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EXPERIENTAL
ANZ: Record Season From six game winning streaks, derby demolitions, fastest team to reach 50 goals, record fan attendance and unprecedented clean sheets; Auckland FCâs debut season was anything but ordinary.VIEW OUTDOOR Duolingo: Reminder Patches Pimples are an everyday challenge for teenagers to deal with. However, anti-acne patches have now become a fashion trend. Thatâs why weâre using them to bring back Gen Z learners who have left Duolingo. In partnership with Starface, we introduce Reminder Patches. A special edition of the famous stickers with our reminders written on them to motivate young people to return to the app.VIEW OUTDOOR Spotify: Gaming Nigeria Music and gaming go together. Nothing helps you immerse into the game like music, aiding with focus and enhancing the experience. With Africaâs gaming community growing exponentially, Spotify wanted to start the journey to becoming the go-to music streaming platform for the SSA gaming community. How? By creating a first-of-its-kind gaming arena, powered by music. Literally.VIEW OUTDOOR Lux : Reversed RolesThy Lab: Thieves How can a small, resourceless Art space stand out during the ArtBasel HK art fair? We stole famous artworks all over the world: the invisible ones. Easy to steal, easy to sell during a special auction.Our victims? Andy Warhol, Yves Klein, Tom Friedman, Maurizio Cattelan, James Lee Byars, Rubén Gutiérrez, Salvatore Garau, Ying Bo.uring Art Basel. VIEW OUTDOOR Telstra: Hope Phones For years, Telstra public phones have always been beacons of connection â and since making all standard national and mobile calls free back in August 2021, public phone usage has more than tripled. Theyâve become vital lifelines to call for help in emergencies or crisis situations, stay connected through natural disasters, or simply reach out when a mobile phone isnât available for use.VIEW 2 OUTDOORS Blockchain Week: Fishblock Introducing Fishblock â the classic Filipino fishball, reimagined with premium local ingredients⦠and powered by blockchain.Made in collaboration with actor-restaurateur Marvin Agustin, itâs more than a snack â itâs a crash course in crypto you can actually eat. VIEW OUTDOOR Kia :The Silent Test We created the first-ever test drive inside a library to prove that evolving without leaving a trace is possible.Our Kia EVs drove through aisles, reading rooms, and study areas without disrupting the environment or triggering a single reaction.An experiment that puts to the test what it really means to move forward with zero impact.This is the first of several to come â all aiming to rethink how we view electric mobility and to show that its arrival is not just progress, itâs an inevitable evolution.VIEW OUTDOOR Pepsi: Your Bites Your Rights Ever wondered what it would be like to create your own dish at your favorite restaurant? How about ordering a parmegiana shepherdâs pie or a vegan moqueca sandwich? Thatâs the idea behind PEPSI's latest campaign, "Your Bites, Your Rights." The brand, part of PepsiCo, tapped into Artificial Intelligence to mix and match ingredients and design brand-new dishes for Piraja, a Rio-style bar and restaurant in São Paulo.VIEW OUTDOOR Prime Video: Fallout The canine companion, aka CX404, is an essential character to the Fallout story - meaning dog owners had the potential to become the show's biggest advocates. In partnership with Prime Video we created packs for social media influencer's furry companions that would get tails and tongues wagging.VIEW OUTDOOR Xtrim: The Ultimate Coach After 20 years, Club Sport Emelec found itself in the relegation zone of the Ecuadorian football championship. Simultaneously, Emelec's EA Sports team thrived, securing victory in the E-Liga Pro and earning a spot in the E-Libertadores. Xtrim, a proud sponsor of Emelec and an internet service provider connecting Ecuadorians to opportunities, wanted to show how effective Emelec's EA Sports team could be on the real football field. To do this, they brought in Sebastian Esparza, a top player from E-Ligapro, to join Emelec's coaching staff. VIEW OUTDOOR Spider-Man: Influencers: Across the Spider-Verse In this universe, we have no superheroes but we have influencers who will do anything for likes and views, even travel to unimaginable places. So, for the release of Spider-Man: Across The Spider-Verse, we took the most popular Spidey-Influencers in Mexico to the most unknown place of all: the multiverse.VIEW OUTDOOR Maybelline New York: Under The Avatar 1 in 2 female gamers face abuse online. Yet, 71% of male gamers who witness abuse ignore it. Itâs called the bystander effect. VIEW OUTDOOR Bornholms Kildevand:Unboxed ResumesHear Life VML Taiwan uses AI to make the rescue of every life without hindrance.Air pollution. Noise pollution. And hot weather. In Taiwan, itâs little wonder every driver keeps their windows shut. At the same time, as the trend of vehicle industry, quieter cabin, better stereo system will be adopted in every car, a serious problem arises⦠VIEW OUTDOOR Johnnie Walker: The Debutante Ball Johnnie Walker is continuing to take bold steps towards progressing equality with its latest campaign in partnership with Sydney Gay and Lesbian Mardi Gras, Leo Burnett Australia and Herd MSL. With a mission to celebrate inclusivity and empower individuals