stdClass Object
(
[id] => 122153
[handle] => 0dd2f
[product] => Palmer's Cocoa Butter
[title] => Find the Formula
[description] => With the insight that most beauty cabinets are crammed with a baffling assortment of half and never-used beauty products, we needed to show that Palmer’s was the cure for this beauty chaos. So we created a launch campaign TVC which depicted a woman becoming lost in a never-ending maze of her own beauty products, only to escape the madness and find the formula with Palmer’s.
[spottype] => 1
[clientid] => 0
[createddate] => 2021-02-05
[agencyid] => 11076
[companyid] => 10284
[pdate] => 2021-02-05
[bestdate] =>
[active] => 3
[height] => 314
[width] => 560
[typeid] => 1
[filename] => 0dd2f_0000.png
[filetime] => 1612483200
[ad_category] => Tv
)
stdClass Object
(
[id] => 119803
[handle] => 878ad
[product] => Hyundai
[title] => Hyundai After Dark
[description] => Sydney digital creative agency AnalogFolk has created a moody new spot to launch Hyundai’s new N-Line sports package for the i30Sedan, launching across YouTube, Instagram, Facebook, Twitter and cinemas.
The 90-second spot takes a non-traditional approach to a traditional car category with dream-like sequences and a quirky, original soundtrack featuring deconstructed nursery rhymes and rap using only Australian talent.
The spot also stars real people, not actors, who pursue their side hustles and passions outside of their day jobs.
AnalogFolk ECD, Richard Morgan said the campaign aims to capture the attention of people who have a quiet, innate sense of competitiveness and love the thrill of driving.
“Early on, we resolved that if you’re the sort of person who likes to curl up with a light Adam Sandler comedy on Netflix and an early night, then this isn’t the car, nor the spot, for you,” said Morgan.
Using the car’s all-new virtual cockpit helped inspire the idea to set the spot at night, when the car, like the hero characters who drive it, light up and come alive.
“The need to step outside of our comfort zone and overcome barriers – real or imagined – is something that our audience intuitively understands,” Morgan said. “Setting the spot at night, when the senses are heightened and our hero characters are hard at work, whilst most people are safely tucked up in bed, allowed us to interweave surprising, nocturnal elements in playful, non-linear ways, using the urban landscape as a backdrop.”
True to the new Hyundai i30 N Line itself, the spot disrupts many Australian automotive conventions and the norms of traditional car advertising, using a combination of technology, performance and youthful attitude.
[spottype] => 1
[clientid] => 798
[createddate] => 2020-11-04
[agencyid] => 11076
[companyid] => 11792
[pdate] => 2020-11-04
[bestdate] =>
[active] => 3
[height] => 314
[width] => 560
[typeid] => 1
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[filetime] => 1604448000
[ad_category] => Web Film
)
stdClass Object
(
[id] => 112091
[handle] => 86535
[product] => Hyundai Venue
[title] => 4 second reviews
[description] => Got 4 seconds to spare? Welcome to '4-Second Car Reviews' - 25 blink-and-you'll-miss-them reviews from motoring experts including a dog, a cactus and a flat earther to name a few, all lending their unique perspectives on the new 'Absurdly Sensible' Hyundai Venue. The idea taps into the fact that average online attention span is now just 4.1 seconds, yet 73% of all car buyers primarily use online research when buying a car.
Agency: AnalogFolk
[spottype] => 3
[clientid] => 22813
[createddate] => 2020-01-20
[agencyid] => 11076
[companyid] => 11044
[pdate] => 2020-01-20
[bestdate] => 2020-02-24 00:00:00
[active] => 4
[height] => 314
[width] => 560
[typeid] => 1
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[filetime] => 1582502400
[ad_category] => Interactive
)
stdClass Object
(
[id] => 108573
[handle] => a5f84
[product] => Unibet
[title] => Unibet ‘It Pays to Speak Sport’
[description] => One of Australia's leading sports betting platforms, Unibet, has launched a new campaign via AnalogFolk Sydney. Using the tagline 'It Pays to Speak Sport,' the campaign taps into the idea that all sports have a unique language that is both spoken and often only understood by true fans and punters.
