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 BOMBAY SAPPHIRE unveils Step Into The Blue - a new global campaign, inspired by the signature hue of the BOMBAY SAPPHIRE bottle, that invites people to immerse themselves in a beautiful, blue world and celebrates the brandâs role in bringing the beauty of the moment to life. Launching globally from May 2025,â¯Step Into The Blueâ¯will roll out through an integrated 360° marketing campaign across key markets including Western Europe, North America, and Australia VIEW OUTDOOR  This small change made a big impact. The sight of Sad Kama-Chan caught peopleâs attention immediately. Diners started sharing photos on social media, spreading the campaign far beyond what traditional advertising could achieve. Sad Kama-Chan quickly went viral. People flocked to Bar BQ Plaza to see the sad fish ball for themselves, sparking over 200,000 online mentions in just one night.VIEW OUTDOOR KiwiHarvest: Fill The Hunger Hole In a country where one in four Kiwi kids face food insecurity, the mission of KiwiHarvest to rescue surplus food and distribute it to those in need is both vital and urgent. For their 'Fill the Hunger Hole' fundraising campaign, we wanted to bring the issue of hunger to life in a powerful and emotionally resonant way, creating not just awareness, but a compelling campaign.VIEW OUTDOOR  The Indian Railways serves 24 million travellers daily. However, the number of people travelling without a ticket has surged significantly, costing the system hundreds of millions of dollars in yearly losses. Instead of cracking down harder, Indian Railways in Mumbai has found a smarter way to change behaviour-by tapping into something India loves, luck. Because while millions of people skip paying for train tickets, India spends over $30 billion on lottery tickets annually. VIEW OUTDOOR  Background:The UFC is the biggest MMA competition on the planet, bringing together the best fighters at each event and attracting millions of viewers. Alongside renowned global brands, all fiercely competing for space and attention. In this scenario, how can Balsamo Bengue - also known as Bengay - stand out as the best solution for muscle pain and bruise relief? VIEW .2 OUTDOORS  Eurostar is teaming up with world renowned graphic designer, illustrator and artist Noma Bar to launch a bold campaign, designed to disrupt the automatic choice to travel by plane and car, VIEW 5 OUTDOORS  Following confirmation of Liverpool FCâs Premier League title success, long-time club partner Carlsberg has unveiled a series of cheeky billboards in the heart of Liverpool. The billboard headline, âBack on our âf****** perchâ? Probably.â, is a cheeky nod to the legendary line once aimed at Liverpool FCâs dominance by former Manchester United Manager, Sir Alex Ferguson. VIEW 3 OUTDOORS  Coca-Cola has announced the launch of âShadows,â a visually compelling new campaign that celebrates the 110th anniversary of the brandâs iconic glass bottle. Coca-Colaâs classic contour is so recognisable that consumers can identify it from its shadow alone. To capture this iconicity, Coca-Cola has unveiled striking OOH and DOOH executions that showcase the bottleâs silhouette on spring and summer backdrops. As the winter season finally draws to a close, these visuals celebrate the turn of the season with sun-kissed scenery to mark the warmer days ahead. From a reflection in a pool, a shadow on a patch of grass, and on sunlit tiles.VIEW 3 OUTDOORS  âBud Fanâ : A Fridge Disguised as a Superfan, Built to Celebrate the CrowdWhen you canât advertise the product, you advertise the people who love it.Budweiserâs latest creation, âBud Fan,â is more than a fridge, itâs a full-sized sculptural character Born from the energy of live music crowds. Shaped like a cheering superfan and glowing in signature red, Bud Fan doesnât just store cold beer, it stores the spirit of celebration. VIEW OUTDOOR  One-third of Germany's area (11.4 million hectares) is covered by forests. The official annual forest condition survey by the federal government shows that damage remains at a very high level. According to the Forest Condition Report 2022, only one in five trees in the country is considered healthy.VIEW 3 OUTDOORS  In Croatia, nearly half the population unknowingly faces potential spine issues. Reluctance to seek professional help has led to what is commonly known as a silent pandemic, hurting the nationâs collective spine with alarming numbers. But now, Croatia Polyclinicâs made sure the innovation steps in where the hesitation prevails. Blending health awareness and technology, bus stops across Croatia have been transformed into the physiotherapistâs waiting rooms, while digital billboards became screening tools. VIEW OUTDOOR  Coca-Cola builds on its legacy of personalised campaigns with the launch of âShare the Feels,â the new dynamic OOH creative transforming name pairings into unexpected messages that capture the spark of connections between friends. Leveraging the ground breaking success of âShare a Coke,â and taking the personalised connection to a new level, âShare the Feelsâis designed to resonate with a new generation of Coca-Cola drinkers. VIEW OUTDOOR  On April 26â27, in tandem with the London Marathon, Fold7 and charity Womenâs Health Hope launch the Painathon â a fundraising campaign drawing attention to the 27,000 waiting over a year to see a gynaecologist, with over 260,000 women waiting longer than the NHSâs 18-week target to see a specialist (UK Gov 2025). The campaign draws a parallel between the âultimate endurance testâ of 26 miles, and the wait times faced by women living in constant pain. VIEW 4 OUTDOORS  TBWAHAKUHODO has released HOTABENCH, a bench made from upcycled scallop shells, developed in collaboration with Koushi Chemical Industry and Shimizu Corporation. Now on display at the Future Life Village at Expo 2025 Osaka, Kansai, the installation showcases how marine waste can be reimagined into sustainable public infrastructure. HOTABENCH is a sustainable bench made from over 1,000 discarded scallop shells, breathing new life into materials that would otherwise be waste. .VIEW 2 OUTDOORS  Forgotten today, the Golden Generation was more than a football team.