to embrace their first Mardi Gras experience, Johnnie Walker proudly hosted the Debutante Ball for first-timers. Recognising the diverse and nuanced reasons why some have yet to attend Mardi Gras, the campaign sought to provide a supportive and welcoming environment that celebrated the individuality and diversity of the LGBTQIA+ community.VIEW THE CONCEPT The Danish School Of Advertising : Creativity Safeguard To remind creative directors in the danish advertising industry, who delivers the young talent to the industry, we created the biggest first world problem solver we could think off. Having an ad school is not only about getting young ones to apply and teach them it's also about making sure they can get a job when theyâre finished.VIEW OUTDOOR Expedia: Destination Canada When people are considering where to visit for their next trip, they don't think of Canada. Which is a shame because Canada has some of the world's greatest national parks, restaurants, nightlife, sports teams, wellness retreats, and ski resorts. VIEW OUTDOOR Tiger Beer: Summer Puffer The world's first puffer jacket for the tropics, with a beer-powered cooling system. Agency: BBH Singapore, LePub APAC VIEW OUTDOOR Halloween at Liseberg: The Peak Fear Experiment Can fear be good for you? The Peak Fear Experiment was an event and collaboration between Liseberg Amusement Park and the Recreational Fear Lab at Aarhus University, which took place on October 11, 2023. The purpose was to explore the limits of recreational horror and find the sweet spot between fear and fun. Out of 1,640 applications from 22 countries, two participants were chosen.Agency: Welcom VIEW OUTDOOR Spotify: Songs Without Noise Imagine having to listen to an annoying noise in the middle of your meetings, in the morning, at night and that this buzzing has no solution.There is and it is called tinnitus, a disease that causes this buzz in 3% of the world population. Constant exposure to high volume sound can generate it.VIEW OUTDOOR The Ottawa Hospital: The Opportunity Calls Hotline Many nurses who want to quit love nursing- just not their jobs.So the Ottawa hospital created The Opportunity Calls hotline for nurses to talk through their options and find a way to make nursing work for them again. The campaign launched with an open letter to nurses posted outside hospitals in Ontario. Agency: Berners Bowie Lee VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR Ensure: The Sock Tech In a world captivated by the allure of high-tech innovations, we invite you to take a journey into the realm of the low-tech marvel. This is a story of how the simplest of solutions can yield the most profound results. In Thailand, we faced a challenge - the misconception surrounding the importance of muscle among the elderly population.Agency: Brilliant & Million VIEW OUTDOOR WellingtonNZ: Escape To Wellington Ever dreamt of being able to hit the escape button and be transported to a new life? Well, WellingtonNZ is almost making this a reality with a campaign designed to entice Americans to consider a move to New Zealand. The international campaign, 'Escape To Wellington' has resulted in almost 1000 people submitting registrations of interest following the installation of a giant Escape computer key in the heart of New York City.VIEW OUTDOOR NESTLÉ: Taste The A.I NESTLE La Lechera, decided to celebrate its 100th anniversary in Colombia creating never before seen recipes with never before mixed ingredients. 10 recipes that represented each of the last ten decades and among than ingredients, we included a historical fact, an iconic flavor, an artistic trend and condensed milk. Agency: Publicis ColombiaVIEW OUTDOOR A.L.M.A. / Racing Club: The Name Confusion Confusing people is one of the main symptoms of Alzheimer's disease. That's why, during the Argentine Professional Soccer League's 11th game day, the Fight Against Alzheimer's Association (A.L.M.A.) and Racing Club joined in a collaborative effort in which each of the Club's 11 players went onto the field with another teammate's last name printed on the back of their jersey. But the confusion started ahead of the game on the Club's social media, and people kept talking about it well after the game. Agency: Republica Havas, Miami VIEW OUTDOOR KFC: ReStore Gaming is the new going out, the metaverse the new shopping mall. As consumers spend more time and money in virtual spaces, how can bricks and mortar compete? Welcome to the KFC Re:Store, unlocking a fully shopable experience at the intersection of craft, innovation and commerce. A reimagining of KFC's retail footprint for one of the worldâs largest economies. VIEW OUTDOOR UBBO: KidZania Pay Gap In Portugal, women earn on average 13,3% less than men. To show this reality and raise awareness to the problem, we took it to a place where it never happened: KidZania, a famous fun interactive city where children role play adult life, working jobs and earning exactly the same for their hard work. This campaign was created by UBBO, the shopping center that currently hosts the only KidZania in Portugal.VIEW OUTDOOR Penguin Random House: Name Changer Nobody ever heard of William Arden, Jane Leigh or Oscar Elgee, but they are, in fact, some of the world's most famous authors. They are also part of a Penguin Random House limited edition that BAR Ogilvy created to celebrate