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TV & OUTDOOR
Sub Zero: Thanks For Zero Our challenge was to sell a âgood timeâ to Gen Z, in a time where many Gen Z feel like they arenât having a âgood timeâ thanks to the choices made by previous generations. There were two key truths that led the work: 1. Gen Z gets especially frustrated when people â and brands â pretend everything is all roses. They reject âbusiness as usualâ in unusual times. 2. Despite the short straws theyâve been dealt, they remain defiant and optimistic.So we threw them a house party at a mansion that embodied intergenerational wealth - a cathartic dance party shot in a social media first style, held on the hallowed ground of wealthy boomers. VIEW THE SPOT VIEW 5 OUTDOORS WA Dept. Of Premier & Cabinet: It Doesn't Have to Be Physical A new WA Government campaign reframes the way West Australians look at family and domestic violence and educates on the subtle but insidious nature of coercive control. VIEW THE SPOT VIEW OUTDOOR XXXX: Ultra Zero Carbs Beer has always been at the heart of social gatherings, connecting people across generations. However, if youâre after a low carb alternative, that doesnât mean it canât be great tasting beer. XXXX Ultra Zero Carb* is delicious, zero carbs* and 100% beer.VIEW THE SPOT VIEW OUTDOOR Repak: Most Sorted Repak, Ireland's leading environmental non-profit organisation is rallying Irish businesses and members of the public to change their behaviour around recycling, with a new campaign from Award-winning Irish creative agency The Brill Building.Repak works with 3,500 member businesses with a remit to help Ireland achieve its EU recycling targets. Repak collaborated with creative agency The Brill Building on 'The Most Sorted' campaign, an ambitious new campaign designed to change the way Ireland recycles packaging.VIEW THE SPOT VIEW 2 OUTDOORS Garbergs: Say It Like A Fisherman In 2024 Fishermanâs Friend launched a new Nordic concept, 'The Strong Original'. The brand symbol, the fisherman, has returned dressed in the brand's characteristic colors and appears in new and unexpected contexts.The campaign 'Say it like a fisherman' is an on-pack campaign where Fishermanâs Friend's fisherman helps to express what you want to say to your boss, friend, partner, local politician, or whoever you want to send a strong message to, straight from the salty waves of the North Sea.VIEW THE SPOT VIEW 2 OUTDOORS Sapporo: Win This Fish One of Japan's most iconic delicacies has paired itself with another â premium grade tuna â in a promotion thatâs as legendary as the beer that inspired it.Australians are now able to enter the Sapporo promotion to win a giant yellowfin tuna and an all expenses paid trip to Tokyo for two to eat it. The winners will have a chance to bid on their own fish at Toyosu Fish Market auction, then have it prepared for them at a local sushi restaurant.VIEW THE SPOT VIEW OUTDOOR Soles4Souls: Doors Of Opportunity Non-profit Soles4Souls asks North Americans to walk in its recipientsâ shoesThe national awareness campaign from FUSE Create shows how a simple pair of shoes can open the door to opportunity, hope, education, and a futureAs anyone who has ever walked into a room wearing a cool pair of kicks can attest, a good pair of shoes can help a person feel not only comfortable, but confident and ready to take on the world. VIEW THE SPOT VIEW OUTDOOR Paris Olympics: From The Streets Of Paris For centuries we've been obsessed with the streets of Paris, which feature in some of the worldâs most famous artworks. This campaign reimagines Paris and the Olympics in a 19th century impressionist style, using generative AI to incorporate modern athletes into Olympic events hosted at some of the most iconic Parisian landmarks. VIEW THE SPOT VIEW 3 OUTDOORS WA Health: Don't Assume You're Immune The WA Department of the Premier and Cabinet and Department of Health have kickstarted a new effort to tackle vaccine misinformation, through a public awareness campaign created by 303MullenLowe, Mediahub and Carat WA. VIEW THE SPOT VIEW OUTDOOR Sophies Legacy: Lost Veterinarians are four times more likely