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 Friedreich's ataxia (FA) is a debilitating, degenerative, neuromuscular disorder that affects two in every 100,000 people worldwide. Its first symptoms usually appear in childhood and adolescence, and can be overlooked as normal age-related behaviours. VIEW THE SPOT
 A powerful metaphor, an iconic breakfast, and an urgent objective were the perfect recipe for bringing to life âPancakes Against Breast Cancerâ, the most disruptive awareness and fundraising campaign by the American Cancer Society of Puerto Rico (SACCPR), created by the Puerto Rican advertising agency Lopito, Ileana & Howie. With an integrated and collaborative execution across advertising, public relations, social media, and earned media, the campaign not only broke fundraising records but continues to solidify its impact both on the island and beyond. Inspired by the common comment from women that a mammogram "squashes the breast like a pancake," the creative piece turns that fear into an educational tool. VIEW THE SPOT
 An inheritance that turns toxic family members against each other is the starting point for the League Against Cancer (Liga Contra el Cáncer) and Cheil Peru to communicate, with the power of humor, a dramatic statistic: The chances of developing cancer are more than 50% if someone in your family has already had it. This shocking fact and a captivating story are the pillars of this spot, which achieves two noble objectives: to raise awareness about how vulnerable we all are to cancer and to raise awareness of the free screening campaigns that the Peruvian NGO runs throughout the year. VIEW THE SPOT
 86% of drivers aged 16â24 admit to using social media behind the wheel - a statistic that speaks volumes about one of the deadliest habits facing gen z drivers. Thatâs according to a new study by Project Yellow Light, a non-profit focused on ending distracted driving. In time for National Distracted Driving Awareness Month, the non-profit commissioned a survey from Suzy Market Research that revealed just how common this dangerous behaviour is with American youths, VIEW THE SPOT
 VIOME, the pioneering health-tech company recently tapped Dolsten & Co. as AI Agency of Record, tasking the AI studio with the creation of all AI creative output, assets and campaign work. VIEW THE SPOT
 KFC France has ingeniously twisted the most viral social video of the year: 'Montoya Por Favor' in a stunt to promote a collaboration with Burger King - the launch of the 'BFF Burger', a unique, co-branded burger. This viral social media stunt took place as part of the collaboration between KFC France and Burger King with the launch of the 'BFF Burger' VIEW THE SPOT
 A masterclass in using 10â to deliver a brand message.20Talk wasnât afraid to break boundaries to connect with their target audience. Cowboys embraced the freedom to push the envelope as both creatives and directors. This campaign not only raises awareness but also challenges stigma. VIEW THE SPOT
 This National Sleep Awareness Month, IKEA Canada is turning the spotlight on an often-overlooked crisis affecting children across the country: sleep poverty. Sleep is not a luxury, it's a necessity. Yet, for too many people, quality sleep remains out of reach. As a global leader in home furnishings, IKEA is dedicated to helping people sleep betterâbecause a good night's rest is the foundation for a healthier, happier life. This commitment led to the launch of the first-of-its-kind global IKEA sleep study. The IKEA Sleep Report 2025 explores how people sleep, what affects their sleep quality, and what can be done to improve it. VIEW THE SPOT
 As part of the Threeâs #WeSeeYou Network, an initiative in partnership with Chelsea FC Women that recognises and champions women in football, Three has recreated Lily Parr, arguably one of Englandâs greatest players â estimated to have scored more than 960 goals in her career, which is more than Cristiano Ronaldo. By bringing her to the present day via AI technology for a never-before-seen inspirational conversation with former Chelea FC Women player turned TV presenter, Karen Carney, Three hopes to inspire the next generation of âLilyâs. The three-minute interview, launched through PR and social media on International Womenâs Day, VIEW THE SPOT
 Womenâs Aid, the UKâs leading charity working to end domestic abuse, has launched a ground breaking new campaign, âThe Monster Who Came to Teaâ, aimed at pressuring the government to re-evaluate funding for domestic abuse support services ahead of the Spring Spending Review. Inspired by a beloved childrenâs book, this poignant campaign tells the harrowing story of a mother and daughter experiencing domestic abuse, VIEW THE SPOT
 A celebration of everything beautiful, set to a narration from 1984 by philosopher Jiddu Krishnamurti, and the song Tobiume by Susumu Yokota, to launch Nilaya Anthologyâs flagship luxury lifestyle brand. VIEW THE SPOT
 A first-of-its-kind talking tree has appeared in a bold new campaign to help young people reconnect with nature. The campaign features a 30-second film featuring a tree that can "speak" using AI-powered technology. Through real-time sensory data, the tree reflects on its experiences, emotions, and relationship with humansâoffering a unique perspective on the natural world. Created by Droga5 London and Droga5 Dublin, part of Accenture Song, for Agency for Natureâa pop-up creative agency founded by nonprofit Purpose Disruptorsâthe campaign seeks to bring nature into the heart of youth culture. VIEW THE SPOT
