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Interactive
Kitchen Warehouse: Mum-nipulate The Algorithm
This year, Kitchen Warehouse is helping mums take control of the algorithm so their families see ads for the Mother’s Day gifts they really want. Too often, mums end up with gifts that miss the mark on Mother’s Day. But thanks to Kitchen Warehouse’s clever ‘Mum-nipulate The Algorithm’ campaign, created by Special Australia, they can now steer loved ones in the right direction—straight to the perfect present. The campaign is running ads that, when scanned or clicked, allow mums to pick the gift they truly want for Mother’s Day, and then serve ads for that gift to their family members.
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