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 HELL Pizza is famous for its uncompromising attitude - bold flavors, premium ingredients, and generous toppings. So, we challenged our audience to be just as fearless. Leaning into HELL's legacy of dark, irreverent marketing, we launched a new brand platform urging people to trust their instincts and speak their truth - no matter the pressure to conform.and one hell of a conversation starter. VIEW THE SPOT
 New Zealand has a legacy of incredible female athletes, but womenâs sport still doesnât get the recognition or support it deserves. Less media coverage, lower funding, and fewer resources mean that at a grassroots level, girls are twice as likely as boys to drop out of sports. In 2025, 2degrees is scaling up its sponsorship of women's sport as part of its âFighting for Fairâ commitment. Off the back of the revolutionary Aupiki TikTok final in 2024, TBWA developed the SupportHER Club, VIEW THE SPOT
 Romance scams are on the rise. So, on the day when love is most in the air, ANZ introduced Scammers Bloom, a unique rose that looks beautiful but reeks of fish. Launched at a one-day-only flower shop called Love Stinks, these stinky bouquets mirrored romance scams, helping potential victims see that what seems perfect on the surface can be rotten underneath. Alongside the roses, Valentineâs Day cards and bouquet wraps hid scam safety advice, helping people spot love traps and stay safe. VIEW OUTDOOR
 Don't Sleep On It â a cheeky campaign for Pizza Hut's release of Cheesy Bites⢠that warns indulgence may come with an unexpected side effect: a phenomenon known as âcheese dreams.âThe launch began with influencers fanning the flames of an online conspiracy about the conspiracy, followed by a full rollout across TV, OOH, print, and digital. VIEW OUTDOOR
 Wellington City Mission â a charity specialising in providing facilities and support for those most vulnerable â was responding to the crisis by building a transformative new home for the homeless. Called âWhakamaruâ in indigenous MÄori â meaning âshelterâ â it was to be a state-of-the-art new housing facility for the city, consisting of 35 emergency and transitional housing apartments, a social supermarket, laundry, café and communal facilities. Designed specifically to support Wellingtonâs most vulnerable community members in making the transition towards long-term housing solutions. VIEW OUTDOOR
 New Zealand faced an uncomfortable truth: research showed that 62% of New Zealanders typically keep sexual health concerns to themselves. And some - 16% - admit they've never spoken about sexual health to anyone at all. With Sexually Transmitted Infections rapidly on the rise in New Zealand (such as reported syphilis cases jumping year-on-year by 45%), sexual health needed to be brought into the open more than ever. VIEW CONCEPT
 While other brands are paying for expensive celebrity spokespeople, or forking out endorsement cash to fake online influencers, Skinny Mobile has used AI to digitally clone their happiest customer. The customer, who was one of nearly 400 who applied for the role, will now become the AI face of the brandâs advertising. The campaign sees Skinny taking customer loyalty and brand advocacy to the next level by digitally cloning a real customer using AI to become its new AI-created brand ambassador. A brand ambassador that they can then use to make low-cost ads. Hundreds of customers submitted video applications for the Skinny for Life competition, which challenged entrants to prove they were Skinnyâs happiest customer. VIEW THE CONCEPT
 Unichem and Life Pharmacy have partnered with Uber Eats to make pharmacy shopping a little less awkward, allowing Kiwis to discreetly order everything from laxatives to lubricants for delivery. To highlight this, FCB Aotearoa and Green Cross Health launched âAwkboardsââbold digital billboards that announce real-time purchases of over 600 âawkwardâ pharmacy products. Powered by live data and Lumoâs digital out-of-home network, these billboards pop up along delivery routes, ensuring the message is impossible to miss. Since launch, sales of these âawkward itemsâ via Uber Eats have surged 82%, with overall pharmacy sales on the platform rising 28.5%. VIEW OUTDOOR
 Education is key to breaking the cycle of poverty, yet rising hardship means more children miss school due to a lack of food, shoes, and warm clothes. 67% of disadvantaged children arenât attending school regularly, but despite needing more donors than ever, reaching time-poor parents - KidsCanâs most likely supporters - remains a challenge. VIEW THE CONCEPT
 Ever wonder how the food you throw out feels? Turns out theyâre not super happy about it. This is made abundantly clear by Josh Thompson in some delightfully oversized food costumes, berating a well-meaning Kiwi family in the new campaign weâve created for Love Food Hate Waste NZ. VIEW THE 3 SPOTS
