![upload/Till_Diestel_v1[291864].jpg](news/upload/Till_Diestel_v1[291864].jpg "upload/Till_Diestel_v1[291864].jpg") This week's guest judge is Till Diestel, Chief Creative Officer, Serviceplan Germany. Winner: Heineken ' Social Off Socials'. Really love this new piece by Heineken. It truly captures the Zeitgeist, and it's beautifully crafted.
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 Few emotions are as universal - or as complicated - as the worry that comes with loving someone deeply. That core truth is at the heart of a bold, bloody, and darkly hilarious new mini-musical from Life360, the latest to come out of the brand and Alto's award-winning 'Family-Proof Your Family' brand platform. VIEW THE SPOT
 A film that illuminates the quiet struggle happening in our farming communities in Alberta, Canada, and the support that's available. VIEW THE SPOT
 The Princess Margaret Cancer Foundation has launched the latest instalment of its Carry The Fire brand platform. Created by Broken Heart Love Affair, the 60-second spot brings the true story of a dream, loss, and legacy to life - delivering a message of collective strength and enduring hope, inspired by the patients, families, and researchers working toward a future free from the fear of cancer. Told through the voice of Hilda Machado, the mother of Anthony Machado, VIEW THE SPOT
 When algorithms steer toward what’s already popular, it’s easy to get swept into a sea of sameness - endlessly scrolling through generic options on repeat. How does one stand out in a world where the inter net offers more of the same every day? Pinterest gives its users the power to choose, to hone in on exactly what they want, and to truly create a life they love - because each decision they make reflects who they are. VIEW THE 2 SPOTS
 To reintroduce the Rapid Wrinkle Repair Cream and launch the new Rapid Wrinkle Repair Serum, Neutrogena tapped BBDO NY to lean into the power of the power of nostalgia to 'gently' remind anyone over the age of 30, that now is the perfect time to start protecting and repairing your skin from visible signs of aging. VIEW THE 2 SPOTS
 Leo Chicago launches its latest creative for Sandals Resorts. The agency has conceived and created 'The Mom Nap' - the world's first dedicated nap amenity exclusively for mothers - and is now launching a campaign to drive awareness ahead of Mother's Day. VIEW THE 3 SPOTS
 DoorDash has launched a Mother’s Day campaign, 'DoorDad' featuring beloved actress and mother of two, Brenda Song, created in collaboration with Superette and GUT Los Angeles. To celebrate Mother’s Day, DoorDash is stepping into the role of DoorDad, to give mums a 'Mother’s Day Off.' VIEW THE SPOT
 NOWⓇ is launching the latest evolution in its “feel good spending less” platform. Titled “It’s A Healthy Obsession,” the new work, from independent creative agency Hanson Dodge, takes viewers inside NOW labs to show how NOW scientists have taken their obsession about quality to a new level. They literally conduct 31,000 quality tests a month. The tagline is “Quality Obsessed. Priced Less.” VIEW THE SPOT
 As Australia’s favourite cuppa, Tetley is at the heart of the conversations, gossip and stories people care about. And few stories have had the cultural impact of Star Wars.So when Star Wars Day came around, it was only natural we shout out one of the most iconic lines (and fathers) in cinematic history. VIEW THE AD
 This week, IKEA’s new flagship store opened on Oxford Street, London - though Subway didn’t let its new neighbour steal the spotlight without a cheeky challenge. To hijack the hype, Subway initiated a ‘battle of the balls’ on IKEA opening day with a guerrilla-style PR and Social activation to remind the public who has ‘the biggest balls on Oxford Street’. Taking the tease straight to IKEA’s doorstep, social agency Fabric jumped on the buzz with the creation of tongue-in-cheek vouchers for free 6” Meatbäll Marinara Subs that were handed out to eager homeware shoppers. VIEW THE AD
 According to the latest report from the International Labour Organization (ILO), care work is not equally distributed in any country in the world. On average, women spend three times more time than men on household tasks. This reality affects their life paths, making it harder for women to access better wages, leadership positions, and time for education and professional development. By bringing this issue to light, the campaign seeks to spark dialogue and promote NGO Nós por Elas as an important voice on gender equality public politics. VIEW THE 3 ADS