[spottype] => 1
[clientid] => 23367
[createddate] => 2019-08-30
[agencyid] => 11076
[companyid] => 11044
[pdate] => 2019-08-30
[bestdate] =>
[active] => 3
[height] => 314
[width] => 560
[typeid] => 1
[filename] => a5f84_0000.png
[filetime] => 1567123200
[ad_category] => Tv
)
stdClass Object
(
[id] => 101333
[handle] => 34931
[product] => Nike Football
[title] => AirDrop1_image3
[description] => As a part of Nike Football's "Dreams Are Made Here" activation at Super Bowl LIII, Nike made it rain Air Force 1s [and jerseys] from the cloud with its first-ever shoe drop using AirDrop. The activation took place on Friday, Feb 1 at the brand's "Studio of Dreams" space in Atlanta.
Imagine: You're in the studio checking out the experience. You get an AirDrop from "Nike Studio of Dreams." Do you accept?
Hopefully you do. Because the ones who did received a video explaining what was just dropped: A unique, 1:1 experience including a custom jersey designed by one of four top Atlanta designers; and a customization session at Atlanta boutique A Ma Maniere to design a pair of Nike Air Force 1 sneakers.
"AirDrop is an underutilized functionality that’s simple to use. No brand has really leveraged its power in a way that’s not just for 'shock' value," said Carren O’Keefe, partner/ECD of AnalogFolk. "With AirDrop1 we wanted to create a drop that matched the energy and creativity of Atlanta. It was an opportunity to share some of Nike's most elite experiences with the people of the city. It was all about being at the right place, at the right time. It could have been anyone. After all, dreams are made here."
The activation was created and executed by digital creative agency AnalogFolk, AOR for Nike Football, in partnership with Fugo Studios and photographer Ray Gordon. The Atlanta-based designers who participated are: Dr. Dax, Zipporah Joel, Debbi Snax and FRKO.
[spottype] => 5
[clientid] => 89
[createddate] => 2019-02-07
[agencyid] => 11076
[companyid] => 10568
[pdate] => 2019-02-07
[bestdate] =>
[active] => 3
[height] => 0
[width] => 0
[typeid] => 1
[filename] => files/print/2019/Feb/tn_101333__64A1325.jpg
[filetime] => 1549497600
[ad_category] => Experiential
)
stdClass Object
(
[id] => 101334
[handle] => 09f61
[product] => Nike Football
[title] => AirDrop1_image4
[description] => As a part of Nike Football's "Dreams Are Made Here" activation at Super Bowl LIII, Nike made it rain Air Force 1s [and jerseys] from the cloud with its first-ever shoe drop using AirDrop. The activation took place on Friday, Feb 1 at the brand's "Studio of Dreams" space in Atlanta.
Imagine: You're in the studio checking out the experience. You get an AirDrop from "Nike Studio of Dreams." Do you accept?
Hopefully you do. Because the ones who did received a video explaining what was just dropped: A unique, 1:1 experience including a custom jersey designed by one of four top Atlanta designers; and a customization session at Atlanta boutique A Ma Maniere to design a pair of Nike Air Force 1 sneakers.
"AirDrop is an underutilized functionality that’s simple to use. No brand has really leveraged its power in a way that’s not just for 'shock' value," said Carren O’Keefe, partner/ECD of AnalogFolk. "With AirDrop1 we wanted to create a drop that matched the energy and creativity of Atlanta. It was an opportunity to share some of Nike's most elite experiences with the people of the city. It was all about being at the right place, at the right time. It could have been anyone. After all, dreams are made here."
The activation was created and executed by digital creative agency AnalogFolk, AOR for Nike Football, in partnership with Fugo Studios and photographer Ray Gordon. The Atlanta-based designers who participated are: Dr. Dax, Zipporah Joel, Debbi Snax and FRKO.
