Three Sweden: Bring your surf

Swedes love to travel – especially in summer – but mobile roaming costs have always made them think twice about using their phones abroad. 3World changes that by letting customers surf abroad just like at home in over 85 countries.

To launch it at the start of the travel season, we created a simple print with a double take: at first glance, it’s an airplane window. Look closer, and it’s actually the shape of a smartphone. The twist visualises the freedom to take your data with you wherever you go. The result is a piece that speaks instantly to travellers, while perfectly merging product benefit and summer travel dreams in one frame.