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Seen and noted
Safer Boating : Come Home Safe Mate Boaties are a tough crowd. And by the time theyâre on the water, well, itâs too late to remind them to throw on a lifejacket, check the marine forecast, or carry two ways to call for help.Too many of our boaties are heading out on the water and failing to come home.VIEW THE AD PLAY THE 3 SPOTS New Zealand Herpes Foundation: Best Place To Have Herpes The worldâs first âherpes destigmatisation campaignâ aims to lower the stigma surrounding the virus and raise national pride at the same time. New Zealandâs national pride may be waningâbut the solution is obvious: herpes.VIEW THE 3 SPOTS VIEW THE CONCEPT New Zealand Herpes Foundation: How To Fight Stigma The worldâs first âherpes destigmatisation campaignâ aims to lower the stigma surrounding the virus and raise national pride at the same time. New Zealandâs national pride may be waningâbut the solution is obvious: herpes.Join the cause, take the course, stop the stigma, and help New Zealand beat the entire planetâtogether we can make New Zealand the best place in the world to have herpes. VIEW THE SPOT Auckland Transport: Diwali Bus Diwali is the most important festival in the Indian calendar. To celebrate, Auckland Transport (AT) has created an extra-special public bus, decorated in the style of the hand-painted buses of India. The bus route passes through Sandringham Village, the heart of Auckland's Indian community.VIEW OUTDOOR St P Air: Taking Off Billboard At St Pierres Sushi, customers have the chance to win a trip to Japan from New Zealand. To promote the offer, we designed our own airline, 'St P-Air'. But with a limited budget, only digital OOH media, and with the strict local council rules around distracting drivers (no movement), we decided to âroll a little differentlyâ VIEW OUTDOOR Les Mills: New Zealand Be Imperfect. Run Research revealed that for many Kiwis, fear of judgment is a significant barrier to going to the gymâeven if that judgment isnât as real as we think it is. Les Mills New Zealand's new brand platform 'Be Imperfect' addresses this anxiety head onVIEW THE 4 SPOTS VIEW 6 OUTDOORS Special: The Inclusive Code A progressive tool, The Inclusive Code, designed to reshape the New Zealand advertising industry has been launched by Special. This tool aims to address the significant gap in inclusive advertising, starting with the disabled community. With 25% of New Zealanders living with a disability, the advertising landscape doesnât currently reflect this reality. VIEW THE CONCEPT Tourism New Zealand: If You Seek Stories âIf You Seek Storiesâ, a local interpretation of Tourism New Zealandâs 100% Pure global brand campaign âIf You Seekâ, aims to ignite Australiansâ interest in New Zealand as a holiday destination you return from with unforgettable stories.VIEW THE SPOT Breast Cancer Foundation NZ: Normal For Me Breasts that play loud music with a built-in wind machine. Breasts that put on a laser show when exposed. Or pop corn. âNormal for meâ is different for everyone â and an important message addressed in the latest breast cancer awareness campaign live this week via Ogilvy. Developed for the Breast Cancer Foundation New Zealand (BCFNZ) and directed by Revolverâs Fiona McGee, the new campaign shows the importance of every woman knowing whatâs normal for them â no matter how unusual or fantastical it might seem. VIEW THE 3 SPOTS VIEW 3 OUTDOORS Sustainable Coastlines: Trash Species New Zealanders have grown up with the iconic fish poster that adorns the walls of every fish n chip shop, celebrating our plentiful and diverse sea life. But these fish are now sharing their ocean home with many unwanted visitors - The Trash Species of Aotearoa New Zealand.VIEW OUTDOOR The Warehouse: Where Everyone Gets A Barbie To celebrate the 65th anniversary of Barbie, New Zealandâs most iconic retail store, The Warehouse, transformed their famous brand red to an even more famous Barbie-pink. Then to encourage people to head in store, they put their recognisable red bags in the hands of the legend herself. Bringing together the worldâs favourite toy, with New Zealandâs favourite toy store.VIEW 3 OUTDOORS realestateconz: Bus Stop In a category known for overselling dreams and showcasing glossy, picture-perfect homes, realestate.co.nzâs latest outdoor campaign stands out with a refreshingly insightful tone and typography-led visual approach.The relatable, contextually placed executions position the realestate.co.nz app as the solution to avoiding the frustrating, awkward, and at times amusing experiences of house hunting that buyers and renters all know too well. VIEW 2 OUTDOORS Toyota Camry: Camry Means Business Toyota has launched two new radio ads for its Toyota Camry via Saatchi & Saatchi New ZealandPLAY THE 2 SPOTS 1win is a versatile platform for sports betting and online gaming. Users have access to events in football, tennis, basketball, esports, and other disciplines. The platform offers high odds, a user-friendly interface, and fast payouts. New players can receive a bonus on their first deposit. 