Car prices in Egypt are higher than ever, and for many, owning a car feels out of reach. But when MG launched its new range, it wasn’t just about selling cars - it was about making the dream possible again. These cars? People know them. People love them. Even if they don’t own them. So DDB Egypt created a campaign to show just how iconic MG is - through real, relatable moments that prove everyone knows these cars by heart.
