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GUEST JUDGE /BEST AD OF THE WEEK
Guest Judge: Mohammad Akrum Hossain, ECD, Asiatic & The Network This week's guest judge is Mohammad Akrum Hossain, executive creative director at Asiatic & The Network, in Dhaka, Bangladesh. Winner: Nike 'Stairs'. I pick this as the top because I relate to it very much. It reminds of me the pain I had to go through to achieve everything I did so far, how the journey to win is one that is very hard, regardless of the outcome. READ MORE Guest Judge: Roisin Keown, Founder/ECD, The Brill Building This week's guest judge is Roisin Keown, founder and executive creative director of The Brill Building, Ireland.I hate the judges who rain on everyone's parade but there were a couple of lean categories. Interactive and activations are my interest anyway - anything with real world impact that would interest people outside of our ad-land bubble and the interactive category delivered best this week. READ MORE Guest Judge: Seamus Higgins, CCO, R/GA, Australia This week's guest judge is Seamus Higgins, chief creative officer at R/GA Australia. Winner: Virgin | Made By Dyslexia 'DyslexicU'. It's very hard to judge this piece of work purely as a film, because what it represents feels so important. So I'm not going to. The world needs more neurodiverse thinkers to be recognised, empowered and valued. I love this ambition. READ MORE Guest Judge: Katyana O'Neill, Associate CD, Johannes Leonardo
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
September 30, 2024 16:16 (Edited: October 01, 2024 02:16)
 This week's guest judge is Katyana O'Neill, associate creative director at Johannes Leonardo, New York. Winner: Meridian Bank 'World of Numbers'. A visual treat. We've seen banks play in this space, but the direction and tone of this one felt fresh to me. READ MORE Guest Judge: Rich Levy, CCO, Klick Health, New York
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
September 23, 2024 17:58 (Edited: September 24, 2024 03:58)
 This week's guest judge is Rich Levy, chief creative officer, Klick Health, New York. One NZ 'Finding Jade' - FCB New Zealand. From the first line, I was hooked. I wanted to know what happened. I wanted to know the ending. And I yelled at my screen when I realized there would be a second part. READ MORE Guest Judge: Lavinia Francia, ECD, Ogilvy, Italy
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
September 16, 2024 17:09 (Edited: September 17, 2024 03:09)
 This week's guest judge is Lavinia Francia, executive creative director at Ogilvy Italy. Winner: John Lewis 'The Home Dialogues'. I like seeing fun ads that poke fun at our daily, dull lives. This collection of idents just makes fun of all the ways we interact with our home furniture and accessories. READ MORE Guest Judge: Tolga Büyükdoganay, CCO, Ogilvy Amsterdam
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
September 09, 2024 14:37 (Edited: September 10, 2024 00:37)
 This week's guest judge is Tolga Buyukdoganay, chief creative officer at Ogilvy Amsterdam. Winner: For me, the Walrus of Virgin Media is smooth. Great choice of music, a great boat, and an even greater character: a Walrus. Fantastic VFX and supporting actors all around. A pleasure to watch, and it delivers the message 'smoothly.' A home run for me. Applause to everyone involved. READ MORE Guest Judge: Genevieve Hoey, Global CD, the LEGO Group, Denmark
GUEST JUDGE /BEST AD OF THE WEEK
September 02, 2024 08:33 (Edited: September 02, 2024 18:33)
 This week's guest judge is Genevieve Hoey, global creative director at the LEGO Group, Denmark. Favourite: Mor Koo Kids 'Better Ask More Koo Kids'. Is Thailand the last bastion of entertaining, unpredictable ads? Do they have less research? Braver clients? Free beers on set? Who knows. But it's working. READ MORE Guest Judge: Jack Christensen, Global CD, LePub, Milan This week's guest judge is Jack Christensen, global creative director, LePub, Milan. Winner: Palliative Care Queensland 'The Cassette'. I really enjoyed this approach to talking about a tricky subject. It can be tempting to overly tug at people's heart strings with this kind of thing, but the use of stop-motion animation to drive the humour helped strike the right balance and really made me feel better about death, so I guess the ad achieved what it set out to do. READ MORE Guest Judge: Allison Pierce, CCO, VML, Kansas City![https://ba.thesitefactory.com.au/news/upload/Allison_Pierce_Headshot[1667].jpg](https://ba.thesitefactory.com.au/news/upload/Allison_Pierce_Headshot[1667].jpg "https://ba.thesitefactory.com.au/news/upload/Allison_Pierce_Headshot[1667].jpg") This week's guest judge is Allison Pierce, chief creative officer, VML, Kansas City. Ok, I'm starting with Interactive because I feel like that was some of the best work I saw today. Winner: Axis Bank 'Sanskrit Password'. I love ideas that can solve two problems at once, and this one did just that. READ MORE Guest Judges: Alex Little + Karsten Jurkschat, Tall Poppy, NYC.jpg "https://ba.thesitefactory.com.au/news/upload/TP 2 (1).jpg") This week's guest judges are Alex Little and Karsten Jurkschat, founders, Tall Poppy, New York. Winner: 2degrees 'Dinghy'. It's bloody hard to sell invisible things. We've worked for all the major networks in the US and hit our fair share of conceptual walls. Hats off to the team on this one for striking that razor thin balance of demonstrating a serious network test while also keeping it super light, super simple and super memorable. READ MORE Guest Judge: Gabriela Lungu, ECD at Publicis, UK This week's guest judge is Gabriela Lungu, executive creative director at Publicis UK and founder of WINGS Creative Leadership Lab. Winner: Bodyform/Libresse 'Never Just a Period'. My gut... I mean my womb tells me there's not a woman or person with periods out there who doesn't resonate with this ad, so I obviously do too. READ MORE Guest Judge: Michael Aimette, CCO, FCB New York This week's guest judge is Michael Aimette, chief creative officer at FCB New York. Winner: Apple 'The Underdogs - OOO'. Damn you, Bestads! I swore I'd do my best to celebrate an undiscovered gem of a TV spot from a cool, under-the-radar brand that deserves its moment in the sun, and look at that, 3 of the 6 great spots on this list are from Nike or Apple. READ MORE Guest Judge: Julie Matheny, Group CD, TBWA\Media Arts Lab, UK This week's guest judge is Julie Matheny, group creative director at TBWA Media Arts Lab, UK, Apple's bespoke agency. 1st place: KFC Thailand 'Uncle KFC's Rice Bowls'. An ad about a couple deciding what to eat for dinner, taken to a strange, strange place. It's so imaginative in the most unexpected way, combining surreal twists/turns with relatable dialogue and familiar relationship dynamics. READ MORE Guest Judge: Harsh Kapadia, EVP, CCO, MRM, New York This week's guest judge is Harsh Kapadia, EVP, chief creative officer, MRM New York. Winner: AAMI 'When Our Athletes Are In The Making'. With a household of little athletes I completely relate to this. I never know when my TV is going to get knocked by a football or a cartwheel might bring down something precious. But telling my kids no is not an option coz you want them to be kids as well. READ MORE Guest Judge: Juliana Cobb, head of creative, 72andSunny, NYC This week's guest judge is Juliana Cobb, head of creative at 72andSunny, New York. Winner: Visit Oslo 'Is It Even A City'. What a coup to take such an opposite approach to selling people on the appeal of a city by giving it a spokesperson that's sh*tting on it at every turn, YET STILL MAKING YOU WANT TO GO. READ MORE Guest Judge: Jim Curtis, EVP, Global ECD, McCann Worldgroup, NYC This week's guest judge is Jim Curtis, EVP, global executive creative director at McCann Worldgroup, New York. Favorite: Orange 'Cybersecure'. Yes, it's a bit too long, but I'm sure all the cutdowns would be equally as effective. Great performances and the production values fit the concept well. READ MORE Guest Judge: Regan Grafton, chief tinker/co-founder, Thinkerbell.jpg "https://ba.thesitefactory.com.au/news/upload/Thinkerbell-19Jan23-048-crop-scaled (1).jpg") This week's guest judge is Regan Grafton, chief tinker and co-founder at Thinkerbell, Aotearoa. Winner: KFC UK & Ireland 'Believe in Chicken'. To be honest, I'm usually not a fan of dancing. Whether it's line dancing, River-dance or dancing ads. However, KFC's 'Believe in Chicken' dives headfirst into this genre with impressive craftsmanship, resulting in an intriguing and surprisingly watchable spot. READ MORE Guest Judge: Luciana Cani, ECD, AKQA, Portland This week's guest judge is Luciana Cani, executive creative director at AKQA Portland. Winner: Citroen 'Eat the rich'. I like how the paradigm shift - democratizing electric cars - is conveyed through a single, simple message and represented in such a powerful, cinematic way. While the commercial features all the typical elements of a car ad, dynamic car action paired with memorable music, it keeps us entertained every second. READ MORE Guest Judge: Andy Jex, CCO, TBWA\London This week's guest