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DIRECT MARKETING
Netflix: Secret Endings The biggest pain for Netflix viewers is the cancellation of their favorites series, leaving them unsure about the fate of the characters. We discovered that these endings exist hidden in scripts, that were never produced due to a lack of funding or other events that occurred during production.VIEW THE 3 ADS Heimstone: The Un Endangered Leopard Print This campaign celebrates the iconic leopard print, a fashion staple that, unlike its real-world counterpart, has stood the test of time, never going âextinctâ in the world of fashion. At the heart of the campaign is a documentary-style film that cleverly parodies wildlife conservation documentaries, emphasizing the enduring nature of the leopard print, a pattern that has evolved over the decades, always staying relevant.VIEW THE AD Coca Cola: Message In Bottle Concept:In a world where burnout and silent quitting are getting more and more common in the business vocabulary, we created - "Message in a Bottle". Imagine if today you could talk to yourself from the beginning of your career? What would your younger self say? Would they help you rediscover the energy, passion and aspirations you had at the very start. Would they remind you of something you have forgotten? VIEW THE AD Ikea: The Ikea Res The RESTEN bag is a re-imagination of the iconic blue FRAKTA bag, created to become a symbol of rest, in sleepless Singapore.This huggable bag was carefully crafted with ultra comfortable fabrics and stuffing, culminating in a padded design that resembles a pillow, making it the perfect accessory to help Singaporeans find rest on the go, wherever and whenever they need it. VIEW THE AD Toyota: The C HR Collection To launch the all-new Toyota C-HR, a vehicle inspired by a diamond's angular lines, we turned the car into a jewellery collection featuring lab-grown diamonds made from the car itself. Partnering with Australian jewellery designer Millie Savage, we created 13 handcrafted pieces available for purchase at https://www.milliesavage.com/VIEW THE AD VIEW THE SPOT VIEW THE WEB FILM Softex: Padlette Softex prioritizes women's well-being and equality, particularly in their recent campaign promoting healthy menstruation. Unfortunately, many Indonesian women lack awareness of cervical cancer, often ignoring symptoms due to limited knowledge. Discussing it is challenging, and rejection is common, making it a sensitive topic.VIEW THE AD Bidyanondo Publications: The Unwritten Stories This is the story of how people who cannot write became authors 24% of Bangladeshâs population cannot read or write The storytellers among them share stories orally These stories are rooted into our culture, But it can all be lost when their tellers pass away. Since no one publishes their stories. On the other hand, many educated authors steal and appropriate their stories. They receive no credit, no renumeration, no recognition. VIEW THE AD Universidade do Futebol: The Coach's Card The Universidade do Futebol of Brazil is excited to announce new training programs for football soccer trainers.We have designed a straightforward yet innovative direct marketing campaign, inviting our students and future coaches to hone their advanced skills and tactics.VIEW THE AD Ampol: Last Chance Servo Saatchi & Saatchi Australia and ARN have teamed up to create 'Last Chance Servo' - an innovative digital audio campaign turning Ampol's radio ads into lifesaving road safety alerts. The 'Last Chance Servo' campaign uses ARN's Dynamic Audio inventory to trigger contextually tailored commercials, leveraging location, time, and meteorological data to communicate with drivers travelling along one of Australia's most remote and dangerous roads.VIEW THE CONCEPT Nissan: Nissan Test Drives Test LivesRFC: The National Sport Of Kazakhstan Kazakhstan has been engulfed by a wave of domestic violence. Most men in our country actually don't care about the problem of domestic violence and prefer donât speak about it. But the thing they really care and love to talk about is ultimate fighting sports! So, we moved Domestic Violence from the Kitchen to the Professional MMA-Ringâ¦VIEW THE AD Cris Sal: Salt For Everything While in the food industry every product has a way to stand out, Cris-Sal, a simple salt, stands out for being just that: A salt. With all the uses a salt has, we decided to take other categories and grow 1% in eachVIEW THE 2 ADS Batard: BatardDonneur Like humans, pets need blood transfusions from time to time. In fact, for cats and dogs, a single blood donation can save the lives of up to three of their kind. Yet, according to Bâtard, a French magazine that covers all things canine, there is no existing comprehensive list of dog donors and around 70% of dog owners do not know their furry friend can donate blood.VIEW THE AD Bidnanyondo Foundation:Burnt Collection Bongo Bazar - The biggest and most popular hawkers shopping district in BangladeshOn April 4th, 2023, a massive fire burned Bongo Bazar downAnd generations of investments from the small shop owners went up in flames.Most shopkeepers increased their stock due to the high demand, VIEW THE AD GCASH: QueeR Market Most queer people still have trouble getting jobs and earning a fair wage. In fact, only 17% of businesses and companies in the Philippines have rules and regulations that are actually inclusive.But when they open their own businesses, they don't get enough support either. You know it's Pride month when everywhere you look, you'd find a rainbow, pride shirt, colorful flag, or a unicorn. Suddenly, everyone looks supportive. Agency: Publicis Jimenez Basic VIEW THE AD Prime Video: The Classified Drop For the season finale of Citadel, Prime Video's star-studded spy series, an espionage-themed watch party (for both influencers and regular folk) was going to be held in a secret location. The show gave viewers a glimpse into the world of espionage and spycraft. So