Aucklanders are in long-term relationships with their cars - and honestly, it’s getting a bit toxic. With nearly 9 cars per every 10 people, New Zealand has one of the highest car … read moreownership rates in the world. But just because we own a lot of cars, doesn’t mean we have to be exclusive.
Auckland Transport’s latest campaign cheekily encourages the city to start seeing other modes- like walking, biking, busing, ferrying, even training. Built on the successful Mix Your Go platform, the campaign invites people to break free from car monogamy… at least for some trips.
Sarah, a young professional whose clingy car just won’t let go – needs to have ‘the talk’ with her emotionally dependent car. It’s funny, awkward, and oh-so-relatable.
The campaign taps into real-world behaviour change, because let’s be honest, sometimes the best way to move on… is without your car.
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