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Seen and noted
Those balls know how to have a good time A male and female bowling ball decide to leave their miserable life and move to the completely renewed Lucky Strike Bowling. They end up in something that could be called Hangover part 3.Agency: Joe Public, Netherlands VIEW THE SPOT  This TVC from Ogilvy & Mather Milan was on air in Italy for one week before December 31st 2011.VIEW THE SPOT How to catch a cat scroller MTN Business Data Management App allows you to easily spot what your employees are getting up to online. Using this insight The Jupiter Drawing Room, Johannesburg created a campaign that shows just how obvious it is to spot office employees who spend too much time on Facebook, searching for cats or watching online porn. VIEW THE CATS SPOT VIEW THE FACEBOOK SPOT VIEW THE PORN SPOT Little men big crunch Roadies make their debut in these spots from Y&R New Zealand VIEW THE DISTRACTION SPOT VIEW THE REACH SPOT VIEW THE SWAPSIE SPOT  Fashion ads from Happy Creative, Bangalore VIEW THE HANGOVER AD VIEW THE EXPEDITION AD VIEW THE TRAVELLER AD  Print ads for Australian Ethical fund from I.D.E.A.S.VIEW THE CIGARETTES AD VIEW THE GUNS AD VIEW THE POLLUTION AD  New print campaign from Les Evades Canada for the science fiction show Caprica, exposing the lives of two families in a world where humans and robots live together. The show is broadcast on Z tele, an Astral television channel.VIEW THE AD Subway sticks to the Senators Subway Restaurants wanted to show how excited they are to be an official sponsor of the National Hockey League's Ottawa Senators. Cundari, Toronto campaign included print, radio and these videos that ran on the giant screens at the arena during Sens' games.VIEW MUSTARD OUTDOOR VIEW GLOVES OUTDOOR  One needs nothing but Alive Strong Filter coffee to wake up early. It's the best wake-up call of all. Says Chirpy Elephant, India VIEW THE ROOSTER AD VIEW THE ALARM AD The extreme consequences of pulling the plug If you think you had a bad Monday morning, wait till you see what happens in Bacon director Martin Werner's spot for TRY,Oslo VIEW THE SPOT  BT's new campaign for via AMV BBDO, London follows on from the BT Family adverts featuring "Adam and Jane" which have run from 2005 - 2011.VIEW THE SPOT Smith's chips: You know you love 'em Clemenger BBDO Sydney and PepsiCo have launched a new brand campaign for Smith's potato chips on the eve of Australia Day 2012. The TVC features iconic Australian actor, Stephen Curry (aka Dale 'I dug a hole' Kerrigan). The ad is part of a series of TVCs shot by Dave Klaiber from Plaza Films. VIEW THE SPOT The west is no place for a meltdown To coincide with temperatures hitting 42 degrees in Perth, Western Australia at this time of year, RAC Roadside Assistance, via The Brand Agency, Perth has produced this special build, 3D poster on the remote Forrest Highway to remind motorists of the drawback of not being an RAC member.VIEW THE POSTER What's in the Yellow Toolbox? Yellow, via DDB New Zealand, gave 12 businesses a set of advertising online tools. Then they measured how each of them did. From florists to arborists, locksmiths to builders, a button was pushed and data was captured. It was then linked to live billboards and a website, where you could see the progress live of all the businesses together on a dashboard. You could keep up-to-date with each of their stories, through video diaries, photos, and blog entries of how Yellow was helping to take their business further. In other words, they weren't just talking about how good the product was, they actively showed it.VIEW THE CONCEPT Shut your eyes It's been two years since the world's worst-ever attack on journalists, and BBDO Guerrero/Proximity Manila got twenty columnists to shut their eyes to the problem. This unprecedented editorial spread takeover that dominated the heart of the Philippines' largest newspaper for seven whole days was an effort for The National Union of Journalists of the Philippines.VIEW THE AD It's easy to tie the knot This direct mail piece, created by Kastner & Partners for their client Mariner Boating Holidays, demonstrates how easy it is to go sailing. As the card is opened, the reader ties a perfect knot.VIEW THE CONCEPT Guest judge: Ben Smith, Associate CD, R/GA New York Ben Smith is an Associate Creative Director at R/GA New York. Ben is the joint creative lead on the MasterCard international account along with fellow Aussie ex-pat Paul Dery and reports to CCO Nick Law.The winner for me is Nike KobeSystem. It's a big, ridiculous idea. I love the funny self-help guru gobbledygook writing. It's a cool way to sell a shoe and doesn't really