 Most NZ dog owners see their dogs as more than just pets - they're family. And like any family member, their happiness matters. Many would even consider relocating to better suit their furry friends' needs. As part of ASB's new home loan campaign - which featured a new four-legged addition to Ben and Amy's family, Droga5 created a series of OOH posters designed specifically for dogs. Infused with a specially crafted blend of scents, tested and perfected to be irresistible to canine noses, these ads were impossible for dogs - and their owners to ignore. VIEW OUTDOOR
 AMIâs new brand campaign highlights the vital role of allies in communities after major natural disasters. Created with Colenso BBDO, directed by Tom Gould, and produced by The Sweetshop, the 60-second TVC features real people with firsthand experience, including those affected by Cyclone Gabrielle and the 2023 North Island weather events. VIEW THE SPOT
 Introducing Zing Air: KFC's first ever airline service, delivering Super Rugby fans around the country to support their home team. VIEW OUTDOOR
 Coastguard Trip 'Radio' Report. New Zealandâs water safety statistics are a chilling read. But boaties are a difficult group to engage with. Theyâre unwilling to take advice from non-boaties. And how do you even talk to them when theyâre not on the land? Maritime NZ needed to deliver the three rules of the ocean in a way that boaties couldnât switch off, dismiss or ignore - to carry two ways to call for help, always wear a life jacket and check the marine weather forecast. PLAY THE 3 SPOTS
 In New Zealand, millions of beers accidentally explode in freezers every year due to people simply forgetting about them. So in order to save beer from more explosions, we needed some way to help beer drinkers remember to get them out. Or maybe even someone to remember for them. VIEW THE CONCEPT
 NZ Transport Agency Waka Kotahi (NZTA) have launched a powerful new campaign that confronts New Zealanders with the harsh realities of driving under the influence of drugs. The campaign, introducing the plea âDonât Let the Drugs Driveâ, is the first step in a comprehensive platform designed to tackle this pressing issue on our roads. VIEW THE SPOT
 In their first major above-the-line campaign under the âReset in Rotoruaâ brand platform, RotoruaNZ has launched a âRobe Tripâ campaign, encouraging couples who are feeling tired and stressed to robe up and reset in the relaxation capital of Aotearoa. VIEW THE SPOT
 Herpes stigma affects billions worldwide. New Zealand is no exception, with stigma leading to depressive thoughts in 30% of Kiwis diagnosed. So in late 2024, the New Zealand Herpes Foundation launched a campaign with an ambitious goal: to make New Zealand âThe Best Place in the World to Have Herpesâ.* VIEW OUTDOOR
 People go to extremely dumb, and often dangerous, lengths in pursuit of wellness. Why put yourself through a coffee enema, burn your perineum, or steam your yoni when you could just drink No Ugly to get benefits that are backed by science, not bullshit? PLAY THE 3 SPOTS
 Beauty is often defined by what we see - glowing skin, shiny hair, flawless faces. But what if the real secret to beauty lies in what we can't see? No Ugly Gut, a probiotic drink, was created on the belief that beauty starts in the gut. Because science tells us that when your gut is healthy, it shows. But convincing consumers that invisible bacteria can lead to visible beauty? That's where the challenge came in. VIEW OUTDOOR
 When the supermarketâs hectic, grocery shopping can be a painful experience.So to remind New Zealanders that they can skip the supermarket altogether with Bargain Box (NZâs leading meal kit delivery service), we created an outdoor campaign that revealed just how busy and chaotic the supermarkets were in real time. VIEW 3 OUTDOORS
 Whatever your reason for moving, finding your next rental starts at realestate.co.nz VIEW 4 OUTDOORS
 The humble fish finger that became the ultimate symbol of ocean protest. New Zealand is a country famed for its spirited and often unconventional protests-after all, we're the only nation to throw a dildo at a politician in the name of democracy. So, when the ocean was in trouble and Minister for Oceans and Fisheries Shane Jones was ignoring expert advice, WWF knew the playbook tear-jerking campaign wouldn't cut it. We needed something cheeky, unmistakably Kiwi, and impossible to ignore. Naturally, we launched a campaign asking the nation to "give the finger". The fish finger, that is. VIEW THE CONCEPT
 Most of us are never going to lift a World Cup trophy or break an Olympic record, but it doesnât mean we donât love to win, whether thatâs at indoor soccer, or backyard cricket. No Uglyâs new Sport drink is scientifically formulated so you can say yes please to winning, no matter what youâre competing at. PLAY THE SPOT