 The brand name "Zapakovano" translates from Ukrainian as "Packed". Yes, in the past tense, because this company is THAT confident in its ability to pack absolutely anything.Our concept reflects this idea: the limitless potential of packaging.We showcase it through the image of a box die-cut, the foundation of any packaging, visually emphasizing the scale and boldness of what Zapakovano can do. VIEW THE 2 ADS
 In the pharmaceutical world, where ads are usually serious and clinical, Bagó's Neumoflux campaign stands out with a refreshing twist of humor. Picture this: a person, sitting peacefully with a cup of tea, suddenly choked by phlegm. VIEW THE 2 ADS
 May 4th is celebrated worldwide as Star Wars Day, also known as May the 4th. A date on which many brands, both nationally and globally, join together to pay tribute to a saga that defined generations. At Honda Motorcycles, we not only admire history, but we share its essence: the belief in a force that drives you to go beyond.Just as the Jedi trust in the Force to achieve the impossible, at Honda we believe in something equally powerful: the power of your dreams. VIEW THE 4 ADS
 For years, Telstra public phones have always been beacons of connection – and since making all standard national and mobile calls free back in August 2021, public phone usage has more than tripled. They’ve become vital lifelines to call for help in emergencies or crisis situations, stay connected through natural disasters, or simply reach out when a mobile phone isn’t available for use. VIEW 2 OUTDOORS
 BOMBAY SAPPHIRE unveils Step Into The Blue - a new global campaign, inspired by the signature hue of the BOMBAY SAPPHIRE bottle, that invites people to immerse themselves in a beautiful, blue world and celebrates the brand’s role in bringing the beauty of the moment to life. Launching globally from May 2025, Step Into The Blue will roll out through an integrated 360° marketing campaign across key markets including Western Europe, North America, and Australia VIEW OUTDOOR
 This small change made a big impact. The sight of Sad Kama-Chan caught people’s attention immediately. Diners started sharing photos on social media, spreading the campaign far beyond what traditional advertising could achieve. Sad Kama-Chan quickly went viral. People flocked to Bar BQ Plaza to see the sad fish ball for themselves, sparking over 200,000 online mentions in just one night. VIEW OUTDOOR
 ‘A Poetic Conversation’, an interactive poetry installation by Bottega Veneta, launched on April 22nd, 2025, at the Rowing Club in Shanghai, China. Featured thousands of copies of the anthology In Such a Staggering World (Yao Yao Huang Huang De Ren Jian) by poet Yu Xiuhua. Books were arranged to form a three-dimensional Bottega Veneta brandmark, which gradually disappeared as visitors took copies home. VIEW OUTDOOR
 With over 300 locations across Sweden, Pressbyran is no ordinary convenience chain. Founded more than a century ago to distribute newspapers, the brand has always been rooted in journalism. On World Press Freedom Day, it partnered with Reporters Without Borders to send a powerful message – replacing half its logo with real frontline images, showing the world what “Press” truly means. VIEW 4 OUTDOORSVIEW THE 2 ADS
 In a country where one in four Kiwi kids face food insecurity, the mission of KiwiHarvest to rescue surplus food and distribute it to those in need is both vital and urgent. For their 'Fill the Hunger Hole' fundraising campaign, we wanted to bring the issue of hunger to life in a powerful and emotionally resonant way, creating not just awareness, but a compelling campaign. VIEW OUTDOOR
 Introducing Fishblock — the classic Filipino fishball, reimagined with premium local ingredients… and powered by blockchain. Made in collaboration with actor-restaurateur Marvin Agustin, it’s more than a snack — it’s a crash course in crypto you can actually eat. VIEW OUTDOOR
 We created the first-ever test drive inside a library to prove that evolving without leaving a trace is possible.Our Kia EVs drove through aisles, reading rooms, and study areas without disrupting the environment or triggering a single reaction.An experiment that puts to the test what it really means to move forward with zero impact.This is the first of several to come — all aiming to rethink how we view electric mobility and to show that its arrival is not just progress, it’s an inevitable evolution. VIEW OUTDOOR
 Content moderators spend their days filtering suicides, abuse, and violence to protect social media users—at the cost of their own mental health.
