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Seen and noted
 Saba, Mexican leading feminine protection and daily intimate care brand, and its agency Circus present âTampon Mode", a new digital campaign that continues the brandâs commitment with young womenâs intimate care education and the knocking down of taboos. This is Saba's third campaign in its efforts to overcome current barriers regarding the use of tampon and to position the product as an ally to continue with your routine during your period.VIEW THE SPOT Invictus Games: Captain of my Soul Members of the Invictus Games community have joined together to narrate the poem, Invictus by William Ernest Henley. The poem reminds us all of the power of resilience and the unconquered human spirit. âI am the master of my fate, I am the captain of my soulâ has become a rallying cry for the wounded, injured and ill former and currently serving defence personnel who are using the healing power of sport to recover, rehabilitate and overcome.Agency: Edge, Sydney VIEW THE SPOT  In AMV BBDOâs latest campaign for Guinness Asia, we celebrate the uniqueness and excitement inherent in pouring (and drinking) a pint of Guinness. Directing duo in/out of production company Riff Raff dramatize the iconic pour, surge and settle - central to serving a pint of Guinness - by bringing it to life with epic, gravity-defying choreography by the exceptional Supple Nam. The film opens on a pint of Guinness being poured in a bar. As the liquid hits the side of the glass it explodes into life and we see cuts and interaction between real Guinness â moving, surging and settling â and choreographed costumed performers. The two worlds merge as they finally settle into the iconic black and white pint. The approach has been designed to shine a light on Guinnessâ liquid credentials and breathe more life into the ever-expanding global Made of More brand platform.VIEW THE SPOT  Filadelfia Comunicacao have created these ads for BonQVIEW THE BECAME AD VIEW THE PORTIONS AD VIEW THE 365 AD VIEW THE PAIRS AD  Coca-Cola Israel celebrating Hamburger month with this series of prints Agency: GNS Publicies VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD  Let's keep the fish. If we don't change now, by 2050 there will be more plastic than fish in the ocean. Agency: PUCPR, Brazil.VIEW THE AD BMW Art Guide by Independent Collectors: The Mallin Collection BMW Art Guide by Independent Collectors launch the first in a series of filmed components of the guide. Conceived and produced by Cult and directed by Robin Fraser, the films feature renowned curator and editor Francesca Gavin and social media influencers, including Pari Eshan (AKA Pari Dust) and Andrea Denver. Located in the picturesque town of Pound Ridge, New York, Sherry and Joel Mallin have dedicated their lives to building their very own magical sculpture garden. The extraordinary haven for contemporary art features over seventy outdoor sculptures, gardens, woodlands, a lake and an orchard including artists such as Sol LeWitt, Joel Shapiro, Anish Kapoor and Dan Graham.VIEW OUTDOOR  Milestone Brandcom, the out-of-home agency from Dentsu Aegis Network, has rolled out a massive OOH campaign for Cars24, a platform that makes selling of second-hand cars an easy, fair and a quick experience. Currently launched in Bangalore, the campaign focusses on inviting customers to sell their cars at the city's Cars24 branch in their very first visit. The campaign is based on the insight that, in the current times, the selling of second-hand cars in India is an extremely complex process. In this market, car owners have to visit or meet a number of buyers before making that sale; and Cars24, a focused and specialised player in this domain, intends to make this technique easy with its unique process that allows the sellers to get the right price for their cars in their very first visit. Spread across a massive area of more than 70,000 square feet, the OOH campaign encompasses large format billboards, bus shelters, buses, unipoles and gantry. With an aim to design a successful campaign, Milestone Brandcom has selected strategic locations including arterial routes, corporate areas, market