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INTERACTIVE
KFC / Call of Duty: Bribe Bucket KFC has found a new battleground to conquer: the virtual warzones of Call of Duty. In a playful yet disruptive collaboration with TBWARAAD, the iconic fried chicken brand is introducing the KFC âBribe Bucketâ, giving gamers a wild new way to negotiate for their lives when theyâre downed in-game. Capitalizing on Call of Dutyâs proximity chatâa voice feature that lets players talk, joke, or trick their opponents âthe campaign invites gamers to barter for mercy by offering up KFC vouchers in exchange for being spared. When seconds count, a bucket of finger-lickinâ chicken could be the difference between a crushing defeat and a triumphant comeback.VIEW THE CONCEPT WWF: The Finger The humble fish finger that became the ultimate symbol of ocean protest.New Zealand is a country famed for its spirited and often unconventional protests-after all, we're the only nation to throw a dildo at a politician in the name of democracy. So, when the ocean was in trouble and Minister for Oceans and Fisheries Shane Jones was ignoring expert advice, WWF knew the playbook tear-jerking campaign wouldn't cut it. We needed something cheeky, unmistakably Kiwi, and impossible to ignore. Naturally, we launched a campaign asking the nation to "give the finger". The fish finger, that is. VIEW THE CONCEPT M.A.L.I: Safety Playbook for Noobs Cheil MEA, Dubai in collaboration with M.A.L.I â Mouvement Alternatif pour les Libertés Individuelles, has launched an innovative campaign titled Safety for Noobs. M.A.LI., a movement founded in Morocco in 2009 by human rights activist Ibtissame Betty Lachgar, is committed to defending individual freedoms, women's and children's rights. In the MENA region, one in four children experience some form of sexual violence by age 12. Alarmingly, perpetrators are often within close family or social circles. Addressing this sensitive issue without disrupting a child's sense of safety and innocence has long been a challenge, especially in a region where this topic is often treated as a taboo. Safety for Noobs bridges this gap with a child-friendly approach that educates effectively without fear-inducing methods. The campaign consists of two main components: 1. A Roblox Game â Using the popular gaming platform, the game adapts the familiar 'obby' mode, presenting children with scenarios to navigate, make choices, and learn about potential risks. The game offers feedback on their decisions, building awareness in a fun and interactive way. 2. An Interactive Book 'Safety Playbook for Noobs' â Featuring relatable stories that escalate subtly, prompting children to make decisions when confronted with potential threats. These stories help kids recognise early warning signs and encourage proactive responses. Both resources act as educational tools for parents and educators, sparking important conversations that empower children. The relatable storytelling approach aligns with childrenâs daily experiences, enhancing engagement and retention. VIEW THE CONCEPT Sleepzone: In-Snore Coupons You may just start to wish your spouse snored even louder. In what may be the most apt example of converting something historically displeasing into a delight for many, Sleepzone has launched thesnoremeter.com, a digital platform that transforms the sound of snores into discount coupons for a promotion. The louder the decibel value of the snore, the larger the discount. Snoring is more than often a symptom of sleeping on the wrong kind of pillow, and thatâs where Sleepzone steps in to offer a range of fluffy, comfortable pillows to help you sleep better. Targeting those who have been driven to the edge of lunacy due to the thunderous night-time concerts emitted by their sleeping spouses, Sleepzone offers the best possible remedy: a more comfortable pillow. Launched through film and radio, the campaign â put together by Adpro&, IMPACT BBDO and Impact Proximity â invites people to record a 15-second clip of their partnerâs snores while they doze. An in-built algorithm then translates the decibel level, the pitch of the voice, and the general annoyance level into a tailored discount percentage, ready to be claimed by the customer.VIEW THE CONCEPT CarBravo: Used Barbie Dream Cars CarBravo and its agency, MRM Detroit, are back at it again with a creative commerce play that puts some personality and fun back in the car shopping