BEST TV
Favorite: Toyota's '
Naughty List'.
Here's to a Christmas spot with humor.
A story portraying a kid's misbehaviors instead of platonic friendships with inanimate objects to the sound of tear-jerking piano.
Plus, the product is there the whole time.
Integral part of the story.
It's a vignette film, yes, but it kept me entertained until the end.
And that's as much as we can ask for from a film.
Runner-up: I'll go with Papaya's '
Swing'.
Surreal eye-candy paired with a great track, resulting in almost 2 minutes of your brain being kidnapped and taken to a land of fantasy.
Very fitting for a gaming brand.
BEST OUTDOOR 
Favorite: Safer Boating Week '
Message In A Bottle' Sent From The Land'.
I guess the real merit in this was getting a crowd that always think they know better, to actually listen.
Another big pro for this idea, in my eyes, was using one of the coolest forms of communication known to mankind: a message in a bottle.
Runner-up: Citroen's '
Actual Size' for its simplicity.
BEST INTERACTIVE
Favorite: World ID '
Wrapped'.
Great strategy, awesome copywriting.
You read one, you wanna read them all.
And each brings a smile to your face.
Nothing like a good gentle slap in big tech who spies on you.
Runner-up: Destination BC's '
The Great Wilderness Car Wash'.
Even though it's a one-off and extreeeeemely targeted (to Germans), I love the surprise effect of going for a routine car-wash and be surprised by an immersive, super high-tech display all the way through.
This week's guest judge is
Ricardo Wolff, Executive Creative Director, Innocean Berlin.
Ricardo has been Executive Creative Director at Innocean Berlin since 2018. During this time he grew the shop from 6 to 90 people by nurturing a culture based on ideocracy which led to consecutive Yellow Pencil wins and a Cannes Lions Grand Prix, among others accolades, such as Agency Of The Year at Eurobest and Art Directors Club No.1 ECD. Before he was at AlmapBBDO and DDB Berlin, where he lead the team that won Germany's first Titanium Lion.
Besides being at the helm of transformational brand work, like Kia's recent global rebranding, Ricardo takes pride in projects that leave a dent in this deranged world, such as for Reporters Without Borders, The Robert Capa Photo Center, and Anne Frank House.
Born and raised in Brazil, but distilled in Berlin, he has travelled to 60+ countries and written, as well as directed, a few award-winning (and losing) short films. Then married Paula, got two kids, and now wonders where all his free time went.
