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Top 6: October 31st 2018
In the film – a comic nod to the action movies that Dolph Lundgren is renowned for – a line-up of Volvo excavators weighing between 1.5 to 95 tons are put through their paces in an
… read moreexhausting assault course. During a series of extraordinary stunts, the machines are seen pulling Dolph Lundgren atop a huge concrete block across an unknown desert location, flipping gigantic tires across a muddy track and taking part in what is thought to be the world’s first ever excavator pull-up – fulfilling the film’s final message that they really are ‘excavators for any challenge’. All of this is set to the iconic beat of the 1989 hit song ‘Pump up the Jam’ by Belgian music group Technotronic. Agency: Forsman & Bodenfors
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Account Supervisor: Cilla Pegelow
Account Manager: Helena Lignell
Designer: Christopher Ek
Creative Assistant: Milly Björkman
Planner: Daniel Sjöstrand
PR Strategist: Bjarne Darwall
Platform and Data Strategist: Peter Gaudiano
Music Supervisor: Johan Nordqvist