to die by suicide than the average person. Sophie Putland was one of them. Sophieâs Legacy â founded by her parents, Garry and Kate Putland â is committed to addressing the mental health crisis that affects the vet profession across Australia. VIEW THE SPOT VIEW OUTDOOR AAMI: Lucky You're With AAMI When young athletesâ aspirations exceed their skill, it creates a unique challenge for Australian households. Showing how AAMI helps easily put things right, is the focus of a new campaign developed by Ogilvy.VIEW THE SPOT VIEW OUTDOOR HBO House Of The Dragon: Protect The Flock HBOâs House of the Dragon has returned to New Zealand, bringing with it the civil war between the two great families. And when a nation is founded on sheep and the war is between dragons, the stakes are much higher. To get ready for the premiere, DDB New Zealand and NEON put a truly kiwi twist on the show and created Baatlewear â armour protecting New Zealand sheep from becoming dragon food. VIEW THE SPOT VIEW OUTDOOR Adelaide Economic Development: See For Yourself Adelaide has a long-standing reputation for being bland, boring and sleepy. But this is far from the truth. So rather than hiding from these stereotypes, we decided to tackle them head on. With a provocative campaign designed to challenge these perceptions, weâre promoting Adelaide as a vibey destination for young people to eat, play, shop and party. Hell, we even wrote a song about it!VIEW THE SPOT Saje: Natural Wellness May Take The Edge Off Saje Natural Wellness and One Twenty Three West have collaborated to refresh the brand and launch an eye-catching campaign built on real, proven natural remedies.VIEW THE 3 SPOTS VIEW 2 OUTDOORS KFC UK Ireland: Believe In Chicken Tonight, the nation will be treated to the kick-off of KFCâs biggest-ever UK brand campaign: Believe in Chicken. The launch film will premiere at the Euros opening match, Germany v Scotland, from 20:00 on ITV1, with a prime 90â slot. VIEW THE SPOT VIEW 4 OUTDOORS British Gas: Powering Home Fans British Gas, the nationâs most trusted energy supplier, today launches its new campaign, celebrating the epic summer of sport we are about to embark on, and the invaluable role British Gas will play, as category leader, in powering the UKâs sports mad fans. Powering them with energy as they enjoy the spectacle on TV; with engineers to keep their homes running smoothly; and with innovative Net Zero propositions to make their lives smoother so they can focus on what really matters.VIEW THE SPOT VIEW OUTDOOR Gidget Foundation: Newborn Parents The harrowing sight of a newbornâs carer struggling to cope with the demands of early parenthood is played out in a confronting new Gidget Foundation Australia campaign, developed by Ogilvy Network ANZ.Live this week, the new campaign aims to remind the broader community that newborn parents need as much tender care as their babies, in what can be an overwhelming time of change for many. Using the endline âGidget Foundation is here for youâ, it also positions the not-for-profit organisation as a leading point of emotional support and mental health care for expectant and new parents. VIEW THE SPOT VIEW OUTDOOR Sorted: Invest in yourself In the fraught world of 2024, making the right decisions with money has never been harder. It requires having all the right information, and finding this information is complex - it's often impossible to know where to look first. VIEW THE 3 SPOTS AND 5 OUTDOOR ADS Bond's : As Worn By Us Bonds is what Australians wear throughout their lives. To remind the nation of the uniquely beloved place the brand holds across all ages and demographics, Bonds has launched a new brand platform: 'As worn by usâ. VIEW THE 3 SPOTS VIEW 3 OUTDOORS Bowel Cancer Australia: Australia's Deadliest Bowel Cancer Australia today launches a compelling new campaign highlighting bowel cancer as a dangerous creature that strikes more than 1,700 Australians aged under 50 each year.Developed by Ogilvy Health, Australiaâs Deadliest uses a unique approach for a cancer awareness campaignVIEW THE SPOT VIEW OUTDOOR City of Salisbury: Salisbury Aquatic Centre With the opening of