experience. During the upcoming 2025 auto show in Detroit, CarBravo will blanket Downtown Detroit â and specifically outside Huntington Place Convention Centre â with 1,000-plus toy-sized pop-up shops. This guerilla-style campaign uses tiny cars to promote big savings by redirecting some attention from inside the traditional showroom to highlighting affordable â but still awesome â used vehicles from CarBravo. VIEW THE CONCEPT The Soup Spoon: Split The Cals The Soup Spoon, Singaporeâs largest healthy restaurant brand, invites Singaporeans to start 2025 right and âSplit the Calsâ with their family and friends in a new campaign via We Are Social Singapore. VIEW THE CONCEPT Knorr Congee: Reels It With Knorr Congee YDM Thailand has created a new campaign for Knorr Congee, titled âReels It With Knorr Congee,â that takes over Thailandâs Meta Reels moments and redefines how Thais enjoy this beloved dish. By transforming Knorr Congee from a breakfast staple into an all-day companion, the campaign brings flavorful fun to every scrolling session. You know the feeling: scrolling through endless Meta Reels, savoring the fun of short, snackable clips. Now, Knorr Congee makes that experience even better. VIEW THE CONCEPT KitKat: Auto reply Break The end of the year brings much-needed holidays for many employees, but not everyone gets to clock out. For those stuck at their desks, battling the endless stream of Out-of-Office replies, KitKat has a sweet surprise. Partnering with creative agency Publicis Middle East, Kit Kat has transformed this workplace frustration into a moment of joy with their latest initiative, Auto Reply Break. VIEW THE CONCEPT Marshall Islands Soccer: No Home Jersey The Marshall Islands Soccer Federation (MISF) and sports brand PlayerLayer have come up with a striking and innovative way to draw global attention to their national football teamâs plight: a national football jersey designed⦠to disappear. The Marshall Islands, a small island nation in the Pacific, is the only one of the 193 UN member states without an officially recognised national football team. Despite having players, a federation, and a football field, the process of recognition has been slow. VIEW THE CONCEPT Quitie: Shake Back Control This media-first campaign empowers smokers to shake the habit and take back control for good.With innovative binaural audio, the radio spot delivers a compelling message: smoking isnât the friend you think it is. Listeners are then encouraged to shake their device, instantly connecting them to Quit.ie, where they can start their 28-day journey to freedom.VIEW THE CONCEPT Sasko: Break Bread With Youth In South Africa, June 16 (known as Youth Day) is a day that commemorates the fallen youth who defied apartheid laws on that day in 1976. They were protested for freedom. And now today, the youth are battered by the lack of economic freedom, stemming from a stagnant job market and high unemployment figures, leading to a sense of helplessness and hopelessness among them.VIEW THE CONCEPT Lipton Iced Tea: Jargon Junket Lipton Ice Tea is in the mood transformation business, so we've gone above and beyond to keep office workers grinning through that 9-to-5 grinding. Weâve taken Australia's most hated buzzwords and turned them into work-cleansing summer experiences, that can be won by collecting the soul-sucking jargon Aussies are forced to endure at work. VIEW THE CONCEPT World ID : Wrapped World ID addresses data oversharing in campaign tied to Spotify Wrapped trend, by adam&eveBerlinWorld, the anonymous online identity network, is reminding consumers about the level of data they share with online companies in a poignant new campaign which launches to coincide with the 10th annual Spotify Wrapped initiative this month. Created by adam&eveBerlin, the campaign âUnwrappedâ humorously riffs on the trend for annual round-ups of our personal listening habits by online streaming services like Spotify, Amazon Music and Apple, and lets people know that with World ID (which stores no personal data), they can prove they are a real human while staying anonymous in the digital world. VIEW THE CONCEPT White Claw: Home For Claw The holiday season is a whirlwind of deadlines, family obligations, shopping, and impossible to-do lists. What most people (58%) really want is to spend more time with friends during the holidays, according to a new White Claw® survey of U.S. adults, but nearly half (48%) feel too bogged