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Bar B Q Plaza: Sad Kama-Chan
This small change made a big impact. The sight of Sad Kama-Chan caught people’s attention immediately. Diners started sharing photos on social media, spreading the campaign far beyond what traditional advertising could achieve. Sad Kama-Chan quickly went viral. People flocked to Bar BQ Plaza to see the sad fish ball for themselves, sparking over 200,000 online mentions in just one night. A movement began, with fans calling to 'bring back Kama-Chan’s smile.' Bar BQ Plaza responded by promising to restore Kama-Chan’s smile once sales targets were met—motivating even more customers to visit. In the end, this idea helped drive sales and rekindled the emotional connection between customers and the brand. It’s proof that sometimes, a little sadness can lead to big smiles. This success was made possible by the bold decision taken by Bar BQ Plaza’s team and their collaboration with Grey Thailand.
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