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Seen and noted
 According to the latest report from the International Labour Organization (ILO), care work is not equally distributed in any country in the world. On average, women spend three times more time than men on household tasks. This reality affects their life paths, making it harder for women to access better wages, leadership positions, and time for education and professional development. By bringing this issue to light, the campaign seeks to spark dialogue and promote NGO Nós por Elas as an important voice on gender equality public politics.VIEW THE 3 ADS  According to the latest report from the International Labour Organization (ILO), care work is not equally distributed in any country in the world. On average, women spend three times more time than men on household tasks. This reality affects their life paths, making it harder for women to access better wages, leadership positions, and time for education and professional development. By bringing this issue to light, the campaign seeks to spark dialogue and promote NGO Nós por Elas as an important voice on gender equality public politics. VIEW THE SPOT  We creates "overtaking commercial" for BYD.531 horsepower make the BYD Seal "overtake" other commercials during the break.The BYD Seal, a 100% electric sport coupé from the worldâs leading manufacturer of electrified vehicles, is redefining performance. To launch the model â capable of accelerating from 0 to 100 km/h in under 4 seconds â We introduced a groundbreaking concept on Brazilian TV: the first-ever car commercial that literally "overtakes" other ads during the break.VIEW THE 3 SPOTS  Background:The UFC is the biggest MMA competition on the planet, bringing together the best fighters at each event and attracting millions of viewers. Alongside renowned global brands, all fiercely competing for space and attention. In this scenario, how can Balsamo Bengue - also known as Bengay - stand out as the best solution for muscle pain and bruise relief? VIEW .2 OUTDOORS  According to research conducted by the brand, Budweiser has appeared in more than 1,200 Hollywood productions. From award-winning classics to contemporary blockbusters, the brand has become part of cinemaâs very own narrative. Now, it gives voice to that story with the Speech Bubble campaign, created by the agency Africa Creative. VIEW 4 OUTDOORS Global Compact Country Network: Earth Burnout Released just before Earth Day (April 22nd), and just before the implementation of new rules that require companies to care for their associatesâ mental health(May 25), the Global Compact Country Network Brazil, a United Nations initiative, is launching âEarthâs Burnoutâ to warn about the dire consequences of climate change and encourage companies to adopt sustainable practices. VIEW THE CONCEPT Fanta: Beetlejuice Re Possession To sell his limited-edition Fanta on Halloween, Beetlejuice possessed Alexa and challenged consumers to endure a haunting audio experience in exchange for discounts on the new drink via delivery. All they had to say was "Wanta Fanta" three times to trigger the Alexa skill. VIEW THE CONCEPT  A milkshake shop with no blender, where all the milkshakes were blended by professional motocross riders performing radical moves on Yamaha bikes, on an official competition track.The brand activation took place on the main track at the Brazilian Motocross Championship, the worldâs third-biggest event for the sport.VIEW THE SPOT  GREENPEACE UNVEILS A SHOCKING CAMPAIGN THAT FEELS LIKE ITâS FROM ANOTHER PLANETWith stunning visuals of the Amazon and other regions hard-hit by the environmental crisis, Greenpeace Brazil launches a striking new campaign titled âWhat Country is This?âAn initiative that blends visual art, documentary storytelling, and political urgency to raise awareness about a crisis that is no longer distant â but already unfolding before our eyes.Created by the Brazilian-creative agency Beta Collective in collaboration with I.M â Irmaos Meirelles, VIEW 2 OUTDOORS  Ever wondered what the biggest rockstars in history demand before a show? Private jets, white tigers, or M&Ms of every color except brown? Turns out, no matter how wild the requests get, there's always one thing in common: Budweiser. The iconic global beer, which has always stood alongside the biggest names in music, is celebrating its authentic connection to the industry with its latest campaign, The Beer Behind The Backstage, created by Africa Creative. VIEW FIVE OUTDOOR  To highlight the racist reality we live in, the campaign uses simple internet searches â without mentioning color or race â that reveal how Black people are frequently portrayed in contexts of violence and prejudice.VIEW THREE OUTDOOR  Launch of the pizza with 4 flavors, where different tastes and opinions are not a problem.Agency: Hokma Cominicacao VIEW OUTDOOR Mami Wata: Bald Faces A humorous campaign from the sunscreen brand spotlights the often-overlooked sun exposure risk for bald individuals by detecting "faces" formed by folds on the back of bald heads using facial recognition technology. Created by Artplan, "Bald Face" finds faces on the back of people's heads to unlock a two-for-one sunscreen offer.VIEW THE CONCEPT  To showcase the ease of preparing meals with Coopavel's pork and chicken, we created an advertising campaign focused on demonstrating the practicality for customers' everyday lives. With the help of ASMR, the food creates a fun and interesting atmosphere.VIEW THE SPOT Nissin: Ufoam Nissin Foods do Brasil has found a creative and entertaining way to amplify the conversation between the Nissin Yakissoba U.F.O. product and the gamer public, with whom the brand already has a strong affinity. In a creative partnership with Dentsu Creative, Nissin has developed