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Seen and noted
 Dating app Hinge and creative collective Birthday have debuted the campaign âWhere Hinge Ends, We Begin,â building on the âDesigned to be Deletedâ platform with two previous European campaigns. It was produced by the Swedish production company Pine under the direction of the renowned Marie Schuller. The campaign shows couples getting closer in their relationships and destroying a fluffy mascot called âHingieâ by deleting the app at the end of the spot. With a tailored, culturally sensitive narrative for Europe, the campaign spans film, social media, and digital formats.VIEW THE 3 SPOTS Volkswagen Canada: Buzzcodes Think you spotted a Volkswagen in a major Hollywood blockbuster, in a classic teen show, or even on todayâs biggest streaming service? Chances are you have! Over the past 70 years, Volkswagen vehicles have had more film and television roles than you can imagine. So, to celebrate becoming the Official Automotive Partner of the Toronto International Film Festival - Volkswagen and VML Canada launched Buzzcodes campaign VIEW THE CONCEPT Vattenfall: Wind Farmed Iconic actor Samuel L. Jackson has partnered with leading European energy company Vattenfall to unveil Wind Farmed Seaweed Snacks and advocate for wind farming â in a way only he can. The Vattenfall campaign, developed by lead creative agency NORD DDB, aims to challenge negative perceptions about wind farms by showcasing their potential to support food production that can help regenerate the marine environment. VIEW THE SPOT VIEW THE AD Skoda: Artistic Expressions Å koda, one of the main partners of the Tour de France, and FCB London are turning penis graffiti into an OOH platform to promote the Tour de France Femmes avec Zwift. Every year, hundreds of penises are graffitied onto the race route during the menâs Tour de France. Itâs a constant battle for organisers who have employed a dedicated team to try to paint over the markings before theyâre captured by the worldâs press reporting on the race. VIEW 2 OUTDOORS VIEW THE AD  As brands jump on the cultural wave around the Oasis reunion tour, Specsavers has rolled out two tongue-in-cheek activations that bring its iconic humour and health message to fans spanning generations, from nostalgic Britpop originals to indie-loving newcomers. Since the OOH at Wembley went live on Saturday its also been shared by Oasis themselves on Instagram.VIEW 2 OUTDOORS National Lottery: Fingers Crossed The National Lotteryâs giant âfingers crossedâ installation is a bold, symbolic celebration of hopeâtransforming a universally recognised gesture into a towering, seven-metre-high inflatable sculpture. Representing the average number of new millionaires created each week, the installation merges optimism with impact, appearing at iconic UK landmarks to visually and emotionally uplift the public. By bringing this emblem of possibility to national events and beloved cultural sites, the campaign cleverly taps into collective moments of joy to remind people that hopeâmuch like a lottery winâcan appear when you least expect it.VIEW 7 OUTDOORS  American Standard is celebrating its 150th Anniversary. And to mark the occasion, the brand is launching a new sustaining advertising campaign that salutes the people and pros who have inspired the company to evolve and innovate the space we call home. The multimedia campaign is titled âSome Things Never Change.â The tagline is âLife. Love. Home.â Advertising was created by independent agency Hanson Dodge and debuts in August.VIEW THE 2 SPOTS  DIRECTV is showing off how itâs bulking up on features and flexibility in its latest steaming hot national advertising campaign â âDIRECTV Like Youâve Never Seen Itâ. Directed by Academy Award-winning filmmaker Taika Waititi, and starring A-list Hollywood celebrities Kumail Nanjiani and Rob Mac (the actor formally known as McElhenney), both known for their significant eye-catching glow-up transformations, VIEW THE 3 SPOTS  Since April in the US, any machine that processes data, gives output, stores information, and runs programs has been exempt from tariffs by being classified as a computer. DeâLonghi realised its coffee machines do the same. AND they make great coffee. In its new campaign, created by LOLA MullenLowe, the team has renamed its high-end coffee machine a computer. Itâs a bold statement about innovation, precision engineering, and cultural commentary. It is satire, technology, and consumer experience all in one. What started as an idea inspired by tariff definitions has become a global digital and influencer campaign, live now across the UK and Europe, and already causing a stir in both kitchens and international trade circles. VIEW THE 'HEY COMPUTER' AD VIEW THE 'Ctrl+Alt+Brew' AD VIEW THE FILM  From mouth tape to weighted blankets â people are obsessed with getting a good nightâs rest. But in todayâs world of influencers and AI-generated reviews, it's