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Seen and noted

Hell Pizza : Worth Going To Hell For

 TV   NEW ZEALAND    March 20, 2025 07:08
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F14494_0004.png&width=200HELL Pizza is famous for its uncompromising attitude - bold flavors, premium ingredients, and generous toppings. So, we challenged our audience to be just as fearless.
Leaning into HELL's legacy of dark, irreverent marketing, we launched a new brand platform urging people to trust their instincts and speak their truth - no matter the pressure to conform.and one hell of a conversation starter.

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2 Degrees: SupportHER Club

 TV   NEW ZEALAND    March 20, 2025 06:56
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fba6bf_0000.png&width=200New Zealand has a legacy of incredible female athletes, but women’s sport still doesn’t get the recognition or support it deserves. Less media coverage, lower funding, and fewer resources mean that at a grassroots level, girls are twice as likely as boys to drop out of sports. In 2025, 2degrees is scaling up its sponsorship of women's sport as part of its ‘Fighting for Fair’ commitment. Off the back of the revolutionary Aupiki TikTok final in 2024, TBWA developed the SupportHER Club,

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ANZ: Scammers Bloom

NEW ZEALAND    March 18, 2025 05:59 (Edited: March 27, 2025 07:34)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc2a64_0000.png&width=200Romance scams are on the rise. So, on the day when love is most in the air, ANZ introduced Scammers Bloom, a unique rose that looks beautiful but reeks of fish. Launched at a one-day-only flower shop called Love Stinks, these stinky bouquets mirrored romance scams, helping potential victims see that what seems perfect on the surface can be rotten underneath. Alongside the roses, Valentine’s Day cards and bouquet wraps hid scam safety advice, helping people spot love traps and stay safe.

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Pizza Hut : New Zealand: Don't Sleep On It

 OUTDOOR   NEW ZEALAND    March 18, 2025 05:55
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2025%2FMar%2Ftn_174509_1742089470_PH+10.png&width=200Don't Sleep On It – a cheeky campaign for Pizza Hut's release of Cheesy Bites™ that warns indulgence may come with an unexpected side effect: a phenomenon known as ‘cheese dreams.’The launch began with influencers fanning the flames of an online conspiracy about the conspiracy, followed by a full rollout across TV, OOH, print, and digital.

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Wellington City Mission: Wellington's Greatest Deed

 OUTDOOR   NEW ZEALAND    March 14, 2025 17:09 (Edited: March 15, 2025 04:09)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/ae7e8_0002.png&width=200Wellington City Mission – a charity specialising in providing facilities and support for those most vulnerable – was responding to the crisis by building a transformative new home for the homeless. Called ‘Whakamaru’ in indigenous Māori – meaning ‘shelter’ – it was to be a state-of-the-art new housing facility for the city, consisting of 35 emergency and transitional housing apartments, a social supermarket, laundry, café and communal facilities. Designed specifically to support Wellington’s most vulnerable community members in making the transition towards long-term housing solutions.

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Sexual Wellbeing Aotearoa: Emotional Support Bits

 INTERACTIVE   NEW ZEALAND    March 10, 2025 10:58 (Edited: March 10, 2025 21:58)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1e77c.png&width=200New Zealand faced an uncomfortable truth: research showed that 62% of New Zealanders typically keep sexual health concerns to themselves. And some - 16% - admit they've never spoken about sexual health to anyone at all. With Sexually Transmitted Infections rapidly on the rise in New Zealand (such as reported syphilis cases jumping year-on-year by 45%), sexual health needed to be brought into the open more than ever.

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Skinny: Get The Skinny

 INTERACTIVE   NEW ZEALAND    March 10, 2025 10:51
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe5efa_0000.png&width=200While other brands are paying for expensive celebrity spokespeople, or forking out endorsement cash to fake online influencers, Skinny Mobile has used AI to digitally clone their happiest customer. The customer, who was one of nearly 400 who applied for the role, will now become the AI face of the brand’s advertising. The campaign sees Skinny taking customer loyalty and brand advocacy to the next level by digitally cloning a real customer using AI to become its new AI-created brand ambassador. A brand ambassador that they can then use to make low-cost ads. Hundreds of customers submitted video applications for the Skinny for Life competition, which challenged entrants to prove they were Skinny’s happiest customer.

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Unichem Life Pharmacy Uber Eats: Awkboards

 OUTDOOR   NEW ZEALAND    March 09, 2025 08:08
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2025%2FMar%2Ftn_173789_1741325380_FCB-NZ-Awarkboards-still.jpeg&width=200Unichem and Life Pharmacy have partnered with Uber Eats to make pharmacy shopping a little less awkward, allowing Kiwis to discreetly order everything from laxatives to lubricants for delivery. To highlight this, FCB Aotearoa and Green Cross Health launched ‘Awkboards’—bold digital billboards that announce real-time purchases of over 600 ‘awkward’ pharmacy products. Powered by live data and Lumo’s digital out-of-home network, these billboards pop up along delivery routes, ensuring the message is impossible to miss. Since launch, sales of these ‘awkward items’ via Uber Eats have surged 82%, with overall pharmacy sales on the platform rising 28.5%.

