 |
Seen and noted
 The Indian Railways serves 24 million travellers daily. However, the number of people travelling without a ticket has surged significantly, costing the system hundreds of millions of dollars in yearly losses. Instead of cracking down harder, Indian Railways in Mumbai has found a smarter way to change behaviour-by tapping into something India loves, luck. Because while millions of people skip paying for train tickets, India spends over $30 billion on lottery tickets annually. VIEW OUTDOOR  At the core of the campaign is a sharply crafted film on education brought to life by FCB Kinnect, delivering a clear message: âevery student learns differentlyâ, and thatâs exactly where AI PCs can make the difference. Some learn visually, others through storytelling or simplification. VIEW THE SPOT  Flipkart and FCB Kinnect have teamed up to drop a summer sale campaign that is weirdly addictive. It makes no sense, but makes all the sense. Itâs unexplainable, yet unforgettable. And itâs all set to become the internetâs next obsession. VIEW THE SPOT Uber Moto: Hydrabaddie Riding high on cricket fever, Uber India has launched a new campaign for its bike taxi offering, Uber Moto, with Australian cricketer Travis Head stepping into the spotlightânot as himself, but as the latest anti-hero in town. Conceptualised and executed by FCB India and Uber, the campaign introduces Travis as the âHyderabaddieâ, a playful nod to his no-nonsense Aussie swagger set against the backdrop of Hyderabadâs vibrant culture. The campaign leverages Travis Headâs badass image to have some fun and play some bold pranks on other city teams. VIEW THE SPOT VIEW OUTDOOR  Problem: In India, freshness after meals is a deeply ingrained ritual, traditionally fulfilled by Mukhwas. However, chewing gum lacks cultural relevance and is seen as an occasional indulgence rather than a post-meal essential. With low penetration and sporadic usage, Happydent White faced the challenge of redefining gum as a necessary part of oral hygiene while respecting traditional habits.VIEW 3 OUTDOORS  Problem: Skybags launched a new set of bags targeted at trekkers. The challenge at hand was to figure out how to break into the trekking market.Solution: We took the bags and created artwork on them that resembled the routes of some iconic trekking trails from India, but with a twist. The trails were hand-painted in the style of Indian Rajasthani miniature art, with three such iconic trekking trails featured on different bags. These artworks/trails were placed along the trekking routes with âYou are hereâ sign, helping people navigate and ensuring they donât get lost during their adventures.VIEW 2 OUTDOORS Colgate: Indianis Dentris Earlier this year, India discovered a new flower species - the Indianis Dentris. These films spark curiosity, wonder and a jaw-dropping revelation about its origin.VIEW THE 2 SPOTS VIEW OUTDOOR  Seasoned Bollywood actors Deepak Tijori and Sheeba Chaddha have lent their moves in Truecallerâs latest campaign. The two films conceptualised by Talented and produced by Potli Baba Mediahouse convey the feeling Truecaller users may feel when they receive a phone call that has been correctly identified, now that Truecaller finally works on iPhone. The campaign embodies the spirit of âdance like no oneâs watchingâ and showcases how Live Caller ID lookup on Truecaller adds a long-awaited layer of protection and trust to communication for iPhone users.VIEW THE 2 SPOTS Enigma Museum Of Communication: Drop The Rithm It's all about Algorithms New interactive message from Enigma, Museum Of Communication. VIEW THE CONCEPT  A celebration of everything beautiful, set to a narration from 1984 by philosopher Jiddu Krishnamurti, and the song Tobiume by Susumu Yokota, to launch Nilaya Anthologyâs flagship luxury lifestyle brand.VIEW THE SPOT Britannia: Good Day Headlines Britannia Good Day is settling the debate of âwhich biscuit goes best with chai?