[spottype] => 5
[clientid] => 89
[createddate] => 2019-02-07
[agencyid] => 11076
[companyid] => 10568
[pdate] => 2019-02-07
[bestdate] =>
[active] => 3
[height] => 0
[width] => 0
[typeid] => 1
[filename] => files/print/2019/Feb/tn_101334__64A7749 copy.jpg
[filetime] => 1549497600
[ad_category] => Experiential
)
stdClass Object
(
[id] => 101341
[handle] => febf2
[product] => Nike Football
[title] => AirDrop Image 1
[description] => As a part of Nike Football's "Dreams Are Made Here" activation at Super Bowl LIII, Nike made it rain Air Force 1s [and jerseys] from the cloud with its first-ever shoe drop using AirDrop. The activation took place on Friday, Feb 1 at the brand's "Studio of Dreams" space in Atlanta.
Imagine: You're in the studio checking out the experience. You get an AirDrop from "Nike Studio of Dreams." Do you accept?
Hopefully you do. Because the ones who did received a video explaining what was just dropped: A unique, 1:1 experience including a custom jersey designed by one of four top Atlanta designers; and a customization session at Atlanta boutique A Ma Maniere to design a pair of Nike Air Force 1 sneakers.
"AirDrop is an underutilized functionality that’s simple to use. No brand has really leveraged its power in a way that’s not just for 'shock' value," said Carren O’Keefe, partner/ECD of AnalogFolk. "With AirDrop1 we wanted to create a drop that matched the energy and creativity of Atlanta. It was an opportunity to share some of Nike's most elite experiences with the people of the city. It was all about being at the right place, at the right time. It could have been anyone. After all, dreams are made here."
The activation was created and executed by digital creative agency AnalogFolk, AOR for Nike Football, in partnership with Fugo Studios and photographer Ray Gordon. The Atlanta-based designers who participated are: Dr. Dax, Zipporah Joel, Debbi Snax and FRKO.
[spottype] => 5
[clientid] => 89
[createddate] => 2019-02-07
[agencyid] => 11076
[companyid] => 10568
[pdate] => 2019-02-07
[bestdate] => 2019-02-11 00:00:00
[active] => 4
[height] => 0
[width] => 0
[typeid] => 1
[filename] => files/print/2019/Feb/tn_101341_101331__64A0982 (1).jpg
[filetime] => 1549843200
[ad_category] => Ambient
)
stdClass Object
(
[id] => 101342
[handle] => 397cf
[product] => Nike Football
[title] => AirDrop Image 2
[description] => As a part of Nike Football's "Dreams Are Made Here" activation at Super Bowl LIII, Nike made it rain Air Force 1s [and jerseys] from the cloud with its first-ever shoe drop using AirDrop. The activation took place on Friday, Feb 1 at the brand's "Studio of Dreams" space in Atlanta.
Imagine: You're in the studio checking out the experience. You get an AirDrop from "Nike Studio of Dreams." Do you accept?
Hopefully you do. Because the ones who did received a video explaining what was just dropped: A unique, 1:1 experience including a custom jersey designed by one of four top Atlanta designers; and a customization session at Atlanta boutique A Ma Maniere to design a pair of Nike Air Force 1 sneakers.
"AirDrop is an underutilized functionality that’s simple to use. No brand has really leveraged its power in a way that’s not just for 'shock' value," said Carren O’Keefe, partner/ECD of AnalogFolk. "With AirDrop1 we wanted to create a drop that matched the energy and creativity of Atlanta. It was an opportunity to share some of Nike's most elite experiences with the people of the city. It was all about being at the right place, at the right time. It could have been anyone. After all, dreams are made here."
The activation was created and executed by digital creative agency AnalogFolk, AOR for Nike Football, in partnership with Fugo Studios and photographer Ray Gordon. The Atlanta-based designers who participated are: Dr. Dax, Zipporah Joel, Debbi Snax and FRKO.
