From a mall format to a roadside concept, UNIQLO roadside store truly becomes a part of Phattanakan community in Bangkok. Thus, the creative idea from Leo Burnett Bangkok plays … read morearound ‘local people’ inviting ‘local people’ to celebrate and to welcome new neighbour, UNIQLO Phattanakan. On the opening day, we UNIQLO a press conference to announce plan about the expansion of this new store format and commitment to growing with the local businesses, to help create more job opportunities and boost the local economy. The local ambassadors were invited to give their invitation speech on the opening date. They also invited press, investors and business partners to visit and shop to generate buzz and make the news.
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