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KidsCan: Photolife Class Of New Zealand

 INTERACTIVE   NEW ZEALAND    March 07, 2025 11:21
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fda4c0.png&width=200Education is key to breaking the cycle of poverty, yet rising hardship means more children miss school due to a lack of food, shoes, and warm clothes. 67% of disadvantaged children aren’t attending school regularly, but despite needing more donors than ever, reaching time-poor parents - KidsCan’s most likely supporters - remains a challenge.

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Love Food Hate Waste: Grapes

 TV   NEW ZEALAND    March 07, 2025 11:07 (Edited: March 07, 2025 22:07)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/48b36_0000.png&width=200Ever wonder how the food you throw out feels? Turns out they’re not super happy about it. This is made abundantly clear by Josh Thompson in some delightfully oversized food costumes, berating a well-meaning Kiwi family in the new campaign we’ve created for Love Food Hate Waste NZ.

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ASB: Sniff Posters

 OUTDOOR   NEW ZEALAND    March 07, 2025 04:59
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F52d40.png&width=200Most NZ dog owners see their dogs as more than just pets - they're family. And like any family member, their happiness matters. Many would even consider relocating to better suit their furry friends' needs. As part of ASB's new home loan campaign - which featured a new four-legged addition to Ben and Amy's family, Droga5 created a series of OOH posters designed specifically for dogs. Infused with a specially crafted blend of scents, tested and perfected to be irresistible to canine noses, these ads were impossible for dogs - and their owners to ignore.

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AMI Insurance: On Your Side

 TV   NEW ZEALAND    March 05, 2025 12:25
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd6b04_0000.png&width=200AMI’s new brand campaign highlights the vital role of allies in communities after major natural disasters. Created with Colenso BBDO, directed by Tom Gould, and produced by The Sweetshop, the 60-second TVC features real people with firsthand experience, including those affected by Cyclone Gabrielle and the 2023 North Island weather events.

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KFC: Zing Air

 OUTDOOR   NEW ZEALAND    March 04, 2025 09:04 (Edited: March 04, 2025 20:04)
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2025%2FMar%2Ftn_173644_1740958010_KFC2981+DOOH_SR25_Billboard_GoMedia_1200x600px+%281%29.jpg&width=200Introducing Zing Air: KFC's first ever airline service, delivering Super Rugby fans around the country to support their home team.

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Safer Boating Week: Tawaki To Coastguard

 RADIO   NEW ZEALAND    March 04, 2025 08:40
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Coastguard Trip 'Radio' Report.
New Zealand’s water safety statistics are a chilling read.
But boaties are a difficult group to engage with. They’re unwilling to take advice from non-boaties. And how do you even talk to them when they’re not on the land?
Maritime NZ needed to deliver the three rules of the ocean in a way that boaties couldn’t switch off, dismiss or ignore - to carry two ways to call for help, always wear a life jacket and check the marine weather forecast.

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Export Ultra: Cold Call Back Service

 INTERACTIVE   NEW ZEALAND    March 01, 2025 12:02
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F73200.png&width=200In New Zealand, millions of beers accidentally explode in freezers every year due to people simply forgetting about them. So in order to save beer from more explosions, we needed some way to help beer drinkers remember to get them out. Or maybe even someone to remember for them.

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NZ Transport Agency: Waka Kotahi Dont Let Drugs Drive

 TV   NEW ZEALAND    February 27, 2025 10:44
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc68d3_0003.png&width=200NZ Transport Agency Waka Kotahi (NZTA) have launched a powerful new campaign that confronts New Zealanders with the harsh realities of driving under the influence of drugs. The campaign, introducing the plea “Don’t Let the Drugs Drive”, is the first step in a comprehensive platform designed to tackle this pressing issue on our roads.

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RotoruaNZ: Robe Trip

 TV   NEW ZEALAND    February 25, 2025 16:36
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8457d_0002.png&width=200In their first major above-the-line campaign under the ‘Reset in Rotorua’ brand platform, RotoruaNZ has launched a ‘Robe Trip’ campaign, encouraging couples who are feeling tired and stressed to robe up and reset in the relaxation capital of Aotearoa.

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New Zealand Herpes: The Best Place To Have Herpes

 OUTDOOR   NEW ZEALAND    February 24, 2025 17:19
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2c745.png&width=200Herpes stigma affects billions worldwide. New Zealand is no exception, with stigma leading to depressive thoughts in 30% of Kiwis diagnosed. So in late 2024, the New Zealand Herpes Foundation launched a campaign with an ambitious goal: to make New Zealand ‘The Best Place in the World to Have Herpes’.*

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No Ugly: Perineum Sunning? No thanks.