1win is your choice for betting and realestateconz:Lace Ups In a category known for overselling dreams and showcasing glossy, picture-perfect homes, realestate.co.nzâs latest outdoor campaign stands out with a refreshingly insightful tone and typography-led visual approach. The relatable, contextually placed executions position the realestate.co.nz app as the solution to avoiding the frustrating, awkward, and at times amusing experiences of house hunting that buyers and renters all know too well. VIEW 4 OUTDOORS BNZ: Sorry Russell This 30â spot sees the Bank of New Zealand apologising to NBA Legend, Russell Westbrook. The bank teamed up with the 9x All Star, and former teammate of New Zealandâs only current NBA player, Steven Adams, to dramatise the fearsome reputation New Zealand ballers have across the world. VIEW THE SPOT Les Mills: New Zealand Imperfect Research revealed that for many Kiwis, fear of judgment is a significant barrier to going to the gymâeven if that judgment isnât as real as we think it is. Les Mills New Zealand's new brand platform 'Be Imperfect' addresses this anxiety head on, celebrating the confidence gained through action. The act of moving, of doing, becomes the antidote to doubtâinviting everyone to see their gyms as a playground for fitness, where every day can be a first day, and being a beginner is celebrated.VIEW THE SPOT Love Better: Always Want To Be With You Young love is the BEST. Itâs full of juicy, hot and heavy feelings. But those amazing feelings can turn into something else. The mist of love can cloud controlling behaviour; actions that in isolation appear loving, but when they become a pattern, are anything but. VIEW 3 OUTDOORS Jetstar: The Parsnip Place
NEW ZEALAND
October 10, 2024 17:18 (Edited: March 27, 2025 07:34)
 Without Jetstar people in NZ wouldn't have a choice of airline. So, to dramatise the importance of having a choice, we created a shop selling one thing and one thing only - Parsnips. VIEW OUTDOOR KFC: Now Accepting While KFC's biggest competitor makes it near-impossible to win large in their board-game-themed promotion, we wanted to show that thereâs no monopoly on value. So for one day only, the public can bring in any board game bits - from money, dice or tiny silver cars, to 'other' board game tokens - and exchange them for one of three KFC menu items, guaranteeing everyone a delicious instant win. VIEW THE 3 OUTDOOR Whanau Ora: Real Time Reo In celebration of Te Wiki o te Reo MÄori (MÄori Language Week), WhÄnau Ora has launched an innovative digital out-of-home campaign, âReal-Time Reoâ.Designed to make te reo MÄori a part of everyday life, Real-Time Reo is a small step in the long journey of revitalising the indigenous language of New Zealand.VIEW OUTDOOR Delivereasy: Coward Delivereasy is New Zealandâs independent food & grocery delivery app that does things a little differently. Because theyâre New Zealand-owned, they pay staff fairly, employ real humans instead of robots, and unlike Uber, never cancel orders. At Delivereasy, weâll make your dreams come true. So long as your dreams can fit on a scooter or in a car.VIEW OUTDOOR Anchor Milk Real Good With the New Zealand Milk category in decline and in the absence of an industry body, we helped Anchor (the category leader) find milkâs confidence and reclaim its place as an amazing superfood. VIEW 6 OUTDOORS Anchor Milk: Real Good With the New Zealand Milk category in decline and in the absence of an industry body, we helped Anchor (the category leader) find milkâs confidence and reclaim its place as an amazing superfood. Milk is an amazing, natural source of so much goodness it shouldnât be legal. A product that can grow muscles, strengthen bones, make hair look great, and even prolong life. Itâs a truly amazing thing for every age and every stage. But people had forgotten all of that in the noise of new-kids-on-the-block, plant-based alternatives. VIEW THE 4 SPOTS Chorus: It's in the fine print Chorus wants Kiwi consumers to better understand the differences between competing broadband technologies. Its latest campaign via Saatchi & Saatchi New Zealand brings consumer transparency and education into sharp focus.VIEW THE SHARING SPOT VIEW THE OTHER PEOPLE SPOT VIEW OUTDOOR 1 VIEW OUTDOOR 2 VIEW OUTDOOR 3 VIEW OUTDOOR 4 PLAY THE OPERA SPOT PLAY THE MEGAPHONE SPOT PLAY THE ROOFTOP SPOT Voices Of Hope: Six Stories Of Hope The new campaign features six powerful lived experience stories that shine a light on personal journeys and mental health struggles. The stories amplify the voices of six courageous individuals who have shared their personal experiences with the goal of breaking down stigma, fostering understanding, and providing hope to those who may be in similar situations. Each story offers a profound glimpse into their paths to resilience, hope, and recovery, VIEW THE CONCEPT Love Better: Lovecreepnz Young love is the BEST. Itâs full of juicy, hot and heavy feelings. But those amazing feelings can turn into something else. The mist of love