[spottype] => 5
[clientid] => 89
[createddate] => 2019-02-07
[agencyid] => 11076
[companyid] => 10568
[pdate] => 2019-02-07
[bestdate] =>
[active] => 3
[height] => 0
[width] => 0
[typeid] => 1
[filename] => files/print/2019/Feb/tn_101342_101332__64A1030 (1).jpg
[filetime] => 1549497600
[ad_category] => Ambient
)
stdClass Object
(
[id] => 92975
[handle] => 54a01
[product] => Jacob's Creek Prosecco
[title] => Jacob's Creek - 'Pop & Spritz'
[description] => Challenge:
Jacob's Creek launch of a new, pre-mixed Prosecco Spritz to compete with Aperol Spritz. It had to compete, stand out, and be fun.
Solution:
Aperol didn't own the term "Spritz" - so the strategy was to steal it from them. To define Prosecco Spritz and own the meaning of the category in doing so.
"Pop and Spritz" did just that. We de-coupled "Spritz" from Aperol while defining the character of the new product - bubbly, cheeky, fun, premium.
Limehouse used a combination of techniques (live action, 3D, VFX, photography & retouching) to create a campaign that was unique yet consistent across media channels.
Everything could have been executed in 3D but the best result came with a combination of real footage, photographic elements for the print, live action shot on a phantom 4K and CGI.
The campaign lived where our audience did - a series of 5 & 10 second video and out-of-home.
[spottype] => 1
[clientid] => 22859
[createddate] => 2018-03-14
[agencyid] => 11076
[companyid] => 9146
[pdate] => 2018-03-14
[bestdate] =>
[active] => 3
[height] => 226
[width] => 320
[typeid] => 1
[filename] => 54a01.png
[filetime] => 1521158400
[ad_category] => Integrated
)
stdClass Object
(
[id] => 80595
[handle] => b7c53
[product] => Booking.com
[title] => Booking.com Loves Football With Thierry Henry
[description] => Booking.com, the global leader in connecting travellers with the widest choice of incredible places to stay, has launched a new online content film shot in Rome, starring its official ambassador Thierry Henry.
Created by AnalogFolk, the content film supports Booking.com’s broader summer campaign, which aims to inspire people, whoever they are and whatever they are into, to find their perfect accommodation. This is underpinned by the ‘Booking Loves’ concept developed by AnalogFolk.
The new creative work plays upon the strong passions travellers have when they are looking to choose a destination and accommodation. In the film, Henry speaks candidly about his career, travelling as a world-class soccer player, and what makes Rome special for him.
The activity is based on what Henry describes as his most rewarding night in football – winning the 2009 European Cup in Rome, resulting in a treble winning season for the Frenchman. Visiting the very same hotel room where he stayed prior to the game, Henry shares insights on what made the preparation so special. His passion for food is also ignited as he finds out whether he has the skills to spin a pizza.
Within the YouTube version of the film, Booking.com uses YouTube cards that link to associated accommodation and inspiring trip ideas. When clicked these take the viewers directly to the Booking.com site where they can find out more information and or book.
The work, which was produced through Academy Films and directed by the duo Novemba, features across all of Booking.com’s social channels. AnalogFolk has also created supporting teasers and product specific films. The campaign is rolling out across nine markets worldwide with an initial focus on Europe.
Henry is Booking.com’s official ambassador during Summer 2016, helping inspire people everywhere to explore their passion for sport.
Ash Choudhury, Digital Brand Director, Global, at Booking.com, said: “This work provides a compelling insight into a side of Thierry that is rarely seen. At the heart of it we have a traveller following his passions with the help of Booking.com. The work perfectly represents our long-term digital content strategy; telling the stories of travellers with a passion to a global audience in a way that goes deeper than message-led advertising.”
[spottype] => 1
[clientid] => 10821
[createddate] => 2016-07-06
[agencyid] => 11076
[companyid] => 10996
[pdate] => 2016-07-06
[bestdate] =>
[active] => 3
[height] => 140
[width] => 320
[typeid] => 1
[filename] => b7c53.png
[filetime] => 1467849600
[ad_category] => Web Film
)
stdClass Object
(
[id] => 75428
[handle] => 031b6
[product] => Sainsbury's
[title] => The Storytellers
[description] => Sainsbury’s has launched a new festive digital marketing campaign, with user generated content at its heart, to extend its advertising message that ‘Christmas is for Sharing’.