â with their new campaign: HEADLINES. Good Day and chai have been inseparable for years. After all, how else does every sip of hot tea bring to mind the familiar round shape of a Good Day? Donât believe us? Try it yourself! Sip a cup of hot tea in front of the mirror - and voila, youâll see Good Day forming on your mind too! VIEW 6 OUTDOORS VIEW THE 3 ADS  Told entirely through familiar Indian expressionsâ"aiyyoo," "ohhh," and "ohhoo"âthe story unfolds without dialogue, making it instantly relatable. As they anxiously anticipate the cost of treatment, every reaction builds suspense, immersing the audience in their perspective until the final reveal. VIEW THE SPOT  Cipla, a leading pharmaceutical company, launched the "Bachon ke liye, Inhaler hai sahi" (For children, inhalers are the right choice) campaign to break the stigma around inhaler use for children with respiratory conditions like asthma. The campaign leverages visually engaging watercolor illustrations of animals with the inhaler cleverly placed as part of their anatomy.VIEW THE 4 ADS Cadbury 5Star: Destroy Valentines Day With a fresh new take, Cadbury 5star continues its annual tradition of rescuing people who want to âdo nothingâ on Valentineâs Day via latest Ogilvy India campaign. For several years now, Cadbury 5star with the tagline of âEat 5 Star, Do Nothingâ has been showing support to people who dread Valentineâs Day and would much rather spend it âdoing nothingâ. After devising a time-travel hack in 2024 to help people skip the entire day in minutes, the brand is back with an audacious plan to make this the last Valentineâs Day ever with the most unexpected secret weapon: Uncles. VIEW THE CONCEPT Cadbury Dairy Milk: Tom The Penguin What if a penguin's love struggles could be reflective of the struggles GenZ goes through when it comes to matters of the heart?VIEW THE SPOT  One of Swiggy Instamartâs most high-demand categories is fresh fruits and veggies.It's a key entry point for first-time users exploring the app.The challenge was to raise awareness about it to attract new customers, while also showcasing the range of products available.And ofcourse, our ten minute delivery promise that helps you get these needs in critical moments. VIEW THE 3 SPOTS  In a world where Oreo has taught everyone that there's only one way to eat a cream biscuit (Twist, Lick, Dunk), we challenged it. And we had a chocolate cream biscuit shaped like a star. So we said, every star sign has their traits and every star sign will eat a ChocoStars their way. So instead of one film, we made 12 films for 12 star sign. Used FB and Meta to target specific films to the respective star sign and generated a whole lot of engagement.VIEW THE SPOT  This film turns a murder investigation into a light-hearted twist centred around the new Cadbury Perk.VIEW THE SPOT  Put Finolex wires in your home is the message in a new spot from Enormous Brands, India VIEW THE SPOT  In a world where life has become a whirlwind of tasks and distractions, Cadbury Bournville is inviting people to rediscover the beauty of savouring the moment. With its latest campaign, created by Ogilvy India, âDonât Rush Itâ, Mondelez India brings to life a powerful message of embracing and relishing the present, encouraging consumers to pause and truly experience the delectable notes of the rich Bournville and rediscover the beauty of savouring lifeâs finer details.VIEW THE SPOT  Last month, Cadbury 5 Star and Ogilvy Mumbai partnered with Netflixâs Squid Game 2 to launch a unique contest open to everyone in India. The symbols Circles, Triangles and Squares play a significant role in the popular Korean show and feature everywhere, from the games to the masks of the guards who run the games. In keeping with that theme, the chocolate brand announced a jackpot on finding the Cadbury 5 Star packs having a Circle, a Triangle and a Square symbol from Squid Game,, VIEW THE SPOT  Britannia, one of Indiaâs oldest and largest FMCG advertisers, has flipped the script on outdoor advertising. To spotlight Britanniaâs continued commitment to its sustainable practices, the brand let nature take the lead in its latest campaign via Talented India, to highlight its ESG commitments over years. âNature Shapes Britanniaâ is an OOH series that stands-out for a simple reason: these billboards literally take the shape of trees around them, establishing both metaphorically and visually, how one of Indiaâs biggest organisations adapts to nature and not the other way around. Each billboard comes accompanied with a message about Britanniaâs progress in sustainability across various facets: from plastic neutrality, to waste management and harnessing a circular economy; to water stewardship and energy management. The trees decide the art direction & typography of the billboards next to them: they decide how to âshapeâ Britannia. Making the brand name sometimes curve down, sometimes up, sometimes cramping it, sometimes making it bounce. Reflecting the co-operative, adaptive