 RADIO   NEW ZEALAND    February 20, 2025 10:13
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200People go to extremely dumb, and often dangerous, lengths in pursuit of wellness. Why put yourself through a coffee enema, burn your perineum, or steam your yoni when you could just drink No Ugly to get benefits that are backed by science, not bullshit?

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No Ugly: The Bacteria That Grew A Campaign

 OUTDOOR   NEW ZEALAND    February 20, 2025 07:15 (Edited: February 20, 2025 18:15)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/b40cc.png&width=200Beauty is often defined by what we see - glowing skin, shiny hair, flawless faces. But what if the real secret to beauty lies in what we can't see? No Ugly Gut, a probiotic drink, was created on the belief that beauty starts in the gut. Because science tells us that when your gut is healthy, it shows. But convincing consumers that invisible bacteria can lead to visible beauty? That's where the challenge came in.

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Bargain Box Supermarket: Crowdometer

 OUTDOOR   NEW ZEALAND    February 01, 2025 13:47 (Edited: February 02, 2025 00:47)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2025/Jan/tn_172840_1738285209_Rongotai-Night Cropped2.png&width=200When the supermarket’s hectic, grocery shopping can be a painful experience.So to remind New Zealanders that they can skip the supermarket altogether with Bargain Box (NZ’s leading meal kit delivery service), we created an outdoor campaign that revealed just how busy and chaotic the supermarkets were in real time.

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realestateconz: Flatmates

 OUTDOOR   NEW ZEALAND    February 01, 2025 13:41
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2025%2FJan%2Ftn_172771_1738110736_RE.jpg&width=200Whatever your reason for moving, finding your next rental starts at realestate.co.nz

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WWF: The Finger

 INTERACTIVE   NEW ZEALAND    January 30, 2025 09:21
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6808e.png&width=200The humble fish finger that became the ultimate symbol of ocean protest.

New Zealand is a country famed for its spirited and often unconventional protests-after all, we're the only nation to throw a dildo at a politician in the name of democracy. So, when the ocean was in trouble and Minister for Oceans and Fisheries Shane Jones was ignoring expert advice, WWF knew the playbook tear-jerking campaign wouldn't cut it. We needed something cheeky, unmistakably Kiwi, and impossible to ignore. Naturally, we launched a campaign asking the nation to "give the finger". The fish finger, that is.

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No Ugly Sport : Indoor Soccer

 RADIO   NEW ZEALAND    January 26, 2025 10:43
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Most of us are never going to lift a World Cup trophy or break an Olympic record, but it doesn’t mean we don’t love to win, whether that’s at indoor soccer, or backyard cricket. No Ugly’s new Sport drink is scientifically formulated so you can say yes please to winning, no matter what you’re competing at.

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2 Degrees: Answer The Call

 TV   NEW ZEALAND    December 19, 2024 15:20
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa6833_0000.png&width=200Last week in Britomart, New Zealand telecommunications business, 2degrees unveiled a 2-tonne ice sculpture entitled, “Answer the Call”. The concept, the brainchild of TBWA New Zealand, consisted of 49 frozen blocks of ice, some with mobile phones inside. Phone calls from Earth persistently rang out from within the ice, but no one answered.

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Bluebird: Bluebirds The Word

 TV   NEW ZEALAND    December 19, 2024 15:08
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8c167_0001.png&width=200Bluebird Foods has launched a new campaign and brand platform for Bluebird via Special New Zealand.The charming campaign, inspired by the Penguin love language of "pebbling", was directed by Jamie Lawrence through Scoundrel.

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ANZ: Fraud Reflection Black Friday

 RADIO   NEW ZEALAND    December 18, 2024 12:26
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Whilst full of enticing deals, the festive shopping period is also a prime target for fraudsters, with a spike in online credit card fraud. As millions of Kiwis prepared to take advantage of sales events such as Black Friday and Cyber Monday, ANZ’s innovative Dynamic Security Code offers a crucial line of defence against this rising online fraud.

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Noel Leeming: NOELedge

 TV   NEW ZEALAND    December 14, 2024 08:15
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd1527_0000.png&width=200Nobody in New Zealand knows tech like Noel Leeming, and it's the brand’s supreme NOELedge of all things technology that is brought to life through an amusing series by TBWANZ

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Whittakers: Nows Good

 TV   NEW ZEALAND    December 13, 2024 08:20
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc4493.png&width=200Building on the creative platform, Hello Chocolate Lovers, developed with Bastion Shine earlier this year, the new installment highlights the irresistible appeal of Whittaker’s Chocolate Pods, making them the ultimate Christmas gift - if you can bring yourself to give them away.