how could our event invitation live in that world and make recipients feel as if they too are living the spy life?VIEW THE AD Corsair:Luggage Corsair, with agency Australie.GAD, wanted to get the attention of passengers so they went to the one place their ads were guaranteed to be seen baggage claim. They posted their messages directly on to suitcases that ran on competitors' carousels. The agency subsequently made a film that will be featured on social media VIEW THE AD Pilsener: Singer Light We created a series of illustration to demonstrate the fun of the Ecuadorian youth who were at the music festival.VIEW THE AD BLGC: An Empty Plate As the cost of living crisis and effect of the pandemic still impacts us in many ways, we see child poverty on the rise. 1 in 4 children in Bolton and Greater Manchester suffer from food insecurities. This could be storing food, as they are unsure when their next meal will be, or keeping it, to take home for hungry siblings and family members. Bolton Lads and Girls Club provide free hot, nutritious meals for children and young people who need them.Agency: Sean Cullen Creative VIEW THE AD Line: Ghost Alert Taiwan's smartphone penetration rate is the second highestand the Taiwanese play on their phones for 3.28 hours a day. That's more than any other country.And a staggering 37% of people have had accidents using their phones while walking.Causing injuries, and even loss of life.Our challenge was, how could we get people who love scrolling their phones, to put their phones down? VIEW THE AD Arcor:Do It With ToplineFundación Cáncer Con Ciencia: Take Care of Your Eggs While the supermarket shelves are overflowing with Easter eggs, a foundation and a communication agency came together to carry out a disruptive dissemination campaign under the slogan "Take care of your eggs". The Cancer with Science proposal from the SALES Foundation and the DO Agency goes to the point: a little cardboard box with a "very Easter" design, with bunnies and everything, which contains two eggs that look like chocolate but are made of latex and that, instead of being filled with sprinkles or surprises, they are palpable. VIEW THE AD Babyshop: ColourCheck Babyshop creates the first set of double-sided coloured pencils dedicated to help spot symptoms of colour blindness in young kids. In the world, around 300 million people are colourblind. Most colourblind people find out about their condition at a much later stage in their lives, making simple everyday encounters for children, such as picking fruit and crossing the street, difficult. This can be very confusing for children and debilitating for parents. It is even harder to diagnose this condition due to the child's inability to speak or express themselves verbally when very young. Agency: Publicis Groupe, Dubai VIEW THE AD Sabina: Breast Cancer Simulator Pad February 4th marks world cancer day, the day people around the world will help raise awareness to help improve cancer preventions, solutions and healthcare innovations.Breast Cancer is the first leading cause of cancer death in women around the world, as well as in Thailand.Today Sabina and partners, proudly launches BREAST CANCER SIMULATOR PAD, the world's first bra pad that helps women do breast self-examination better. The bra pad turns every bra into an opportunity for breast cancer detection. For the first time, women everywhere will be able to feel breast cancer lumps now, in order to save their lives later. Available now at Sabina branches near you. Agency: VMLY&R, Thailand VIEW THE AD Manicho: Manicho Zodiacal Happiness is the heart of the Manicho chocolate brand. We created a special edition of 12 chocolate bars with the 12 signs of the zodiac. By having each bar, you could find out what the stars have in store for you. A campaign with a mix media that includes packaging, point of sale, social media, influencers out of home. Find your sign and bite happiness.Agency: MullenLowe Delta VIEW THE AD ZEN Restaurant: Bento Boss 'BENTO BOSS', a stunning new media to create national #WorkLunchBalance Movement by ZEN restaurant. ZEN, the leading Japanese restaurant in Thailand that stands for 'Live Quality' for over 32 years, discovered the research on how office workers' "Work Life Balance" is suffering since eating lunch at the office desk became a new norm after the pandemic. On the contrary, 51% of employees taking a lunch break outside increase their focus, creativity and 'Productivity'.Agency: Sour VIEW THE AD Babyshop: The ColourCheck Initiative by BabyshopSaatchi & Saatchi: All I want For Christmas This year we asked AI to help us wish our clients happy holidays in a very peculiar way. The classic feedback received during the year was analyzed by text-to-image AI software and transformed into a surprising set of illustrated Christmas cards with an ironic and irreverent tone. VIEW THE AD Edinburgh Childrens Hospital: Letters To Santa Children at Edinburgh Children's Hospital want what every child already has, the chance to live without the worry of illness. We needed a way to drive donations at Christmas to help give children exactly what they want. We asked children to write their Christmas list, but rather than sending them to Santa, we redirected them to residents of Edinburgh who could help deliver what they wanted. Letters were delivered through their doors, special postal sites were set up around the city for people to read their lists and donate. VIEW THE LETTERS AD VIEW THE MACEY AD VIEW THE NOAH AD Asia: Beside Brand Book The agency Asia, a spin-off of the Brazilian agency Africa, has launched. The agency is focused on creating digital and physical connections and experiences that generate value for brands and that ensure they have more fluid and meaningful relationships with their consumers. Asia was created to pitch to become Chinese car manufacturer GWM's agency when they launched operations in Brazil. The agency will be led by Brazilian heavyweights Sergio Brandao (CEO), the