down by packed schedules to make it happen. VIEW THE CONCEPT Artis Amsterdam: Digital Experience ARTIS, one of the five oldest zoos in the world, is launching a new online experience with a brand new app and a redesigned website. Created with agency partner DEPT®, the project redefines the digital presence for ARTIS Zoo, ARTIS-Micropia and ARTIS-Groote Museum -, reflecting the holistic experience of natureâs micro and macro, bringing visitors to a cohesive experience online and offline.VIEW THE CONCEPT Shift Education: The Undodgeable Mailer VML Vancouver, in partnership with Shift Education, have launched a new campaign to raise awareness for the need of safe environments for young people to learn sexual education. In Canadian schools, gym teachers teach sex ed and many have been avoiding the curriculum altogether. Yes, sex education can be awkward. But if kids arenât getting the proper sex ed they need in school, they turn to other sources that could be misleading or even dangerous. VIEW THE CONCEPT Prezzie: Magical Messages Australiaâs leading digital gift card platform, Prezzee, is set to make Christmas 2024 unforgettable with the launch of its innovative Magical Messages campaign. The campaign introduces personalised video messages from Santa Claus, designed to bring joy to families worldwide. The Magical Messages campaign combines the nostalgic tradition of Santaâs Nice List with the digital age, allowing parents to nominate their child for Santaâs list through an easy online form. Santa will then deliver a bespoke video message mentioning the childâs name, age, and hometown, adding a touch of personalised magic to the festive season.VIEW THE CONCEPT Destination BC: The Great Wilderness Car Wash In a first-of-its-kind activation, Destination BC, working with Zulu Alpha Kilo, launched The Great Wilderness Car Wash in Hamburg, Germany. This immersive experience was aimed at educating and inspiring German travellers to discover the wonder of Northern BC, all from the comfort of their car. It is well known in the world that Germans love their cars. And what they love more than their cars is a good car wash; however, strict regulations prohibit washing cars at home to protect rivers from runoff, making car washes a coveted necessity.VIEW THE CONCEPT Pepsi: DesafI.A-Pepsi Pepsi is rewriting the rules of blind taste testing with âDesafI.A Pepsiâ, a modernized, AI-driven take on its classic 1975 âPepsi Challenge.â The campaign title is a play on words in Spanish, combining 'DesafÃoâ (Challenge) with 'IA,' the Spanish abbreviation for artificial intelligence. Colombia was the first country to implement DesafI.A Pepsi, where this tech-forward approach leverages the brandâs custom-built AI, SonI.A, to assess consumer taste preferences in a fully immersive, multisensory format. VIEW THE CONCEPT Destination BC: The Great Wilderness Car WashIn a first-of-its-kind activation, Destination BC, working with Zulu Alpha Kilo, launched The Great Wilderness Car Wash in Hamburg, Germany. This immersive experience was aimed at educating and inspiring German travellers to discover the wonder of Northern BC, all from the comfort of their car.It is well known in the world that Germans love their cars. And what they love more than their cars is a good car wash; however, strict regulations prohibit washing cars at home to protect rivers from runoff, making car washes a coveted necessity. The unique setting of the car wash offered a unique opportunity to immerse travellers in an escape from everyday life in Northern BCâs wilderness, turning routine car care into an unforgettable experience. VIEW THE CONCEPT Napoleon Grills: Typing For Napoleon Napoleon Grills Transforms WhatsApp's New Typing Indicator into a Sizzling Opportunity In response to WhatsApp's recent update replacing the "typing..." indicator with three floating dots, Napoleon Grills has launched a new activation campaign that reimagines this feature as the three burners of their FREESTYLE 365 grill.VIEW THE 3 CONCEPTS Helga's: Brat Sandwich The Brats donât care about Helgaâs.But when Charli XCX's banned tour poster was updated with a sandwich, we saw an opportunityâ¦A limited edition sandwich for hungry Brats.VIEW THE CONCEPT Matties Place: Pet-ition A partnership between award-winning pet rescue Mattieâs Place and Publicis Toronto has gone all the way to the House of Commons. The ground-breaking âPet-itionâ campaign - the first petition signed by