Three Sweden: The Nicest Thing

In a world of big promises and loud campaigns, Tre chose a different path — one rooted in quiet humanity. Our new brand concept, “The nicest thing you can give is a little more,” highlights the small, emotional gestures that cost nothing but mean everything. Through simple, relatable outdoor ads — like replying with a warmer emoji, indulging your mum's constant texts, or still paying your 26-year-old son’s phone bill — we blend heart with a touch of humor. Because sometimes, giving a little more just means being a little kinder.