ex-Chief Growth Officer at Africa, and by Vico Benevides (CCO), the ex-CEO and CCO at GTB (WPP). VIEW THE AD The Bottle O: The Fridge O Doption Program Helping find abandoned Fridges new Loving HomesAt The Bottle-O, we believe a fridge is for life, not just till a newer, cuter one comes along. So we've hit the streets and rescued these poor fridges that were disowned by their families. After a little TLC they're happier than ever, and ready to find new owners to love them. If you need your heart warmed and your beer cooled, apply to O-dopt a fridge today. VIEW THE AD Golden Rat DM Lotto RT-MART, one of Taiwan's biggest hypermarkets, discovered that their marketing emails were no longer being read. After all, how often do customers open emails marked 'SPAM'? The answer is almost none. So how do we deliver promos' messages, and more effectively influence consumer purchases. To reach our customers, we knew we had to get innovative. And to get innovative, we got traditional. We said goodbye to electronic DMs, and created a new take on the humble DM by turning it into a lottery ticket- the RT-MART Golden Rat DM Lotto. The world's first DM lottery. Instead of choosing lucky numbers, customers chose products. And while making their decision, it was impossible not to notice RT-MART's great deals and promos. Lottery participants: 22,348 Average time spent on website: 20 min Growth of members reaching 115% Sales growth during the lunar holiday period increasing to 104% VIEW THE AD Major League: Major League Socks Major League Socks is a sports apparel company that puts faces of professional hockey players on socks, and they rely on the NHL season to generate excitement and sales. When hockey shut down due to COVID, their business ground to a halt. To respond, we created a unique, direct interaction with Canada's hockey community, transforming them from sports fans into advocates for Canada's frontline healthcare workers "Major League Heroes" socks. The entire hockey community rallied around the cause, with the collection selling out and raising $10k for The Canadian Red Cross at the height of the pandemic.VIEW THE AD Nissan: Shwii By Nissan Nissan is the sixth largest automotive company in the world. As a multinational brand the ability to sell and appeal to the local market is always a challenge. And in our South African market 11 official languages adds yet another obstacle to the brand finding a local voice. Nissanâs payoff line is âInnovation that Excitesâ and they pride themselves in being an automobile manufacturer with tech at the core of its business. Nissan Intelligent Mobility by Nissan, or NIM is a suite of advanced safety technology that creates a whole new way of driving that gives you the driver, the confidence and peace of mind on the road. NIM allows you to keep yourself and those around you safe. Our idea, Shwii by Nissan behaves in the same way, but uses language keep you safe. VIEW THE AD Go Daddy: A Raptor Tale Half of small businesses don't have an online presence, and ease-of-use is a relatable theme. To remind fans that GoDaddy is perfect for getting your side hustle online with 24/7 tech support, website builders, customization and more, we turned legendary NBA star and former Toronto Raptor, Muggsy Bogues, into an acclaimed children's author.We wrote a book, 'A Raptor Tale,' co-authored by Bogues and the team, which was made available to purchase online, with all net proceeds from the sale going to the MLSE Foundation focused on improving and empowering the lives of youth through sports and recreation. It sold out and was featured as 'Canadian Book of the Week'VIEW THE AD Peta: The Human Check PETA turned the Captcha into a medium every time a person is asked to verify 'I am not a robot' before signing-in any website.By replacing the everyday pictures with images exposing animal cruelty, the ordinary human' verification process was turned into an online medium that no one could skip, to then deliver a message that got everyone to rethink about what being human should really be about.A link was made available for any businesses to download and use the 'Human Check' onto their websites, to show their support and help put an end to the suffering of millions of animals.VIEW THE AD The Public Foundation Don't Be Silent: The Unsilent Bouquet The Public Foundation Don't Be Silent! is fighting for women's rights and encourages females not to be silent about cases of sexual violence. The objective is to draw the attention of the Parliament, make them see the real scale of the problem and tighten the penalty for sex violence.VIEW THE AD Google: Be Kind To Your Mind During lockdown, Google Search data showed that people were searching for ways to help others but few were asking for help on their own mental health. âI need helpâ are the three hardest words to say out loud and the stigma existed even on Google Search. Google wanted to break the cycle and started looking for solutions: how can we create a safe space and make mental health help accessible across regions? By working together with psychologists, a toolkit of self-care skills were put together on google.com/covid-19. When a Covid-19 related query was typed, there was extra support in the results. VIEW THE AD Almacenes Vito: Wrapped In History On March 8th, before flowers sold out in our stores, we use the perfect media in which flowers are usually wrapped to bring back the true meaning of this day: newspaper.We published a full double page in one of the most widely read newspapers in the country where we commemorate through art illustrations and narrative columns the impact, the history and struggle of the most iconic women that has been a referent in politics, art, science, sports, music, and over all in the evolution and change of equity in the country.This way we invite people to wrapped their flowers in this day with this page and inspire others to keep changing history.VIEW THE AD |
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