an unconventional solution: U.F.O.AM, a foam that can be fitted to headphones to help gamers with the âdentedâ head effect during gameplays,VIEW THE CONCEPT Cervesa Sol: King Star Weather Ogilvy Brazil has launched its first campaign for Cerveza Sol, creatively sponsoring the 'King Star' itself and featuring consumers as the stars of the show. Cerveza Sol is a premium beer brewed using solar energy and is part of the HEINEKEN Group portfolio. The brand has taken an innovative step by sponsoring the sun symbol on Climatempo, Latin America's largest weather portal. When users visit the site, which enjoys millions of visits monthly, they will notice a unique change: the traditional sun symbol in weather forecasts is replaced by the Sol logo whenever the temperature rises. In addition, Sol is leading the way as the first HEINEKEN brand to focus on a new campaign centred around User Generated Content (UGC) on social media. The execution strategy for 'Spon-Sun-Ship' concentrates solely on UGC and aims to thank individuals who posts pictures of the sun on their social media using the hashtag .VIEW THE CONCEPT  Clash is the latest menâs fragrance line from O Boticário, launched with a sensorial and cinematic film titled âFrom Pressure Comes Strength.â Created by AlmapBBDO, produced by Stink Films and directed by Jones, the film explores the elemental collision of water and rockâa powerful metaphor for the tension between resilience and transformation. VIEW THE SPOT Burger King : Hacker King Last Saturday, March 15, during Consumer Week,â¯Burger King®â¯launched an unexpected stunt: the brand distributed exclusive discount coupons in a hyper-targeted, geolocated way, strategically placed in search results for competitor locations on Google Maps. Photos were taken and posted locally on the pages of over 1,000 competitor restaurantsâ¯across 24 Brazilian states. This organic initiative took place on World Consumers' Day, one of the biggest retail dates in Brazil, aiming to grab consumers' attention and drive engagement. VIEW THE 3 CONCEPTS  Much is said about the dangers of AI, but what if we could use AI for hope? This is exactly what Piracanjuba, one of Brazilâs leading dairy brands, did.Piracanjuba lives its purpose to the fullest: "Doing well what does you good." In a country where one person disappears every six minutes, awareness isnât enough â action is needed. With 98% household penetration, including areas without internet, Piracanjuba saw an opportunity to take this cause beyond digital barriers. In partnership with Maes da Se, a global reference in missing persons, Piracanjuba used its own milk packages as a new media to spread this important message.VIEW OUTDOOR  âDirectors Gabriel Nóbrega and Os Olga, from Lobo, in collaboration with the agency McCann Sao Paulo, created an epic film aimed at touching the hearts of Brazilians from different generations. The idea was to use a camera that acts as an omnipresent observer, capable of witnessing various moments in time. The film features visual engineering and was initially conceived entirely on the computer, which provided a unique sensation of frozen time - without sacrificing the fluidity of the narrative. The greatest challenge was ensuring that the audience could immediately recognise the historical context of each scene, evoking memories through a powerful visual retrospective.VIEW THE SPOT  C6 Bank, a full-service digital bank that offers a range of banking services to individuals as well as small and midsize businesses has just launched a new advertising campaign that features the C6 Carbon credit card and its 13 colors, available for customers and to be chosen in the app. The pieces created by Tech & Soul highlight the card's colors and the special moments it can provide. The blue version of the C6 Carbon, for instance, comes to life and is transformed into the scene of a diving in the pool. The wine-colored card gives way to the orange sky of a hot air balloon ride in Cappadocia, while the terracotta card is transformed into a tennis match on a clay court. VIEW THE SPOT BYD: The Soap OperaVerse The background scenario was: in 2024, BYD arrived in Brazil with a big goal, to build and democratize electric mobility to become the number 1 brand in electric and electrified vehicles. Our biggest challenge was the lack of trust on the part of Brazilians.ilVIEW THE CONCEPT Unquiet Travel : Change The Way We Travel Unquiet magazine is the most relevant tourism and travel magazine in the country. She presents unusual destinations for readers. Since the intensification of climate change in the world, Unquiet has sought to raise awareness among its audience about the importance of taking care of the planet. To travel around the planet, you need to take care of it. VIEW THE 3 ADS  Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO and titled 'Forte São Elasâ (âStrong are the Womenâ), the initiative celebrates women's resilience and strength - which are so often questioned and proposes a toast to the efforts and achievements women have made this year, in the face of all adversities. VIEW THE SPOT Johnson & Johnson: Breaking Out Of Depression Developed by Edelman and produced by CZAR Sao Paulo, the campaign, âBreaking Depression: Out of the Mazeâ, was co-directed by Pedro Giomi (represented by CZAR Amsterdam and CZAR Sao Paulo) and Leo Cosme (represented by CZAR Sao Paulo). The campaign film visually illustrates the often-overwhelming experience of navigating severe depression, comparing it to exploring a maze where those impacted, as well as their carers, may feel trapped with no clear path forward. Through this metaphor, Janssen Cilag International NV, a Johnson & Johnson company, aims to raise awareness of the complexities of severe depression and highlight the perseverance needed by those living with