PSA: Open Doors

This holiday season, as an alternative to sending corporate greeting cards, TBWAWorldHealth created interactive calendars that help address the growing crisis of loneliness in the UK and US. Starting December 1st, TBWAWorldHealth began opening calendar doors each day to reveal a simple action or gesture anyone can do to reach out to lonely people around them. Staff, clients, and the public were all invited to take part by following the campaign on Instagram, Twitter, and LinkedIn, where the doors will remain open for all to participate at their own pace. The aim of the TBWAWorldHealth Opens Doors Initiative is simple: to make the world a little less lonely by suggesting fun and easy actions everyone can do. On one day, people were asked to smile at five strangers on their way to work. On another, they may find themselves calling an aunt they lost touch with. There’s something for everyone, and people may be surprised to realize that we all know someone who could be lonely - a friend with a newborn, an elderly relative, or a neighbor living alone.