Hard Rated: The Official Apology

New Zealanders know the headlines all too well – thousands of Kiwis flocking across the ditch to Australia for better pay, cheaper living, or a bit more sun. It’s an ever-topical national story, rolled out year after year. And while those who left have been living it up in Aussie, the ones left behind can't help but feel a little… left out.

So how do you launch an Aussie RTD in the country that’s been watching its people disappear to yours? You lean into the narrative, and offer a juicier explanation. Maybe Kiwis weren’t driven by opportunity… they were driven by thirst. Specifically, thirst for Australia's No. 1 RTD.

An “unofficial” report, published as a full-page press ad, issued a very cheeky apology, and assured the nation that now Hard Rated’s finally on shelves in New Zealand, there’s no need for anyone to cross the ditch ever again. And it didn’t stop there, the release also teased further plans for reparations. Let’s just say Hard Rated’s meddling in trans-Tasman affairs is only just getting started, and what comes next might just kick off a reverse migration.