Salisburyâs brand-new, state-of-the-art aquatic centre approaching, the locals are getting ready. To build anticipation and spread the word, weâre showing just how eager they are. Itâs safe to say⦠theyâre into it. VIEW THE 2 SPOTS VIEW OUTDOOR Coca-Cola: Recycle Me The latest campaign is an innovative effort by Coca-Cola to motivate consumers to recycle their used Coke cans, supporting the company's 'World Without Waste' strategy. Using the power of Coca-Cola's iconic and globally recognised logo, the new 'Recycle Me' campaign helps promote the idea that sustainability is a collective responsibility and to encourage recycling on a mass scale. VIEW THE TV SPOT VIEW OUTDOOR Breast Cancer Foundation NZ: Maybe It's A Sign Breasts. Once theyâre on your mind, you begin to see them everywhere â or at least throughout Aotearoa, thanks to a visual Breast Cancer Foundation NZ (BCFNZ) mammogram reminder campaign, developed by Ogilvy NZ.Live now, the âMaybe itâs a signâ campaign aims to create an always on mammogram reminder, deploying images of breast-like objects throughout the country and on a hero social film with a simple call to action; maybe itâs time to book a mammogram. VIEW THE SPOT VIEW OUTDOOR Tourism Tasmania: The Off Season For the 2024 iteration of Tourism Tasmaniaâs award-winning âOff Seasonâ campaign, we wanted to change the way Australians view a winter holiday. Continuing the distinctive black-and-white treatment and with our typically Tassie wry tone of voice, we focused on what it means to be a âwinter personâ. The campaign features a series of winter âheroesâ set against backdrops of unique Tasmanian experiences, from mushroom picking in abandoned railway tunnels or floating on iconic lakes in century old timber kayaks, to live music in underground caves, the Off Season shows how Tasmania does winter like nowhere else in the world. VIEW THE SPOT VIEW 4 OUTDOORS KFC: Who's Cutting Onions Here Today, thereâs a new answer to the question, 'Whoâs cutting onions in here': itâs KFC Canada as the brand announces the arrival of Crispy Onion Rings. Now available as a side to any delicious Combo meal or as a crunchy accompaniment the the new Crispy Onion Ring Sandwich and Crispy Onion Ring Twister wrapVIEW THE SPOT VIEW OUTDOOR SailGP: Think About Racing SailGP is a whole new way to think about racing. To build hype for the most exciting race on the water, our campaign got fans closer to the action. One billboard even featured the boat smashing the screen.VIEW 5 OUTDOORS VIEW THE 3 SPOTS Heineken: Sounds Like A Good Time To promote the timeless partnership between Heineken® and Formula 1, Saatchi & Saatchi Australia and Heineken® have launched the âSounds Like Good Times With F1®â campaign ahead of the Formula 1 Rolex Australian Grand Prix 2024. VIEW THE SPOT VIEW 5 OUTDOORS AAMI: Lucky You're With AAMI Leading Australian insurance provider AAMI has unveiled a new, far-reaching and long-term brand platform via Ogilvy, reinforcing why it's Lucky you're with AAMI.VIEW THE SPOT VIEW OUTDOOR Think Road Safety: Stoned Research shows that drug drivers falsely believe they are not impaired. It further identifies the main reasons for behavioural change would be to confront the consequences of impaired driving and the unnerving paranoia caused by the fear of being caught by police. These spots highlight the different experiences weed and meth drivers have. We want the viewer to recognise themselves and see the ad as a mirror, leading to a change in behaviour and avoid a drastic hit of reality.VIEW THE 2 SPOTS VIEW OUTDOOR DFO: Those In The Know DFO In response to the growing demand for face-to-face discounted retail, DFO, Vicinity Centres' premium outlet shopping centres, has launched a new brand platform 'Those In The Know, DFO' in collaboration with TABOO.VIEW THE SPOT VIEW THE 3 ADS Anzen Health: We Are Those People Serviceplan Innovation collaborated with Mediaplus and Munich-based Design studio Kimeraand design company Raw Materials on the 855-HOW-TO-QUIT-(OPIODS) initiative. Partners in the initiative are healthcare consultancy Anzen Health, and non-profit organizations We Are Those People and