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Top 6: June 21st 2017
Leo Burnett Toronto released a beautifully understated advertising campaign that started as an in-store promotion for IKEA Canada. The effort quickly generated conversation and
… read morepraise from consumers and advertisers alike. As the buzz continues, we take a deeper look at the "Cook This Page" campaign as part of our Cannes Contenders series. Swedish home-furnishings brand IKEA is known for its simple, modern design aesthetic, including its line of kitchenware products. One of the challenges was getting people comfortable with cooking. The solution? Turn them into efficiently modern home chefs.
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Credits
Other credits
Senior Graphic Artist: Robin Osmond
Group Account Director: Allison Litzinger
Account Director: Emily Robinson
Account Supervisor: Rebecca Simon
Chief Strategy Officer: Brent Nelsen
Vice President, Group Planning Director: Tahir Ahmad
Videographer: Jonathan Lajoie
Music House: Grayson Matthews
Designer: Anthony Chelvanathan
Illustrator: Anthony Chelvanathan
Photographer: Arash Moallemi