'War on Cancer' is a free-to-play fundraising mobile game, where money can actively be donated to a real-life chosen cancer patient whilst the player enjoys playing a shooter game. … read moreIt has been created by Saatchi & Saatchi Interactive Solutions (IS) Poland and leading Polish charity, Alivia Oncological Foundation. The game is free to download and play and as the player progresses through various levels they have the option of ‘in-app purchasing’ which uses a unique fundraising mechanism to link the player with a real life patient in need through the Alivia database. If the player doesn’t identify a specific person to link their account to, then any money raised goes to ‘Skarbonka’ – a fundraising pool that supports all of the patients. The donations come by way of micropayments for additional ammunition packages as well as from ads served in the game. The player needs to survive on the battlefield and kill as many cancer-monsters as possible. The more time he spends in the game and the more ammunition he needs, the better. The game is dynamic and friendly with a clear interface and intuitive HUD. Alivia Oncological Foundation (Fundacja Onkologiczna Alivia) helps guide and support cancer sufferers and their families through the difficult process of oncological treatment and through the complicated Polish medical system, helping to raise money for unfunded drugs and treatments. Almost two million people in Poland have faced cancer either personally or through loved ones. The lives and sanity of many Alivia Foundation patients depend on charitable support and 300,000 additional lives could be saved each year if additional funding was available. In Poland due to their tax relief on charitable donations, the charity sector is highly competitive with over 9,000 registered NGO's fighting for public funding. Many charities target women and use sympathy and pity to stand out.
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