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OREO PEOPLE is a global campaign created by The Martin Agency, built around the simple premise that no matter what our differences are, we can all connect playfully over an Oreo … read morecookie. After all, it’s the only cookie that's crunchy and smooth, chocolate and creme, black and white. Using a fast-moving combination of live action and ground-breaking animation, and set to a head-bobbing dance track, OREO PEOPLE is an OREO campaign for a today's fast-paced, social-media-savvy, multi-screen generation, and has already connected strongly with younger viewers worldwide. Running now in multiple languages and formats in Europe, Southeast Asia, South America and parts of North America, OREO PEOPLE will soon premiere in China and Japan. OREO PEOPLE is the first new global campaign for OREO since the brand’s “Wonderfilled” campaign.
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Credits
Other credits
Account Supervisor: Liz Valentine
Account Supervisor: Faith Vernick
Project Manager: Tatiana Mazzarriol
Junior Content Producer: Arielle Blais
Business Affairs Supervisor: Alice Isner
Senior Financial Affairs Manager: Kelly Clow
Production & Animation
Production Company & Animation:
Co-Production between 1stAvenue Machine and Tronco
Live Action/1stAvenue Machine in NYC & Animation via Tronco in Buenos Aires
Executive Producer: Lisanne McDonald (1stAve) & Rocio Furmento (Tronco)
Directors: Morgan Harary (Live Action) and Henry + Sebastian (Animation)
Director of Photography: Manuel Bullrich
Line Producer: Nancy Marks (1stAve) and Pablo Anzoategui (Tronco)
Additional Animation: Hue & Cry
Editorial
Editorial Company: Tronco (Buenos Aires, Argentina)
Editor: Andres Boero
Editorial Producer: Mechi Serrano
Editorial Company: Running With Scissors (Richmond, VA)
Editor: Danny Reidy
Assistant Editor: Jay Purrington
Editorial Producer: DeeDee Ray
Finishing
VFX, Finishing, and Color: RWS
Colorist: John Bohoskey
Finishing Producer: DeeDee Ray at RWS
Remote Color Facility: The Mill
Music
Custom Score: English Major Music
Arrangment: Bad Ant
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