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DeLonghi: Hey Computer, Make Me A Coffee
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Since April in the US, any machine that processes data, gives output, stores information, and runs programs has been exempt from tariffs by being classified as a computer. De’Longhi realised its coffee machines do the same. AND they make great coffee. In its new campaign, created by LOLA MullenLowe, the team has renamed its high-end coffee machine a computer. It’s a bold statement about innovation, precision engineering, and cultural commentary. It is satire, technology, and consumer experience all in one. What started as an idea inspired by tariff definitions has become a global digital and influencer campaign, live now across the UK and Europe, and already causing a stir in both kitchens and international trade circles.
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