the condition VIEW THE SPOT  The Bradesco Seguros Group, a Brazilian insurance conglomerate belonging to the Bradesco Organisation, has an inspiring message for this holiday season. This time, the company got some help from a brand-new character: an adorable alien from a distant planet. In the film created by AlmapBBDO, entitled 'The Quest', the ET wanders from planet to planet until landing on Earth, where it meets a little girl. VIEW THE SPOT  Tennis player Rafael Nadal has recently announced his retirement following next seasonâs Davis Cup. Vivo, Nadalâs sponsor for over a decade, is honoring the tennis legend with a major campaign launching today during the tournament where the athlete will make his farewell from the courts. VIEW THE SPOT  To highlight the efficiency and quality of Rações Coopavel (Coopavel Animal Feed) brand, we created an ad with a mystical atmosphere. With the pun "predicting the future," we show a cow with a crystal ball, visualizing a bag of the brand's feed. In this way, we show that there is no mystery in feeding high-performance cattle when the farmer uses the brand's products.VIEW THE AD  Samsung launches its new campaign by creating a new episode of âEl Chavo del Ochoâ, one of the most iconic TV series in Latin America. Presenting and highlighting the companyâs connectivity solutions through the SmartThings system, the strategy the brand demonstrates in a playful way all the benefits and facilities that the platform brings to peopleâs lives. VIEW THE SPOT  The film shows an actor who used to play supporting roles in bank commercials and who, upon opening an account at C6 Bank and using his C6 Mastercard Black card, becomes the main character. The idea of the film is to make it clear how C6 Bank wants its customers to feel â at the center of their financial decisions. VIEW THE 4 SPOTS Rio de Janeiro:The Beauty Always Steals The ShowNovotel: Best 000 Email Ever Whoâs never felt a twinge of jealousy and the desire to be âout of office,â too, when you get a vacation autoreply? With that in mind, Accor, the world leader in hospitality, and its ad agency, AlmapBBDO, put together an initiative to promote the Novotel brand and its concept of âbleisure.â The result is an unprecedented, lighthearted play on peopleâs âenvyâ of their vacationing colleagues, in the form of âThe Best OOO Email Ever.âVIEW THE CONCEPT Indigenous Peoples Movement: #SavedFlags The natives of the Amazon are becoming less visible every day, despite everyone knowing this problem. Our insight was that Instagram's save button resembles a flag, and the algorithm gives more visibility to saved posts over liked ones. So, we started a movement called #SavedFlags on Instagram, where the more people save indigenous posts, the more visible their cause becomes. Native photographers took part, and even an indigenous Emmy-winner gave his support, leading other influencers to join. The movement included a beautiful series of authentic photographs of real natives with the flag tattooed on their bodies with body paint. VIEW THE CONCEPT  This campaign was created to raise awareness about a disturbing statistic. The Walfredo Gurgel Hospital in Natal, a trauma care reference, treats an average of one motorcycle accident victim per hour. VIEW THE 2 ADS Universidade do Futebol: The Coach's Card The Universidade do Futebol of Brazil is excited to announce new training programs for football soccer trainers.We have designed a straightforward yet innovative direct marketing campaign, inviting our students and future coaches to hone their advanced skills and tactics.VIEW THE AD Detran/RN: Traffic is No Place for Double Meanings Popular expressions are a living reflection of a people's culture and history. They are used daily, permeating informal conversations and adding authenticity to communication.From ancient sayings to contemporary slang, these expressions function as a shared code among speakers, conveying complex ideas in a simple and accessible manner. They reflect not only the language but also the traditions, beliefs, and values of a community. VIEW THE 2 ADS  O Boticorio, the most beloved beauty brand in Brazil, is calling for a conversation about the stigma and challenges involving relationships between mothers and adolescent children in a new Mother's Day campaign. A 2022 Harvard study indicated that the parents of teenagers feel just as lonely and depressed as their children, which has a direct effect on the development and consolidation of their relationship. VIEW THE SPOT  Editora Taverna, a Brazilian publisher of literary works that explore insurgent themes such as politics, gender and sexuality, feminism and racial issues, has produced an emotionally gripping film that takes aim at the painful, persistent scourge of homophobia through the lens of Brazilian history. The film, "The Cure," poignantly dramatizes the use of discredited, harmful practices like "conversion therapy" against the LGBTQIAPN+ community wielded by the medical establishment nearly a century ago. VIEW THE SPOT  Based on studies that reveal that the act of sharing meals creates affective memories powerful enough to make people diagnosed with Alzheimerâs relive moments, Nestlé and Publicis Brazil, launched the experiment âUnforgettable Recipes.â VIEW THE SPOT Brazilian Stock Exchange: Date At The Museum Frida and Van Gogh on Tinder, in a B3 campaignWith the goal of encouraging an increase in visits to art institutions, B3, Brazil's stock exchange, has partnered with the dating app Tinder, in a campaign created by Tech and Soul.Profiles for Kakah, 32, and Vicente, 35, inspired by artists Frida Kahlo and Vincent Van Gogh respectively, were added to the app, with aesthetics created with the help of artificial intelligence.VIEW THE CONCEPT |
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