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TV & OUTDOOR
Adelaide Economic Development: See For Yourself Adelaide has a long-standing reputation for being bland, boring and sleepy. But this is far from the truth. So rather than hiding from these stereotypes, we decided to tackle them head on. With a provocative campaign designed to challenge these perceptions, weâre promoting Adelaide as a vibey destination for young people to eat, play, shop and party. Hell, we even wrote a song about it!VIEW THE SPOT Saje: Natural Wellness May Take The Edge Off Saje Natural Wellness and One Twenty Three West have collaborated to refresh the brand and launch an eye-catching campaign built on real, proven natural remedies.VIEW THE 3 SPOTS VIEW 2 OUTDOORS KFC UK Ireland: Believe In Chicken Tonight, the nation will be treated to the kick-off of KFCâs biggest-ever UK brand campaign: Believe in Chicken. The launch film will premiere at the Euros opening match, Germany v Scotland, from 20:00 on ITV1, with a prime 90â slot. VIEW THE SPOT VIEW 4 OUTDOORS British Gas: Powering Home Fans British Gas, the nationâs most trusted energy supplier, today launches its new campaign, celebrating the epic summer of sport we are about to embark on, and the invaluable role British Gas will play, as category leader, in powering the UKâs sports mad fans. Powering them with energy as they enjoy the spectacle on TV; with engineers to keep their homes running smoothly; and with innovative Net Zero propositions to make their lives smoother so they can focus on what really matters.VIEW THE SPOT VIEW OUTDOOR Gidget Foundation: Newborn Parents The harrowing sight of a newbornâs carer struggling to cope with the demands of early parenthood is played out in a confronting new Gidget Foundation Australia campaign, developed by Ogilvy Network ANZ.Live this week, the new campaign aims to remind the broader community that newborn parents need as much tender care as their babies, in what can be an overwhelming time of change for many. Using the endline âGidget Foundation is here for youâ, it also positions the not-for-profit organisation as a leading point of emotional support and mental health care for expectant and new parents. VIEW THE SPOT VIEW OUTDOOR Sorted: Invest in yourself In the fraught world of 2024, making the right decisions with money has never been harder. It requires having all the right information, and finding this information is complex - it's often impossible to know where to look first. VIEW THE 3 SPOTS AND 5 OUTDOOR ADS Bond's : As Worn By Us Bonds is what Australians wear throughout their lives. To remind the nation of the uniquely beloved place the brand holds across all ages and demographics, Bonds has launched a new brand platform: 'As worn by usâ. VIEW THE 3 SPOTS VIEW 3 OUTDOORS Bowel Cancer Australia: Australia's Deadliest Bowel Cancer Australia today launches a compelling new campaign highlighting bowel cancer as a dangerous creature that strikes more than 1,700 Australians aged under 50 each year.Developed by Ogilvy Health, Australiaâs Deadliest uses a unique approach for a cancer awareness campaignVIEW THE SPOT VIEW OUTDOOR City of Salisbury: Salisbury Aquatic Centre With the opening of Salisburyâs brand-new, state-of-the-art aquatic centre approaching, the locals are getting ready. To build anticipation and spread the word, weâre showing just how eager they are. Itâs safe to say⦠theyâre into it. VIEW THE 2 SPOTS VIEW OUTDOOR Coca-Cola: Recycle Me The latest campaign is an innovative effort by Coca-Cola to motivate consumers to recycle their used Coke cans, supporting the company's 'World Without Waste' strategy. Using the power of Coca-Cola's iconic and globally recognised logo, the new 'Recycle Me' campaign helps promote the idea that sustainability is a collective responsibility and to encourage recycling on a mass scale. VIEW THE TV SPOT VIEW OUTDOOR Breast Cancer Foundation NZ: Maybe It's A Sign Breasts. Once theyâre on your mind, you begin to see them everywhere â or at least throughout Aotearoa, thanks to a visual Breast Cancer Foundation NZ (BCFNZ) mammogram reminder