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Seen and noted
Liquor Barons: Furphy Fit Friday Liquor Barons wanted to push their sales of the beer Furphy. They wanted a likeable and shareable video reminding people that Furphy is the weekend-bevvie to go for, especially if you're a footy fan.Agency: Made In The Pile VIEW THE SPOT Electric Ireland: We're Brighter Together The climate emergency has fast become the biggest crisis facing this generation. As environmental concerns grow, Irish people are beginning to feel increasingly disempowered. Everyone is making small changes, but many are left wondering if this is enough. But, whilst one household can make small changes, over one million households doing the same can have a profound impact on the future of energy - and Ireland recognises the power of the collective more than most. Electric Ireland wanted to highlight such a truth. Working with ROTHCO, part of Accenture Interactive, Ireland's largest energy supplier is leading the country to a brighter energy future, demonstrating how we can come together to make a positive change.VIEW THE SPOT  Wieden + Kennedy, London has released this spot to celebrate the 125th Anniversary of the National Trust.VIEW THE SPOT  SWVL cuts through the mayhem of a bustling city centre in a new campaign titled 'Everyday Absurdity' from JWT Cairo. If you've ever walked down Egypt's crowded streets, you'll find nothing logical about the traffic or congestion. Understanding how Egypt's streets operate and the pain points for Egyptian commuters, SWVL utilised technology to deliver a smart transportation solution that is not only human but, logical. VIEW THE SPOT Nissan Juke: A Little Bit Quick Manchester City superstars Kevin De Bruyne, Kyle Walker and Ä°lkay Gundogan have teamed up with club partner Nissan to create a teaser for their own action thriller in a campaign for Nissan by sports creative agency Dark Horses. The players were challenged by Nissan to work with the recently launched Next Generation Nissan Juke and create a teaser film in one hour, resulting in a two and a half minute spot that follows the path of the film being made, from storyline and character creation to filming the action and car chase scenes. Eventually titling the film themselves - 'A Little Bit Quick', the film follows the drama of two special agents chasing the evil Dark Illy.VIEW THE SPOT  Picturesonix recently had the pleasure of teaming up with One 6th animation studio to create the ad for ethical fashion brand WAWWA's 1+1 stop motion campaign. The campaign aims to donate one of every item purchased from the range to someone less fortunate. The guys over at WAWWA had worked with One 6th to create such compelling and beautiful visuals that ideas for the soundtrack immediately jumped out at the company. It was clear from the start that a cinematic approach would help to create an immersive experience for the viewer, drawing them into what's happening on screen and reinforcing the ad's message. It was nice to be part of a campaign that is going to have a positive impact on such a pertinent social issue today. You can find out more about the making of the ad in the journal on WAWWA's website.VIEW THE SPOT  Dove is breaking down societal norms one underarm at a time with their recent body positive campaign 'Purpose'. Stereotypical beauty for women is often hairless, airbrushed and unattainable. 'Everyone is normal and everyone is different' is the phrase that drives this spot as it features a variety of underarms with pigmentation to tattoos to glitter! Ultimately, the important message that Dove is putting forward is less focused what meets aesthetic beauty standards but instead features happy and confident women. This campaign is refreshing in its approach to mainstream beauty advertising, paving the way for more diversity. The film was directed by Cavair's Amsterdam-based Lisette Donkersloot and edited by MSE's Laura Cairney-Keize with creative from Ogilvy.VIEW THE SPOT CÉSAR&CHARLES: The Mythos CESAR&CHARLES is a fresh addition to the Czech Street apparel scene, having recently launched to the market in a campaign by Isobar Czech Republic, the brands' strategic business partner. The agency helped establish a provocative overall creative expression for the brand, including creating it's visual identity, and an eye-popping campaign Titled 'The Mythos' including brand film, teaser and posters. The visual language created by Isobar references urban and pop culture with bright patterns, typography and the popular CESAR&CHARLES fluorescent stripe motif.VIEW THE SPOT  PepsiCo brand Quaker Oats has partnered with creative agency, AMV BBDO, to launch its latest advertising campaign. The activity, which breaks in January and runs for two months, is focused on inspiring the UK to get imaginative with their porridge toppings and flavour combinations. 