areas, and motor garage to reach out to the brand's core TG.VIEW OUTDOOR Burger King: Sun Flame-Grilled Whopper Kuwait is known to be one of the hottest places on earth, with July temperatures going beyond 50° C (122 °F)! The BURGER KING® Brand, known for flame-grilling, created a solar-powered device that harnesses the power of the SUN to create the ultimate flame- grilling experience. The result is the worldâs first SUN flame-grilled WHOPPER® Sandwich. Agency: Memac Ogilvy, Dubai.VIEW THE SPOT ALDI Australia: ALDI Good Different Olive Oil In a sea of sameness, ALDI is different, Good Different. Its shopping experience and product offering is like no other: bringing high quality products at the lowest possible prices to customers â every day. Agency: BMF, SydneyVIEW THE OIL SPOT VIEW THE RIBS SPOT VIEW THE BACON SPOT ABSA: Africanacity Africanacity. A new word for our new purpose. Thereâs a way of doing things thatâs unique to our continent. Of meeting every challenge with tenacity, ingenuity, positivity and creativity. At Absa, we call this Africanacity: the distinctly African ability to always find ways to get things done. Itâs the driving force behind everything we do. Thatâs Africanacity. Thatâs Absa.Agency: FCB, Africa VIEW THE SPOT Reporter Magazine: Stay InformedNational Tequila Day: George Washington National Tequila Day Jose Cuervo is wishing America a Happy National Tequila Day, from the founding father of tequila. Agency: Crispin Porter Bogusky USA.VIEW THE TV SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR Boston Pizza: The Pizza Patio Set John St, Toronto has created "The Pizza Patio Set" which is designed to handle your Boston Pizza this summer. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR Future Women: Future Of Women Giving women a new platform to connect as part of a movement that goes beyond gender stereotypes, Sydney agency Pollen has led the design and development of Nineâs new womenâs platform, Future Women â a space committed to the success, advancement and support of women. Conceived in collaboration with Nineâs digital content director and founder of Future Women (FW), media maverick Helen McCabe (ex-editor in chief of Australian Womenâs Weekly), Pollen worked closely with the FW team to define and design a platform that would facilitate its ambition. Understanding the platform vision through a series of project context workshops, Pollen established the platformâs desired feature set and functionality before setting out on a journey to map the user experience. Everything from âWhat really is Future Women?â through to how to join and how to connect with like-minded, inspirational women. VIEW THE CONCEPT Red Bull NZ: Rubber Kid For too long, agencies around the globe have been using the same old emoji's to represent their good and bad accounts. Meet the new "SlackTalk Emoji Pack" designed with the creative set in mind. Agency: Firstborn, New York.VIEW THE CONCEPT Red Bull NZ: Rubber Kid Special Group has created a mobile-first game for Kiwi FMX superstar Levi âRubber Kidâ Sherwood to celebrate the nationwide release of his dedicated 473ml Red Bull can. Giving fans the chance to win epic daily prizes if you can land five, increasingly difficult levels, of Leviâs infamous aerial acrobatics. Prizes include the opportunity to be helicoptered into Leviâs Palmerston North training compound to hang out with the legend himself. VIEW THE CONCEPT  AlmapBBDO, São Paulo has released this "Stork" spot for the new Tiguan Allspace, presents a touching portrait of a young family spending time together. The commercial closes out with the concept: "A new Volkswagen is born. The Tiguan Allspace: a new car, a New Volkswagen."VIEW THE SPOT  For members of the military, there is no âIâ. There is only âweâ: we stand together, or not at all. And with that understanding, Navy Federal Credit Union introduces âOur Members Are the Mission,â a new brand platform centered on the credit unionâs 85+ years of commitment to the military community. The new platform speaks to their member-first mentality, while highlighting trustworthiness and strength as a financial ally. Agency: Fitzco USA.VIEW THE SPOT  Today, technology is more part of our