campaign, developed by Ogilvy NZ.Live now, the âMaybe itâs a signâ campaign aims to create an always on mammogram reminder, deploying images of breast-like objects throughout the country and on a hero social film with a simple call to action; maybe itâs time to book a mammogram. VIEW THE SPOT VIEW OUTDOOR Tourism Tasmania: The Off Season For the 2024 iteration of Tourism Tasmaniaâs award-winning âOff Seasonâ campaign, we wanted to change the way Australians view a winter holiday. Continuing the distinctive black-and-white treatment and with our typically Tassie wry tone of voice, we focused on what it means to be a âwinter personâ. The campaign features a series of winter âheroesâ set against backdrops of unique Tasmanian experiences, from mushroom picking in abandoned railway tunnels or floating on iconic lakes in century old timber kayaks, to live music in underground caves, the Off Season shows how Tasmania does winter like nowhere else in the world. VIEW THE SPOT VIEW 4 OUTDOORS KFC: Who's Cutting Onions Here Today, thereâs a new answer to the question, 'Whoâs cutting onions in here': itâs KFC Canada as the brand announces the arrival of Crispy Onion Rings. Now available as a side to any delicious Combo meal or as a crunchy accompaniment the the new Crispy Onion Ring Sandwich and Crispy Onion Ring Twister wrapVIEW THE SPOT VIEW OUTDOOR SailGP: Think About Racing SailGP is a whole new way to think about racing. To build hype for the most exciting race on the water, our campaign got fans closer to the action. One billboard even featured the boat smashing the screen.VIEW 5 OUTDOORS VIEW THE 3 SPOTS Heineken: Sounds Like A Good Time To promote the timeless partnership between Heineken® and Formula 1, Saatchi & Saatchi Australia and Heineken® have launched the âSounds Like Good Times With F1®â campaign ahead of the Formula 1 Rolex Australian Grand Prix 2024. VIEW THE SPOT VIEW 5 OUTDOORS AAMI: Lucky You're With AAMI Leading Australian insurance provider AAMI has unveiled a new, far-reaching and long-term brand platform via Ogilvy, reinforcing why it's Lucky you're with AAMI.VIEW THE SPOT VIEW OUTDOOR Think Road Safety: Stoned Research shows that drug drivers falsely believe they are not impaired. It further identifies the main reasons for behavioural change would be to confront the consequences of impaired driving and the unnerving paranoia caused by the fear of being caught by police. These spots highlight the different experiences weed and meth drivers have. We want the viewer to recognise themselves and see the ad as a mirror, leading to a change in behaviour and avoid a drastic hit of reality.VIEW THE 2 SPOTS VIEW OUTDOOR DFO: Those In The Know DFO In response to the growing demand for face-to-face discounted retail, DFO, Vicinity Centres' premium outlet shopping centres, has launched a new brand platform 'Those In The Know, DFO' in collaboration with TABOO.VIEW THE SPOT VIEW THE 3 ADS Anzen Health: We Are Those People Serviceplan Innovation collaborated with Mediaplus and Munich-based Design studio Kimeraand design company Raw Materials on the 855-HOW-TO-QUIT-(OPIODS) initiative. Partners in the initiative are healthcare consultancy Anzen Health, and non-profit organizations We Are Those People and PAIN. At the heart of the project is a helpline that uses the imprint codes on opioid pills as phone extensions, to connect those who struggle with addiction with those who managed to quit that very pill. VIEW THE 2 SPOTS VIEW 5 OUTDOORS Gas Leaks Project: Hot & Toxic Today the Gas Leaks Project, a nonprofit dedicated to exposing the truth about the dangers of methane and the fossil fuel industry's disinformation campaign, launched 'Hot and Toxic,' a national campaign capitalising on the toxic tropes of reality television to inform and empower consumers of the health and environmental risks VIEW THE SPOT VIEW OUTDOOR Lays: Chip Cam Go behind the scenes of No Lay's, No Game with Beckham and Henry as they discuss the filming of the "Chip Cam" stunt at San Siro.VIEW THE SPOT VIEW OUTDOOR McDonalds: Red Hot The Hottest Drop McDonald's and Frank's RedHot have