'Go Forridge' features a 30-second TV commercial, in addition to social and digital media, that sees breakfast eaters exploring the taste possibilities that lay just a few feet away in their own cupboards, fridges and freezers.VIEW THE SPOT AXA Insurance Singapore: The Family Portrait The five-minute film revolves around a family of four - a daughter who has just graduated, two middle-aged parents and a grandmother who may have had a cancer relapse - who are desperate to save their grandmother but can't afford to pay for her treatment. The film unfolds with intense deliberation between family members who have to consider making sacrifices.Agency: Viddsee, Singapore VIEW THE SPOT  Modern life is full of distractions. We're all connected, all the time, to the little screens we carry in our pockets. And amazing though it is to be able to tweet while we shop while we chat while we game while we watch, the rise in phone-based health issues along with the popularity of the mindfulness movement show that people are searching for an antidote to being online all the time. People need to Get Lost. New research commissioned by Vue and University College London, shows that a trip to the cinema can be more than just an entertaining way to spend a couple of hours, it can actually be good for us too. Agency: Joint, London VIEW THE SPOT Thai Health Promotion Foundation: The Road Home Every festive season in Thailand especially during the New Year season, the road accident death rate dramatically rises. Many organizations are trying to prevent the cause which is drink driving. This year Thai Health Promotion Foundation and VMLY&R came up with new approach with an online film featuring a son returning home for the holidays. The film ends with a twist that will hopefully help reduce the number of accidents caused by drink driving.VIEW THE SPOT  With the dawn of a new year, ESPN debuts another spot from the "There's No Place Like Sports" campaign, which celebrates enduring truths about the arena of sports. "There's No Place Like Sports" emphasizes that sports is more than scores and statistics; it is a series of stories, revealing the best of human potential and uniting sports fans of all kinds.⯠Agency: Arts & Letters Creative Co. VIEW THE SPOT  NutriBullet is ringing in the New Year with a new campaign created by Humanaut that introduces a revolutionary new fitness program called BulletFit - the fastest way to get BulletFit this year. In a series of short spots, the campaign pokes a little fun at the latest fitness fads and trends by treating NutriBullet's beautifully designed, compact blenders like an innovative fitness program. VIEW THE WORKOUT SPOT VIEW THE BULLETFIT SPOT VIEW THE MEMBERSHIP SPOT Guzman Y Gomez: GYG / NOVA Interrupted campaign A first for NOVA Entertainment and perhaps for Commercial radio in Australia, the NOVA Interrupted campaign saw our host brand, Guzman Y Gomez invite other national brands into their schedule, for their ads to be interrupted by GYG company founder and CEO Steven Marks.PLAY THE SPOT LIFULL Table: Earth Cuisine "Bamboo Sweets" Eat and help the earth discover new ingredients to protect the world - Earth Cuisine. In the second round of this project, LIFULL are featuring abandoned bamboo forests. Bamboo used to be an important material for Japanese people. However, the declining demand in recent years has created many abandoned forests which are developing into bamboo-related harms such as landslide damages. To solve this problem, LIFULL came up with a new idea to "eat" bamboo as an ingredient. VIEW OUTDOOR  In this spot for Tet, the Vietnamese Lunar New Year, a granny and her granddaughter save the day, and the Tet family dinner, from the grip of hi-tech digital devices using a low-tech traditional percussive instrument, and Oreos. The two generations jam together and play a popular tune to bring their