daily lives than ever before. As digital evolves and innovation continually expands, so the world is evolving with it. Orange is part of this evolution with one objective at heart, connecting people. In this ever more complex world the latest brand campaign shows how Orange brings people closer and simplifies technology. This new communication is based on the idea that « Orange brings you closer, the rest in your hands » which emphasizes the human aspect of Orange as a brand who respects the personal freedom of people in their use of technology. The campaign, created by Publicis Conseil, Paris, will be aired for the first time during half time of the World Cup final between France and Croatia on Sunday July 15th, on the national TV channel TF1.VIEW THE SPOT Prudential Assurance Malaysia Berhad (PAMB): The Touch Wood Wood Prudential Assurance Malaysia Berhad (PAMB) has partnered up with Bonsey Jaden to launch its latest digital campaign for PRUcancer X protection plan called 'UNSUAY'. Understanding that talking about cancer has never been easy, the campaign takes on a light-hearted and full-of-puns approach through the introduction of a spurious brand selling original products of the âTouch Woodâ Wood, 'Suay' Slapper and the 'Choi' Pin. The message is that the gesture of 'touch wood' or exclaiming 'choi' will not cover one's need during the time of need. âSuperstition canât cover youâ.VIEW THE WOOD SPOT VIEW THE CHOI SPOT  They'll Listen, adopt today at any Petz superstore. Agency: Ogilvy Brazil.VIEW THE FIRST AD VIEW THE SECOND AD  Connect with your life, switch me off. Agency: Prolam Y&R, Santiago.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD TG4: Bliain na Gaeilge - Tá Gaeilge Agam Publicis Dublin created a dynamic new campaign for TG4 to stir emotion and celebrate all fluency levels of the Irish language â a unique and special language that Irish people own. In Irish/Gaeilge we donât say âI speak Irishâ, we say âI have Irishâ. It belongs to me. Tá Gaeilge Agam. Gaeilge can and should represent all of the vibrancy, inclusiveness, openness and idiosyncrasy of modern Ireland! Publicis Dublin worked alongside Canadian photographer Chris Lyndhorst to create a series of dramatic imagery for the campaign. Stunning portraits of Panti Bliss, Blindboy, Sene Naoupu, Catlin Nic Aoidh and Chris Hadfield were art directed around some integrated typography. VIEW THE PANTI BLISS AD VIEW THE BLINDBOY AD VIEW THE CHRIS HADFIELD AD VIEW THE CATLIN NIC AOIDH AD VIEW THE SENE NAOUPU AD Tiger Beer: Rare Stripes Tiger Beer, Asia's number one international premium beer, has unveiled the Rare Stripes collection at the KENZO store at Ginza Six in Tokyo, Japan. The collection represents a unique partnership between WWF in collaboration with iconic French fashion house KENZO to raise awareness of endangered wild tigers. The Rare Stripes campaign was developed by Marcel, Sydney. Talking to guests and media at the launch event, Venus Teoh, international brand director for Tiger Beer: "True to our spirit of uncaging creativity and providing a platform for emerging talent to the world, Tiger Beer has brought together our partner WWF, the co-creative directors of KENZO, Humberto Leon and Carol Lim, and four handpicked young artists to create the limited edition Rare Stripes collection.VIEW THE CONCEPT Nestlé Purina: Pets Welcome This week, Nestlé Purina unveils the launch of Pets Welcome, a service that helps pet lovers discover the best pet friendly places nearby. Created by Engineâs digital creative agency DF London, Pets Welcome is the definitive guide for pets and their humans, covering everything from pet loving pubs, cinemas and hotels to vets, groomers and behaviourists. The website offers approximately 20,000 places for pet lovers to visit, with ratings and reviews pulled from the Google Places API. Each location is rated on âpet-friendlinessâ by fellow pet owners, users are able to give compliments to places theyâve visited and can also add new locations to the service.VIEW THE CONCEPT  This tongue-in-cheek campaign features 'proper wizard Wesley Hardcastle,' who uses Airtaskers to perform a variety of tasks before a party, including repairing a broken statue, building a poolside bar and setting up stereo equipment.VIEW THE SPOT Weet Bix : Simple Is Good Sweetshop Director Dylan Pharazyn is behind Week-Bix new brand film 'Simple is Good'. The TVC marks a new direction for Weet-Bix while staying true to its philosophy of simple, wholesome nutrition. Itâs also DDB's first piece of work for the Weet-Bix brand. VIEW THE SPOT  Kerry Foods and Saatchi & Saatchi London have together launched the new campaign 'Get a Taste for Power,' bringing all the Kerry Foods protein snacking range together under the Fridge Raiders banner for the first time.'