Helen Cowley

With over 14 years of advertising experience in both the UK and Australia Helen has worked across a multitude of accounts including Disney, Virgin, Hyundai, Optus and Ikea. Having developed a passion for retail (not just Jimmy Choos) Helen chose to specialise in this field and in 2001 joined BMF. Since then she has built up a retail department strengthening the offer of brands such as ALDI, Ella Baché and Budget Eyewear, and continues to help develop that business in Australia. Her passion is inspiring retail ideas using emerging technologies, unique retail communication and in-store brand experiences.