family closer, and get them off their devices. It features the new Oreo gift box and the accompanying Oreo music sheet, which when scanned by a smartphone plays a set of popular Vietnamese tunes.Agency: FCB, Jakarta VIEW THE SPOT  Boteco Pet is the first human friendly pub in Brazil. A bar with beer and wine for dogs, also with beverages for humans.Agency: LCT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Göteborg Film Festival: The Gynecological Cinema Chair Do you have what it takes to put yourself in a woman's position? Sweden's Goteborg Film Festival is known for its outlandish promo campaigns-last year, it invited viewers to watch horror movies while encased in a tomb. This year, it's basing its marketing on another outrageous scenario-it's asking men to undergo a gyno exam. In a campaign by agency Stendahls, director Anna Odell made a film in which she asked several prominent Swedish men to "put themselves in a woman's position" by sitting in a gynecological chair and undergoing a woman's checkup (for real, apparently). They included hockey player Borje Salming and former president of Interpol Bjorn Eriksson.VIEW OUTDOOR Philisa Abafazi Bethu (Heal Our Women): Gone Too Soon Girls Every year, from 25 November until 10 December, the South African government runs a "16 Days of Activism for No Violence Against Women and Children" campaign, to try and turn the tide against GBV. But with South Africa having the 4th highest rate of femicide in the world and experiencing a dramatic spike in reported incidents of gender-based violence in 2019, itâs clear that 16 days is simply not enough. Agency: Hero VIEW TOO SOON OUTDOOR VIEW MAJORITY OUTDOOR VIEW VIOLENT OUTDOOR VIEW SINGIN' OUTDOOR  M-150 is Thailand's number one energy drink. They wanted to launch their product in Vietnam, a tough market which is dominated by other energy drink brands. With up to four generations living under one roof, Vietnam is home to a unique cultural phenomenon. In every family, one person works away from home to support the whole family and proudly carries all the responsibilities. This moral duty is often passed down from generation to generation. Through this, we unearthed an insight that the people of Vietnam could instantly relate to - Family Heroes. Agency: DDB & Tribal, Vietnam VIEW THE SPOT South Australian Police: Drug Driving Many drivers are under the misconception that if you've taken drugs but you're no longer feeling the 'high', that you're okay to drive. SAPOL & The Rowdy Group exposed the reality that drugs can stay in your system long after the high is gone.VIEW THE FIRST SPOT VIEW THE SECOND SPOT  Meet Adidas Women's new collection that invites every woman to see themselves as an athlete and reimagine what sport means to them, featuring seven badass creators: Mikaela Shiffrin, Mae Yoshikawa, Jessamyn Stanley, Denise Schindler, Chinae Alexander, Nadya Okamoto and Jada Sezer. Agency: Iris UK.VIEW THE SPOT  Building on its campaign positioning Miller Time as the 'original social media,' Miller Lite is bringing a limited number of its dark-coloured Offline Cans to bars across the country to inspire more drinkers to take a break from social media and spend time with friends over a beer. The limited-edition matte black cans will be available in more than 500 bars and taverns in 27 states starting this week.Agency: DDB, Chicago VIEW THE SWIPING LEFT SPOT VIEW THE HAHAHA SPOT VIEW THE OFFLINE CAN SPOT Boots Opticians: They're Boots Darling Boots Opticians is today relaunching as the style destination for frames by introducing its new communications platform - 'They're Boots Darling.' The campaign brings to life Boots Opticians' amazing line of new stylish glasses, rivalling high-end designers, from as little as 40 pounds. This is the latest campaign in a transformative year for Boots. In addition to innovative new beauty and wellness brands and new store formats, Boots Opticians is also driving brand reappraisal with a fabulous new own brand frame range, and independently trained personal stylists and unexpected designer labels including Mulberry, Prada and Ray-Ban. VIEW THE SPOT Volkswagen Passenger Cars: The No Show Room You might need a pair of skis to reach the Volkswagen Passat that's been hidden somewhere in Sweden. But if you find it, you can have it. The stunt, dreamt up by agency NORD DDB and in partnership with the national