pets - was officially presented in the House of Commons on October 29th, thanks to the backing of federal member of parliament Julie Debrusin.VIEW THE CONCEPT Iams: Waylon To shine an unmissable light on the issue of overweight dogs, IAMS pet food partnered with a real-life overweight dog named Waylon to put his story on a huge stage this holiday season. The brand, via agency Adam&eveDDB, created a larger-than-life dog balloon â modeled after Waylon â that got "stuck" between two buildings en route to the Chicago Thanksgiving Parade. Not actually an official entry in the parade, the two-story-tall balloon represents the many dogs across the country who are carrying extra weight. One real dog's wellness journey - and his turn as a larger-than-life city spectacle - brings attention to a pressing pet health issue. Over 59% of American dogs are overweight or obese and most dog parents don't even realize it.VIEW THE CONCEPT Toys R Us: Santas Gift Shoppe Delivering holiday joy from the North Pole is now easier than ever. The United States Postal Service's 100+ year-old 'USPS Operation Santa' is rolling out a new e-commerce catalogue with Toys âRâ Us called 'Santaâs Gift Shoppe' that aims to make fulfilling holiday gift wishes easier and faster. Since 1912, 'USPS Operation Santa' has answered thousands of letters that Americans mail to Santa and the North Pole during the holiday season. Launching Monday, November 18th Americans of all ages and backgrounds can step into the role of Santa by adopting a wish list letter through here. VIEW THE CONCEPT Tari: Hairdo TARI, Peru's favourite hot sauces, have arrived in the US sporting their iconic llama label and wild patterns that have been passed down for generations. With over half of gen z consumers identifying themselves as hot sauce connoisseurs, TARI and VML saw an opportunity to raise awareness in the US by leaning into the fun coincidence of everyone rocking the Llama and Alpaca hairstyle. A VML social commerce activation in partnership with Meijer 'Tari Hairdo' launches on November 18th thru December 30th to excite consumers with TARI deals to those sporting the popular hairdo redeemable immediately for product purchase online and in-stores.VIEW THE CONCEPT Safer Boating: Come Home Safe Boaties are a tough crowd but do we have a deal for them!And by the time theyâre on the water, well, itâs too late to remind them to throw on a lifejacket, check the marine forecast, or carry two ways to call for help. Too many of our boaties are heading out on the water and failing to come home.We needed a plan. So we created a deal.We tapped into the power of âtrueâ influencers, friends and whÄnau who could help us convince boaties to adopt safer behaviour. VIEW THE CONCEPT Claims Conference: inside Kristallnacht
INTERACTIVE
November 13, 2024 14:44 (Edited: November 14, 2024 01:44)
 As the number of Holocaust survivors continues to decline, a pioneering mixed reality experience is aiming to immortalise their memories and educate future generations about the injustice, persecution and violence they lived through - by recreating a watershed moment in the Holocaustâs history. VIEW THE 2 CONCEPTS Visit Sweden: Trademake Sweden
INTERACTIVE
November 13, 2024 14:19  Did you know that there are eight places in the world called Sweden? Quite confusing according to Visit Sweden, who are now applying for trademarking their countryâs name in new campaign, developed together with Forsman & Bodenfors. In 2024, 'dupes' has been a trending topic. But while fashion brands can protect their names through trademarking, countries canât. Something that Sweden now wants to change. This is not the first time Visit Sweden has taken a playful approach to clear up international confusion. Following the success of past campaigns â like their humorous plea to Switzerland to finally settle the 'Sweden or Switzerland' mix-up â VIEW THE CONCEPT Techno: Tone Proud In a world where technology and AI shapes perceptions, are smartphones truly capturing the full spectrum and beauty of human diversity, especially in often-overlooked emerging markets? To answer this question, TECNO, an innovative brand at the forefront of multi-skin tone imaging, has launched its #ToneProud campaign, in collaboration with McCann Worldgroup China and Singapore. The #ToneProud campaign is supported and joined by global celebrities of diverse skin tones, including Indonesian-born singer-songwriter Anggun, Saudi Arabian