International Women's Day on March 8th.VIEW OUTDOOR Wellington City Mission: The Silent Night The Wellington City Mission strives to ensure that those doing it tough can still enjoy Christmas through various dignity-enhancing initiatives. The aftermath of Covid and a cost-of-living crisis meant they were anticipating a four-fold increase in demand for its services, so a unique approach to fundraising was needed to meet this.Agency: Special VIEW OUTDOOR Stockbit: Stocks Street Vendor A shop that educates people about stocks through everyday products. Indonesia is a country with a high level of consumption, but not even 1% of the population understand that they can be the stocks owner of their everyday products. With Stocks Street Vendor, we turn the intangible form of stocks into actual everyday products. This way, they can get educated and invest in products that are familiar to them.Agency: FTW, Jakarta VIEW OUTDOOR LINE: #ANAKLINE / #LINEFRIENDS LINE believe you should feel safe and comfortable in expressing yourself and connect with what you love, and creating your own support system. Conducting a publicity stunt by creating a buzz about the leak of private conversation from a well-known celebrity; Iqbaal Ramadan.Agency: Narrada Communications VIEW OUTDOOR Audi: Scrap Girl Cars Why are girls playing with pink fantasy toy cars theyâll never actually drive? Audi wanted to challenge the 'girl' car stereotype, so they parked a custom pink $270,000 Audi RS e-tron GT at a busy mall and invited Kiwis to scribble their support for scrapping girl cars all over it. Over 11,000 people visited the activation, transforming the car from a stereotype to a statement. Agency: FCB New ZealandVIEW OUTDOOR Campbell Company of Canada : Megaverse Goldfish turns megabytes into Mega Bites in the metaverse. Building on its quirky 'Mega Bites not Megabytes' campaign, Goldfish is inviting consumers to mine for Goldfish megabytes in the metaverse and get a coupon for a free bag of new Goldfish Mega Bites to try in real life.Agency: Zulu Alpha Kilo VIEW OUTDOOR Netflix: Barbershop The Gray Man sees 'good guy' Sierra Six (Ryan Gosling) face off with 'bad guy' Lloyd Hansen (Chris Evans) in a non-stop battle of strength, intelligence, wit, and most importantly, killer facial hair. So, to promote Netflix's latest spy thriller we pitted good and bad against one another by opening Good Guy Goatees and Bad Bro Mo Barber Shops. Two film-themed barber stores, placed side-by-side, each only offering one look each. The rugged stubble of Sierra Six (Ryan Gosling) or the trash stache of Lloyd Hannsen (Chris Evans).Agency: Special VIEW OUTDOOR Localiza: Car Match Have you ever thought your soulmate could be a car? We did. Localiza Rent a Car took over a dating app with sexy and humorous car profiles, so people could spend their Valentine's with someone - be it a person or a vehicle.Agency: Maloca73 VIEW OUTDOOR Farmacias 911: Ancestral Translation Ecuador has more than 2 million Quichua speakers that die from common diseases every year. They rely on ancestral medicine because is the only medicine they understand due to a law that prohibits modern healthcare-related products from being in a language other than Spanish. That's why Farmacias 911 introduces: Ancestral Translation. An instant image-based translation for Quichua speakers in the packaging of our generic drugs. We paired the plants they use with the medicines that have the same but improved effect and printed them in our packaging for them to understand without breaking the law.Agency: Paradais DDB VIEW OUTDOOR Center for Valorization of Vitality: CVV_PLAYERS In 2022, World Health Organization (WHO) officially considered the vice in games as a mental illness. In South America, the situation is startling already. Children, young ones, and even adults stay uninterrupted hours in front of the computer or, in extreme situations, for days. This causes a deficit in their personal and professional lives like emotional damage, demotivation at work, and social phobias. Agency: Faculdade Satc VIEW OUTDOOR Stranger Things: The Upside Down Under To celebrate the release of Stranger Things Season 4 on Netflix in Australia, we got fans and locals excited by tearing open a massive 25m x 21m rift to the Upside Down on the sands of world-renowned Bondi Beach. To add to the drama of the event, we brought in containment officers in yellow hazmat suits to conduct experiments on the rift, which creepy sounds from the show while they poked, prodded, and tested it. With help from actual Bondi Rescue lifeguards, the large crowd of beach-goers were able to sneak up to the rift for a cheeky look & photo opportunity. Agency: AkceloVIEW OUTDOOR Metlife: Switch Off For the mental health awareness month, MetLife & and us launched a new wellness website focused on helping people ''switch off.'' The partnership tackles a growing issue, internet addiction and its harmful effects through a simple website.''Switch Off'' provides users with an array of beautifully designed meditation-style videos and wellness content to boost psychological awareness and mental wellbeing. However, the content is only revealed after users have disabled their WiFi and data, completely shutting themselves off from emails, pop-ups, notifications, and distractions. VIEW OUTDOOR |
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