âGet a Taste For Power' marks a strategic shift in focus from recent Fridge Raiders campaigns. Kerry Foods and Saatchi & Saatchi are now aiming to position Fridge Raiders as a go to option for adults following research which showed that the adult population accounted for 85% of all snacking occasions in the UK. The new campaign highlights the powerful protein boost that all products in the Fridge Raiders range offer. VIEW THE SPOT  Argos will this week release a 30" 'Operation School Run' TV spot showcasing that customers can now buy back-to-school uniform ranges from Tu clothing through Argos. VIEW THE SPOT  Everyone has a knife. But their knife is Hecha. Because they are the best. Hecha too.One, two, three, four, five, six, seven, eight, knife! Cut! Agency: Guzel SanatiarVIEW THE MICHAEL AD VIEW THE JASON AD  HARIBO's much loved Kidsâ Voices is back in a new television advertising campaign, created for the UK's leading gums and jellies brand by Quiet Storm. The 30-second advertisement is in support of the new soft, vibrant and creamier mix for HARIBO Supermix.VIEW THE SPOT  In a city known for firsts, MGM Springfield has added another to the list. The resort launched "This is a First," its multi-media brand campaign, offering a peek into the experiences and entertainment guests should expect when the doors open August 24. Developed by McCann NYVIEW THE SPOT Lynx New Zealand : Aussie Problem Unilever's LYNX has launched the LYNX New Zealand campaign in response to a successful LYNX Australia campaign, with Kiwi star Julian Dennison reprising his role in the creative and reasserting his national allegiance by switching out LYNX Australia for LYNX New Zealand. VIEW THE SPOT Wildlife Conservation Society: Window Cling In New York City, the Wildlife Conservation Society launched an initiative called âGive a Sip dot NYCâ in May 2018 supporting legislation eliminating most plastic straws, which have been proven to harm wide swaths of marine wildlife from whales to sea turtles. However, with a final vote set for October, WCS needed something more to maximize efforts. They approached purpose-driven NYC boutique agency Leijas to find a solution for a no budget campaign, with the hope of widespread results. Leijas knew it wouldn't be easy, but created zero cost strategy that will drive straight into the heart of NYC - bodegas. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW FIFTH OUTDOOR Motor Accident Commission of South Australia: Left Behind Regional South Australian men are over represented in road crashes, fatality and serious injury figures. They're not the safer drivers they commonly think, and have an extreme over confidence when they drive alone without their family and friends. So KWP! and the Motor Accident Commission of South Australia set about creating a fully integrated campaign to encourage lone regional drivers to reflect on the lives of those they love, and think about who they'll leave behind.VIEW THE SPOT PLAY THE DRINK DRIVING RADIO SPOT PLAY THE SEATBELTS RADIO SPOT PLAY THE SPEEDING RADIO SPOT VIEW DRINK DRIVING OUTDOOR VIEW SPEEDING OUTDOOR VIEW SEATBELTS OUTDOOR Guest Judge: Jureeporn Thaidumrong, chairwoman/CCO, Grey Bangkok This week's guest judge is Jureeporn Thaidumrong, chairwoman and chief creative officer at GREYnJ United, Bangkok. Winner: China Airlines 'The Trip You Have Promised'. This is great insight for the Asian audience. And most have experienced this "promise" before. And as the film goes there is surprise after surprise. Great deeply twisted execution of storytelling. 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