â¨It brought hope and happiness to all Romanians right after the fall of the Communist regimeâwinning legendary matches and reaching the top 3 in the FIFA World Ranking (currently 45).To mark the milestone of 30 years since the '94 World Cup, the Monument Administration decided to build a landmark that celebrates the most legendary goals scored by the Golden GenerationVIEW OUTDOOR  The vast majority of sparkling water brands available are artificially carbonated, through an industrial process similar to soda, but thatâs not the case with Güitig. In the heart of the Andes, a unique, mineral-rich water is born. Thanks to the melting of the Cotopaxi volcano, a stream of water travels through underground passages, emerging in Machachi, Ecuador. Through a natural process, the water becomes infused with soft bubbles, transforming into naturally carbonated water - just like only 1% of the waters in the world. In South America, it is the only naturally carbonated volcanic water. VIEW OUTDOOR  Just in time for Earth Day, Zoo de Granby is opening eyes to the alarming state of animal preservation. The campaign, deployed in collaboration with LG2, supports the zooâs Mission Faune foundation, which is dedicated to the protection and preservation of the worldâs biodiversity. The centrepiece of the campaign is an interactive exhibit called In the blink of an eye, which uses yarn to show the real-life impact of our inaction and serves as a reminder that we cannot close our eyes to the survival of endangered species. VIEW OUTDOOR  In a move to spotlight how anyone could be at risk of harm from gambling, including children, GambleAware, the leading charity tackling gambling harms in Great Britain, has unveiled a new installation at Westfield shopping centre in White City, London. Created by Lucky Generals and Creative Giants, the installation features 85,000 poker chips, each symbolising a child aged 11â17 in Great Britain currently experiencing gambling-related harm. VIEW OUTDOOR  Weetabix has subverted its iconic âHave You Had Yours?â line with a bold OOH campaign from BBH London. We all know those moments in life where you really need to dig deep into those energy reserves, for moments when two Weetabix isnât enough. Bus Replacements. Helping your nan with her new phone. VIEW 3 OUTDOORS Saforelle: Skincare For Down There Every day, millions of women invest time and effort into their skincare routines â layering creams, serums and SPF on their faces. But when it comes to intimate skin health, the conversation is often hushed. In a world where beauty routines are carefully crafted, intimate skincare remains a taboo subject, rarely addressed in health education and therefore shrouded in secrecy and a lack of information. In partnership with McCann Paris and McCann Health London, an IPG Health company, Franceâs #1 intimate care brand Saforelle wanted to change that with a clear message: intimate health deserves attention,VIEW 3 OUTDOORS  According to research conducted by the brand, Budweiser has appeared in more than 1,200 Hollywood productions. From award-winning classics to contemporary blockbusters, the brand has become part of cinemaâs very own narrative. Now, it gives voice to that story with the Speech Bubble campaign, created by the agency Africa Creative. VIEW 4 OUTDOORS  One of the most familiar street signs in Belgium is an illuminated green cross above a pharmacy showing the time, temperature and weather: once useful information rendered largely irrelevant by smartphones. But what if these signs could display vital messages that canât be checked by a glance at your screen - such as blood bank shortages? Thatâs the premise behind âGreen Cross, Red Cross', a bold new collaboration between Red Cross Flanders and Pharmes, VIEW OUTDOOR  Doveâs #ShareTheFirst marks a significant evolution in the brandâs creator-led marketing. Every asset, from social to OOH, was crafted exclusively using creator content, with no added production, studio setups, or talent. While Dove has previously featured creators alongside other voices such as body confidence experts and celebrity spokespeople, this is the first time their content stands alone VIEW OUTDOOR  When Flogas said they did electricity, Ireland thought they were only about gas. But theyâre not.The gas part of Flogas is only part of it.So we made the logo fit the size of the offering, making every clientâs dream come true by making the logo bigger. So big that we needed to break out across multiple billboards.Showing thereâs much more to Flogas than just gas.VIEW OUTDOOR  In the week before Easter, both bunnies and eggs were unceremoniously told to "GTDO", as Australia's premier duck producer staked its irreverent claim to become the new pre-eminent Easter treat.VIEW 2 OUTDOORS  The ProblemGenerations of LGBTQ+ individuals in Thailand have faced a lifetime of longing, love hidden, and rights denied. Generations pass, but the yearning for acceptance remains for many. Years pass, but the right to love and to build a life together remains out of reach for many. LGBTQ+ individuals are a tangible reminder of love still waiting. Bangkok Pride saw their struggle, a silent