Created and produced by AnalogFolk, ‘The Storytellers’ champions those people who help bring stories to life for children. From parents to teachers, these people ignite interest for children in stories and reading, helping to raise literacy rates.
The launch film reminds viewers of how special sharing a story with a child can be. Viewers are then invited to get involved by filming themselves reading an excerpt from ‘Mog’s Christmas Calamity’ by Judith Kerr - the exclusive book at the centre of Sainsbury’s Christmas campaign - and to upload the footage onto their own social media platforms.
The activity will also be activated via Sainsbury’s own social media channels, where short videos will be shared based on aspects of great storytelling. The finale of ‘The Storytellers’ will see the creation of a single film telling ‘Mog’s Christmas Calamity’ - created from user generated footage from those storytellers that have participated in the campaign.
Media planning and buying to support the digital activity has been handled by PHD.
‘The Storytellers’ activity forms part of Sainsbury’s integrated marketing drive for Christmas. The new advertising campaign features one of the nation’s best-loved children’s book characters, Judith Kerr’s Mog, and highlights the importance of sharing at Christmas.
Developed in partnership with Judith’s publishers HarperCollins Children’s Books the full length 3’30”TV advert aired for the first time on Thursday 12th November across multiple channels including ITV, Channel 4, Channel 5 and Sky simultaneously at 7.15pm. The campaign will help raise vital funds for Save the Children to improve child literacy across the UK, because every year, 1 in 5 children in England are leaving primary school behind in reading which can have huge consequences for their futures.
The campaign is designed to entertain children and families across the UK, as well as raising funds to improve children’s literacy, with the book on sale in Sainsbury’s stores for £3, alongside a specially created Mog soft toy for £10. Judith Kerr, HarperCollins Children’s Books and Sainsbury’s will donate all profits from the book and toy to Save the Children to support their literacy work, making a positive and lasting difference to children in the UK.
[spottype] => 3
[clientid] => 0
[createddate] => 2015-11-19
[agencyid] => 11076
[companyid] => 0
[pdate] => 2015-11-19
[bestdate] => 2015-11-24 00:00:00
[active] => 4
[height] => 180
[width] => 320
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[filename] => 031b6.png
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[ad_category] => Interactive
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stdClass Object
(
[id] => 67280
[handle] => 26626
[product] => Chivas Regal
[title] => The Evolution of Ice
[description] => Chivas Regal, the luxury whisky brand owned by Pernod Ricard, via Analog UK has launched a series of web films to promote the partnership between Chivas 18 and the Italian design house, Pininfarina.
[spottype] => 1
[clientid] => 14497
[createddate] => 2014-12-03
[agencyid] => 11076
[companyid] => 6921
[pdate] => 2014-12-03
[bestdate] =>
[active] => 3
[height] => 180
[width] => 320
[typeid] => 1
[filename] => 26626.png
[filetime] => 1417651200
[ad_category] => Web Film
)
stdClass Object
(
[id] => 56908
[handle] => 633b7
[product] => Desperados
[title] => Graffiti Sneakers
[description] => AnalogFolk London has created a new social media campaign for the Heineken owned beer brand Desperados, which encourages Facebook fans to share pictures of their party shoes on Instagram.
The activity aims to reward Facebook fans (https://www.facebook.com/Desperados) of the tequila-flavoured beer with an authentic piece of brand culture, which resonates with their visual and street fashion lifestyle.
By using the relevant competition hashtags when posting images on Instagram, Desperados fans have the chance of winning a pair of exclusive trainers designed by the graffiti artist Luke Embden.
'Graffiti Sneakers' launched on Friday 13th September and will run for a two-week period. Desperados will select the best image during the competition and then send the winner the bespoke trainers.
