Christmas at David Jones officially launched today with the release of its integrated marketing campaign created by TBWA Sydney, Maud, Imagineer London, and the unveiling of the … read moredepartment store's highly anticipated Christmas windows. The star of the multi-channel campaign, entitled 'Now It Feels Like Christmas', is an expat Gingerbread Man, who, like thousands of Australians abroad, yearns for home, his family, and a warmer climate at this time of the year. His story is told in a 90-second film which is central to the campaign, following him as he embarks on an epic, heart-warming journey home, visiting landmark shopping destinations around the world on his journey. Carefully selecting gifts for his loved ones at each stop, the Gingerbread Man narrowly avoids peril on a number of occasions before safely returning to his family in the iconic windows of David Jones.
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