judge is Andy Jex, chief creative officer at TBWA London. Winner: Clash of Clans 'Unavailable Players'. I love Haaland taking over as the Barbarian King in Clash of Clans. It's a great idea and a fresh, modern way of doing partnerships. This is an idea about the players that haven't been chosen to be in the game. READ MORE Guest Judge: Lisa Bright, CCO, Ogilvy California This week's guest judge is Lisa Bright, chief creative officer at Ogilvy California. Winner: Tiguan 'Unhappy Campers'. This made me laugh. And I love to laugh. So I loved this. What a refreshingly honest take in a category where we usually only see unrealistic versions of the experience. Loved the casting, the simplicity of the storytelling and the sweet moment in the end. READ MORE Guest Judge: Nick Hulley, joint-CCO, AMV BBDO, London This week's guest judge is Nick Hulley, joint-chief creative officer at AMV BBDO, London. Apple seems to be following a very simple formula at the moment. One product, one feature, one ad. It's leading to a golden run of very memorable work. This week's winner Find Your Friend is a worthy entry into this body of work. READ MORE Guest Judge: Lisa Fedyszyn, CCO, Special, New Zealand This week's guest judge is Lisa Fedyszyn, chief creative officer at Special, New Zealand Aotearoa. Winner: Speedo 'Go Full Speedo'. This has done what is so, so hard to do: They've created a cracking and catchy original song for an ad. On top of that they've made Speedos cool. READ MORE Guest Judge: Steve Cochran, CCO, Saatchi & Saatchi, NZ This week's guest judge is Steve Cochran, chief creative officer at Saatchi & Saatchi, New Zealand. Winner: LYNX 'Robbery'. It's stupid from the first scene and doesn't let up till the last. And that makes it clever enough to take out first place for me. READ MORE Guest Judge: Susan Credle, chair, FCB + creative advisor, IPG This week's guest judge is Susan Credle, chair at FCB Global and creative advisor of IPG, based out of New York. Winner: Plenty 'Vow to Clean'. My husband and I see a couple's therapist. Over the years we have been learning about acts of service as a language of love. "Vow to Clean" resonates with me. As ridiculous as the marriage vows in this piece sound at first, after 34 years of marriage, I can attest this is an authentic language of love. READ MORE Guest Judge: Joel Holtby, co-founder/co-CCO, Courage, Canada This week's guest judge is Joel Holtby, co-founder and co-chief creative officer at Courage, Canada. Winner: Cred 'Rajamouli vs Warner'. Very funny, watched it a few times and only got funnier. READ MORE Guest Judge: Justine Armour, CCO/Partner, FIG, New York
GUEST JUDGE /BEST AD OF THE WEEK
April 15, 2024 11:49 (Edited: April 15, 2024 21:49)
 This week's guest judge is Justine Armour, chief creative officer and partner at FIG, New York. Winner: Bring 'Sabotage'. This sweet short film for Norwegian courier company Bring asks and delightfully answers the question: what's the downside of having your packages reliably and consistently delivered? READ MORE Guest Judge: Brendan Hoffmann, ECD, Joe Public, Cape Town This week's guest judge is Brendan Hoffmann, executive creative director at Joe Public, Cape Town. Winner: Pepperstone 'Don't be fine with it'. I'm a sucker for great insights and the idea of people getting stuck using the same-old trading platform and convincing themselves that they're fine with it is a winner. READ MORE Guest Judge: Jenny Glover, CCO, Zulu Alpha Kilo, Toronto This week's guest judge is Jenny Glover, chief creative officer at Zulu Alpha Kilo, Toronto. Winner: KFC 'Who's cutting onions'. I ummed and ahhed a fair bit over the TV winner but ultimately decided to go for this simply told, singular idea. In contrast to some of the other contenders in this category, who could've benefitted from shorter edits, this spot does everything it needs to do and then gets the hell out. READ MORE Guest Judge: Russell Ramsey, ECD, Pulse Creative, London This week's guest judge is Russell Ramsey, executive creative director of Pulse Creative London, part of The&Partnership. Favourite: Zijkant 'Equal pay day'. Based on a really good insight that men hate being asked how much they earn. In fact they'd rather put their hand in a deep fat fryer than answer it. This film pulls no punches and will have you grimacing and hiding behind your pillow as well as laughing. READ MORE Guest Judge: Leisa Wall, chief creative officer, FCB Aotearoa This week's guest judge is Leisa Wall, chief creative officer at FCB Aotearoa. Winner: KIA 'KIA's Getting a Ute'. It was