PAIN. At the heart of the project is a helpline that uses the imprint codes on opioid pills as phone extensions, to connect those who struggle with addiction with those who managed to quit that very pill. VIEW THE 2 SPOTS VIEW 5 OUTDOORS Gas Leaks Project: Hot & Toxic Today the Gas Leaks Project, a nonprofit dedicated to exposing the truth about the dangers of methane and the fossil fuel industry's disinformation campaign, launched 'Hot and Toxic,' a national campaign capitalising on the toxic tropes of reality television to inform and empower consumers of the health and environmental risks VIEW THE SPOT VIEW OUTDOOR Lays: Chip Cam Go behind the scenes of No Lay's, No Game with Beckham and Henry as they discuss the filming of the "Chip Cam" stunt at San Siro.VIEW THE SPOT VIEW OUTDOOR McDonalds: Red Hot The Hottest Drop McDonald's and Frank's RedHot have joined forces to create the ultimate chicken burger. To mark the collaboration, Leo Burnett, in partnership with Red Consultancy, have created 'the hottest drop', giving spice loving chicken fans a chance to get their hands on this limited-edition burger first through exclusive early-access tasting boxes. The integrated campaign, launching today, teases a passcode to the drop site across social executions, fly-poster inspired OOH and in-restaurant radio.VIEW THE SPOT VIEW OUTDOOR Jordan: Beyond In partnership with Uncommon Creative Studio, Jordan launched a new brand platform Beyond at the beginning of 2023, making the Jumpman a universal symbol of self-belief, inspiring youth to go Beyond. Beyond provided an open invitation to sore Beyond fear, Beyond doubt, Beyond those who've come before. The platform was launched during the 2023 NBA All-Star Week in a viral film seen through the eyes of an aspiring female baller - Kamaya Jones. VIEW THE 3 SPOTS VIEW OUTDOOR ABC iview: Always free. Always Entertaining. With streaming subscription prices increasing and cost of living at an all-time high, millions of people are being forced to choose which streaming service to cancel. Netflix or Prime? Disney or Apple TV? As a completely free streaming service, with world-class drama, comedy, sport, news, kids shows and more, ABC iview has created a campaign to show it's one streamer Aussies never need to cancel. Agency: Howatson and Company Quality cosmetic treatments and rejuvenation procedures at competitive prices without compromising on safety or results. Our experienced practitioners offer comprehensive consultations and personalized treatment plans to suit every budget. Discover exceptional value at affordable aesthetic clinics London providing injectable treatments, laser procedures, dermal fillers, and anti-aging solutions. We believe beautiful results should be accessible to everyone, combining professional expertise with cost-effective pricing in convenient London locations.VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW OUTDOOR 1 VIEW OUTDOOR 2 Gatorade: Water Wasn't Made For This Gatorade redefines its No Sugar range with new brand positioning, 'Water Wasn't Made for This'. A powerful reminder that today's intense workouts demand more than just water specifically, Gatorade's scientifically crafted electrolytes, sodium, and potassium.VIEW THE SPOT VIEW 3 OUTDOORS University Of South Australia: Unstoppable The integrated brand campaign for the university puts industry-designed degrees at the students' fingertips in a fully responsive and customisable metaverse. VIEW THE SPOT VIEW 2 OUTDOORS NRMA Insurance: Hailstorm Hailstorm, tells the story of a little car who seeks shelter from an incoming storm all on its own, ultimately avoiding any damage.VIEW THE SPOT VIEW THE 7 OUTDOORS Burger King: Hijacking Christmas Burger King UK aims to cut through the busiest time of year by subverting two of the biggest festive traditions, in its latest campaign 'Hijacking Christmas' from BBH. Leaving the magical moments to other brands, Burger King's 'hijack' takes on two of the biggest icons of the season: Santa Claus and the Christmas #1. VIEW THE SPOT VIEW OUTDOOR « First « Previous Next » Last » 2 of 7 |
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