hard to know what actually works. So to prove that getting a satisfying sleep starts with getting a good (and affordable) mattress, IKEA set out to take a fresh approach to customer testimonials. In a first-of-its-kind social experiment, IKEA invited real sleep talkers to sleep on their mattresses on location in the IKEA North York store, gathering real-time reviews through the ultimate sign of a deep sleep â sleep talking. VIEW THE CONCEPT  âSprite is taking its 'Obey Your Thirst' campaign from the hardwood to the gridiron in 2025 with new creative featuring Jalen Hurts, Super Bowl LIX MVP quarterback of the Philadelphia Eagles. The brandâs first-ever NFL athlete partner known for his humble confidence, stoicism and unshakeable sense of self joins a roster of ambassadors who champion authenticity and individuality in their own way. In the spot titled 'Success Hurts', overbearing reporter Thirsten A. Sip badgers Hurts with offbeat, intrusive and often irrelevant questions at a press conference, on the red carpet, at a restaurant, and even at the tailor. The star stays cool and composed despite the barrage, refusing to let the noise distract his path.VIEW THE SPOT  Vibe coding is the latest buzzword for asking AI to build your website or app while you sit back and trust the processâwhich, as a new Fiverr (NYSE: FVRR) ad reveals through a flattened singing avocado, is exactly why you need actual humans to get your idea across the finish line. The new brand campaign unveiled by Fiverr today announces an expanded offering of vibe coding services, allowing solopreneurs, small business owners, agency teams, and startup founders without coding experience to turn their big-picture ideas for websites, apps, and other tools into monetized, fully functioning products with the help of expert freelancers. VIEW THE SPOT American Eagle: Sydney Sweeney Has Great Jeans The Alzheimerâs Foundation of Sweden, in collaboration with creative collective Kid, has launched a poignant campaign using the familiar digital "buffering" symbol to mirror the frustration and confusion experienced by those living with Alzheimerâs. The silent video, intentionally disorienting, powerfully conveys how memories and recognition can feel just out of reachâlike a page that wonât load. By blending digital metaphors with real-world emotion, the campaign draws attention to the diseaseâs impact on both individuals and families. It aims to deepen public empathy and raise crucial awareness and funding for Alzheimerâs research.VIEW THE SPOT Komercni Banka: Monsters Of Fraud KomerÄnà banka is committed to creating a safer banking environment for everyone. Beyond responding to cyber and financial threats, they continuously develop innovative solutions that make secure banking effortless. Our challenge was to make these threats feel real and relatableâwithout resorting to fear. VIEW THE SPOT  âTranslation officially joins the McDonaldâs roster as the new agency of record for the African American Consumer Market (AACM). The appointment underscores McDonaldâs commitment to bold, culturally relevant storytelling that drives real business results, deepening consumer loyalty, and connecting meaningfully with the full spectrum of its audience. VIEW THE 2 SPOTS  âThe Public House, EPIC The Irish Emigration Museum, and Peter Coonan call out Hollywood with powerful statement about stereotypes. As long as Hollywood has been making movies, theyâve been telling the same story about the Irish. We're almost always a joke or a punchline, and four weeks ago, when a new film trailer hit cinemas and socials, along with poster promo and bus ads, it sparked outrage online. VIEW THE 2 SPOTS  The Royal Navy, in partnership with creative company House 337, have launched an ambitious new recruitment campaign for the Royal Navy Reserves. Going live from 24 July 2025, the campaign challenges societal misperceptions and invites a new generation of self-starters to explore life in the Reserves, framed through a lens of adventure, camaraderie and personal development. VIEW THE SPOT  Following the launch of GE Aerospaceâs 'We Were Meant to Fly' platform last year, BBDO NY has shares its latest campaign, 'The Biggest Dream'. The campaign builds on the momentum of last yearâs debut with a fresh focus on the Open Fan engine architecture - a dramatic evolution in jet engine design that is more durable and fuel efficient. VIEW THE SPOT  Amplifying the companyâs dedication to offering vehicles that meet or exceed customer expectations, Nissan has debuted a new campaign dramatically demonstrating the intensive testing and development that goes into its vehicles. The campaign from TBWAChiatDay NY underscores how every Nissan department, from design and development through marketing and salesVIEW THE SPOT  Pup-Peroni is serving up a new kind of foodie content - this time, starring real (talking) dogs. PSOne - the bespoke Publicis Groupe solution for The J.M. Smucker Co., creatively