filmmaker and actress Fatima Al-Banawi, VIEW THE CONCEPT PlazaVea: The Kimberly Price In collaboration with PlazaVea, the largest supermarket chain in Peru, Fahrenheit DDB created this campaign to rally national support for Kimberly GarcÃa, one of Peruâs top athletes in racewalking. The idea was to boost awareness of Kimberlyâs Paris 2024 competition by offering selected products - TVs, smartphones, and refrigerators - at a price matching her competition number: 146.VIEW THE CONCEPT Supercuts: Real Dumb Coupon After more than 50 years of success in the value-salon category that it invented, Supercuts is taking a new approach to marketing its highly accessible and affordable high-quality haircuts: offering to raise the price by $50 per haircut with a Real Dumb Coupon. More than 23 million people got their hair cut at a Supercuts salon in 2023, contributing to an average 4.8 / 5-star Google Reviews. Among these visitors are Hollywood personalities and professional athletes offering unsolicited endorsements. Yet the brand is often perceived as the 'fast food' of hair salons - cheap and bad and not a place you like to admit visiting. The Real Dumb Coupon punches back at that perception, seeking to force reconsideration of its salons and how much you really need to spend on a haircut to feel good about it. VIEW THE CONCEPT Austria Tourism: NoSki Lessons In the new campaign from Austria Tourism and WIEN NORD Serviceplan, the "NoSki Instructor" welcomes all those seeking adventure and relaxation off the slopes. As part of a social media campaign, the charismatic actor and comedian Maximilian Ratzenböck steps into the non-ski shoes of the NoSki Instructor, offering plenty of tips and humour.VIEW THE CONCEPT Ebay: Listing In Lights eBay has announced the launch of 'Listings in Lights,' an immersive display in the heart of London that promotes private selling and lets people shop pre-loved items across luxury, fashion, home, tech, and toys, from eBay sellers across the UK. Listings in Lights follows last monthâs removal of selling fees for private sellers in the UK, making it free to sell across all categories except for motors.VIEW THE CONCEPT Western Australia Police Force: Crack the Case The Western Australia Police Force need recruits to help crack all kinds of crime, and that takes real skill. To find and test these talents in potential young officers, Gatecrasher Perth developed this AR filter for Instagram. The agency reports that the AR Filter proved so engaging, the average time spent in the game was over 2 and a half minutes.VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT Burger King: BurgerToKing The gaming season for sports fans has officially begun. Thanks to new technology and the advancement of in-game features for 2025, football fans can create their dream team with current or fantasy players, and commentators will now announce the names of all players VIEW THE CONCEPT Lime: Unlock Democracy Lime, the worldâs largest shared electric vehicle company, today launched its Lime To The Polls campaign, âUnlock Democracy.â Through this initiative, Lime aims to boost voter registration efforts across the US while providing riders with sustainable transportation to and from polling locations. In cities around the U.S. Lime is showing up with partners like When We All Vote, VIEW THE CONCEPT Coors Light: Coors Light Coors Light The beer is so nice, the NFL quarterback, Russell Wilson yelled it twice, and Droga5 moved fast to launch this clever activation. When Droga5 New York heard âCoors Light Coors Lightâ as a play call from the Pittsburgh Steelers in a game last week against the New York Jets, VIEW THE CONCEPT WWF Korea: Anistay WWF Korea and Cheil Worldwide Seoul are raising awareness of the importance of protecting endangered wildlife habitats via this âANISTAYâ campaign. With World Animal Day on October 4th as momentum, the latest campaign of WWF Korea presents a fresh and convenient way to help protect wildlife habitats VIEW THE CONCEPT Kyocera: True Blue Textile TBWAHAKUHODO and Kyocera Corporation have launched the âTRUE BLUE TEXTILEâ project on World Water Day to shed light on the pressing environmental issue of water pollution in the textile and apparel industry. The textile and apparel industry has been under scrutiny for its undeniable environmental footprint,VIEW THE CONCEPT « First « Previous Next » Last » 2 of 128 |
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