joined forces to create the ultimate chicken burger. To mark the collaboration, Leo Burnett, in partnership with Red Consultancy, have created 'the hottest drop', giving spice loving chicken fans a chance to get their hands on this limited-edition burger first through exclusive early-access tasting boxes. The integrated campaign, launching today, teases a passcode to the drop site across social executions, fly-poster inspired OOH and in-restaurant radio.VIEW THE SPOT VIEW OUTDOOR Jordan: Beyond In partnership with Uncommon Creative Studio, Jordan launched a new brand platform Beyond at the beginning of 2023, making the Jumpman a universal symbol of self-belief, inspiring youth to go Beyond. Beyond provided an open invitation to sore Beyond fear, Beyond doubt, Beyond those who've come before. The platform was launched during the 2023 NBA All-Star Week in a viral film seen through the eyes of an aspiring female baller - Kamaya Jones. VIEW THE 3 SPOTS VIEW OUTDOOR ABC iview: Always free. Always Entertaining. With streaming subscription prices increasing and cost of living at an all-time high, millions of people are being forced to choose which streaming service to cancel. Netflix or Prime? Disney or Apple TV? As a completely free streaming service, with world-class drama, comedy, sport, news, kids shows and more, ABC iview has created a campaign to show it's one streamer Aussies never need to cancel. Agency: Howatson and Company VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW OUTDOOR 1 VIEW OUTDOOR 2 Gatorade: Water Wasn't Made For This Gatorade redefines its No Sugar range with new brand positioning, 'Water Wasn't Made for This'. A powerful reminder that today's intense workouts demand more than just water specifically, Gatorade's scientifically crafted electrolytes, sodium, and potassium.VIEW THE SPOT VIEW 3 OUTDOORS University Of South Australia: Unstoppable The integrated brand campaign for the university puts industry-designed degrees at the students' fingertips in a fully responsive and customisable metaverse. VIEW THE SPOT VIEW 2 OUTDOORS NRMA Insurance: Hailstorm Hailstorm, tells the story of a little car who seeks shelter from an incoming storm all on its own, ultimately avoiding any damage.VIEW THE SPOT VIEW THE 7 OUTDOORS Burger King: Hijacking Christmas Burger King UK aims to cut through the busiest time of year by subverting two of the biggest festive traditions, in its latest campaign 'Hijacking Christmas' from BBH. Leaving the magical moments to other brands, Burger King's 'hijack' takes on two of the biggest icons of the season: Santa Claus and the Christmas #1. VIEW THE SPOT VIEW OUTDOOR Philadelphia Cream Cheese: Philly Haters Itâs no secret that Philadelphia's football team is one of the most hated sports franchises and nobody hates them more than the fans of their rivals: New York, Dallas and Washington. This football season, Philadelphia cream cheese is proving that even Philly's biggest haters show a profound love for America's favorite cream cheese. To celebrate how each rival city is overcoming their hatred for Philly because of their love for Philadelphia cream cheese, the brand and creative partner Rethink have launched a campaign that shows love for the Philadelphia brand, but definitely not the team.VIEW THE SPOT VIEW 3 OUTDOORS Uber Carshare: Second CarBelong: More Of The Good Stuff In this joyful and whimsical film, we journey to the depths of the ocean floor to meet a lonesome eel who falls in love with an underwater internet cable only to accidentally unleash the magic of the internet onto the seabed and its creatures. All to celebrate how Aussie telco, Belong, gives you more of the good stuff for less of the cost. Agency: Howatson+CompanyVIEW THE SPOT VIEW THE ANGLER AD VIEW THE JELLY AD VIEW THE PHISH AD VIEW THE SEAHORSE AD Girl Vs Cancer: Smash The Stigma GIRLvsCANCER has partnered with BBH to launch a boundary breaking campaign addressing a major (but rarely discussed) survivorship issue of people living with and beyond cancer. Sex. Half of the population will develop some form of cancer over their lifetime. Of women that