolescence is the stage of firsts: the first car, the first party, the first relationship, and so on. But let's be real, most of those times and with teenagers scratching their parents car or the sink shattered after hosting a party. How can Fanta refresh those moments?VIEW THE SPOT Samsung Galaxy: The First Watch Face For Our Solar System A special innovation has emerged from the collaboration between the European Space Agency (ESA) and the technology company Samsung: Galaxy Time The watch face for our solar system. The Galaxy Time watch face, available for all smartwatches with the Wear OS operating system, showcases a unique minimalist design and provides the local time for all eight planets, VIEW THE CONCEPT Water Can: Sweat Shirt Vouchers Heat and dehydration contributed to more deaths at music festivals than drugs last year. So this festival season, Water Can came up with a shirt that reacts in real time with your sweat to remind you to stay hydrated when you need to be. Once youâre hot and sweaty enough, the design on the front of the shirt would change out to reveal a voucher for a free Water Can. VIEW THE CONCEPT VIEW THE AD Berger: Back For over 100 years, Berger has been the painters' secret. Speaking to trade painters directly, the new campaign shines a light on their unique experiences and tricks of the trade VIEW THE 3 SPOTS VIEW OUTDOOR Think! Road Safety: Reality Hits Hard Research shows that drug drivers falsely believe they are not impaired. It further identifies the main reasons for behavioural change would be to confront the consequences of impaired driving and the unnerving paranoia caused by the fear of being caught by police. These spots highlight the different experiences weed and meth drivers have. We want the viewer to recognise themselves and see the ad as a mirror, leading to a change in behaviour and avoid a drastic hit of reality.VIEW THE 10 ADS The Wholegreen Bakery: The Cardboard Cake.jpg&width=200 "https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2024/Mar/tn_159366_1710287232__HERO_Cake (2).jpg&width=200") "Let them eat Cardboard?" In a twist on Marie Antoinette's famous words, independent advertising agency The Hallway has teamed up with Sydney-based Wholegreen Bakery to create a deliciously edible, Coeliac-Australia-accredited Cardboard Cake that will have gluten-free sceptics eating their words. Literally.VIEW THE CAMPAIGN |
Search blogMembersPast guest reviewers
Latest newsBlog categories
Blog archives
RSS feed
advertising news |
 |
Campaign from DDB Mudra Group for Battleground Mobile 
From Chile a new spot to explain the relationship between money and women