Car accidents are one of the main causes of death in Costa Rica, and many of those accidents happen because people fall asleep while they drive at night. So, as an insurance company BlueCross BlueShield Costa Rica that is always looking after every single one of our clients and potential ones, we wanted to take action into this problem.
Vanuatu Tourism Office (VTO)'s Australian representatives have rolled out the second phase of its 'Wake Up in Vanuatu' consumer-facing marketing campaign designed to inspire Australian travellers to use their annual leave and book a holiday to Vanuatu. The strategy, developed in collaboration with advertising agency Reborn, will incorporate a radio advertising campaign on Sydney Nova 96.9, Sydney Smooth 95.3 and Brisbane Nova 106.9.
Getting back to the core of what makes the Australian alpine experience so unique, Mt.Hotham's new campaign gives the mountain a voice, bringing the views of the colourful locals and the scenery of Australia's highest alpine village to life. Agency: 10 feet tall.
No one gets to Rio alone, every athlete has a support network. Optus capture a real call between 800m Olympic runner, Luke Mathews, and his sister, Olympic Synchronised Swimmer, Rose Stackpole, and her mum and 400m Olympic runner, Anneliese Rubie, and her aunty. These spots ran online and on air in support of the Australian Olympic and Paralympic teams.
Two household pets (pug and mouse) make an attempt at saving energy for their owners, however their methods a far less practical and as cheap as Click Energy. Agency: 10 Feet Tall.
To promote the documentary on student radio in New Zealand - Radio Punks - The student radio story, we created a radio campaign in true student style. - Loose, real and live. We also captured the making of the radio ads as online content. No chickens were harmed in the making of the campaign but one student had severe bruising and Lucy's tongue was sore for a few days. Agency: FCB New Zealand.