[spottype] => 3
[clientid] => 14269
[createddate] => 2013-09-16
[agencyid] => 11076
[companyid] => 0
[pdate] => 2013-09-16
[bestdate] => 2013-09-16 00:00:00
[active] => 4
[height] => 0
[width] => 0
[typeid] => 1
[filename] => files/print/2013/Sep/tn_56908_Desperados Graffiti Sneakers.jpg
[filetime] => 1379289600
[ad_category] => Interactive
)
stdClass Object
(
[id] => 55770
[handle] => be54f
[product] => TAB
[title] => Blocker the Psychic Roach
[description] => Brief: New South Wales betting agency TAB wanted to increase bets on first try scorers during Australia’s 2013 State of Origin rugby league series.Solution: AnalogFolk introduced NSW to a psychic cockroach (in homage to the NSW team mascot and Aussie footy legend Steve Blocker Roach) who could help fans choose the best NSW player to bet on through LIVE, personal predictions online.Blocker made live predictions every single minute in the days leading up to Origin matches. We built him a model stadium outfitted with a sophisticated roach-tracking app we developed in-house. A launch video told the story of how Blocker was discovered by a quirky NSW superfan from Newcastle. Blocker talked footy with fans and influencers on Twitter and Facebook and reacted to the games in real time.
Those lucky enough to get a personal prediction could share and relive the moment through a personalised video and webpage.His first official prediction proved to be correct, landing him appearances on websites, in publications and on TV news.Blocker stirred up heaps of NSW pride and inspired fans to bet it's just a shame he couldn’t help the team win.
[spottype] => 3
[clientid] => 669
[createddate] => 2013-07-30
[agencyid] => 11076
[companyid] => 0
[pdate] => 2013-07-30
[bestdate] =>
[active] => 3
[height] => 175
[width] => 265
[typeid] => 1
[filename] => be54f.png
[filetime] => 1375228800
[ad_category] => Interactive
)
stdClass Object
(
[id] => 53929
[handle] => 377d8
[product] => Luksusowa
[title] => The Man's Guide To Manliness
[description] => Luksusowa, the Pernod Ricard potato vodka brand, has launched an entertaining new global brand website entitled the 'The Man's Guide to Manliness'.
Created by AnalogFolk, the site reinforces Luksusowa's positioning as vodka for men in a market increasingly dominated by image obsessed bottle design and advertising.
AnalogFolk worked with renowned illustrator Mr Bingo to bring the 33 comical tips to life. Tips, which provide manly instructions, include 'how to wear a beard', 'how to assemble furniture' and 'how to choose a fridge'. The site also contains useful and entertaining product information such as 'how to mix your drinks' using Luksusowa.
The site allows users to delve into a world of manliness whilst engaging in an entertaining brand experience. To increase this level of engagement users can share tips with friends via Facebook, Twitter and Google+.
[spottype] => 3
[clientid] => 1688
[createddate] => 2013-05-24
[agencyid] => 11076
[companyid] => 0
[pdate] => 2013-05-24
[bestdate] =>
[active] => 4
[height] => 0
[width] => 0
[typeid] => 1
[filename] => files/print/2013/May/tn_53929_Luksusowa The Mans Guide to Manliness.jpg
[filetime] => 1369353600
[ad_category] => Interactive
)
stdClass Object
(
[id] => 51826
[handle] => 4b428
[product] => Thorpe Park
[title] => MISSION: BEAT THE SWARM
[description] => THE SWARM is back and now it's stronger than ever. Humanity's final hope for survival is to stand together and fight back. Warn your friends and family before it's too late. But don't let THE SWARM find out, or it'll mean the end for us all... The best of the brave will be rewarded. Web Film from Analog Folk UK
[spottype] => 1
[clientid] => 13989
[createddate] => 2013-03-21
[agencyid] => 11076
[companyid] => 6235
[pdate] => 2013-03-21
[bestdate] =>
[active] => 4
[height] => 174
[width] => 320
[typeid] => 1
[filename] => 4b428.png
[filetime] => 1363910400
[ad_category] => Web Film
)
.jpg)
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