testament to decades of waiting. VIEW OUTDOOR  The truth is, game publishers donât want to handle monetization logistics, fraud prevention, regional tax rules, or the dozen other things that come with building a payment system.They want someone else to care. Deeply. Obsessively. Maybe even a little too much.VIEW 4 OUTDOORS  Why burn your entire advertising budget on a single title?This NYC OOH campaign targets advertisers and media agencies stuck in one-game mindsets - literally. We placed it outside top media agencies and ad networks, as well as on trucks and buses sharing routes with key clients. Overwolf Ads is the only solution that lets brands scale across hundreds of top games and modded worlds, reaching real players where they actually play. VIEW 6 OUTDOORS  GREENPEACE UNVEILS A SHOCKING CAMPAIGN THAT FEELS LIKE ITâS FROM ANOTHER PLANETWith stunning visuals of the Amazon and other regions hard-hit by the environmental crisis, Greenpeace Brazil launches a striking new campaign titled âWhat Country is This?âAn initiative that blends visual art, documentary storytelling, and political urgency to raise awareness about a crisis that is no longer distant â but already unfolding before our eyes.Created by the Brazilian-creative agency Beta Collective in collaboration with I.M â Irmaos Meirelles, VIEW 2 OUTDOORS  Global creative network Iris Worldwide has today unveiled a major new international brand campaign for World, turning one of the internetâs most outdated rituals â the captcha â into a high-impact outdoor statement. World, a secure, privacy-first way for people to prove theyâre real humans online - without sharing personal information, is building the real human network (with 25 million participants in over 160 countries to date) to ensure everyone benefits from the age of AI. World has built World ID, an anonymous proof of human for the internet that is easy, secure and private. VIEW 4 OUTDOORS Chevrolet: Night Signals Chevrolet, in collaboration with Santo Domingo Motors, is joining an unprecedented initiative to improve road safety in the Dominican Republic, in partnership with the National Institute of Transit and Land Transportation (INTRANT) and the Ministry of Public Works (MOPC). The 'Night Signals' campaign is an ingenious proposal that transforms traditional advertising billboards into reflective traffic signs, which light up at night upon contact with the lights of passing vehicles, improving visibility for drivers on roads with poor lighting and deficient signage. VIEW OUTDOOR  78% of French people donât know that KFCâs Tenders are handmade on-site. A blind spot with real impact in a market where 'handmade' is synonymous with quality and authenticity - and a missed opportunity against competitors relying on industrial processes. At KFC, VIEW OUTDOOR  Ever wondered what the biggest rockstars in history demand before a show? Private jets, white tigers, or M&Ms of every color except brown? Turns out, no matter how wild the requests get, there's always one thing in common: Budweiser. The iconic global beer, which has always stood alongside the biggest names in music, is celebrating its authentic connection to the industry with its latest campaign, The Beer Behind The Backstage, created by Africa Creative. VIEW FIVE OUTDOOR  Spotify's latest campaign is popping up all over the world, capturing the iconic fandoms of Chappell Roan, Doechii, Oasis, Olivia Rodrigo, ROSALIA, SEVENTEEN, and Turnstile. Brought to life through stunning film photography, each fandom is represented through concepts that honour the fan traditions that make these communities unique, and how millions of fans turn to Spotify to immerse themselves in fan culture. Spotify has always been the best place for fans - whether its first access to tickets, exclusive artist content, or once-in-a-lifetime artist experiences. VIEW SEVEN OUTDOOR  To highlight the racist reality we live in, the campaign uses simple internet searches â without mentioning color or race â that reveal how Black people are frequently portrayed in contexts of violence and prejudice.VIEW THREE OUTDOOR  "History Outnumbered" was made to show that ignorance is gaining ground.At a time when data is often used to manipulate, confuse, or erase the truth, our campaign used data to restore it. Auschwitz survivor tattoos, once marks of mass dehumanisation, became anchors to credible, current statistics about the rise of hate. We didn't rely on symbolism or re-enactments. Instead, we used pure unaltered data. No metaphor. No embellishment. Just brutal truth. VIEW FOUR OUTDOOR  In one of the world's most regulated energy drink markets, Sting couldn't advertise its benefits, so we made it believable instead. We launched "The Best Holy Offering" by placing Sting bottles at nearly 50 shrines across Thailand, transforming a sacred ritual into an unexpected brand experience. Rooted in cultural truth, this activation sparked curiosity, conversation, and content, without saying a word. VIEW OUTDOOR Auckland Club Rugby: Join the Club Creation of a brand & campaign by Crave Global, to entice a wider range of people to consider attending Club Rugby in Auckland, New Zealand. VIEW OUTDOOR  Launch of the pizza with 4 flavors, where different tastes and opinions are not a problem.Agency: Hokma Cominicacao VIEW OUTDOOR Hell Pizza: Worth Going To Hell For For the first time in its 25-year history, HELL Pizza has launched a bold new brand platform that brings everything the brand stands for under one unapologetic bannerâuncompromising attitude, premium offerings, real social impact, and a fearless voice on issues that matter.VIEW 5 OUTDOORS |
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