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New Zealand Herpes Foundation : Best Place In The World To Have

 TV & RADIO   NEW ZEALAND    December 13, 2024 08:10 (Edited: December 13, 2024 19:10)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/ef9ae_0000.png&width=200We did it. We knocked the bastard off.  We’re officially the best place in the world to have herpes.The world’s first ‘herpes destigmatisation campaign’ aims to lower the stigma surrounding the virus and raise national pride at the same time. New Zealand’s national pride may be waning—but the solution is obvious: herpes.

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Safer Boating Week : Message In A Bottle

NEW ZEALAND    December 12, 2024 11:43 (Edited: March 27, 2025 07:34)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/92b06.png&width=200New Zealand boaties are a notoriously stubborn crowd. They’re reluctant to take advice and by the time they’re on the water, well, it’s too late to remind them to throw on a lifejacket, check the marine forecast, or carry two ways to call for help.We needed a plan to reach them, so we created a deal. ‘Come Home Safe Deals’ is a lighthearted take on legal documents, a contract that loved ones make with their favourite boatie before they head out.

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Bcito: Welcome To Bicto Country

 TV   NEW ZEALAND    December 04, 2024 11:51
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9e772_0000.png&width=200BCITO is New Zealand’s top apprenticeship provider, with over 34 years of successfully providing on-the-job training across 16 building and construction trades.
To cement their leadership, and remind Kiwis they’re the destination to find a more rewarding career, BCITO have released an ode to Aotearoa reflecting the fact that they are building the people who build New Zealand - 55,000 of them and counting,

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Auckland Transport: On Shopping Mall

 RADIO   NEW ZEALAND    November 26, 2024 07:00
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Radio component of campaign to encourage Christmas shoppers to avoid parking hassles by taking public transport to major shopping destinations. An award-winning singing group sang traditional Christmas carols with new lyrics.

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New World : Smiley Peas

 OUTDOOR   NEW ZEALAND    November 23, 2024 08:56 (Edited: November 23, 2024 19:56)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/cc0f6.png&width=200Welcome back New World, Mt. Albert.The revamped New World has made its comeback in Mt Albert, reopening after the devastating floods during the Auckland Anniversary celebrations forced it to shut down.Rising from the disaster, the store returns-bigger and enhanced-ready to greet the community once more.Sam and Victoria are thrilled to welcome everyone back to this cherished local spot.

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Hilux: The 35 Tonne Headline

 OUTDOOR   NEW ZEALAND    November 23, 2024 08:48
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2024%2FNov%2Ftn_170757_1732128408_Hero+Still.png&width=200Convincing kiwis that the new Hilux Hybrid is just as capable as the diesel equivalent.

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NZ Herpes Foundation : The Best place Imn The World To Have Herp

 OUTDOOR & PRINT   NEW ZEALAND    November 20, 2024 16:44 (Edited: November 21, 2024 03:44)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2024/Nov/tn_170498_1731899871_OOH 1.jpg&width=200The world’s first ‘herpes destigmatisation campaign’ aims to lower the stigma surrounding the virus and raise national pride at the same time. New Zealand’s national pride may be waning—but the solution is obvious: herpes.Snow-capped mountains, crystal lakes, golden beaches, rolling pastures and endless bush—the best place in the world to have herpes has it all.

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Safer Boating: Come Home Safe

 INTERACTIVE   NEW ZEALAND    November 18, 2024 09:22
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F45be2_0000.png&width=200Boaties are a tough crowd but do we have a deal for them!
And by the time they’re on the water, well, it’s too late to remind them to throw on a lifejacket, check the marine forecast, or carry two ways to call for help.
Too many of our boaties are heading out on the water and failing to come home.We needed a plan. So we created a deal.We tapped into the power of ‘true’ influencers, friends and whānau who could help us convince boaties to adopt safer behaviour.

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FMCG: Big Fish

 OUTDOOR   NEW ZEALAND    November 15, 2024 15:42
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6c95e.png&width=200ew World, The Sands’, brand new store opens on November 5 and will be one
of the largest supermarkets in the Bay of Plenty!
The owner wanted to give his new customers a bigger shopping experience, to match the big new store, so we based our creative with literally a big idea, starting with oversized billboards, to convey that something big was coming to Papamoa,

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Southern Cross Travel insurance: Fingers Crossed

 TV   NEW ZEALAND    November 14, 2024 09:02 (Edited: November 14, 2024 20:02)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/5f9e3_0001.png&width=200Don't go to Bali without Southern Cross Travel Insurance

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One NZ: Switcheroo

 TV   NEW ZEALAND    November 12, 2024 06:34
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F47dde_0000.png&width=200With One NZ there are a number of ways to easily upgrade your phone. No funny business or sleight of hand required.

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