Do you remember those biodegradable and compostable Eco Six Pack Rings that sea animals can eat and digest? E6PR, the startupthat produces and distributes those rings, launched a … read moremassive multimedia campaign precisely in Springfield, Oregon--the hometown of The Simpsons. The campaign, via We Believers, aims to capture Matt Groening's attention to officially offer him, via E6PR's website, the lifetime rights of the animated version of the Eco Rings, to be used free of charge by Duff beer, the iconic fictional beer consumed on The Simpsons, as a gift to celebrate the 30thanniversary of the first episode. Groening has been awarded for his commitment to the environment several times as a result of his brilliant character, Lisa Simpson, an eight-year-old environmental activist.That’s why E6PR is reaching out to work with the most famous beer in Springfield--the only beer that doesn’t compete with any other beer brand, but one that everyone knows.With a humorous and witty Simpsonstone, these bright yellow headlines not only speak to the creator of the animated series, but also bring a smile to the residents of the real Springfield, Oregon.
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