 What does it really mean to fight your demons? In the short film Fight Your Demons, director Will Dennies brings that struggle to life. Created for the charity Body & Soul and commissioned by Media Trust, the film has recently been announced as a finalist at the Smiley Charity Film Awards 2025. At its core, Fight Your Demons is about young people facing one of the hardest battles imaginable: life after a suicide attempt. Heartstopperâs Corinna Brown centres this struggle and grounds the story with a beautiful, intimate performance. VIEW THE SPOT
 Dissatisfaction with body image remains a persistent and dangerous problem. Research shows 91% of Australian women want to change their bodies. And this fixation on looks creates a cycle that impacts the next generation, with 77% of young people saying theyâre in body image distress. VIEW THE SPOT
 LBC Express Inc. wanted to create some buzz to remind people of their long-standing heritage as the Philippinesâ oldest courier service provider. Since their reliable shipping and logistics services allow them to carry away things from one place to another, no matter how far, we made a film about something that gets people carried awayâ¦their emotions. The film starts when a man at work receives a potentially life changing phone call. He decides to burn bridges with his colleagues and boss by being smug, cruel, and blunt, only to realize that he made a huge mistake and got carried away by his emotions. He then tries to play it off as a joke as he awkwardly goes back to his desk and resumes his work. VIEW THE SPOT
 "Los Bunkers" star in a new advertising campaign that brings to life the first short film of a Chilean band and an automotive brand. VIEW THE SPOT
 "BYD: The First Electrics" is a high-impact institutional campaign that positions BYD as the global leader in electric vehicle sales, highlighting its innovation, sustainability, and technological superiority. The spot showcases a dynamic visual narrative, blending breathtaking urban and natural landscapes with state-of-the-art CGI effects that project a future powered by BYDâs cutting-edge electric mobility. Aerial drone shots emphasize the power, fluidity, and efficiency of BYD vehicles, reinforcing their role in transforming the industry. The campaign integrates artificial intelligence for personalized storytelling, tailoring messages to different global markets. With a futuristic tone and an emotional appeal, this ad establishes BYD as the undisputed frontrunner in the electric revolution, inspiring a new era of mobility. VIEW THE SPOT
 While the festivities are marked by cheer and communal gatherings, most elderly people celebrate Christmas alone. People need to be reminded of the joy of sharing, especially with the aged and vulnerable. Sunrice, therefore, extended the 'Share the Table campaign' with this emotive advert that showcases how kindness is universal. It is embodied by children and Charlie, the lovely neighbourhood dog, Ziggy. VIEW THE SPOT
 The Athletes Code is a ground breaking initiative by Powerade created with Ogilvy, Let it Rip picture, and TELEVISOR. Powerade gave a whole new dimension to its bonds with athletes, embracing the profound truth that mental health is paramount. Itâs a new chapter on sponsorship in the sports world. The initiative supports athletes' mental well-being by allowing them to pause sponsorship commitments without losing support. VIEW THE SPOT
 Slather SPF wants all Australians to protect themselves from the savage down under sun. Heres their new commercial. VIEW THE SPOT
 Publicis Thailand and Mum Films have launched a new online film for Toyota Social Innovation (TSI), a CSR initiative by Toyota Thailand aimed at improving social businesses through the principles of the Toyota Production System. Despite helping numerous social businesses across Thailand for over 10 years, TSI has struggled with brand recognition. This film highlights real-life examples of their impact, aiming to connect with the audience and ensure the name Toyota Social Innovation stays memorable. VIEW THE SPOT
 From British agency,Bullet Salad comes a new spot for Sonder VIEW THE SPOT
 'John Wick Be-Like' Unleashed in Roddonjai's Latest Campaign via VML Group Thailandâ¨â¨In a world where selling a used-car on social media feels like walking into a battlefield, Roddonjai Thailand's trusted used-car platform has partnered with VML Group Thailand to flip the script with their latest campaign, "Don't Let Anyone Devalue Your Car."Drawing inspiration from the relentless action and razor-sharp precision of the iconic John Wick universe, the campaign puts a cinematic twiston the everyday frustrations of selling a used-car in todayâs chaotic digital landscape. VIEW THE SPOT
 New Yearâs Eve is a day eagerly expected and at the same time a day full of expectations. We are all supposed to be somewhere, to look somehow, to feel someway so that the countdown will find us at the right place, with our beloved ones welcoming the brand-New Year. But in fact, New Yearâs Eve is not about that. Itâs all about contradictions. In this day full of plans, itâs all about the unexpected. VIEW THE SPOT