Since their anonymity must be preserved, Veris used the only system that could reach them: the report button.With "Report This Ad", users were invited to report over 500 of our ads. Each report was reviewed by one real moderator and delivered a direct message offering free, anonymous psychological support. VIEW THE CONCEPT
 Vinnies offers a world of fashion — right here in Australia. That Parisian-looking trench? From Palmyra. The Milan-style boots? Midland. Tokyo streetwear vibes? Straight out of Thornlie. High style, low price, and coming to a cupboard near you. PLAY THE 3 SPOTS
GOODNITES LAUNCHES GLOBAL AUDIO CAMPAIGN TO DESTIGMATISE BEDWETTING The global campaign from FCB Aotearoa and Eardrum uses AI to remind parents that bedwetting is okay —sometimes kids just need more time.Goodnites (a Kimberly Clark brand) the leading nighttime underwear for kids aged 4– 12, has launched a new radio campaign via FCB Aotearoa and audio specialist Eardrum, PLAY THE 3 SPOTS
 Wow, they look exactly aliiike!’ It’s one of the most iconic things new moms hear. So this Mother’s Day, we’re jumping on the latest trends—AI, filters, and bold new formats—to celebrate those unmistakable moms and their mini lookalikes. Because nothing says ‘unmistakable’ like a mom... except maybe KFC’s secret recipe. Celebrate her month with the flavor that’s always been one of a kind. VIEW THE SPOT
 According to the latest report from the International Labour Organization (ILO), care work is not equally distributed in any country in the world. On average, women spend three times more time than men on household tasks. This reality affects their life paths, making it harder for women to access better wages, leadership positions, and time for education and professional development. By bringing this issue to light, the campaign seeks to spark dialogue and promote NGO Nós por Elas as an important voice on gender equality public politics. VIEW THE SPOT
 We creates "overtaking commercial" for BYD.531 horsepower make the BYD Seal "overtake" other commercials during the break.The BYD Seal, a 100% electric sport coupé from the world’s leading manufacturer of electrified vehicles, is redefining performance. To launch the model — capable of accelerating from 0 to 100 km/h in under 4 seconds — We introduced a groundbreaking concept on Brazilian TV: the first-ever car commercial that literally "overtakes" other ads during the break. VIEW THE 3 SPOTS
 Titled 'That’s Magnertism', the campaign reintroduces Magners to UK consumers with a powerful burst of energy and nostalgia, celebrating the brand’s iconic serve over ice while tapping into the force and the feeling that is Magnertism - capturing the unique energy and the power of people and moments spent together. VIEW THE SPOT
 To kick off Mental Health Awareness Month, participating college and professional athletes from eight sports organisations in Georgia appear in new public service advertisements (PSAs) promoting mental health across the state. Created with support from the Arthur M. Blank Family Foundation and as an extension of the Ad Council’s national 'Love, Your Mind' campaign, the series leverages the star power of local sports heroes to show fans how taking care of their minds sets them up to succeed in life. The PSAs, which will appear in Georgia throughout 2025 and beyond, also direct audiences to free resources on a new landing page. VIEW THE SPOT
 A 30-second spot sits at the centre of the campaign. In it, the elves welcome you into the Hollow Tree where the elves bake E.L. Fudge cookies deliciously the same: never changing and never will. That is… until Ella the elf pulls a forbidden lever and the classic cookie is changed – with chocolate on the outside. A 15-second cutdown accompanies the campaign. VIEW THE SPOT
 Greater Anglia has unveiled a major new multichannel campaign, ‘Bringing London Closer’. The push, which was developed in partnership with creative agency Atomic London, aims to encourage bookings of summer leisure travel into London. Targeting individuals, families and couples living in East Anglia, the campaign seeks to remind people how quick, easy and affordable it is to get to London by train, encouraging them to book tickets through the Greater Anglia app. VIEW THE SPOT
 To mark World Press Freedom Day on May 3rd, we created a striking campaign around the message: “No barbed wire can hold back the truth.” In a world clouded by fake news, censorship, and growing threats to journalists, our visuals depict iconic tools of journalism — a pen, a camera, a microphone — trapped in barbed wire, a universal symbol of oppression. VIEW THE 4 ADS
 From a young age, we learn something big: sharing.And there’s no better example than when kids invite their toys to the table.Because in their world, everyone deserves a bite…This Children's Day, we chose to represent it just like they do.Because KFC is made for sharing. VIEW THE 3 ADS
 Inspired by everyday habits that feel almost like memes, Guardians of the ATM turns those gestures into a humorous, empathetic campaign. Part of BCP’s financial education platform, it sends a clear message: the bank takes your safety seriously. VIEW THE 3 ADS
 For lung health month, we wanted to show that vaping is not a safe alternative to smoking. Vapes produce harmful toxicants like acetaldehyde, acrolein, and diacetyl that can cause brain damage, lung & organ damage, cancer, and death. VIEW THE 2 ADS
 The Indian Railways serves 24 million travellers daily. However, the number of people travelling without a ticket has surged significantly, costing the system hundreds of millions of dollars in yearly losses. Instead of cracking down harder, Indian Railways in Mumbai has found a smarter way to change behaviour-by tapping into something India loves, luck. Because while millions of people skip paying for train tickets, India spends over $30 billion on lottery tickets annually. VIEW OUTDOOR
 Background: The UFC is the biggest MMA competition on the planet, bringing together the best fighters at each event and attracting millions of viewers. Alongside renowned global brands, all fiercely competing for space and attention. In this scenario, how can Balsamo Bengue - also known as Bengay - stand out as the best solution for muscle pain and bruise relief? VIEW .2 OUTDOORS
 This is the Bark Side not The Dark side, new interactive for Aktion Baum VIEW THE CONCEPT
 Japan has lots of hairdressers, but finding someone who really understands Afro-textured hair is not so easy. Ogilvy Singapore and Shea Moisture investigated further and created 'The Visa Loophole’ so hairdressers from Africa could go to Japan without the 2 year waiting time for a visa. VIEW THE CONCEPT
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As at Jun 11, 2025.
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- Katy Hopkins, ECD, Iris London
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- Kirsten Rutherford, ECD, TBWA\...
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![upload/Till_Diestel_v1[291864].jpg](upload/Till_Diestel_v1[291864].jpg "upload/Till_Diestel_v1[291864].jpg")
