The campaign from DDB London demonstrates that Philips Televisions, with award winning picture quality, superior sound and Ambilight technology, can bring that unique cinematic … read moreexperience into your home, through the power of storytelling. Or as the campaign tells it, "There are millions of ways to tell a story. There's only one way to watch one."
A single piece of dialogue, with no direction or setting, timescale or language, was composed to form the basis of the 5 short films by Ridley Scott Associates. This single piece of dialogue serves as the glue that binds the films into a truly unique experience, proving while there are many ways of interpreting a story, there is in fact only one way to watch these stories at home: on a Philips Flat Screen TV.
Neil Dawson, Philips Chief Creative Officer, DDB Worldwide: "After the success of 'Carousel' we, once again, had to produce surprising content that was able to showcase Philips understanding of cinema. By creating 5 different films with identical dialogue we are single-mindedly communicating that whatever the content, a Philips television is the only way to watch it."
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