mindset large brands need to have on-ground to make progress in sustainability.VIEW OUTDOOR Thane Valbhav: Yellow Journalism Nowadays, various platforms are used for disseminating news, including social media. This trend is on the rise. Most of these news are sensationalised, without checking the facts, and giving away wrong information. VIEW THE 3 ADS  Our new campaign to get people talking about rebranding. We decided to tease people by sharing the original names of famous brands.VIEW THE 3 ADS  A TV Commercial to unleash the new brand theme of DRA Homes. The theme of 'Home of Pride'. Every home has its share of moments of pride. DRA helps crafts such moments with a home you can be proud of. The commercial was made in Tamil. It features Rashmika Mandanna, a popular star in India. And it was directed by celebrated Tamil movie maker Gautham Vasudev Menon.VIEW THE SPOT  Swiggy has been delivering joy for a decade.To millions of households across India.Ringing their doorbells, knocking on their doors.But India is an eclectic country. No two people are the same, or their orders - likewise their doors and doorbells.And that's exactly the nuance this film plays on.VIEW THE SPOT  For far too long, progressive womanhood has been seen as a narrative thatâs led by women. But the modern Indian man is evolving to be an equal partner, and this campaign celebrates that. Created via Talented India, the latest instalment of âTakes you to the newâ by METRO Shoes, shows how men can break cultural and conditional barriers through the way they show up during small, everyday moments, right up to consequential ones. The film showcases the camaraderie between the couple with an undeniable chemistry and the surreal qualities of the man complemented with an upbeat track, sure to bring-a-smile-to-your-face. VIEW THE SPOT  One of Swiggy Instamartâs most high-demand categories is cooking staples.It's a key entry point for first-time users exploring the app.The challenge was to raise awareness about it to attract new customers, while also showcasing the range of products available.And ofcourse, our ten minute delivery promise that helps you get these needs in critical moments. VIEW THE 3 SPOTS  Cricket as a sport is a religion in India. And cricketers are worshipped by nearly 1.5 billion people. However, till date the Indian cricket team didnât have a player from the North-Eastern part of India, till Riyan Parag came along. This is because the North-East is tormented by various natural calamities â torrential rain, hailstorms, snow, floods, landslides, earthquakes, and cyclones. It is subjected to extremes of temperature and humidity. However, these challenging conditions have only served to fortify the resolve of the region's inhabitants, who consistently demonstrate an ability to triumph against adversity. This includes not only everyday individuals but also emerging sports talent â weightlifters, cricketers, boxers, and footballers â whose passion propels them to international recognition including medals at the Olympics.VIEW THE SPOT  DDB Mudra India and Stayfree, one of Indiaâs leading menstrual hygiene brands, have created this film for Daughterâs Day which highlights the importance of healthy period conversations within families that help the girl to become comfortable about her periods. VIEW THE SPOT  Sleepy mornings often end up becoming a recipe for goof-ups. The new Colgate MaxFresh has a burst of cooling crystals that kicks the sleep out of you, in just Rs. 20!VIEW THE SPOT  Camphor has deep spiritual connotations in the Hindu religion. Lighting camphor is a way to honor the gods. Hence the camphor smell is always associated with temples and puja rooms. Iki Fresh's innovative product the Camphor spray allows anyone to recreate the divine ambience. So we designed camphor sculptures of Hindu gods using AI to dramatize the product benefit of divine fragrance.VIEW THE 4 ADS |
Search blogMembersPast guest reviewers
Latest newsBlog categories
Blog archives
RSS feed
advertising news |
 |
They get the food there fast in a new spot for Swiggy 
Creative Concept ad only. This is a fanboy tribute to Microsoft design & UX. 
The sweat freedom. Run
UOMO urban sun barrier helps every man outplay the sun
A snarky new campaign on what all can go wrong with a brand name.
UOMO grooming products help every man express his individuality
Ad campaign to promote Iki Fresh Air Freshener.
Looks like everyone's coming to share the Finolex lights