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Web Film/Experiential
Heetch: Playground Reborn
Across many neighbourhoods in Île-de-France, basketball courts are there - visible, present. But silent. Often, all they’re missing to come alive again is one small thing: a net. Studies have shown it clearly: a court with a net attracts twice as many players. Without it, the sound of a shot doesn’t hit the same, the joy of the game fades, players move on, and the city loses a bit of its energy. In response, Heetch - the ride-hailing app rooted in everyday mobility - and BETC Paris have launched the 'Playground Reborn' operation. A simple yet symbolic initiative: 300 nets reinstalled on public courts, to bring back the game, the passion… and life. This campaign, created with BETC Paris, brings a poetic and social dimension to the action. Through a manifesto film, Heetch reminds us that these courts - ever-present in our neighbourhoods — are places of connection, hustle, and pride. When they go quiet, an entire part of the city fades away.
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