get cancer, less than a third are given any information about how a diagnosis or the side effects of treatments, both physical and mental, will affect their sex life.VIEW THE 3 SPOTS VIEW OUTDOOR Nationwide Building Society: A Good Way To Bank Nationwide Building Society has embarked on its biggest rebrand in 36 years, led by its creative agency New Commercial Arts. The rebrand has been devised to modernise the building society and push the fact it is member-owned. The visual identity a modern take on Nationwide's heritage includes a fresh logo, typeface and colour palette, which Nationwide will roll out across bank cards, branches, communication and marketing materials, and social channels. VIEW THE SPOT VIEW OUTDOOR F&F: Makes Fashion Sense F&F's fashion flair is front and centre in its latest TV campaign, thanks to a refreshed brand positioning and creative platform developed by BBH.VIEW THE TV SPOT VIEW WRAP COAT OUTDOOR VIEW STAPLE KNIT OUTDOOR VIEW SOFT BODYCON OUTDOOR Telstra: This Is Footy Country "Footy lives in the country. It's where the sport is purest, the players are toughest, and entire towns are built around the field. Telstra, Australia's best regional network and a 20-year sponsor of the NRL and AFL, is using its platform to celebrate country footy. The new campaign, This is Footy Country, is launching during the footy finals with an epic film directed by Mark Molloy. In it, the team gets stranded before the game, and the club president must pull together a crew of last-minute replacements. Alongside the film is a photography series, shot by Corey White, capturing the spirit of Footy Country - with real players and real teams in real country towns. "Agency: The Monkeys VIEW THE TV SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW FIFTH OUTDOOR VIEW SIXTH OUTDOOR VIEW SEVENTH OUTDOOR Capita For the British Army: you Belong Here Capita and Accenture Song have today unveiled the latest recruitment campaign for the British Army. Taglined 'You Belong Here,' the cross-platform campaign aims to challenge the misconceptions among the 59% of young people who do not believe they would fit in, in the British Army. Supporting the 2023 recruitment of 16 to 34-year-olds across regulars, reserves and officers, the new campaign speaks directly to young people by showing that there is a place for them in the British Army,VIEW THE SPOT VIEW OUTDOOR KFC: Sorry, Utensils, It’s Finger Lickin’ Good Since 1952, KFC has long reigned as the indulgent favourite amongst chicken lovers worldwide. From their crispy, mouth-watering fried chicken to their newest sensation, Seasoned Fries, the iconic brand's Finger Lickin' good food has remained a hit with everyone. Everyone, that is, except the utensils left behind. So, the unapologetically bold KFC Canada, is issuing a rare, heartfelt apology with a new brand campaign, created by Courage, that says, quite simply, "Sorry, Utensils, It's Finger Lickin' Good." VIEW THE SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR Change The Ref : The New Life Vest Change The Ref has launched their latest PSA campaign, this time urging people to wear 'The New Life Vest' when in public. Agency: Preston Spire. VIEW THE SPOT VIEW OUTDOOR TheFork: You're All Set In its new campaign for TheFork, Droga5 extols the benefits of the online restaurant booking service, with a clear message to diners: You don't have to use TheFork when eating out, you'll just enjoy yourself more if you do.VIEW THE SPOT VIEW 2 OUTDOORS Burger King: Master Michel Sarran The quest for the perfect table is over. From 13 June to 31 July at BURGER KING, taste the Master Burgers imagined by Chef Michel Sarran himself. These exceptional burgers will have people drooling all over, and will find fame via a 360 campaign signed Buzzman. In collaboration with Michelin-starred French chef Michel Sarran, "Les Masters du Chef" will be available from 13 June in all BURGER KING restaurants. VIEW THE SPOT VIEW 1 OUTDOOR VIEW 2 OUTDOOR « First « Previous Next » Last » 2 of 7 |
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Australia's second car is an Uber Carshare