ski team, is called 'The No Show Room.' The competition is a scavenger hunt, basically. The person who finds the secret 'showroom' first - a mirrored box hidden somewhere int he snowy Swedish wilds - claims the car. VIEW THE SPOT  The Health Service Executive has today launched the latest Quit Campaign, a quit smoking campaign created by JWT Folk, that seeks to make a positive impact on the health of the nation by encouraging the smoking population to quit for good. The campaign features real smokers and uses their explanations on smoking as impactful voiceover commentary in the powerful TV advert. VIEW THE SPOT  As we enter the New Year, many of us are making resolutions to get more organised - in life and at home. IKEA's answer? A colour-coordinated, organiser's dreamland, anchored by IKEA's iconic selling wardrobe, PAX and told like many IKEA spots, through the eyes of a child.Agency: Rethink, Canada VIEW THE SPOT  The new campaign, 'Let Eboo Inspire You', introduces Eboo the monkey, who was created and animated by The Mill. Eboo appears at that exciting moment of holiday inspiration, which ultimately leads to booking that trip of a lifetime. When Eboo turns up, the holiday spirit kicks in, encouraging people to follow their passions and book their next big adventure. Each of the two films in the campaign ('Waterfall', and 'Flamenco') are based on specific locations and activities - demonstrating the different types of holiday adventure that await ebookers' customers. Agency: Fallon, London VIEW THE WATERFALL SPOT VIEW THE FLAMENCO SPOT  Whatever you're made of, there's a SKODA made for you. This is what's at the heart of SKODA's successful and long-running 'Made for Ireland' campaign, the latest from Boys+Girls, the branded entertainment agency. Reflecting the pride and confidence that SKODA drivers have in their cars, the campaign consists of a 30 second and 60 second spot, directed by Butter's Zak Emerson. VIEW THE SPOT OPPO: Show Cristiano Who´s the Boss OPPO gamepad C1 is carefully designed based on ergonomics. The arc-shaped body corners and the back of the non-slip silicone palm rest perfectly fit the palm curvature. Comfortable grip while preventing hand sweat and slipping.Agency: OPPO Creative VIEW THE AD Böen: Tap Our Cap SharpEnd launched the world's biggest NFC-enabled connected packaging campaign for innovative Californian wine brand Boen.VIEW THE CONCEPT Hasbro: Game of ThronopolyWhen Monopoly launched an updated Game of Thrones edition, who else would be better to promote it than the man who first took up the challenge?To ignite the flames of fierce family competition, our Ned Stark voiced an epic 45" radio spot by calling the action, play by play and slay by slay. Agency: The Warehouse Group PLAY THE SPOT  Pepsi helps you dance like no one's watching, even when everyone's watching. Agency: Goodby, Silverstein & Partners, USA.VIEW THE FADE AWAY SPOT VIEW THE GLOW UP SPOT Equinox: The Most Selfless Act Of AllSecret Deodorant: Women's World 2020 Secret Deodorant is debuting its newest campaign starring a diverse celebrity line-up of women across entertainment, sports, business and fitness. This campaign gives much-needed air-time to the personal stories of modern women who are challenging the status quo in their respective fields. With the release of its "All Strength, No Sweat" campaign, Secret Deodorant, a brand committed to driving actions in support of equal representation, equal compensation and equal opportunity for all women, is once again shining a spotlight on inspirational women who are pursuing their passions without "sweating" the obstacles in their paths. VIEW THE SPOT Frankie & Benny's: Meat Loaf Would Do Anything for Veg BBDO Brussels has released this integrated campaign for State of the Arts after the Flemish Government decided to cut funding for art & culture projects by 60 %.VIEW THE SPOT  Created in direct response to the Australian Bushfire crisis, Darcy Prendergast's new film #TomorrowsOnFire is a rallying cry for hope, in a country increasingly scarce of it. VIEW THE SPOT « First « Previous Next » Last » 5 of 6 |
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Proximity, Chile have created this ad for Kommerling windows
Make Yourself A Gift To The World in this latest spot for Equinox.
Meat Loaf will do anything for veg, but will he do that? Agency: Lucky Generals, UK.