a lean week for classic TV but I'm giving it to best use of multiple retired sports dudes in an ad that could be a beer ad but is actually a car ad for Kia. READ MORE Guest Judge: Pete Boonyanate, CCO, BBDO Bangkok This week's guest judge is Pete Boonyanate, chief creative officer at BBDO Bangkok. Winner: The Gas Leaks Project 'Hot & Toxic'. I'm very impressed with this work; it's quite bold but well-directed. The way the PSA message about fossil fuels is turned into a spoof of a reality show is simply brilliant. READ MORE Guest Judge: Tim Gordon, CCO and partner, Zulu Alpha Kilo, NYC This week's guest judge is Tim Gordon, chief creative officer and partner at Zulu Alpha Kilo, New York. Winner: Stok'd 'Cliffside Bookstore'. I am a sucker for clever advertising and this one certainly fits the bill. While everyone might not get the context right away, once you know that in Canada there are tight restrictions on how to market cannabis shops this campaign becomes wonderfully inventive. READ MORE Guest Judge: Pancho González, co-founder/CCO, Inbrax, Chile
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
February 27, 2024 15:32 (Edited: February 28, 2024 02:32)
 This week's guest judge is Pancho Gonzalez, co-founder and chief creative officer at Inbrax, Santiago, Chile. Favorite: Magnum 'Find Your Summer' by LOLA MullenLowe Madrid. This spot stands apart from the rest, the art direction is a work of art. It generates a very surprising narrative around sunlight, this narrative closes at the end of the piece with the tag line "Find your summer" and the Magnum brand stayed in my head. READ MORE Guest Judge: Tseliso Rangaka, CCO, FCB, South Africa
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
February 19, 2024 16:16 (Edited: February 20, 2024 03:16)
 This week's guest judge is Tseliso Rangaka, chief creative officer at FCB, South Africa. Winner: DoorDash 'Flowers Are for Every Valentine'. First, I love the insight. It makes one want to question why that is the case. That's usually a good sign. It's also a great strategy to almost double the DoorDash target consumer base for flowers. READ MORE Guest Judge: Laura Rogers, ECD, AMV BBDO, London
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
February 12, 2024 17:24 (Edited: February 13, 2024 04:24)
 This week's guest judge is Laura Rogers, executive creative director at AMV BBDO, London. Lucky me to get to review film the week after the Superbowl! There's tough competition in this week's entries, but for me the clear winner is Squarespace. The aliens are coming, but we're too distracted by our phones to notice. I love that we can all relate to being both the humans and the aliens in this story. And when your ad is not only directed by Martin Scorsese but has a cameo by the man himself, well that's a winner. READ MORE Guest Judge: Daniela De Seta, creative director, BETC Paris
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
February 05, 2024 11:47 (Edited: February 05, 2024 22:47)
 This week's guest judge is Daniela De Seta, creative director at BETC Paris. Winner: Paramount 'Hail Arnold'. A great piece that inspires laughter and stands out among the rest of this week. This Paramount commercial reminds us that making people laugh is one of the hardest emotions to achieve in our industry. READ MORE Guest Judge: Vince McSweeney, CCO, McCann Central, UK This week's guest judge is Vince McSweeney, chief creative officer, McCann Central, UK. Winner: MTN 'Big Things'. This spot had me smiling from the very start. The cheeky look on the little girl's face as she dials the random mobile number sets up the following mayhem perfectly. READ MORE Guest Judge: Paul Reardon, CCO, TBWA Melbourne + Adelaide This week's guest judge is Paul Reardon, chief creative officer for TBWA Melbourne, TBWA Adelaide and Sustain by TBWA. Winner: ABC iview 'A Jest, Surely'. "Always Free. Always Entertaining." It's a great line for the ABC. Hard to argue against. This spot was well written, well cast, and true to the line. READ MORE Guest Judge: Emir Shafri, CCO, Publicis Groupe Malaysia This week's guest judge is Emir Shafri, chief creative officer at Publicis Groupe Malaysia. Winner: Native 'The Return'. If you've ever worked on a personal care brand, chances are you would've come across a similar "tell them it's long-lasting" brief (cue shot of love interest doing a double take after catching a refreshing whiff of our hero, despite a day of sweaty sports). READ MORE « First « Previous Next » Last » 2 of 24 |
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