feel like an ad. And I like the famous people endorsing a basketball shoe that have nothing to do with the sport. I saw the teasers the other day and they're even better. READ MORE The difference between the coffee and the cup A lot of clients don't seem to know the difference between a name and a brand name. The aim of this Lucifer Labs, Chennai campaign was to turn the spotlight on the difference.VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW FIFTH OUTDOOR Amex Eurobonus on IpadEl grande Santa The Argentine agency Ogilvy Action developed for Coca-Cola a new way to surprise parents on Christmas. Nobody better than the company, who shared with people every Christmas, to keep the spirit and the magic alive, despite ages.Coca Cola decided to bring Santa to the traditional Christmas action that usually takes place in malls. A special line was prepared for the adults with a 2.19 mts. height Big Santa, waiting for grown ups to make them feel the magic once again.VIEW OUTDOOR It's more difficult to read than it is to parkHelp is what we do after Christmas Westpac's 'Help is what we do' campaign, via Colenso BBDO Auckland, takes a humorous look at the financial perils of the modern world.VIEW THE FIRST SPOT VIEW THE SECOND SPOT  The children's initiative Plant-for-the-Planet has one big goal: to plant a trillion trees worldwide to compensate CO2 emissions. At the moment they have already achieved around 12 billion trees.Supported by Leagas Delaney Hamburg the initiative involved an international print campaign directed specifically at potential tree donators. The message is as simple as striking:"Every leaf traps CO2." VIEW THE PLANE AD VIEW THE FACTORY AD VIEW THE TRAFFIC AD  What counts and what doesn't. Nike data collection wristband that can monitor your daily activity. Wieden Kennedy, Portland did the spotVIEW THE SPOT The energy of the festive season Petronas wanted to highlight the values of Reimagining Energy into festivities. In this Chinese New Year campaign, via Leo Burnett Malaysia, the core essence of human spirit to excel is highlighted. The ability to adapt, being progressive and the courage to take charge of one owns destiny. VIEW THE FIRST SPOT VIEW THE SECOND SPOT You are what you write This Mechanica created site brings this concept to life in a very dynamic and personal way, by engaging people to create a self portrait in their own words. Visitors to YouAreYourWords.com can upload a photo or use their webcam to take a picture of themselves. They can then connect to Facebook or Twitter to pull in words from their social stream, or enter words that best define who they are. From there, Lollipop created a server side application that composites a user's words with their photo, creating a unique word-based self portrait.VIEW THE CONCEPT Plan your trip and win it My Versa Road Trip from TBWA Chiat Day allows people to plot their course, choose their friends and hit the road as they create custom made road trips. 6 lucky road trippers will actually win their trip and a Versa to take on it.VIEW THE CONCEPT  Tefal Express is an ultra fast boiler, therefore office small talk while waiting for the kettle to boil is getting even smaller.Print created by BBR Saatchi & Saatchi, Tel AvivVIEW THE AD Everyday cyclists recognized The sponsorship of famous athletes has become the formula for selling sporting goods the world over. To connect with the 99% of cyclists who aren't professionals, during the 2011 Tour de France, Giant Australia via Leo Burnett, Melbourne opened their sponsorships to everyone, offering an official contract to 30 everyday riders.VIEW THE CONCEPT Buy Cindy for the afternoon DDB New York has launched a new campaign for New York Lottery's Powerball game called "Yeah, that kind of rich". With the largest potential jackpot in the country, the campaign portrays the decadent possibilities of winning it big.VIEW THE MUSIC SPOT VIEW THE AQUARIUM AD VIEW THE HELICOPTER AD VIEW THE PLANE AD VIEW THE TUNNEL AD VIEW THE GARAGE SPOT VIEW THE DRIVEWAY SPOT  Print work for Lego from Pereira & O'Dell. The ads appeared on four consecutive pages.VIEW THE FIRST PAGE VIEW THE SECOND PAGE VIEW THE THIRD PAGE VIEW THE FOURTH PAGE Why you shouldn't do drugs and drive A controversial new campaign targeting Drug Driving has hit the airwaves in New Zealand. Over four days last year, 147 people thought they were being driven to a 'costume fitting' for a TV commercial. What they didn't realise was that their 'drivers' were actually actors who were pretending to be driving under the influence of a range of drugs. VIEW THE WEED SPOT VIEW THE P (ICE) SPOT VIEW THE MEDS SPOT |
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