Seen and noted

This week, IKEA’s new flagship store opened on Oxford Street, London - though Subway didn’t let its new neighbour steal the spotlight without a cheeky challenge. To hijack the hype, Subway initiated a ‘battle of the balls’ on IKEA opening day with a guerrilla-style PR and Social activation to remind the public who has ‘the biggest balls on Oxford Street’. Taking the tease straight to IKEA’s doorstep, social agency Fabric jumped on the buzz with the creation of tongue-in-cheek vouchers for free 6” Meatbäll Marinara Subs that were handed out to eager homeware shoppers.

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