 |
Top 6: October 23rd 2024
A progressive tool, The Inclusive Code, designed to reshape the New Zealand advertising industry has been launched by Special. This tool aims to address the significant gap in … read moreinclusive advertising, starting with the disabled community. With 25% of New Zealanders living with a disability, the advertising landscape doesn’t currently reflect this reality. Despite $3.259 billion being spent on advertising in 2023, only 1% of primetime ads include the disabled community. The Inclusive Code aims to change that, challenging marketers to think differently about disability, identifying and overcoming exclusionary practices that are often well-intentioned but problematic. Tony Bradbourne, CEO and Creative Chairman at Special says: "Great advertising can shape culture and perceptions. But many campaigns still miss a huge opportunity when it comes to disability representation, to help change those perceptions. There is a lot of potential for increased inclusivity in ad campaigns and hopefully The Inclusive Code will aid momentum in this area."
read less...Special Strategy
Special Design
Special Wellington
Co-creators:
Fonoti Pati Umaga QSM
Grace Stratton
Hope Cotton
Karen Pointon QSM
Sean Prenter
Shane McInroe
Thomas Chin
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