led by BBH USA - is debuting 'Treat The Best To The Best,' a new creative platform and 360 campaign for Pup-Peroni that leans into taste, quality... and just the right amount of drool. Directed by LJ Johnson of Hungry Man, the spot features four charismatic canine 'influencers' VIEW THE SPOT  Northwell Health, in partnership with New York-based advertising agency StrawberryFrog, has launched a poignant new television campaign aimed at preventing firearm-related deaths among children. The initiative urges New Yorkers to securely lock their firearms, reinforcing the importance of gun safety to prevent tragic and avoidable accidents. A 30-second spot, titled 'Things We Can Treat,' begins with wistful images of children happily at play VIEW THE SPOT  The Asian American Foundation (TAAF) has unveiled the 'Asian+American' campaign, a national PSA initiative that will encourage Asian Americans to celebrate the complexity and beauty of their dual identities. Created in partnership with the award winning global creative agency Wieden+Kennedy New York, the campaign uses striking visual storytelling and imagery that will blanket everything from billboards to social media - all to foster pride in being both Asian and American. VIEW THE SPOT  In honour of National Drowning Prevention Week (NDPW), the Quebec division of the Lifesaving Society has collaborated with LG2 to launch a new awareness campaign. To increase mindfulness among boaters about the consequences of not wearing a personal flotation device (PFD), the initiative features a powerful commemorative symbol: Ghost Jackets. These PFDs were painted white and installed in locations where drownings have occurred as a tribute to victims. They act as an emotional and concrete reminder that the simple gesture of wearing a lifejacket can make all the difference.VIEW THE SPOT  KFC are calling on fans to âBrace Thy Tongueâ for the Zinger Drip, a limited-time burger that encapsulates the thrilling pain-pleasure paradox of spicy food. Created by Mother, the film shows the Zinger Drip burger emerging from the depths of a mysterious bubbling lake of Zinger sauce. As we witness the Zinger Drip's birth from the heart of the hot sauce, we realise itâs being summoned by panting whispers of the âfire choirâ, those who indulged in spice and are dealing with the consequence.VIEW THE SPOT  After a PR crisis sparked by an awkward kiss-cam moment involving its top executives, data workflow firm Astronomer turned to an unexpected spokesperson-Gwyneth Paltrow. In a clever, self-aware video developed with Maximum Effort, Paltrow delivers a calm, charismatic message that subtly deflects scandal while spotlighting Astronomer's tech offerings. Framed as a temporary employee speaking for the companyâs 300-plus staff, Paltrow breezes through topics like Apache Airflow and AI pipelines, casually inviting viewers to Astronomerâs upcoming Beyond Analytics event. The result? A PR win thatâs equal parts savvy and surreal-boosting both Paltrow's cool factor and Astronomer's cultural relevance.VIEW THE SPOT  Across many neighbourhoods in Ãle-de-France, basketball courts are there - visible, present. But silent. Often, all theyâre missing to come alive again is one small thing: a net. Studies have shown it clearly: a court with a net attracts twice as many players. Without it, the sound of a shot doesnât hit the same, the joy of the game fades, players move on, and the city loses a bit of its energy. In response, Heetch - the ride-hailing app rooted in everyday mobility - and BETC Paris have launched the 'Playground Reborn' operation.VIEW THE SPOT Rollton: Come On Roll-on Light My Fire In the new Rollton "Flaming Hot" noodles, you can choose between three levels of spiciness Spicy, Crazy Spicy, and Kamikaze.VIEW THE SPOT  Vodafone Ireland has once again partnered with award-winning agency Grey London to unveil its latest campaign, âThe Toymakerâ a heartwarming brand ad that celebrates the magic of real human connection powered by Vodafoneâs reliable home broadband. VIEW THE SPOT My Spotify: Laundromat Spotify continues to strengthen its bond with Filipino Gen Z by delivering a fresh take on the My Spotify platform, creating new campaign films in collaboration with Juice Singapore and Philippines. Inspired by how people often choose music based on mindset rather than activity, My Spotify Philippines taps into this insight; celebrating these pivotal âCompanion Momentsâ when the right song transforms your headspace,VIEW THE SPOT  To commemorate the 100th anniversary of Barcelona SC in Ecuador and the launch of the new Gatorade Passion Fruit flavour, Gatorade strengthens its 'Fuels You Forward' platform by paying tribute to a team that gives everything on the field and to its iconic yellow colour that unites thousands of fans across the country - culminating in a legacy that spans a century. The campaign, creatively developed by Delta MullenLowe, is titled '100 Years of Yellow Stories.' VIEW