can cloud controlling behaviour; actions that in isolation appear loving, but when they become a pattern, are anything but. VIEW THE CONCEPT One NZ: Finding Jade âFinding Jadeâ is the first chapter in a long and winding tale that follows Jade, a young gentleman embarking on a journey of self-discovery, exploring his connection to the world and those around him. During his odyssey heâll connect with friends and family, old and new. Potentially.VIEW THE SPOT Pedigree: Don't Judge, Adopt People are wary of adopting a shelter dog because you never know what kind of past they've had. But don't we all have things in our past we'd rather not dwell on? We pointed out this hypocrisy to show potential pet parents that everybody, including shelter dogs, deserves a clean slate. By poking fun of the fact humans are in no position to judge, perhaps we could open people's minds to adopting a shelter dog. VIEW THE 3 ADS KFC: Double Down Teaser To whip up excitement ahead of the return of the iconic Double Down - and get fans guessing what the new flavour would be - KFC created an out-of-home teaser campaign purely in Korean. Anyone who held their iPhone camera up to the ad was instantly able to see the translation as 'DOUBLE DOWN', which would soon be revealed as the new Korean BBQ flavour. VIEW 3 OUTDOORS Kathmandu: Looking for something? Come find us. We're out there. - Kathmandu's new evergreen brand campaign - explores the transformative power of nature, including the endorphin increasing experience of being in the wilderness. This iconic New Zealand based outdoor clothing brand sets a new direction for their future. Wanderlust cliches aside, 'Come find us. Weâre out there.' is an invitation to feel that thing that happens inside, when we go outside.VIEW THE AD Kathmandu: Come Find Us We're Out There Come find us. Weâre out there. â Kathmanduâs new evergreen brand campaign - explores the transformative power of nature, including the endorphin increasing experience of being in the wilderness. This iconic New Zealand based outdoor clothing brand sets a new direction for their future. Wanderlust cliches aside, 'Come find us. Weâre out there.' is an invitation to feel that thing that happens inside, when we go outside.VIEW THE SPOT KidsCan: Kids Cant Wait Currently, more than 10,000 children across New Zealand are waiting for support from KidsCan, the largest waitlist in the charity's history. To drive donations, we had to make this crisis tangible. We transformed the front page of our national newspaper, replacing the usual news story with the locations and ages of children on the waitlist, making the stark reality of KidsCanâs situation impossible to ignore.VIEW THE AD Squirrel : Wake Up To The Squirrel Effect Squirrel has partnered with Special New Zealand to launch its new campaign and brand platform which challenges New Zealanders to wake up from their money slumber, so they can reach their goals faster. "Wake Up to The Squirrel Effect!" is the rallying cry from a cheeky little red squirrel called Bernie. VIEW THE SPOT Qantas: The Spirit Of Us Kiwis and Aussies are rivals on the sports field, but when we travel, weâre arm in arm. There's a spirit that comes from exploring the world together. So, to relaunch Australian airline Qantas in the New Zealand market, we told a real-life travel love story between a Kiwi and Aussie.VIEW THE SPOT Ministry For Primary Industries: Trust Test When a restaurant or takeaway shop fails a food safety check, they risk losing consumer trust â and the revenue that comes with it.. So to encourage food businesses to get up to speed on food safety standards, and improve pass-rates on food safety checks, VIEW THE SPOT AutoTrader: Tell NZ About Your Car Time to upgrade your car (or maybe your boyfriend)? Forty years since the first AutoTrader magazine was published, the iconic Kiwi business has re-branded and re-launched with a new campaign "Tell New Zealand About Your Car".VIEW THE SPOT Paralympics: We'll Give You Something To Talk AboutDoorDash: Replacing Gold With Yeld Replacing the words we can say to look like those we can't.DoorDash is supporting the supporters, all 5 million Kiwi sports fans, by offering $1 deals every time NZ wins a medal. But there are strict branding guidelines surrounding the games we canât name. So we created an OOH campaign to give the impression of breaking the rules. Even though we didn't.VIEW 3 OUTDOORS Smartly: Make People Your Superpower 22,000 Kiwi businesses already trust Smartly, the Kiwi-owned payroll platform, to help them take care of their people. Last month, in an important milestone,VIEW THE 2 SPOTS DoorDash: Unofficial Deal Of The Games We Cant Name DoorDash is supporting the supporters, Kiwi sports fans, by offering $1 deals across New Zealand each time we win a medal. To bring this offer to the nation, DoorDash has enlisted âDeb the DoorDash Lawyerâ as the face of the campaign across TV, OOH, Radio and social. VIEW THE SPOT « First « Previous Next » Last » 2 of 65 |
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Paralympics NZ 2024 campaign.