 Last week in Britomart, New Zealand telecommunications business, 2degrees unveiled a 2-tonne ice sculpture entitled, âAnswer the Callâ. The concept, the brainchild of TBWA New Zealand, consisted of 49 frozen blocks of ice, some with mobile phones inside. Phone calls from Earth persistently rang out from within the ice, but no one answered. VIEW OUTDOOR
 Bluebird Foods has launched a new campaign and brand platform for Bluebird via Special New Zealand.The charming campaign, inspired by the Penguin love language of "pebbling", was directed by Jamie Lawrence through Scoundrel. VIEW THE SPOT
 Whilst full of enticing deals, the festive shopping period is also a prime target for fraudsters, with a spike in online credit card fraud. As millions of Kiwis prepared to take advantage of sales events such as Black Friday and Cyber Monday, ANZâs innovative Dynamic Security Code offers a crucial line of defence against this rising online fraud. PLAY THE 3 SPOTS
 Nobody in New Zealand knows tech like Noel Leeming, and it's the brandâs supreme NOELedge of all things technology that is brought to life through an amusing series by TBWANZ VIEW THE 3 SPOTS
 Building on the creative platform, Hello Chocolate Lovers, developed with Bastion Shine earlier this year, the new installment highlights the irresistible appeal of Whittakerâs Chocolate Pods, making them the ultimate Christmas gift - if you can bring yourself to give them away. VIEW THE SPOT
 We did it. We knocked the bastard off. Weâre officially the best place in the world to have herpes.The worldâs first âherpes destigmatisation campaignâ aims to lower the stigma surrounding the virus and raise national pride at the same time. New Zealandâs national pride may be waningâbut the solution is obvious: herpes. VIEW THE SPOT PLAY THE 3 RADIO SPOTS
 New Zealand boaties are a notoriously stubborn crowd. Theyâre reluctant to take advice and by the time theyâre on the water, well, itâs too late to remind them to throw on a lifejacket, check the marine forecast, or carry two ways to call for help.We needed a plan to reach them, so we created a deal. âCome Home Safe Dealsâ is a lighthearted take on legal documents, a contract that loved ones make with their favourite boatie before they head out. VIEW THE AD
 BCITO is New Zealandâs top apprenticeship provider, with over 34 years of successfully providing on-the-job training across 16 building and construction trades. To cement their leadership, and remind Kiwis theyâre the destination to find a more rewarding career, BCITO have released an ode to Aotearoa reflecting the fact that they are building the people who build New Zealand - 55,000 of them and counting, VIEW THE SPOT
 Radio component of campaign to encourage Christmas shoppers to avoid parking hassles by taking public transport to major shopping destinations. An award-winning singing group sang traditional Christmas carols with new lyrics. PLAY THE 2 SPOTS
 Welcome back New World, Mt. Albert.The revamped New World has made its comeback in Mt Albert, reopening after the devastating floods during the Auckland Anniversary celebrations forced it to shut down.Rising from the disaster, the store returns-bigger and enhanced-ready to greet the community once more.Sam and Victoria are thrilled to welcome everyone back to this cherished local spot. VIEW 4 OUTDOORS
 Convincing kiwis that the new Hilux Hybrid is just as capable as the diesel equivalent. VIEW OUTDOOR
 The worldâs first âherpes destigmatisation campaignâ aims to lower the stigma surrounding the virus and raise national pride at the same time. New Zealandâs national pride may be waningâbut the solution is obvious: herpes.Snow-capped mountains, crystal lakes, golden beaches, rolling pastures and endless bushâthe best place in the world to have herpes has it all. VIEW OUTDOOR VIEW THE AD
 Boaties are a tough crowd but do we have a deal for them! And by the time theyâre on the water, well, itâs too late to remind them to throw on a lifejacket, check the marine forecast, or carry two ways to call for help. Too many of our boaties are heading out on the water and failing to come home.We needed a plan. So we created a deal.We tapped into the power of âtrueâ influencers, friends and whÄnau who could help us convince boaties to adopt safer behaviour. VIEW THE CONCEPT
 ew World, The Sandsâ, brand new store opens on November 5 and will be one of the largest supermarkets in the Bay of Plenty! The owner wanted to give his new customers a bigger shopping experience, to match the big new store, so we based our creative with literally a big idea, starting with oversized billboards, to convey that something big was coming to Papamoa, VIEW 2 OUTDOORS
 Don't go to Bali without Southern Cross Travel Insurance VIEW THE SPOT
 With One NZ there are a number of ways to easily upgrade your phone. No funny business or sleight of hand required. VIEW THE SPOT
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