THE 2 ADS DFSK Peru: The Heart Of Peru Is Right Before Your Eyes This July 28th, we donât just celebrate our independence â we celebrate everything that makes us unique: our landscapes, our roots, and the roads filled with history and life. Fiestas Patrias is a call to reconnect with the country we carry inside.Peru is more than the usual places. There are corners that donât show up on Google Maps, but they hold the true spirit of our nation. From the Canon de los Perdidos in Ica to the hidden town of Vilca in Lima, there are treasures you can only discover behind the wheel.VIEW THE 5 ADS  As MPs head off on their summer recess, and school holidays begin, exhausted unpaid carers from across the country have come together to fight for their right to respite care, in a first-of-its-kind protest outside Parliament created in partnership with Uncommon Creative Studio and Carers Trust. VIEW OUTDOOR  To mark Oasisâ homecoming reunion, Andrex and FCB London, in partnership with Global Street Art and Bowel Cancer UK, have painted a mural in Manchesterâs Lever Street encouraging fans to track their poo. Appearing at a site specifically chosen to target fans queuing for the Heaton Park shuttle bus, the mural, dubbed âRoll with Itâ, VIEW 2 OUTDOORS  In the height of summer, when most ice cream brands melt into a sticky puddle of sameness, Haagen-Dazs and BBH are setting out to do it differently. âDevouredâ is a bold, pared-back OOH campaign, shot by award winning photographer Dan Tobin Smith, that heroes the product. Or in this case, lack thereof. Leaving behind category trends, the work highlights a beautifully shot image of a licked clean ice cream stick and a hint of melted chocolate. A simple suggestion of indulgence devoured. An image to make you crave what isnât there.VIEW 3 OUTDOORS WWF: Korea Animal Trash Fashion WWF-Korea has teamed up with creative agency Cheil to launch âAnimal Trash Fashionâ, a provocative out-of-home (OOH) campaign that puts a bold spotlight on the impact of plastic pollution on wildlife. The campaign features AI-generated visuals of animals like sea turtles and seals entangled in plastic waste, presented through a stylised fashion-film aesthetic. In this surreal twist, the litter becomes âwearableâ â portraying plastic as man-made designs that have turned deadly for animals in the wild. WWF-Korea has established the âNo Plastics in Natureâ initiative to reduce the production of plasticsVIEW OUTDOOR  A global 360 campaign brings the unique power of reading to life across film, OOH, radio and digital channels reframing reading as an interactive act of imagination - where stories only move forward when readers turn the page. Droga5, part of Accenture Song, has launched their new global campaign for Amazon Books and Kindle, spanning the UK, Germany, and the U.S. The new creative concept, titled 'Bring a Book to Life', is an evolution of the launch campaign, 'That Reading Feeling Awaits', and focuses on the idea that books need readers to co-create the worlds that exist. VIEW OUTDOOR  The Indonesia International Java Jazz Festival is recognised as one of the worldâs largest and most lively jazz events, combining an international line-up with a distinctly local spirit. The event gathers artists and fans from across the globe, attracting young enthusiasts, jazz lovers, and leading brands year after year. This year, MLDSPOT, a lifestyle digital platform known for pushing boundaries in music, fashion, and culture, has partnered with Wolfgeng to create a groundbreaking design and branding experience. VIEW OUTDOOR  In a unique activation, Asian Paints Damp Proof â Indiaâs leading waterproofing solution has branded the cricket rain pitch cover at Old Trafford stadium during the recent India vs. England Test match. This crucial rain shield, which protects the cricket pitch from sudden downpours and ensures minimal game delays, became a powerful symbol of Asian Paints Damp Proofâs leadership in waterproofing,VIEW OUTDOOR  In a bold promotional stunt in Thailand, WeTV and creative agency Audacity Bangkok blurred the lines between fiction and reality with a live activation set in the nationâs most iconic boxing venue. To promote Knock Out â a WeTV Original Boy-Love series set in the gritty, corrupt underworld of Muay Thai â the team staged a shocking choreographed fight inside Lumpinee Stadium, right in the middle of a real boxing event. And thatâs exactly what they did. Between the second and third fights of the night, the crowd witnessed what appeared to be a real altercation: a boxing promoter and a fighter were suddenly attacked in the ring by a mob of 20 men. Panic set in. Screams echoed. The stadium went silent. Then â the lights cut out. And the big screen came alive with the trailer for âKnock Out.â VIEW OUTDOOR « First « Previous Next » Last » 2 of 1479 |
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Hollywood superstar Sydney Sweeney stars in American Eagle's latest campaign.