 With a French ad company on track to take the #1 spot for the first time ever, who better than Le Snoop, official Olympic hype man - and Mauriceâs favourite rapper â to congratulate our teams on achieving a personal best in a record-breaking year? VIEW THE SPOT
 Quality Street has teamed up with broadcaster, author and barrister Rob Rinder MBE, to preside over the hottest âcaseâ of the festive season - the trial of Quality Street new paper tubs. The new, recyclable paper tub is officially âon trialâ this Christmas at selected Tesco stores, in England and Wales. VIEW THE SPOT
 The Abbé Pierre Foundation, France's leading non-profit organization fighting homelessness, has teamed up with Fred & Farid Paris to launch its new campaign. This year, the campaign focuses on child homelessness, with over 2,000 children living on the streets in France and more than 400,000 across Europe. At the heart of the campaign is a powerful seven-minute short film titled "Expulsion," which tells the story of Adem, a young boy whose life is turned upside down when he and his mother face eviction from their apartment. VIEW THE SPOT
 The short follows the journey of a child who discovers that a curious octopus has attached to his head during a seaside vacation. After returning home, the boy forms a true friendship with the sea creature by introducing his new companion to his life on land VIEW THE SPOT
 While the sun was setting in Paris, a Golden Outro was rising in the world. Following the emblematic intro for Paris 2024 that opened every single competition, Corona Cero broadcasted a global animated film at the end of every day and during the closing broadcast with an unexpected twist that celebrates the moment competitions ends and Golden Moments start. Thanks to all the partners in different countries that made it possible and to Paris for Every Golden Moment. VIEW THE SPOT
 White Ribbon is the world's largest movement of men and boys working to end violence against women and girls, promote gender equity, healthy relationships and a new vision of masculinity. But these stereotypes are so deeply rooted in our culture, it's difficult to start a conversation about it with young men as they tend to quickly shut down or tune out to avoid talking about it. VIEW THE SPOT
 A father and son rebuild a bond while on a trip to Niagara Falls. VIEW THE SPOT
 Cocktail lovers can discover how to make the best cocktail in theworld at home, with ARMIN's 10-year Armagnac. A playfulcampaign flips traditional mixology on its head. Want to know the secret? ARMIN reveals the recipe, step by step, in this exclusive ad. All you need to start is a bottle of ARMIN 10-Year Armagnacâjust follow each step precisely. VIEW THE SPOT
 For theme parks, Halloween represents one of the busiest times of the year.⯠And no parkâ¯operator takes Halloween thrills and chills to a higher level thanâ¯Six Flags Entertainment Corporation.â¯â¯ This year, Six Flags is upping its Halloweenâ¯game by releasing its first-ever short film called âTick. Tick. Tick.â â¯The five-minuteâ¯horrorâ¯film,â¯created and produced by the companyâsâ¯new creative agency, TMA, VIEW THE SPOT
 For the first time, tennis legend Roger Federer has teamed up with Switzerland Tourism (ST) to promote the beauty of the Swiss autumn season. In a video shot outdoors amid the majestic scenery of the Swiss mountains, Federer stars alongside acclaimed Danish actor Mads Mikkelsen. Inspired by Mikkelsen and the vibrant autumn landscapes, Federer showcases a playful side of himself like never before. VIEW THE SPOT
 1 iconic soap. 1 epic journey.Hereâs a tribute to Lifebuoyâs journey of protecting Indonesian childrenâs dreams since 1934. As the nation marches towards a brighter tomorrow, Lifebuoy celebrates the glorious moments, past, present, and future through the heroes of the nation. From its first Olympic Gold winner Susy Susanti to its First World Champion Ellys Pical to Activist Niki Clara, Lifebuoy weaves an inspiring message that no dream is realised in a day, and it needs to be protected every day. VIEW THE SPOT
 Tom Ford's Winter 2024 campaign is a cinematic narrative set in Shanghai, commonly referred to as Moduâthe "Capital of Magic" by its inhabitants. The campaign unravels through a series of three interwoven stories, each capturing the city's contrasts of darkness and light, tradition and modernity. Produced by international production company HAMLET and directed by Tom Fordâs Senior Director Brand Image Zhang Qingyun, VIEW THE SPOT
 From July 26 to August 11, 2024, Paris, with its city landmarks transformed into venues, hosted the epic Olympic Games. As the official cloud service partner of the Olympics, Alibaba Cloud teamed up with Jody Xiong, the visual effects director of the Beijing Winter Olympics, to bridge the worlds of sports, art, and technology through film, paying tribute to the century-old Olympic tradition at its closing. VIEW THE SPOT
 India is a land of rich diversity. And yet, for all that sets them apart from another, the people of this great nation have always found a common ground to come together. As Indiaâs oldest cement brand, ACC has been bridging cultures, bringing people together, since 88 years. This film is an ode to India in all its diverse glory, to the spirit of unity. VIEW THE SPOT
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